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108. The Journey, Not the Destination: John Golden on Authentic Leadership and Self-Awareness

What's The Point? - Discover Your Purpose

Release Date: 09/09/2025

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What's The Point? - Discover Your Purpose

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More Episodes

In this episode of What’s the Point?, Bill Ellis welcomes John Golden—strategist, podcaster, martial arts practitioner, and Chief Strategy & Marketing Officer at Pipeliner CRM. John’s story stretches from growing up in Ireland to building a career in the U.S. that blends sales leadership, publishing, and purpose-driven business.

Through their conversation, John emphasizes why embracing the journey matters more than obsessing over the destination. He shares how self-awareness, core values, and non-negotiables can guide decisions, why comparison is a trap, and how authenticity is the only way to lead effectively.

From his 1,600+ podcast interviews to his decades in sales, John also shares powerful lessons about preparation, humility, and what it means to leave a lasting legacy. This is a rich, thought-provoking dialogue about human nature, leadership, and living with intentionality.

🗝️ Key Takeaways

  • Embrace the Journey: Success isn’t about an overnight win—it’s about learning from every step, even the missteps.
  • Self-Awareness First: Before chasing goals, know your strengths, triggers, and true fit
  • Non-Negotiables Matter: Having clear values helps avoid distractions and wasted effort
  • Preparation Wins in Sales: Top performers always do their homework—it’s the ultimate respect for the client
  • Authentic Leadership: True leaders model values, act with humility, and elevate others without pretending leadership is just “being nice”
  • Legacy Over Noise: The real point is the impact you leave on those closest to you, not chasing global applause
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Quick Episode Summary: 

  • 00:00 – Meet John Golden: strategist, podcaster, and sales leader
  • 02:00 – From Ireland to San Diego: why embracing the journey matters
  • 06:30 – Self-awareness and core values as the foundation of clarity
  • 10:30 – Building your list of non-negotiables
  • 14:00 – Podcasting lessons: consistency, purpose, and value over vanity
  • 18:30 – Human nature insights: what the Maasai warriors can teach us about silence and observation
  • 24:00 – Martial arts lessons: humility, competing with yourself, and long-term discipline
  • 30:00 – Why comparison is destructive in life and sales
  • 33:00 – The power of preparation: a cautionary sales story
  • 38:00 – Debunking myths: salespeople are made, not born
  • 40:00 – Purpose-driven leadership beyond metrics
  • 46:00 – Flaws, scars, and the beauty of imperfection
  • 48:00 – John’s answer to “What’s the Point?”