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E98: Why Most Game Launches Flop (And How to Avoid It)

Building Better Games

Release Date: 09/09/2025

3 Leadership Mistakes Quietly Crippling Your Game Studio show art 3 Leadership Mistakes Quietly Crippling Your Game Studio

Building Better Games

If you’re a leader in game dev who feels stuck, there is a path forward that levels up your leadership and accelerates your team, game, and career. Sign up here to learn more: Are you leading a team that has plenty of people but can’t seem to get moving? You care deeply about your team and your game, but projects crawl and decisions drag in the. It's almost never just a talent problem. Instead, it's three quiet leadership mistakes that choke momentum. In this episode, you’ll learn what those three mistakes are, how they’re showing up in your studio, and what you can do instead so you...

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Building Better Games

If you’re a leader in game dev who feels stuck, there is a path forward that levels up your leadership and accelerates your team, game, and career. Sign up here to learn more: You can't just test quality into a game at the end. You have to build it in from the start. Ignoring your Quality Assurance team's full value is a fast way to lose millions. The state of game development is at a challenging inflection point, characterized by high-risk live service ambitions and a brain drain of senior talent. Host Ben Carcich sits down with Nathan Tiras, former Game Dev veteran (Riot Games,...

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Building Better Games

If you’re a leader in game dev who feels stuck, able to spot problems but struggling to make a real difference, there is a path forward that levels up your leadership and accelerates your team, game, and career. Sign up here to learn more: Are you inadvertently forcing your team to serve a tool, instead of letting your tools serve your team and game? In a recent conversation with Clinton Keith, Ben asked how Clint would help all of game development. Clint’s response? “Delete Jira” - and Ben laughed to keep from crying. Jira is a powerful tool, but in the hands of uninformed game...

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Building Better Games

If you’re a leader in game dev who feels stuck, able to spot problems but struggling to make a real difference, there is a path forward that levels up your leadership and accelerates your team, game, and career. Sign up here to learn more: How much is your bad code costing you, and how much is your team's suffering just a ritual of amateur theatre? In this episode, Engineering and Agile expert Tim Ottinger and Ben challenge the core belief systems that plague software development, from the focus on individual productivity to the self-inflicted wounds of long release cycles. They break down...

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Building Better Games

If you’re a leader in game dev who feels stuck, able to spot problems but struggling to make a real difference, there is a path forward that levels up your leadership and accelerates your team, game, and career. Sign up here to learn more: How do you save weeks of thrash when your team is busy and perhaps even crunching, but your key goals aren't moving? This solo episode with Ben reveals the hidden cost of avoiding difficult conversations and the simple, 20-minute fix that can unblock your entire game development team. The problem isn't your process, your backlog, or lack of...

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Building Better Games

If you’re a leader in game dev who feels stuck, able to spot problems but struggling to make a real difference, there is a path forward that levels up your leadership and accelerates your team, game, and career. Sign up here to learn more: What happens when doing the right thing could get you fired? Every game dev leader faces this nightmare: being held accountable for results but not empowered to make the decisions needed to achieve them. That tension creates chaos, burns out teams, and kills great games. In this powerful episode, Ben sits down with Clinton Keith, author of Agile Game...

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Building Better Games

Stop leaving reality behind and ship better games! If you’re a leader in game dev who feels stuck, able to spot problems but struggling to make a real difference, there is a path forward that levels up your leadership and accelerates your team, game, and career. Sign up here to learn more: Is your studio living in a delusion that will only end in pain? Seemingly great teams burn millions of dollars only to shut down because they left reality behind. This episode breaks down the five game dev delusions that kill studios, which I've seen in well-funded, 100+ person teams, unfunded indies, and...

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Building Better Games

Ready to take your game development career to the next level? Join the Game Dev Leadership Accelerator: https://forms.gle/nqRTUvgFrtdYuCbr6 Do layoffs mean studio leadership is bad?  While the popular answer is often "yes," the truth is more complex. Layoffs can reveal many things, from bad times in the market to failures to manage finances to corporate greed. But if you’re a leader, the real test is how you behave when your company’s survival is on the line. Trent Kusters, the co-founder and Studio Head of League of Geeks, joins Ben Carcich for a deeply personal and frank discussion...

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Building Better Games

Ready to take your game development career to the next level? Join the Game Dev Leadership Accelerator: In this special Q&A episode for Episode 100, we're answering your most pressing questions from the Game Production Community Discord! Join Ben Carcich as he dives into critical topics that every game development leader faces, from navigating project pivots to building a healthy team culture. We'll explore: ✅ When to scale your team up (or down) ✅ How to prepare for meetings and ensure they are actually valuable ✅ Why "safe" project pivots don't exist and what to do instead ✅ The...

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Building Better Games

Stuck in slow loops and broken systems? The Game Dev Leadership Accelerator can help you make lasting change. Sign up to learn more:   Why do most teams default to two-week sprints, even when they're wrong? In this episode, Ben Carcich breaks down a simple model with three dials that you should use to tune your iteration length. He explains why iteration length is a product lever, not a calendar convenience for your leadership, and how choosing the right rhythm for your team can reduce thrash, increase learning speed, and improve value delivery. What you’ll learn in this episode: The...

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Is there a way to predict whether a game will hit or flop? In this episode, Ben is joined by Colan Neese, who has spent a lot of time looking at how audiences relate to products at companies like Twitch and Nielsen. Colan's work at Mind Game Data is focused on "puzzling through the problem of anticipating which games are likely to take off at launch and which seem to be headed nowhere".

The conversation challenges the conventional wisdom about what drives a successful launch, revealing why our data-driven approaches have been too narrow to anticipate success.

In this episode, you’ll learn:

🎮 Why launching at the wrong time can sink your game

👥 How building a community early can make or break you

🔊 The truth about player attention (it’s not just about genres or loud voices online)

📅 When to move your launch date, despite the cost

🕵️‍♂️ And how to spot if your game is actually gaining traction without outside help

Learn more about Colan Neese:

Connect with Colan on LinkedIn at https://www.linkedin.com/in/colanneese/ and subscribe to his newsletters:

The Game Dev Leadership Accelerator is live. A successful game begins with leaders who catalyze success instead of wasting everyone’s time. This conversation is a great example of the mindset we teach at Building Better Games at focusing on what matters, not what distracts.
Are you ready to level up your leadership? Book a call with us now!: https://calendly.com/bcarcichcoaching/15-minute-one-on-one

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