Phil Long Learned It The Hard Way. Without The Headwinds Of Racism.

We I frist met Phil Long, I was tasting at the African American Association of Vintners and we just happen to stumble across the fact that we literally grew up around the corner from each other in Inglewood, California. Granted that was many years ago, and much has changed in society since those days, but we both ended up in the wine trade and found a mutual connection on both levels.

Phil Long might be the only winemaker who can turn a tale about drafting homework into a master class on the thousand steps of wine. Pour a glass and get ready to uncover much more than the typical vineyard origin story—this episode offers a rare glimpse into the making of a modern winemaker. Listeners will discover how Phil’s Southern California roots, his early career as a creative architect, and a fateful bottle of Boone’s Farm all wove together into a relentless curiosity for wine that ultimately led him, step by step, into the heart of an industry both old and new. You’ll learn what truly defines a winemaker—not the first three steps of fermentation, nor even the next 100, but the thousand intricate choices, failures, and stubborn bits of creativity that make a bottle personal. Phil peels back the mystique of wine, sharing both the obstacles and quirks—from launching Longevity Wines out of a garage to landing a partnership with the Franzia family and navigating the complicated terrain of distribution and branding. For those curious about the intersection of culture and wine, Phil opens up about building community as president of the Association of African American Vintners, showing that passion, persistence, and collaboration are the real keys to progress. You’ll also come away with an insider’s perspective on innovation and authenticity in a business shaped by shifting trends and timeless tradition—why a wine experience is more than a beverage, and how the memories, people, and places around the glass matter as much as what’s in it. Whether you’re wondering about non-alcoholic wine, the realities of vineyard margins, or simply want to know how someone goes from drafting tables to barrels, this conversation will change how you see every sip.

✅ Ever wondered how a winemaker turns a three-step garage project into an award-winning, internationally recognized label?
✅ Phil Long of Longevity Wines reveals the thousands of steps (and secrets) that define a true winemaker.
✅ Host Paul K sits down with Phil to talk about everything from humble beginnings in Inglewood, breaking barriers in the wine industry, and building a brand that’s grounded in authenticity and family.
✅ If you think wine is just a drink, get ready to discover why it’s truly an experience—and how perseverance and passion can shape an entire legacy.

🎧 Dive into this episode of Wine Talks with Paul K and guest Phil Long now—the story behind the bottle might just inspire your next move! #WineTalks #Podcast #PhilLong #WineIndustry

 

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