E86: Why User Acquisition Isn't Just For Mobile Anymore with Matej Lančarič
Release Date: 04/08/2025
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Building Better Games
Ready to take your game development career to the next level? Join the Game Dev Leadership Accelerator: In this special Q&A episode for Episode 100, we're answering your most pressing questions from the Game Production Community Discord! Join Ben Carcich as he dives into critical topics that every game development leader faces, from navigating project pivots to building a healthy team culture. We'll explore: ✅ When to scale your team up (or down) ✅ How to prepare for meetings and ensure they are actually valuable ✅ Why "safe" project pivots don't exist and what to do instead ✅ The...
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E99: Stop Using 2-Week Sprints - Here's Why They’re Failing You
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E97: The 3 Tools Your Team Needs To Deliver Great Games
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E96: Setting Goals: It’s Not Just About Shipping A Game, with Melissa Phillips
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E95: The Challenge Of Live Service Games And How To Win with Ryan Scott
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E94: Why You Should Think About Publishing More In Game Dev with Elizabeth Howard
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info_outlineBuilding a great game is hard—but getting players to actually discover and play it? That’s often harder.
In this episode of Building Better Games, Ben sits down with user acquisition expert Matej Lančarič, whose decade of experience spans mobile, PC, Steam, and cross-platform launches. Together, they dive deep into the realities of user acquisition (UA), creative strategy, and why great games still fail without a clear plan to get players in the door.
We break down:
- What “user acquisition” really means in 2024
- Why CPI, LTV, ROAS, and retention all matter—but don’t tell the whole story
- How studios waste UA budgets by skipping data health and onboarding funnels
- Why today’s ads look nothing like the games—and why they still work
- The surprising metrics that matter most (and how to track them)
- What the best studios are doing to lower CPI and extend LTV curves
- The role of creative testing, paid channels, and landing page optimization
Matej shares how mobile’s UA evolution is coming to PC and console games, and why studio leaders must get hands-on with their marketing strategy before it’s too late.
Whether you're a game developer, producer, or studio lead, this episode is your tactical crash course on how to actually reach players in 2024’s overcrowded game market.
Connect with Matej Lančarič:
Website: https://lancaric.me/
LinkedIn: https://www.linkedin.com/in/matejlancaric
Twitter: https://twitter.com/matej_lancaric
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