Loan Officer Marketing with Chris Johnstone
This podcast is designed to bring you the systems, habits and secrets that top-performing professionals use to build a life of wealth and freedom. Each episode is packed with the lessons learned, systems and knowledge that each guest has used to create a successful business and life. To subscribe and get email updates on new episodes and trainings visit: www.loanofficerwealth.com To get a free 25-minute video training program that shows you how to fill your calendar with qualified sales appointments, automatically visit: www.chriswebinar.com Join our new Facebook group to become part of our community of top producers! Join Our Facebook Group: https://www.facebook.com/groups/connectionincdigitalmarketingmastermind Facebook - https://www.facebook.com/cwjohnstone Instagram - https://www.instagram.com/_chrisjohnstone_/ LinkedIn - https://www.linkedin.com/groups/14111919/ TikTok - https://www.tiktok.com/@chrisjohnstone_
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How Damon Germanides Closed $202M by Focusing on Niche Loans and Elite Relationships
05/02/2025
How Damon Germanides Closed $202M by Focusing on Niche Loans and Elite Relationships
In this episode of The Loan Officer Marketing Podcast, we sit down with Damon Germanides, co-founder of Insignia Mortgage, to explore how he cracked the $202M volume mark — not by chasing leads, but by mastering a high-net-worth niche and building powerful partnerships. Here’s what you’ll discover: How to win jumbo, complex, and non-traditional loans that big banks can’t touch The exact strategy Damon uses to become the #1 referral partner in boutique real estate offices How adding bridge lending created a second revenue stream (and even more referrals) Watch the episode now to learn how to grow in any market — especially when others are pulling back.
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How Ben Cohen Jumped from $349M to $553M in 12 Months and Became the #4 Loan Officer in the Nation
04/29/2025
How Ben Cohen Jumped from $349M to $553M in 12 Months and Became the #4 Loan Officer in the Nation
In this powerful episode of The Loan Officer Marketing Podcast, top producer Ben Cohen (Ranked #4 on Scotsman Guide) shares the mindset, systems, and strategies that helped him grow from $349M to $553M in just one year. Ben breaks down what it really takes to scale a mortgage business today. Here’s what you’ll discover: How Ben built a scalable business model while maintaining world-class customer service The real difference between a transactional lender and a relationship lender (and why it matters) How to create profitable corporate partnerships that bring in steady deal flow Want to learn how to scale your loan business without burning out?-Don’t miss this episode Watch the full episode now and take your next step toward massive growth.
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How to Fill Your Mortgage Calendar With Referral Based Qualified Appointments
04/25/2025
How to Fill Your Mortgage Calendar With Referral Based Qualified Appointments
In this high-impact episode of The Loan Officer Marketing Podcast, Chris Johnstone breaks down the exact strategy his team used to book over 2,000 qualified appointments last month — without cold calling or ad spend. Whether you're a solo loan officer or scaling a team, this episode will give you the exact roadmap to take your mortgage business from inconsistent to fully booked. Here’s what you’ll learn: - The referral-first strategy that helped the #4 loan officer in the U.S. grow by $204M last year - Why 77% of borrowers close with the first lender they speak to — and how to make sure that’s you - How to leverage AI and appointment setters to stay top-of-mind and generate consistent deals from your database and referral partners Ready to start booking 3–5 qualified appointments per week without lifting the phone yourself? Apply now for our AI-powered Appointment Setting Program at or text “APPLY” to to chat with our AI and see the system in action.
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How James Driscoll Booked 83 Realtor Appointments in 3 Weeks Using A.I. & VAs
04/22/2025
How James Driscoll Booked 83 Realtor Appointments in 3 Weeks Using A.I. & VAs
In this amazing episode of The Loan Officer Marketing Podcast, 31-year mortgage veteran James Driscoll shares how he transformed his business by outsourcing appointment setting and leveraging A.I. for consistent follow-up. If you're stuck at 4 loans a month and want to break through to 10+, this episode is your blueprint. Here’s what you’ll discover: How James' team booked 83 qualified real estate agent appointments in just 3 weeks Learn the exact follow-up strategy that turned cold contacts into 10 new referral partners in 90 days. See how he's using this system to both close $70M+ annually and recruit top-producing LOs. Don’t miss this episode—James pulls back the curtain on the exact system fueling his $70M+ production. Tune in now and start building your own referral machine—one appointment at a time.
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The #7 LO in the Nation Andrew Marquis Shares How He Grew by Over $100m Last Year to a Total of $418m!
04/16/2025
The #7 LO in the Nation Andrew Marquis Shares How He Grew by Over $100m Last Year to a Total of $418m!
In this episode, we interview Andrew Marquis, the #7 loan officer on the Scotsman’s Guide, who grew his production by over $100 million in one year. Learn how he’s turning a tough market into massive opportunity—and how you can, too. Here’s what you’ll discover: Andrew’s mindset shift that helped him grow in a down market (and how you can adopt it today). His exact strategy for outpacing referral partner attrition and adding $80M+ producing agents to his network. How he uses a simple, value-driven script to book meetings with top real estate agents—even when they say “not now.” If you’re a loan officer looking to grow your referral network, boost lead volume, and build lasting partnerships in today’s market—don’t miss this episode. Listen now, subscribe, and leave a comment to let Andrew know what stood out to you!
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The #3 Emerging Stars Loan Officer with $227M in Volume is on the Loan Officer Marketing Podcast!
04/11/2025
The #3 Emerging Stars Loan Officer with $227M in Volume is on the Loan Officer Marketing Podcast!
Listen in as Christian Groomes shares how he built one of the largest mortgage businesses in an incredibly short period of time. In this incredibly valuable conversation he shares … Where he gets his leads and closings from. The #1 process that every loan officer needs to focus on for growth. His thoughts and strategy for how he is going to continue to grow in the coming market. If you want to close more loans this episode is a must listen!
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Discover How Melissa Rishel is Building a Referral Machine
04/09/2025
Discover How Melissa Rishel is Building a Referral Machine
In this episode, we interview Melissa Rishel, a loan officer who’s proving you don’t need a massive database to win in this market. Learn how she's building powerful referral relationships from scratch using her unique Walk and Talk Real Estate approach—and how you can, too. You’ll get to learn: How Melissa books referral-generating meetings with top agents every week The Walk & Talk strategy: a creative spin on coffee meetings that gets results Why consistency and tracking are the secret weapons for long-term growth If you’re a loan officer looking for new ways to connect with agents and drive referrals, this episode is your game plan. Listen now and start building your referral network—one walk at a time!
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How Cindy Ertman Turned Setbacks Into a Billion in Volume and Built a Coaching Empire
04/07/2025
How Cindy Ertman Turned Setbacks Into a Billion in Volume and Built a Coaching Empire
In this powerful episode, industry legend Cindy Ertman shares her journey from being unexpectedly laid off while pregnant, to becoming one of the most respected names in the mortgage industry with over $1.2B in branch volume. Her story is packed with resilience, strategy, and real-world coaching wisdom. Here’s what you’ll learn: How Cindy used grit and creative strategy to land her first top agent deal—and how that mindset still applies today. The 7 core pillars every loan officer should build their business on to survive and thrive in any market. How focusing on niche markets and relationship-based selling can skyrocket your production and create lifelong referrals. Whether you’re looking to grow your pipeline, optimize your systems, or finally build that consistent referral network—this episode is a must-listen. Watch now and take the next step in leveling up your mortgage business!
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How Marty Guy Fink Grew from $0 Loans to Becoming the #1 Producer in Her Company.
04/04/2025
How Marty Guy Fink Grew from $0 Loans to Becoming the #1 Producer in Her Company.
How Marty Guy Fink Grew from $0 Loans to Becoming the #1 Producer in Her Company 🚀 In this powerful episode, Marty Guy Fink shares her incredible journey from not closing a single loan to becoming the top producer in her entire company. Her story is packed with practical strategies, mindset shifts, and daily habits that any loan officer can implement for massive growth. Here’s what you’ll learn: ✅ The exact success activities Marty follows every day to generate consistent loan volume. ✅ How she’s building strong realtor relationships—and going deeper with the ones she already has. ✅ The simple yet powerful success tips that are helping her thrive no matter what the market is doing. Whether you're new to the business or ready to take things to the next level, Marty’s story will give you the motivation and roadmap to make it happen. Listen now and see how she did it—so you can do it too.
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How Nicole Rueth Built a $100M+ Mortgage Business by Teaching Wealth Through Real Estate
04/02/2025
How Nicole Rueth Built a $100M+ Mortgage Business by Teaching Wealth Through Real Estate
In this high-impact episode, we sit down with Nicole Rueth — the #1 lender in Denver — to uncover how she transformed her mortgage business by leaning into a unique brand message: helping clients build wealth through real estate. Loan officers, get ready to be inspired and equipped with strategies to stand out, attract loyal clients, and scale your business in any market. Here’s what you’ll learn: How to Build a Brand That Attracts - Nicole shares how she shifted away from rate-focused marketing to a long-term vision of financial empowerment — and how that message draws in a loyal client base. Content That Converts - Discover how Nicole uses educational content (not just rates or updates!) to consistently generate inbound leads from YouTube, email, and local events. Using AI the Right Way - Learn how Nicole integrates AI into her business for speed, structure, and consistency — without losing the human touch that makes her message connect. Don’t miss this episode — hit play now and discover how to level up your mortgage business by building real value for your clients.
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How Thuan Nguyen Recruited Over 1,600 Loan Officers to His Platform While Personally Closing 864 Loans!
03/31/2025
How Thuan Nguyen Recruited Over 1,600 Loan Officers to His Platform While Personally Closing 864 Loans!
In this powerful episode of the Loan Officer Marketing Podcast, Thuan Nguyen and Chris Johnstone discuss how Thuan built one of the fastest-growing mortgage brokerages in the country—while also helping 864 families secure their home loans. If you’re a loan officer looking to scale your production, simplify your workflow, and retain more clients, this episode is a must-listen. Key Takeaways for Loan Officers: Support That Scales: Discover the exact systems and structure Thuan used to recruit and retain over 1,600 loan officers by leveraging A.I. and technology to free them up to focus solely on building relationships and closing deals. Mortgage Tech That Does the Work: Learn how Loan Factory’s app and AI tools handle applications, calculate DTI, and streamline the entire mortgage process for both clients and loan officers. A Business Model Built for Producers: Hear why Thuan’s flat-fee model and “do-it-yourself” mortgage approach empowers loan officers to keep more commission and grow faster. Tune in now to hear Thuan’s full story, and if you find value in the episode, don’t forget to leave us a 5-star rating and review—it helps more loan officers like you find the show!
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How J.R. Boston Books Daily Appointments With Qualified Real Estate Agents.
03/28/2025
How J.R. Boston Books Daily Appointments With Qualified Real Estate Agents.
In this powerful episode of The Loan Officer Marketing Podcast, Chris Johnstone sits down with J.R. Boston to break down how he's using the Loan Officer CRM to book more qualified appointments, eliminate follow-up bottlenecks, and help loan officers double their weekly closings. Whether you're new to CRM systems or looking to scale your current setup, J.R. shares real-world strategies you can implement immediately. Here’s what you’ll learn: How to book 8–12 qualified realtor appointments per week using automated call sequences and the power dialer. The follow-up system that uses AI to automatically collect documents, send emails, and handle communication when clients go quiet. The secret to consistent database marketing that helps loan officers generate leads. If you're a loan officer looking to automate your outreach and close more loans, this is an episode you can't afford to miss. Learn more about J.R. at Test drive the CRM:
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From Zero to $100M: How Jimmy Hobson Built a Winning LO Team with Coaching, AI, and Social Media
03/21/2025
From Zero to $100M: How Jimmy Hobson Built a Winning LO Team with Coaching, AI, and Social Media
In this episode of The Loan Officer Marketing Podcast, we sit down with the unstoppable Jimmy Hobson to dive into how he’s built a powerhouse mortgage business—training new loan officers from scratch, embracing AI, and using social media to generate seven-figure results. Jimmy shares the exact systems, tools, and mindset shifts that helped him go from solo operator to managing over 250 Loan Officers. Here’s what you’ll learn: Training New LOs at Scale: Learn how Jimmy launched an in-house LO training program and what it takes to get brand-new agents producing fast. Tracking + Activity = Results: Get an inside look at the “Tempo” tracking system his team uses and how it directly fuels consistent growth. Listen this episode now to discover real-world strategies that are working TODAY—from someone who's actually in the trenches closing loans and leading a team. This one’s packed with value for LOs who want to grow faster, work smarter, and dominate their niche!
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How Loan Officers Can Attract Top Listing Agents by Putting Their Homes on TV – Featuring Kevin Bilberry
03/17/2025
How Loan Officers Can Attract Top Listing Agents by Putting Their Homes on TV – Featuring Kevin Bilberry
Want to win more agent relationships and grow your business? In this episode, Kevin Bilberry, founder of MoveTube, shares how loan officers can help listing agents win more deals by showcasing their properties on streaming TV platforms like Roku and Amazon Fire. Here’s what you’ll learn: The Simple Tool to Get Listings on TV – Discover how MoveTube allows loan officers to feature homes on streaming platforms, helping agents stand out and win more listing presentations. How to Help Listing Agents Get More Sellers – Learn how offering TV exposure and AI-generated listing trailers makes you irreplaceable to top-producing agents. How This Strategy Brings You More Buyer Leads – See how helping agents win more listings turns into consistent buyer referrals for your mortgage business. If you’re looking for a powerful new way to market yourself as a loan officer and attract top agents, this episode is a must-listen! Tune in now to learn how MoveTube with Kevin Bilberry can help you grow your business.
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How LO CRM’s Power Dialer Helped Frank Garay Close 4 Deals in Just 2 Hours!
03/14/2025
How LO CRM’s Power Dialer Helped Frank Garay Close 4 Deals in Just 2 Hours!
In this episode, Frank Garay shares his game-changing experience with the LO CRM Power Dialer, revealing how he made 79 calls, had 34 conversations, and secured 4 deals in just 2 hours!Here’s what you’ll learn: The Power of High-Speed Calling: Frank walks through how the Power Dialer slashed his call time while increasing engagement and conversions. Overcoming Call Reluctance: Why this tool makes dialing effortless and removes the mental barrier of picking up the phone. Automating Follow-Ups for More Deals: How integrating the CRM with AI and Facebook retargeting keeps prospects engaged and ready to convert. Don’t miss out on this must-listen episode if you’re serious about closing more deals in less time. Tune in now! Invest in LO CRM Today - www.loanofficercrm.ai
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How Amy DeBusk Used AI & Referrals to Grow from 0 to 6 Loans a Month.
03/10/2025
How Amy DeBusk Used AI & Referrals to Grow from 0 to 6 Loans a Month.
In this episode of The Loan Officer Marketing Podcast, Chris Johnstone sits down with Amy DeBusk to discuss how she reignited her mortgage business after a tough 2023 and is now closing 100% of her loans through referrals. Amy shares her proven strategies for generating more loans, leveraging AI for lead qualification, and scaling her business using The Loan Officer CRM. Whether you're a seasoned loan officer or just getting started, this episode will give you actionable insights to take your business to the next level. What You’ll Learn in This Episode: Referral-Only Business Model – Amy shares how she transformed her business by focusing exclusively on referrals from past clients and real estate agents, eliminating the need for paid leads. AI-Powered Lead Qualification – Learn how Amy automates her lead qualification using an AI voice bot inside The Loan Officer CRM, allowing her to pre-screen leads from open houses and book appointments effortlessly. Scaling with Automation – Discover how Amy uses AI-driven workflows, automated follow-ups, and pre-approval specialists to streamline her process, freeing up time to focus on relationship-building and closing more deals. Tune in now to hear the episode, and don’t forget to rate us with five-star ratings and reviews for more amazing episodes!
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How to Land More Loans & Build Realtor Partnerships Like a Pro – Paul Abraham’s Proven Strategies.
03/06/2025
How to Land More Loans & Build Realtor Partnerships Like a Pro – Paul Abraham’s Proven Strategies.
In this episode of Loan Officer Marketing, Paul Abraham—an industry veteran with over 31 years of mortgage experience—reveals the secrets to building a thriving mortgage business. Paul shares why most new loan officers struggle, how to proactively generate business instead of waiting for referrals, and how social media can be a game-changer in building authority and attracting clients. Whether you're a new loan officer or a seasoned pro looking for fresh strategies, this episode is packed with actionable insights that can take your business to the next level. What You’ll Learn in This Episode: Hunt Like You’re Hungry – Stop Waiting for Business to Come to You - Paul stresses that success comes from actively seeking out opportunities instead of relying on realtors to send business your way. He shares strategies to stay in control of your pipeline and generate leads consistently, ensuring that you never feel stuck waiting for deals to come through. Build Realtor Partnerships by Offering Value, Not Just Asking for Deals - Paul explains how to create real value for realtors. By helping them market for-sale-by-owner properties, providing leads and listings, and positioning yourself as a resource, you can form long-term, mutually beneficial relationships. Leverage Social Media & Facebook Groups to Establish Authority - Paul shares how he built the “New Loan Officer Group” on Facebook into a community of over 50,000 members by focusing on education and support. He explains how any loan officer can create a highly targeted Facebook group centered around a specific niche, allowing them to become a go-to expert in their market. Loan officers can use social media as a powerful tool for referrals and business growth. Tune in now to learn how to take control of your mortgage business, attract more clients, and build lasting partnerships!
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11 Realtor Referral Relationships in 30 Days with Steve Smith & Chris Johnstone
03/03/2025
11 Realtor Referral Relationships in 30 Days with Steve Smith & Chris Johnstone
In this episode of The Loan Officer Marketing Podcast, we dive into a powerful strategy that helped our guest, Steve, generate 11 new potential qualified realtor referral relationships in just one month! Steve shares his unique approach to networking with real estate agents by leveraging open houses, personal engagement, and strategic follow-ups. What You’ll Learn in This Episode: The Open House Playbook: How to identify the right agents, start conversations, and position yourself as a valuable mortgage partner. The Power of Follow-Ups: Proven follow-up techniques to nurture relationships and increase your chances of getting referrals. Leveraging CRM & Data: How to use The Loan Officer A.I. CRM to streamline your outreach and track your progress effectively. If you're looking to build a steady pipeline of real estate referral partners, this is an episode you can’t afford to miss!
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How Vincent Queen Booked 6 Top Realtors & Built a Referral Pipeline Using AI & Podcasting
02/28/2025
How Vincent Queen Booked 6 Top Realtors & Built a Referral Pipeline Using AI & Podcasting
In this episode of The Loan Officer Marketing Podcast, Vince Queen reveals how he used AI and podcasting to book 6 top-producing real estate agents in just one month—creating a steady stream of referral opportunities. He shares his exact process for securing high-value conversations, positioning himself as a mortgage expert, and turning interviews into long-term referral relationships. What You’ll Learn in This Episode: AI-Powered Preparation: How Vince uses ChatGPT to instantly generate podcast scripts, research tax benefits, and structure expert-level conversations in minutes. Podcasting as a Referral Machine: The exact script he uses to get 50% of invited agents to say yes. Scaling Trust & Authority: How these conversations build credibility, deepen relationships, and generate ongoing referrals. Want a proven strategy to book high-value realtor meetings and grow your mortgage business? This episode is a must-listen!
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Nate Carver and Chris Johnstone - How to Get More Referrals.
02/24/2025
Nate Carver and Chris Johnstone - How to Get More Referrals.
In this episode of Loan Officer Marketing podcast, Nate Carver shares his proven strategies for building a successful mortgage business through innovative marketing, proactive networking, and disciplined sales practices. Tune in to learn: The Power of Postcard Strategy: How Nate's postcard marketing campaign targets recent homebuyers and uses AI-driven CRM systems to build engagement and drive referrals. Agent Referral Mastery: Nate's disciplined approach to connecting with qualified real estate agents, booking weekly appointments, and turning these relationships into consistent monthly closings. Don't miss out on Nate's expert insights that can transform your marketing approach and drive growth in your mortgage business.
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Leverage Your Network, Calls, and A.I. Systems to Scale from 5 to 50 Loans Per Month.
02/17/2025
Leverage Your Network, Calls, and A.I. Systems to Scale from 5 to 50 Loans Per Month.
In this episode, Chris Johnstone and Carl White dive deep into the key strategies that top-producing loan officers use to scale their business efficiently. If you're stuck closing just a handful of loans each month and want to break through to the next level without working more hours, this episode is packed with actionable insights that can transform your approach. Visit and Book Your Call Now: Key Takeaways: 1. The Power of Leverage – Grow Without Burning Out Scaling a mortgage business isn’t about simply working harder; it’s about working smarter by leveraging technology, people, and systems. If closing four loans takes you 40 hours a week, then closing eight shouldn’t mean 80-hour workweeks—that’s not sustainable. Instead, Chris and Carl reveal how leveraging support staff, AI-driven CRM tools, and efficient workflows allows loan officers to double or triple their production without increasing their workload. 2. Why Calls Are King – Unlocking the Highest-Converting Lead Sources Most loan officers waste time chasing low-converting consumer-direct leads, which require talking to hundreds of people just to close one deal. Instead, the top producers focus on two highly scalable strategies: Calling Past Clients & Database Marketing – Staying in front of previous clients leads to repeat business and referrals, making it one of the highest ROI activities a loan officer can do. Building Relationships with Qualified Real Estate Agents – Since 67% of all purchase loans close with the loan officer that the real estate agent recommends, forming strategic partnerships with high-producing agents ensures consistent, high-quality leads month after month. 3. Building a System for Growth – From 5 Loans to 50+ Per Month Breaking through from five loans per month to ten or more isn’t just about luck—it’s about creating scalable, repeatable systems. This episode covers: The "Focus 40" strategy to ensure loan officers build a strong network of referring real estate agents. Why outsourcing appointment setting and lead follow-up can help maintain momentum and keep the pipeline full without overwhelming yourself. How automation and AI-driven tools can keep lead nurturing and follow-ups running smoothly in the background while loan officers focus on closings. By implementing these strategies, you’ll learn how to increase your production while actually working less. If you're serious about taking your mortgage business to the next level, this episode is a must-listen!
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Closing More Mortgage Deals with Smarter Referrals & A.I Workflows
02/14/2025
Closing More Mortgage Deals with Smarter Referrals & A.I Workflows
In this episode, host Chris Johnstone dives into how loan officers can leverage AI to generate more referrals and create value for their clients and partners. With 87% of mortgage deals coming from referrals, Chris shares actionable strategies to use AI tools like Chat GPT to enhance your marketing efforts, build stronger relationships, and streamline your workflow. Whether you're looking to overcome call reluctance, provide value to your network, or optimize your CRM, this episode is packed with insights to help you grow your business. The Power of Reciprocity in Referral Marketing: Learn how providing value first—like free resources on personal finance—can encourage clients and partners to reciprocate with referrals. Using AI to Create Valuable Content: Discover how to use Chat GPT to generate customized reports, such as "9 Ways to Save Money Every Month," to engage past clients and referral partners. Optimizing AI Tools for Loan Officer Success: Explore practical tips for integrating AI into your CRM and workflows, and hear about the new Loan Officer Launch program designed to help you launch effective campaigns and boost results. Bonus: Loan Officer Launch Program: Chris announces the 8-week Loan Officer Launch mastermind program, where participants will learn to launch campaigns from their CRM, generate more conversations, and achieve better results. The program includes weekly classes, preloaded campaigns, and a free CRM for the first 30 days—don’t miss this opportunity to take your business to the next level! Tune in to transform your mortgage business with cutting-edge AI strategies!
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AI, Automation, and Loan Officer Referral Strategies
02/10/2025
AI, Automation, and Loan Officer Referral Strategies
Welcome to episode 4 of the Loan Officer Launch podcast series! In this episode, host Chris Johnstone reveals the groundbreaking strategies that are transforming how successful loan officers generate business in 2025. Discover why 87% of funded loans come from referrals, and learn the automated systems that are helping loan officers work smarter, not harder. 🔹 Key Takeaways: 1️⃣ The "7 Pathways" System: Learn how to leverage AI-powered automation to consistently generate referrals from past clients, qualified agents, and centers of influence - eliminating the need for unreliable cold leads. 2️⃣ Your 24/7 Digital Loan Officer Assistant – Why traditional CRM approaches are failing loan officers, and how the new wave of AI-powered tools can handle prospect conversations, appointment booking, and follow-ups automatically while maintaining authentic relationships. 3️⃣ The 8-Week Launch System – The proven 8-week framework for implementing these systems in your business, including how to use AI for content creation, social proof, and establishing yourself as the go-to mortgage expert in your local market. Don't let another day go by watching your competition leverage AI while you're stuck in the old way of doing business. The mortgage industry is changing faster than ever, and the loan officers who adapt now will be the ones dominating their markets tomorrow. Tune in now! THE CART IS OPEN! - https://loanofficercrm.ai/loan-officer-launch-video-4/ I just announced that I will be working with a select group of Loan Officers over the next 8 weeks to help them launch their systems step by step. Here are the details so you can decide if this is right for you: When you invest today, you will receive: 8 weeks of LIVE mastermind training with me—each week, we launch a new A.I.-powered CRM system for your business. Full access to The Loan Officer A.I. CRM, complete with setup. Includes 8 A.I. booking bots, Power Dialer, Auto-Appointment Calendar Integration, Success Trackers, and a list of 300 qualified real estate agents per month. Three (3) one-on-one onboarding calls with our team. Daily instant access to ZOOM support (Monday–Friday, 10 AM – 4 PM). My full A.I. prompt library, with ongoing updates and weekly access to my A.I. Inner Circle calls, where we build resources LIVE every week for our community. Plus, you’ll receive six exclusive bonuses: The Loan Officer Digital Business Card—a website template for your marketing and social media profiles. Our Custom Missed Call Text Back Bot—ensuring every returned call from the Power Dialer gets converted in real time. The Podcasting Powerhouse Training—learn how to convert referral relationships with top Agents, Financial Planners, Attorneys, Title Reps, Insurance Advisors, and other influential professionals using A.I. automation (no tech skills required). The Blogging & SEO Workshop—a step-by-step guide from my team on how we rank in the top three on Google searches. The Facebook & Instagram Branding Ads Workshop—helping you generate referrals, not cold leads. The "Get More Appointments" Concierge Workshop—a behind-the-scenes look at our appointment-setting team, which books thousands of referral appointments for our clients. You get all of this for a one-time investment of less than the profit from a single closed loan. Get the full details and join me inside before it’s too late! https://loanofficercrm.ai/loan-officer-launch-video-4/
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How to use AI in your Mortgage Social Media
02/04/2025
How to use AI in your Mortgage Social Media
Welcome to episode 3 of the Loan Officer Launch podcast series! In this episode, host Chris Johnstone walks you through the essential steps to building a powerful digital brand that attracts and converts more mortgage clients. If you’re getting referrals but not closing as many deals as you should, your online presence might be the missing piece. Learn how to optimize your brand for maximum visibility and impact. 🔹 Key Takeaways: 1️⃣ Online Reviews & Social Proof – Learn how to double your Google reviews and make sure they work for you. 2️⃣ AI-Powered Content Creation – Get our exclusive AI prompts to generate high-quality blog posts, social media content, and videos in minutes. 3️⃣ Instant Engagement & Lead Conversion – Discover how AI-driven conversations can automatically engage leads and turn social media comments into booked appointments. Don’t let a weak online presence steal your referrals! Tune in now and take control of your digital brand.
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How AI Automation Can 4X Your Mortgage Business | AI-Powered Follow-Ups & Systems
01/30/2025
How AI Automation Can 4X Your Mortgage Business | AI-Powered Follow-Ups & Systems
In this episode of Loan Officer Launch, Chris Johnstone takes you beyond manual mortgage marketing and shows you how to automate your business with AI-powered systems. If you've ever experienced the Loan Officer Roller Coaster, where business fluctuates due to inconsistent lead generation, this episode will help you create a steady stream of referrals and appointments. 🔹 What You’ll Learn: The Loan Officer Roller Coaster: Why deals slow down and how to stop it with AI-powered automations. 5-Minute Rule for Lead Conversion: How responding in under 5 minutes can boost conversion rates by 900%. Octopus Outreach Strategy: How to use multi-channel automation (calls, texts, voicemails, emails, and social media) to 4x your effectiveness. If you're ready to book more appointments, close more deals, and scale your mortgage business effortlessly, this episode is a must-listen!
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7 Profitable Loan Officer Pathways to More Deals Using AI
01/27/2025
7 Profitable Loan Officer Pathways to More Deals Using AI
In this episode of Loan Officer Launch, Chris Johnstone, breaks down the seven most profitable pathways to grow your mortgage business using AI—without chasing cold leads or spending a dime on ads. Discover how automation and AI can help you scale referral-based relationships, generate high-quality leads, and transform your brand's online presence. What You’ll Learn: The 7 Loan Officer Launches that can double your monthly deals through referral-based marketing. How AI automates follow-ups, email sequences, and text messages to nurture and convert leads effortlessly. Brand Authority Boost: Get more 5-star reviews, better Google rankings, and a stronger social media presence using AI. If you’re a mortgage professional looking to close more deals with less effort, this is the game-changer you’ve been waiting for. Tune in now!
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Federal Reserve Rate Announcement Analysis with Dan Habib from MBS Highway
12/19/2024
Federal Reserve Rate Announcement Analysis with Dan Habib from MBS Highway
Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone. In this episode of the Loan Officer Marketing Podcast, we sit down with Dan Habib from MBS Highway/Highway.ai to unpack the latest market updates, explore the transformative role of AI in the mortgage industry, and gain valuable insights for loan officers navigating today’s challenges. This episode is packed with actionable insights you won’t want to miss! Watch as Chris speaks with Dan about… The Federal Reserve’s Recent Rate Cut and Its Impact on the Bond Market: How the recent 25 bps cut and reduced 2024 projections impact mortgage rates and affordability. How AI Is Reshaping Customer Interactions and Streamlining Processes in the Mortgage Space: The game-changing role of AI in lead qualification, client interactions, and process automation. Practical Advice for Loan Officers to Build Trust, Increase Conversions, and Nurture Realtor Relationships: Tips to build trust, boost conversions, and strengthen realtor relationships in today’s market. And MORE! Connect with Dan Habib: LinkedIn - Instagram - Please drop us a 5-star rating and review to support us so we can keep bringing you top-value podcast episodes.
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How Rob Miller Closed 67 Loans in a Month: AI Tools, Strategies, and Agent Relationships.
11/26/2024
How Rob Miller Closed 67 Loans in a Month: AI Tools, Strategies, and Agent Relationships.
Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone. In this episode of the Loan Officer Marketing Podcast, Rob Miller shares his incredible journey of scaling his loan volume to an impressive 67 loans in a single month. From leveraging cutting-edge AI tools to fostering strong relationships with real estate agents, Rob reveals the strategies and systems that have propelled his success. Whether you're looking to grow your loan business or refine your processes, this episode is packed with actionable insights you won’t want to miss! Watch as Chris speaks with Rob about… From 6 to 67 Loans: Rob Miller’s AI-Powered Growth Strategy: Discover how Rob Miller skyrocketed his loan volume from 6-9 loans per month to 67 in September by leveraging AI tools, proactive database outreach, and streamlined workflows. Mastering Purchases and Refinances: Learn his unique approach to balancing purchase and refinance business, including locking clients in at optimal rates before market changes. Building Agent Relationships and Streamlining for Success: Gain insights into building strong real estate agent relationships and maximizing efficiency with targeted communication and automation. And MORE! Please drop us a 5-star rating and review to support us so we can keep bringing you top-value podcast episodes.
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Tony Umholtz's $2 Billion Success Story: From NFL Kicker to Mortgage Powerhouse
11/22/2024
Tony Umholtz's $2 Billion Success Story: From NFL Kicker to Mortgage Powerhouse
Tony Umholtz's $2 Billion Success Story: From NFL Kicker to Mortgage Powerhouse Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone. In this episode of the Loan Officer Marketing Podcast, we dive into the inspiring journey of Tony Umholtz, who transitioned from a career in football to becoming a top-producing mortgage banker. Watch as Chris speaks with Tony about… From Field Goals to Financial Goals: Tony's journey from playing for the Giants, Patriots, and Titans to closing $12 million in mortgage production in his first year. Staying in the Game: Why Tony chose mortgage banking over a return to the NFL and how he has surpassed $2 billion in career production. Diversifying for Success: Insights into Tony's diversified business model, working with real estate agents, builders, financial planners, and even celebrities. Winning Strategies with Financial Planners: How Tony leverages his finance background to build strong referral partnerships. Advice for Loan Officers: Tips on diversification, adaptability, and creating a daily success plan for long-term growth. And MORE! Please drop us a 5-star rating and review to support us so we can keep bringing you top-value podcast episodes. Follow us on Instagram for daily mortgage inspiration - https://www.instagram.com/_chrisjohnstone_
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Loan Officer Marketing Podcast - Chris Interviews Todd Bookspan
11/12/2024
Loan Officer Marketing Podcast - Chris Interviews Todd Bookspan
Welcome to another podcast episode of the Loan Officer Marketing with your host Chris Johnstone. Join Todd Bookspan on the Loan Officer Marketing Podcast as he shares powerful strategies for loan officers, covering mindset, time management, database leverage, and AI tools to boost efficiency and business growth. Don’t miss these essential insights! Watch as Chris speaks with Todd about… Positive Mindset & Consistent Execution: Todd Bookspan shares how top loan officers stay focused on what they can control, maintaining a positive outlook and sticking to their plan, even during market shifts. Time Management & Productivity: Learn how disciplined time management and saying “no” to distractions enable loan officers to prioritize their most impactful activities, structuring routines for peak productivity. Leveraging AI & Database for Efficiency: Discover how conversational AI can streamline communications and free up time, while regular check-ins with past clients and referral partners help drive ongoing business growth. And MORE! Please drop us a 5-star rating and review to support us so we can keep bringing you top-value podcast episodes.
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