Armenian-Mexican Fusion with Chef Ara Zada: From Lavash to Laughter| Wine Talks
Release Date: 07/02/2025
Wine Talks with Paul K.
Wine Talks is deeply connected to the Judgement of Paris. Not only were the Barretts good customers of our wine shop, Warren Winiarski stayed in our home on a trip to Los Angeles. The industry was completely different then. California wine had always been a thing, particularly before prohibition. It had even made its way to the east coast in the 1800's. But then came that fateful day in Paris at the Intercontinental Hotel, the Americans won. In Paris, there was a journalist named George Taber. He had heard about this tasting pitting California's boutique gems against the equivalent (at least...
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Famed Chef Jonathan Waxman came to Wine Talks through a mutual friend who we lost last year to cancer; Melvin Masters was a one-of-a-kind character in the wine trade and Jonathans partner in the famed Jams Restaruarant. On a recent trip to Nashville, Tennessee, I insisted that the group I was with follow me to Roberts Western (most probably the last true country bar in Nashville), for a fried bologna sandwich. They looked at me crosseyed and followed blindly. You see, we had just finished dinner and everyone had overeaten and were tired. But I knew if I didn't go the first night...
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You can't speak of trends in the wine trends in the wine trade without mentioning Felicity Carter. You can't talk data mining in the wine trade without mentioning Felicity Carter...in fact, I can't think of many surrounding the wine trade that you could speak of without mentioning Felicity Carter. She is a force of date (substituting for "nature"). I've got to tell you, sitting down with Felicity Carter for this episode of Wine Talks was like uncorking an old Burgundy—layered, surprising, and deeply satisfying. There’s something about Felicity’s perspective that just sharpens the mind....
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Not of all wine news is about a drop in sales or activity...wine tourism is up. On Wine Talks I regularly discuss the idea that wine is headed back in time to the days where the experience of wine is driving the interest in wine. Winery tastings, wine pairing dinners, day long wine excursions and more are peaking the interest in not only wine enthusiasts but wine novices the same. One destination that is working hard at luring wine travel is Armenia. I have keen interest in understanding the value of and the current climate of wine tourism in my country of heritage. Lilit Gregoryan is on...
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The wines of the Monterey Peninsula, and particularly those of the Carmel Valley, are exquisite. It is always just so interesting to have the some grape grown in different parts of the world and be so different...soely on the location and environmental influences of the vineyard. When tasting Bernardus wines, you taste complexities entirely different than anywhere else in California. These wines are something special and Jim McCabe is responsible. I also had to alert him to the famed folk guitar store, McCabes in Santa Monica. You might say Jim McCabe’s side hustle—building guitars—makes...
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When people enter a room, you instantly get a sense of their disposition in life. Are they smiley? Frowning? friendly? Gregarious? and you instantly if this is going to work. I knew instantly that this was going to work when Cecilia Guzman walked into the studio. Sitting down in the studio in beautiful Southern California for this episode of Wine Talks was a real treat—one of those times you just know you’ve got the right guest in the right seat. Cecilia Guzman, winemaker at Haras de Pirque (and yes, I stumbled through the name a couple of times—years of Spanish and still getting...
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A few years ago, a young woman was interning at the Original Wine of the Month Club. Her internship revolved around social networking, office duties, and one particular job that may have set her career path. Lisa Kassabian was to write the talking points for all my podcasts that featured a woman in wine. She would research the guest, write up peritnent points, present the to me and together we would redirect or correct. When that work was completed, Lisa was invited on set to hear how her questions worked and how the guest would respond. Maybe I had something to do with it, it would...
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I have been hanging around the South Bay beaches since my youth. Maybe you caught my Instagram posts about how that happened. As a family, we spent much of our time in Hermosa Beach; I love the SoCal beach culture. There is an established group of restaurants under the moniker of Chef David Slay. He is a bit of an anomoly in that he has been a chef since his 20's (so well established in that sense), but at the same time, a rising star (usually an accolade for chefs just starting their career). Our conversation was fluid and full of insights. I have to say, sitting down with Chef David Slay for...
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Enotoursim has been a staple in the tourism trade. One of my favorite podcast was with JoAnne Dupuy, the woman who delivered the wines from Napa to Steven Spurrier in Paris for the Judgement In Paris. She was the leading Enotourist company in America. As time would have it, Enotourism had seen its days, slumping a bit for the past decade...until now. Though wine sales are off and the wine industry is scurrying to define the cause of this slump, enotourism could save the day. Meet Bill Callejas, he is grassroots and has created an enotourism company from sheer passion. Bill Callejas...
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Wine needs a fresh face. Well, that is if you ask the pundits in the industry. I am not sure I agree. Certainly, any industry needs to keep up with the times, I suppose marketing ideas and packaging ideas would follow. I am not sure I even agree with that... however, one thing I do believe is bringing a contemporary viewpoint to the table is beneficial. Meet a contemporary viewpoint in Jane Dunkley of Bezel. eflecting on my conversation with Jane Dunkley of Bezel for the latest episode of Wine Talks, I’m left both energized and encouraged about where the wine industry is headed—and what...
info_outlineWhen I told my wife I was interviewing Chef Ara Zada...she was like..."I follow him!""He is great!" She never says that about me. I guess I need to learn how to make "fusion"cuisine with Mediterranean food!. Chef Ara Zada has a storied career and now turned food influencer. We had a blast together.
Ara Zada is the kind of guest who makes you wish your phone had a “smell-o-vision” app—and by the end of this episode, you’ll know why. Step into the kitchen-turned-studio where Ara, chef, content creator, and avid bow hunter, cooks up much more than what’s on the plate. You’ll discover what happens when the authenticity of Armenian-Egyptian family recipes gets filtered through French culinary training and the relentless demands of social media stardom. Ara dissects with candor the creative (and literal) balancing act behind daily content creation, sharing how his brand blossomed from a commitment to consistency, pressure, and staying “on message” while still keeping things decidedly fun. Beyond that, you’ll hear firsthand how the nostalgia of food can collapse decades in a single bite—how a dish, made with the right memory and technique, can bring both chef and eater “back home.” There are surprising lessons too—from the truth about hacking legacy dishes (hint: your grandma may have had more time on her hands than you do) to honoring every part of an animal in sustainable, hands-on cuisine. Paul and Ara delve into why culinary traditions resist—or embrace—modernization, how taste buds evolve, and why memory and flavor are inseparable companions. You’ll walk away with an intimate look at crafting a culinary career in the digital age, the importance of staying curious and genuine, and why giving someone a hot plate of food is still one of the best ways to connect. Whether you’re here for the food nostalgia, the mindset behind a thousand viral videos, or inspiration for tomorrow’s dinner, this episode promises to feed your curiosity—and maybe remind you of your own family table.
✅ What does it take to turn food memories into culinary fame?
✅ Chef, content creator, and bow hunter Ara Zada spills his secrets on building a mouthwatering brand, going from home-cooked classics to viral foodie stardom.
✅ Host Paul Kalemkiarian takes you behind the scenes on Wine Talks as they dive into food, culture, content creation, and why authentic storytelling wins in the kitchen (and online).
✅ Get ready to learn, laugh, and feel hungry—this episode is pure flavor and heart. Tune in to hear how nostalgia and innovation can launch your next delicious adventure! #WineTalksPodcast #AraZada #PaulKalemkiarian
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