105. Begin With WE: Kyle McDowell on Crushing Workplace Dysfunction and Leading with Principle
What's The Point? - Discover Your Purpose
Release Date: 07/24/2025
What's The Point? - Discover Your Purpose
On today’s episode of What’s the Point, we explore how meaning is created—slowly, intentionally, and lovingly—through the everyday work of craft, family, and purpose. Bill welcomes Shawn and Lawren Askinosie, the father–daughter team behind Askinosie Chocolate, one of America’s most respected bean-to-bar chocolate companies. Their story is more than a business profile—it’s a human story of growth, legacy, and discovering what truly matters. Shawn left a long and intense career as a criminal defense attorney to pursue chocolate making—a leap that few understood at the time....
info_outlineWhat's The Point? - Discover Your Purpose
Discovering meaning and purpose by choosing connection over division — how one leader turned a moment of frustration into a nationwide movement for unity. After three decades in high-powered business and private equity, Adam Mizel found himself yelling at the TV in 2020, watching the world unravel. That moment sparked an unexpected transformation—from executive to bridge-builder. Today, he’s the co-founder and CEO of US United, a growing movement focused on creating unity through human connection, community action, and service. In this episode of What’s The Point, Bill Ellis and Adam...
info_outlineWhat's The Point? - Discover Your Purpose
In this episode of What’s the Point?, Bill Ellis welcomes John Golden—strategist, podcaster, martial arts practitioner, and Chief Strategy & Marketing Officer at Pipeliner CRM. John’s story stretches from growing up in Ireland to building a career in the U.S. that blends sales leadership, publishing, and purpose-driven business. Through their conversation, John emphasizes why embracing the journey matters more than obsessing over the destination. He shares how self-awareness, core values, and non-negotiables can guide decisions, why comparison is a trap, and how authenticity is the...
info_outlineWhat's The Point? - Discover Your Purpose
Trust. It’s something we all crave, yet so many of us feel it slipping away. In today’s conversation, I sit down with Chip Webster, founder of Unity and Service and author of Unity and Service: A Pathway to Responsible Citizenship. Chip has spent decades observing how trust is built—and broken—in boardrooms, neighborhoods, and across our country. His mission is simple: rebuild unity one act of service at a time. We dive deep into the cultural shift that’s left many of us disconnected and cynical. Chip challenges us to get off the couch, engage with our neighbors, and remember that...
info_outlineWhat's The Point? - Discover Your Purpose
In this episode of What’s the Point?, host Bill Ellis sits down with Derrick Girard—entrepreneur, Air Force veteran, and author of Put to the Test. Derrick shares how a series of business challenges—including three major lawsuits—pushed him to reevaluate everything he thought he knew about success, leadership, and resilience. From growing up in a military family to launching a tech company without a tech background, Derrick’s story is one of grit, adaptability, and a relentless “figure it out” mindset. He opens up about the emotional and professional toll of building something...
info_outlineWhat's The Point? - Discover Your Purpose
What if the real problem in corporate culture isn’t the strategy—but the absence of shared principles? In this powerful episode of What’s the Point?, Bill Ellis welcomes bestselling author, speaker, and former Fortune 10 executive Kyle McDowell. Kyle pulls back the curtain on what’s broken in today’s organizations—and how The 10 WEs framework can shift the culture from dysfunction to excellence. With nearly 30 years of experience leading massive teams, Kyle’s message is as bold as it is simple: begin with WE. Whether you’re leading thousands or just trying to be a better...
info_outlineWhat's The Point? - Discover Your Purpose
What if you didn’t need a college degree to create the life of your dreams? In this episode of What’s the Point?, Bill Ellis sits down with bestselling author, entrepreneur, and blue collar advocate Ken Rusk to unpack what it really means to take control of your future—without following the traditional path. Ken shares his journey from ditch digging at age 15 to becoming a successful business owner, author, and mentor helping others pursue comfort, peace, and freedom on their terms. From practical tools to mindset shifts, this episode offers a blueprint for building a life by design, not...
info_outlineWhat's The Point? - Discover Your Purpose
In this powerful episode of What’s the Point?, Bill Ellis welcomes leadership and change consultant Diana Fritz to share the profound journey she’s walked since her rare cancer diagnosis. Diana opens up about the physical, emotional, and spiritual impact of living with—and surviving—a life-altering form of cancer. From losing her eye in a high-risk surgery to gaining a deeper sense of mission, her story is one of grit, grace, and choosing to grow through what she’s gone through. Diana’s message is clear: adversity doesn’t have to define us—it can uniquely qualify us to serve...
info_outlineWhat's The Point? - Discover Your Purpose
In this episode of What’s the Point?, Bill sits down with Alaskan financial coach and entrepreneur Chad Hufford. Chad shares how growing up under the mentorship of his father in the finance world laid the groundwork for his passion to help families build wealth with purpose. As the founder of Veritas and a longtime Dave Ramsey SmartVestor Pro, Chad brings deep experience, a coaching mindset, and powerful insights on faith, finances, and family legacy. Chad Hufford is a lifelong Alaskan, financial advisor, and founder of Veritas, a holistic financial services firm based in Anchorage. A Ramsey...
info_outlineWhat's The Point? - Discover Your Purpose
Trauma. We all see it and experience it at some point...to some degree. What is it? What can we do about it? How do we move through trauma? How do we find and embrace healing? In this episode of What’s the Point?, host Bill Ellis sits down with a Professional Coach and Consultant, Trauma-Informed Certified Coach, and Founder of GKF Coaching and Consulting/Families Blossoming LLC. Gigi has a deeply personal connection to trauma and shares her compelling personal story of navigating significant life’s rollercoasters, and how these lived experiences, coupled with her...
info_outlineWhat if the real problem in corporate culture isn’t the strategy—but the absence of shared principles? In this powerful episode of What’s the Point?, Bill Ellis welcomes bestselling author, speaker, and former Fortune 10 executive Kyle McDowell. Kyle pulls back the curtain on what’s broken in today’s organizations—and how The 10 WEs framework can shift the culture from dysfunction to excellence. With nearly 30 years of experience leading massive teams, Kyle’s message is as bold as it is simple: begin with WE. Whether you’re leading thousands or just trying to be a better teammate, this conversation will challenge how you think about leadership, courage, and culture.
Kyle McDowell is a leadership coach, keynote speaker, and the author of the Wall Street Journal and USA Today bestseller Begin With WE: 10 Principles for Building and Sustaining a Culture of Excellence. After nearly three decades in corporate leadership roles—including at some of America’s biggest firms—Kyle now helps organizations dismantle dysfunction by putting people over ego and mission over metrics. His trademarked philosophy, The 10 WEs, is redefining how leaders create buy-in, accountability, and authenticity across every level of business.
Episode Highlights & Key Takeaways:
- Begin With WE: Kyle introduces his leadership framework and why starting with a unified vision creates cultures of excellence.
- From Fortune 10 to Full-Time Purpose: Kyle opens up about his decision to leave corporate life and step into his calling as a thought leader.
- The First WE Principle: "We do the right thing. Always." Kyle shares why this one idea is the cornerstone for trust, safety, and transformation.
- Courageous Candor: Kyle talks about moving past polite silence in the workplace and building teams that speak truth with respect.
- The Power of Modeling: Leaders can’t just talk the talk—they must model behavior and create an environment of accountability.
- It’s Not Soft, It’s Strong: Kyle breaks down why vulnerability and empathy in leadership are not weaknesses but the ultimate strengths.
- One-on-One Moments Matter: Leadership isn’t about stage presence—it’s about the impact you have in your next conversation.
Kyle McDowell’s message is a wake-up call for leaders everywhere: Culture isn’t someone else’s job—it’s yours. His “10 WEs” offer more than a framework; they’re a mirror. One that reflects the kind of leader you are—and the one you’re capable of becoming. If you’re tired of watching dysfunction win, this episode will inspire you to lead with courage, clarity, and a whole lot more WE.
Connect with Bill:
- bill@brandingpillars.com
- www.brandingpillars.com
- www.brandingforresults.com
- IG - @wcellis
- Facebook - @CoachBillEllis
- LinkedIn - linkedin.com/in/wcellis
- Book: Women Who Won
Links for This Episode:
- https://www.instagram.com/kylemcdowellinc
- https://www.tiktok.com/@kylemcdowellinc
- https://www.youtube.com/@kylemcdowellinc
- https://www.facebook.com/KyleMcDowellInc
- https://twitter.com/KyleMcDowellInc
- BOOK: Begin With WE: 10 Principles for Building and Sustaining a Culture of Excellence
Quick Episode Summary:
- 0:00 – Bill introduces Kyle and his mission to rewire corporate leadership
- 1:08 – Kyle shares his background, from leading tens of thousands to walking away from it all
- 3:44 – The origin of Begin With WE and how the “10 WEs” came to life
- 6:10 – The core dysfunctions Kyle saw over and over—and why no one was solving them
- 9:29 – “We do the right thing. Always.” Why principle-driven leadership builds unstoppable trust
- 13:00 – How Kyle’s team of 15,000 began to adopt a shared belief system
- 15:50 – What vulnerability in leadership really looks like—and how it unlocks deeper performance
- 18:45 – Kyle breaks down his journey from fear to courage in leaving a secure corporate life
- 22:00 – “We own our mistakes.” Why authenticity, not perfection, makes great leaders
- 24:55 – Leaders who hide behind silence—and how to bring truth back into the room
- 29:10 – Why great leadership is personal, not positional
- 31:30 – The message behind his book and how The 10 WEs can transform any team
- 33:45 – Kyle shares the moment he knew he was living out his calling
- 36:00 – The ripple effect of cultural change—from the break room to the boardroom
- 39:00 – Why Kyle believes impact, not income, is the true measure of success
- 41:00 – Final thoughts from Kyle on what it really means to lead with purpose
Subscribe & Share:
Know someone frustrated with toxic work culture or looking to grow as a leader? Share this episode and help spread Kyle’s mission to bring principle-driven leadership to every workplace. Subscribe to What’s the Point? for more conversations that cut through the noise and help you live—and lead—with purpose.