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Rethinking Wine Clubs, Loyalty, and Digital Marketing in the Modern Wine Industry. Polly Hammond.

Wine Talks with Paul K.

Release Date: 07/22/2025

Inventing the Coravin: Greg Lambrecht on Transforming Wine Culture and Expanding By-the-Glass Exploration show art Inventing the Coravin: Greg Lambrecht on Transforming Wine Culture and Expanding By-the-Glass Exploration

Wine Talks with Paul K.

Who invents these things? and what experience do they have that gets them to the point that they can invent these things?  Entrepreneurs are a crafty bunch. They dream. They test themselves. They switch gears on the fly. So goes the story of Greg Lambrecht, the inventor of the Coravin wine preservation and dispensing system. You have to believe the story, though it seems unbelievable, because it is true. Imagine a podcast where invention, passion, and the enduring mystique of wine come together—where stories of ingenuity inspire new perspectives on the familiar rituals of sharing a...

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Breaking Traditions: Collaboration, Diversity, and Modern Strategies in the Wine Industry show art Breaking Traditions: Collaboration, Diversity, and Modern Strategies in the Wine Industry

Wine Talks with Paul K.

There is alot of speculation, prognositcatiom, miss-information, ridiculous conclusions, and outright bad data about the wine trade right now. Everyone with an opinion is chiming in. And some of these folks have done nothing more than work in a wine shop or behind the scenes at an agency. How does that quote go? "It is much easier to give advice from the veil of cover, than to use it at the point of attack" That is percisely how I feel about much of what is being said. Enter Barbara Gorder. She gives advice but has used it at the point of attack. You see, she didn't come from the wine trade to...

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Behind the Bottle: Wine, Humility, and Inspiring Stories from Rome to Texas show art Behind the Bottle: Wine, Humility, and Inspiring Stories from Rome to Texas

Wine Talks with Paul K.

Wine is about the humanity.  This concept hit me on a flight home from Rome. I was watching a movie and started to weep. I realized the human soul needs passion, passion forsomething; maybe another person, maybe a lifestyle, maybe a career, but passion drives our will. And wine is full of passion. To do it right, it takes nothing less than passion. Hey there, it’s Paul Kalemkiarian on Wine Talks, and in this episode, I really wanted to get personal and share how deeply humanity and humility run through every thread of the wine world at its highest levels. I open the show reflecting on a...

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Puglian Wine Evolution: Mark Shannon’s 46-Year Passion for Quality and Authenticity show art Puglian Wine Evolution: Mark Shannon’s 46-Year Passion for Quality and Authenticity

Wine Talks with Paul K.

Wine Talks was invited to meet the Pope....well, at least by the language in the invitation, it sounded like we were going to meet the Pope. It turns out that the word "private audience" meant with 6294 other private invitees. Lol, it was an honor just to be there. Wine Talks took a detour out of Rome to the now-famed wine region of Puglia.  Home of Primitivo, Negroamaro, and Fiano, the area of Puglia has a rich Italian history on its own. As the trip was put together on short notice, I searched through my database of Puglian wines tasted and found the wines of A MANO as wines I enjoyed....

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Unlocking Luxury Wine: Charlotte Selles on Brand Strategy, Relationships, and the Business of Wine show art Unlocking Luxury Wine: Charlotte Selles on Brand Strategy, Relationships, and the Business of Wine

Wine Talks with Paul K.

It is complitcated. Life. Wine. And to help clear up the wine complication (not sure there is a way to uncomplicate life), is Charlotte Selles.  With a distinctive path to her new company Tassei, she brings to the table a wealth of experience cloaked in knowedge, philosophy and experience. She is like a wine savant. She was in LA for a speaking gig and breaved an unusual SoCal downpour to come to studio to share her spirit. Charlotte Selles is the kind of guest who’ll have you reconsidering not just what’s in your wine glass, but why you care in the first place. You think you know...

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From Rocks to Wine: Diana Khandilyan’s Unique Journey Through Terroir and Winemaking show art From Rocks to Wine: Diana Khandilyan’s Unique Journey Through Terroir and Winemaking

Wine Talks with Paul K.

I jumped in on a LinkedIn conversation about wine, soil, volcano's and more. Thought I would contribute to the message string. That is when I engaged Diana on the concept of terroir. But not just any terroir, but volcanic terroir.  Then I realized that Diana's expertise in the realm of wine...is the soil! She is a expert in energy and geophysics! Diana Kandiglian is the kind of guest who measures her excitement in bottles, not hours. If you’ve ever wondered what happens when a scientist who reads rocks for a living falls in love with wine, this episode is for you. You’ll learn how...

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Wine Innovation: Mini Bottles, Younger Drinkers, and an Industry in Transition: Meet Abby Bogle show art Wine Innovation: Mini Bottles, Younger Drinkers, and an Industry in Transition: Meet Abby Bogle

Wine Talks with Paul K.

I keep hearing how the industry has to change, how Gen Z is aren't drinking wine, how the trade is slow to do anything....until you speak with Abby Bogle. She is the type of enthusiasm and drive that is needed to move with the times. You have all heard me say that "time will tell" and that "all generations come around to the proper glass of wine." What Abby is doing is making the proper glass of wine more accessible.  Be careful, she is a bit infectious. Abby Bogle is not your average disruptor—she’s bottling up tradition, cracking open innovation, and pouring new life into the wine...

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From the LA Lakers Locker Room to Napa Valley vines: Kelly E. Carter on Diversity, Story, and Wine Exploration show art From the LA Lakers Locker Room to Napa Valley vines: Kelly E. Carter on Diversity, Story, and Wine Exploration

Wine Talks with Paul K.

I can tell you it was like sitting with a long, lost neighbor when sitting with Kelly E. Carter.  And in fact, we were neighbors of sorts back in the day. It wasn't until I was searching for images to create the icons for this podcast did I realize I was in the presence of true maverick royalty.  Besides being a New York Times best selling author, she has reported from the greatest sporting events of the world: the NBA FInals, Super Bowls, Grand Slams, Stanley Cup Finals and much more. And more intriguing, she was the woman reporter in the locker room! I was so intrigued and we could...

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Wine, Passion, and Perseverance: Why Human Connection Matters in Hospitality show art Wine, Passion, and Perseverance: Why Human Connection Matters in Hospitality

Wine Talks with Paul K.

Sometimes I just get an hankering. Ya know, a chance to try and tell it like it is. There is no óne-size" fits all solution to what is happening in our trade. And there still are many successes in the trade...more to come on that front. Wine is too important to the existance of man to address the ills of the trade with thinking marketing and packaging solutions will solve the problems. Certainly, the trade can make some contemporary adjustments to those issues, but those are not the core issues. They can't be, wine is a conduit for the human soul to the soil; deep rooted (pun intended) in our...

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Beyond the Vines: Tony Biagi’s Journey Through Napa, To Kalon, and Winemaking Wisdom show art Beyond the Vines: Tony Biagi’s Journey Through Napa, To Kalon, and Winemaking Wisdom

Wine Talks with Paul K.

One of the on-going themes with Wine Talks, with virtually all guests, is the idea that you never stop learning in the wine trade. I supposed you could say that about many industries, but wine carries with it the idea of the harvest; the surrounding conditions that otherwise would be called "terroir" when discussing the differences from one year to the next. And there in lies the "never stop learning" aspect of wine. Each year is different and each your your knowledge and curiosity is compounded. Tony Biagi relishes in this concept. He finds the will and the drive directly from the annual but...

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More Episodes

Reaching out to Polly to have a chat about coming on Wine Talks, was like a breath of fresh air. Podcasting takes great effort and a conscious effort to be better and to look for guests that can add to the entertainment and education value of the show. I could have just as easily recorded our pre-call and published that as a podcast. I think you will find Polly intriguing, inspiring and knowledgable. 

Polly Hammond would be the first to admit she never gets nervous on podcasts—until, of course, she landed on Wine Talks with Paul K., reminiscing about youthful memories in Hermosa Beach and realizing just how close to home a conversation about wine could truly feel. In this episode, listeners are in for much more than a stroll down California’s scenic, wine-soaked memory lanes. You’ll dive deep with Polly, CEO and founder of Five Forests Wine Consultancy, as she shakes up entrenched ideas about what keeps wine regions—and the wider wine business—buzzing and relevant. Expect lively debate about the value of tradition and typicity, a behind-the-scenes look at loyalty and wine clubs in the digital age, and a wake-up call about the risks of letting marketing run on autopilot. Polly challenges brands to not just hand down goals to marketers, but to invite them into the boardroom, making a compelling case for why the future of wine depends on personal, empathetic connection with consumers instead of faceless macro-data. Along the way, you’ll pick up eyebrow-raising stories—like how middle-aged moms became surprising champions of 19 Crimes, or why a thriving direct mail business in the ’90s can teach us crucial lessons for today’s digital dilemma. Whether you’re a wine lover wondering how your own preferences evolve, or an industry stalwart trying to keep pace with Gen Z’s changing tastes and the existential threat of e-commerce to the old wine club model, this episode peels back the curtain on the emotional, psychological, and practical realities facing wine today. When Polly finishes, you’ll find yourself equipped—not just with fascinating wine stories, but with a new lens for viewing the wine world’s challenges and possibilities, one disruptively practical insight at a time.

 

  1. Five Forest Wine Consultancy
    Website: https://fiveforests.com

  2. Ottomany Global (sometimes spelled as "Areni Global" in industry contexts; it's a wine think tank)
    Website: https://areni.global

  3. Alexander Valley Vineyards
    Website: https://www.avvwine.com

  4. Hope Family Wines (Trecini/Treana Wines)
    Website: https://hopefamilywines.com
    (Triana/Treana is a brand under Hope Family Wines)

  5. SC (University of Southern California, USC)
    Website: https://www.usc.edu

  6. Napa Valley Wine Academy
    Website: https://napavalleywineacademy.com

  7. Wine of the Month Club
    Website: https://www.wineofthemonthclub.com

  8. Gallo (E. & J. Gallo Winery)
    Website: https://www.gallo.com

  9. Coca-Cola
    Website: https://www.coca-colacompany.com

  10. Wine Warehouse
    Website: https://winewarehouse.com

 

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