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EP 235 - It Only Takes ONE Yes: Julie Whitney’s Soaring Pivot from PR to Purposeful Storytelling

Paper Napkin Wisdom

Release Date: 04/17/2025

EP 252 - The Customer Isn’t Always Right – Your Team Comes First: Wisdom from Christine McDannell show art EP 252 - The Customer Isn’t Always Right – Your Team Comes First: Wisdom from Christine McDannell

Paper Napkin Wisdom

Christine McDannell is a serial entrepreneur, author of The Resilient Founder, and a passionate advocate for building businesses that align with long-term legacy and personal purpose. She’s launched and sold multiple companies, including a 7-figure exit, and now focuses her energy on guiding purpose-driven founders through her work at Kindred Quarters and .  In Episode 252 of Paper Napkin Wisdom, Christine shared a bold but essential truth that many leaders need to hear: “The customer is not always #1… your team is #1!” It's a deceptively simple statement...

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EP 251 - Freedom by Design Series (Part 4) | The Four Driving Influences of Human Behavior – Michael Walsh on What Really Moves Us show art EP 251 - Freedom by Design Series (Part 4) | The Four Driving Influences of Human Behavior – Michael Walsh on What Really Moves Us

Paper Napkin Wisdom

In Part 4 of the Freedom by Design series, Michael Walsh — growth strategist and founder of Walsh Business Growth — returns to the Paper Napkin Wisdom podcast with another deceptively simple, powerfully transformational idea. This time, Michael outlines what he believes to be the four core driving influences of all human behavior: Survive, Thrive, Connect, and Adapt.  Michael's frameworks aren't about academic theory — they’re forged in the heat of real entrepreneurial fires. Having coached hundreds of founders and growth-minded leaders, Michael brings his deep understanding of...

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EP 250 - John Sleeman Series (Part 3 of 3) | “I Need a New Challenge.” — John Sleeman’s Legacy, Reinvented show art EP 250 - John Sleeman Series (Part 3 of 3) | “I Need a New Challenge.” — John Sleeman’s Legacy, Reinvented

Paper Napkin Wisdom

Heads up: this is a live recording, and the audio has some echo due to a tech glitch. Still, John’s wisdom shines through—and we think it’s worth it. Hope you agree. In this special final chapter of a three-part series, we return to Paper Napkin Wisdom with legendary entrepreneur John Sleeman, founder of Sleeman Breweries and Spring Mill Distillery. But this time, he’s not alone — John is joined by the next generation: his sons, Quinn, a cooper who crafts whiskey barrels, and Cooper, who leads sales and marketing at the distillery. Yes, the naming symmetry is as poetic as...

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EP 249 – John Sleeman Series (Part 2 of 3) | You’ve Been Given a Gift — Now Do Something With It show art EP 249 – John Sleeman Series (Part 2 of 3) | You’ve Been Given a Gift — Now Do Something With It

Paper Napkin Wisdom

Heads up: this is a live recording, and the audio has some echo due to a tech glitch. Still, John’s wisdom shines through—and we think it’s worth it. Hope you agree. This episode marks the second chapter in a three-part journey through the life and legacy of John Sleeman, the iconic Canadian entrepreneur behind Sleeman Breweries. And in this moment, we move from the grind of building a business to something deeper—something almost mythic: a legacy rediscovered.  John’s story picks up with a surprise visit from his Aunt Florian. After a decade of no contact, she shows up with a...

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EP 248 - John Sleeman Series (Part 1 of 3) | Start a Pub: The Deal-Driven Origins of John Sleeman's Entrepreneurial Rise show art EP 248 - John Sleeman Series (Part 1 of 3) | Start a Pub: The Deal-Driven Origins of John Sleeman's Entrepreneurial Rise

Paper Napkin Wisdom

This episode is personal.  Just after college, I started a small business with my friend Matt Fox. We launched a student-focused magazine called Fingertips — hunting down wing nights and drink deals before smartphones made that easy. Money was tight. Hustle was everything. And our first cold call was to Sleeman Brewing in Guelph.  John Sleeman said yes.  That early “yes” stuck with me — and now, decades later, I’m sitting with him in this beautiful building, recording a full-circle episode for Paper Napkin Wisdom. But this story isn’t about the...

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EP 247 - Freedom by Design Series (Part 3) | The Exponential Power of Connection: A Napkin That Changes Everything - Michael Walsh show art EP 247 - Freedom by Design Series (Part 3) | The Exponential Power of Connection: A Napkin That Changes Everything - Michael Walsh

Paper Napkin Wisdom

Michael Walsh returns for part three of our special Freedom by Design series on Paper Napkin Wisdom, and this one might be the most visually striking yet. If you’re a fan of simple visuals that unlock big thinking, you’re going to love this napkin. It’s a 10x10 grid—just 100 dots—but what it represents could be the unlock for transformational leadership and next-level scale.  Michael is the founder of Walsh Business Growth and the author of Freedom by Design: The Established Business Owner’s Guide to Grow, Make an Impact and Find Joy Again. In this...

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EP 246 - The One Call Sale with Ari Galper: Transforming Sales Through Trust show art EP 246 - The One Call Sale with Ari Galper: Transforming Sales Through Trust

Paper Napkin Wisdom

In Episode 246 of Paper Napkin Wisdom, Govindh Jayaraman sits down with Ari Galper, the world’s leading authority on trust-based selling and the creator of the revolutionary “One Call Sale” method. With over 25 years of experience, Ari has completely flipped the traditional sales script. His approach isn’t about pressure, persuasion, or playing games—it’s about trust, truth, and transformation.  Ari’s method is especially relevant for high-trust, low-volume, high-margin businesses where chasing leads and long sales cycles create drag. His model is designed to...

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EP 245 - Summit Your Current Mountain: Dustin Wells on Focus, Fulfillment, and the Climb of Leadership show art EP 245 - Summit Your Current Mountain: Dustin Wells on Focus, Fulfillment, and the Climb of Leadership

Paper Napkin Wisdom

Dustin Wells isn’t just an experienced tech entrepreneur — he’s a guide for leaders looking to rediscover purpose in the peaks and valleys of business and life. With over two decades in tech and a successful exit under his belt, Dustin has learned to measure success not only in valuations but in clarity, impact, and joy. In Episode 245 of Paper Napkin Wisdom, Dustin shared a message written in bold blue ink: “Summit your current mountain.”  This deceptively simple statement holds transformative weight. It’s not just about climbing higher — it’s about finishing...

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EP 244 - Freedom by Design Series (Part 2) | The 4 Danger Zones Every Business Must Navigate - Michael Walsh show art EP 244 - Freedom by Design Series (Part 2) | The 4 Danger Zones Every Business Must Navigate - Michael Walsh

Paper Napkin Wisdom

Michael Walsh is no stranger to growth. As the founder of , he’s spent years helping established business owners scale with intention, clarity, and impact. In this second installment of our Freedom Framework special on Paper Napkin Wisdom, Michael returns to reveal one of his most powerful visual tools for growth: The 4 Danger Zones.  Drawn on a simple napkin (as all great ideas are), Michael lays out the major inflection points — and hidden pitfalls — that business owners face as they scale from $1M to $20M and beyond. Each stage brings a new level of complexity, risk,...

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EP 243 - Freedom by Design Series (Part 1): How Michael Walsh Redefines the Entrepreneur's Journey show art EP 243 - Freedom by Design Series (Part 1): How Michael Walsh Redefines the Entrepreneur's Journey

Paper Napkin Wisdom

Freedom. It’s a word thrown around a lot in entrepreneurial circles. For some, it’s about time. For others, money. But in Episode 243 of Paper Napkin Wisdom, Michael Walsh challenges all of us to look deeper. With his napkin reading, “Freedom is not a selfish act,” he invites established business owners to consider a profound shift in how they view growth and fulfillment.  Michael Walsh isn’t just another business coach. He’s a skilled strategist with decades of experience guiding entrepreneurs who have already built something successful—but feel stuck,...

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Julie Whitney’s career reads like a masterclass in communication—25 years in PR, authoring thousands of news releases, booking stories that captivated viewers across major networks, and crafting messaging that cut through the noise. But in a bold pivot, Julie turned her storytelling superpowers toward something more heartfelt and enduring: children’s books. 

In this inspiring episode of Paper Napkin Wisdom, we sit down with Julie to unpack how she went from running a successful public relations firm to breathing life into a story that’s now soaring through classrooms, libraries, and hearts—Astra the Lonely Airplane. Her napkin says it all: “It only takes ONE yes!” That one yes—when pursued with purpose, persistence, and passion—can change everything. 

From Crisis Response to Creative Resilience 

Julie was no stranger to high stakes. As the founder of Phillippi-Whitney Communications, she helped her clients navigate the media landscape, crisis communication, and brand positioning. But as the pandemic grounded so many parts of life—including the aviation world that inspired her husband—Julie found herself drawn to a new kind of storytelling. 

It started with a spark: “My husband was watching planes get retired, and one in particular caught his heart,” she explains. That emotional thread became the foundation for Astra the Lonely Airplane, a story about resilience, belonging, and hope told through the eyes of a retired aircraft. “I saw an opportunity to make something beautiful and useful—to create something that would live on long after a press release,” she says. 

A Children’s Author on a Mission 

What sets Julie’s work apart isn’t just the heartwarming storyline—it’s the mission. Astra the Lonely Airplane is more than a book; it’s an experience designed to inspire kids to see value in what’s different, to understand change, and to connect with aviation in a way that’s engaging and educational. 

“I want to get Astra into every classroom, every library, every airport bookstore,” Julie shares. “Because it’s not just about Astra—it’s about the kids who feel left out, too.” 

Her storytelling is already taking off. Astra’s message resonates with children and adults alike, offering comfort, courage, and curiosity at a time when so many feel displaced. Julie is on a mission to scale Astra’s message through school programming, airport events, and expanded book lines—and she’s just getting started. 

The Courage to Pivot 

Julie’s journey is a powerful reminder that even a thriving career can give way to a new calling. “You don’t have to stay in one lane forever,” she says. “If your heart is being pulled toward something creative, listen to that. The world needs more of that energy.” 

It’s clear that Julie’s pivot wasn’t just professional—it was deeply personal. And it’s the kind of reinvention that fuels the spirit of Paper Napkin Wisdom. 

“It only takes ONE yes,” she says, smiling. “You don’t need 100 people to believe in you. You just need one. And sometimes that one is you.” 

Shape 

5 Key Takeaways from My Conversation with Julie Whitney 

1. Don’t wait for perfect—start with passion. 
Julie didn't have a background in children's publishing when she began. What she did have was heart, a story worth telling, and the courage to try. 
Take Action: Think of a story you've been sitting on. Outline it today—even if just in bullet points. 

2. Your professional skills can fuel your creative pivot. 
Her PR expertise didn’t go to waste; it amplified her launch as an author. 
Take Action: List 3 skills from your current career that could serve your next chapter. 

3. Impact doesn't need a big platform—just a meaningful one. 
Julie isn't chasing celebrity. She's chasing connection. “If I can touch a classroom of kids, that’s a win.” 
Take Action: Ask yourself: “Where could I make a meaningful difference today?” 

4. Reinvention starts with listening to your own voice. 
Julie’s pivot came from being willing to hear her inner creative nudge. 
Take Action: Set aside 15 minutes this week to journal what your heart is whispering to you. 

5. A single yes can change the trajectory of your journey. 
Julie’s napkin wisdom reminds us: we don’t need mass approval—just belief and a little persistence. 
Take Action: Reach out to one person today with your idea. Ask for feedback, encouragement, or a small next step. 

 

Julie Whitney's journey from PR powerhouse to children’s author is a shining example of how wisdom, when shared with heart and purpose, can uplift generations. Whether you’re thinking about your own pivot or helping others soar, remember her words: It only takes ONE yes. 

📌 What’s your ONE yes moment? Share it on a napkin, snap a pic, and post it with the hashtag #PaperNapkinWisdom. Let’s inspire the next wave of creators to take flight.