How AI Will Generate Referrals for Loan Officers: ChatGPT 101 with Chris Johnstone
Loan Officer Marketing with Chris Johnstone
Release Date: 10/28/2025
How AI Is About to Completely Reshape the Mortgage Borrower Experience with Chris Johnstone
Loan Officer Marketing with Chris Johnstone
In this episode, Chris Johnstone breaks down how artificial intelligence is changing the way borrowers search for homes, get financing, and choose who they work with. After live demonstrations and conversations with mortgage organizations on the road, this episode explains why once consumers experience AI-driven convenience, the market will not go back. The episode walks through a practical weekly strategy that combines AI, relationship marketing, and consistent follow-up to build authority, generate referrals, and stay ahead of the shift already happening in real estate and...
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How Jay Rodriguez Closed 97 Loans & $57 Million in Volume Primarily from His Existing Database
Loan Officer Marketing with Chris Johnstone
On this episode of , host Chris Johnstone sits down with top producing loan officer and branch leader Jay Rodriguez to unpack exactly how he built a $57 million production business by leveraging relationships he already had. Jay shares how he turned past clients and referral partners into a consistent, repeatable source of business while helping his branch exceed 300 total closings. The conversation dives into the systems, habits, and team structure that allowed him to scale production without adding stress or sacrificing family time. In this episode, you will...
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AI, Referrals, and the New Playbook for Loan Officers in 2026 with Alec Hanson
Loan Officer Marketing with Chris Johnstone
In this new episode of , the host Chris Johnstone sits down with Alec Hanson to unpack what 2026 really looks like for loan officers navigating AI, digital change, and a relationship driven business. This conversation cuts through the noise and gets practical about what actually grows a mortgage business in the years ahead. Drawing from decades of experience, Alec explains why the foundation of referrals, trust, and human connection has not changed, and how the smartest loan officers are blending that foundation with modern technology and AI. You'll learn: Why the mortgage...
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How Top Loan Officers Build Realtor Referral Machines and Stay Consistent Through Any Market with Brendon Murphy
Loan Officer Marketing with Chris Johnstone
In this episode of LoanOfficerPodcast.com, the host Chris Johnstone sits down with top producing loan officer Brendon Murphy to break down what it really takes to build a referral-driven mortgage business that lasts through every market cycle. Brendon shares his personal journey from struggling early on to becoming a trusted lender for high-performing real estate agents, and explains the exact mindset, habits, and relationship strategies that helped him grow a stable, referral-first business without relying on paid leads. What you will learn in this episode: How to...
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Learn the 4 Pillars to Build and Grow a Mortgage Business in 2026 That Closes 10+ Loans Per Month
Loan Officer Marketing with Chris Johnstone
In this episode of LoanOfficerPodcast.com Chris Johnstone the creator of LoanOfficerCRM.ai breaks down the real fundamentals behind building a mortgage business that can consistently close 10 or more loans per month and why artificial intelligence is about to reshape the industry faster than most loan officers realize. This episode is a direct, practical conversation for loan officers who want to protect their market share, grow referrals, and position themselves to win as AI driven search and automation become the new normal What You Will Learn in This Episode The four...
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How ChatGPT and AI Search Are Sending Real Estate and Mortgage Referral Deals
Loan Officer Marketing with Chris Johnstone
AI is no longer a future trend in real estate and mortgage lending. It is already influencing how buyers search for homes, choose agents, and get referred to loan officers. In this episode, Chris Johnstone and Nate Carver break down exactly how AI is reshaping the industry, why ChatGPT is already sending real mortgage deals, and what professionals must do now to avoid being left behind. From AI answering phones and booking appointments to getting recommended by ChatGPT itself, this conversation connects the dots between technology, consumer behavior, and real revenue. You will learn:...
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How to Get Top Agents to Send You All Their Leads for Free with Chris Johnstone
Loan Officer Marketing with Chris Johnstone
In this episode of the LoanOfficerPodcast.com, Chris Johnstone reveals how AI-powered voice agents are helping loan officers book appointments with top producing real estate teams and turn their listings into free, high-intent mortgage leads. You’ll hear how this simple workflow inside the Loan Officer CRM answers your calls, follows up automatically, and positions you as the most valuable partner an agent can have. You’ll learn: How a listing-specific AI voice agent impresses agents and gets them to send you their leads How the built-in 365-day follow-up turns listing calls...
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How AI Searches Help Loan Officers Close More Deals & How to Become the Recommended Lender
Loan Officer Marketing with Chris Johnstone
This week on , Chris Johnstone breaks down one of the most important industry shifts we will experience in our lifetime: the rise of AI-powered search, customer service, and referral generation. We’re no longer talking theory. AI is already recommending mortgage lenders, generating full 1003 applications, and reshaping how homebuyers shop for real estate and financing. Chris explains why this transition will move faster than Google’s rise — and what loan officers must do now to stay relevant and win. 3 Big Takeaways: AI is becoming the new search engine:...
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How Charles Williams Built a $100M+ Lending Network and Thrived Through Every Market Shift
Loan Officer Marketing with Chris Johnstone
In this episode of , Chris Johnstone sits down with Charles Williams — a powerhouse who went from bankruptcy to structuring $50M–$150M commercial deals and building one of the most trusted capital market networks in the country. You'll learn: How to create your own best customer. Charles explains how he built a lending model powered by his nonprofit, student housing acquisitions, and tax-exempt bond financing—unlocking consistent, high-quality commercial deals. Turning adversity into opportunity. Hear how a bankruptcy pushed Charles to master finance, pivot into...
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Watch Chris Johnstone Onboard a New Team Member and Reveal the Fastest Path to Success in the Mortgage Industry
Loan Officer Marketing with Chris Johnstone
In this behind-the-scenes episode, Chris Johnstone welcomes a new team member and walks them through exactly how Connection Incorporated helps loan officers dominate their markets. From mastering referrals to leveraging A.I. automation, you’ll see how top producers are growing their businesses faster than ever — without chasing low-quality leads. 3 Key Takeaways: The 4 Pillars of Growth — How to build your mortgage business using referrals from your database, real estate agents, deals in process, and A.I. search engines like ChatGPT. Automation that Works —...
info_outlineThis kickoff episode of The Loan Officer Marketing Podcast launches a 12-week live training series designed to turn traditional LOs into AI-powered producers. Chris breaks down how ChatGPT, Grok, and Gemini are already recommending loan officers — and how to position yourself to get referrals directly from AI before your competitors even wake up to it.
You’ll learn:
- Why Google search will lose massive market share — and how AI referrals are already funding loans today
- The daily habit every LO must start NOW to build authority with the large language models
- How to structure your ChatGPT account so it learns you as the expert lender it should recommend first
If you want to be the LO AI recommends — not replaces — listen to this episode now.