EP 247 - Freedom by Design Series (Part 3) | The Exponential Power of Connection: A Napkin That Changes Everything - Michael Walsh

Michael Walsh returns for part three of our special Freedom by Design series on Paper Napkin Wisdom, and this one might be the most visually striking yet. If you’re a fan of simple visuals that unlock big thinking, you’re going to love this napkin. It’s a 10x10 grid—just 100 dots—but what it represents could be the unlock for transformational leadership and next-level scale. 

Michael is the founder of Walsh Business Growth and the author of Freedom by Design: The Established Business Owner’s Guide to Grow, Make an Impact and Find Joy Again. In this final part of our three-episode series, Michael draws our attention to a deceptively simple truth: relationships are the real force multipliers in any organization. And when you understand how one-to-one connections scale, you start designing differently. 

“This napkin isn’t about how many people you can reach,” Michael says. “It’s about how many relationships you can build—and the ripple effects of each connection.” 

On the napkin, Michael illustrates the growth of potential 1:1 relationships within a team using the classic network formula: # of 1:1 relationships = n(n–1)/2 

Starting with just four people, the napkin shows how you quickly get to six relationships. Add five more people, and it jumps to thirty-six. By the time you hit 100 people, you’re looking at 4,950 unique one-to-one relationships. 

This is more than math. It’s strategy. 

“The biggest limiting factor to scale isn’t the size of your team,” Michael explains, “it’s the number of intentional relationships that exist inside it.” 

When you don’t design for connection, you design for chaos. Silos. Miscommunication. Duplication. Frustration. 

But if you lead intentionally—with structure, rituals, and systems that foster communication—those same relationships become a lattice of trust, clarity, and momentum. It’s the kind of shift that turns organizations from friction-heavy to friction-free. 

Michael also reminds us of something subtle but powerful: you are one of those dots. The way you show up as a leader sets the tone for how relationships are built within the culture you design. 

And here’s where Freedom by Design ties it all together: clarity, rhythm, and intentional design are what allow freedom to flourish. Not structure for the sake of bureaucracy, but structure for the sake of people. 

“The freedom you crave isn’t the absence of responsibility,” Michael notes. “It’s the presence of intentional design.” 

This napkin—100 circles, one smiley face, and some exponential math—is a simple but profound reminder that freedom and scale aren’t found by stepping away from the business… they’re found by stepping in more intentionally. 

5 Key Takeaways from Michael Walsh – Episode 244 

1. Relationships Scale Faster Than People 

“It’s not about adding headcount—it’s about increasing intentional connections.” 

Take Action: Map out the number of direct relationships in your leadership team. Ask: are these strong or just functional? Strengthen one this week. 

 

2. Design Systems That Support Human Connection 

“Structure doesn’t stifle—it liberates.” 

Take Action: Introduce a consistent 1:1 rhythm (weekly, biweekly, or monthly) between team members to build trust and resolve friction before it festers. 

 

3. Visual Thinking Sparks Strategic Insight 

“Sometimes a napkin is better than a spreadsheet.” 

Take Action: Sketch a challenge you’re facing instead of typing it out. What patterns emerge when you look at it visually? 

 

4. Freedom Comes From Design, Not Absence 

“Freedom isn’t doing less—it’s doing what matters most.” 

Take Action: Identify one system that could reduce friction and increase joy. Start designing it this week. 

 

5. Your Leadership Is the First Dot 

“You’re part of the grid—how you show up defines how others connect.” 

Take Action: Show up with intention in one key conversation today. Be present. Be clear. Be human. 

 

This final installment in the Freedom by Design series leaves us with a simple truth: freedom, impact, and joy aren’t byproducts of luck—they’re the results of clarity and intentional design. 

🟠 What’s your biggest takeaway? Draw it on a napkin and post it with the hashtag #PaperNapkinWisdom to join the conversation. Let’s turn simple ideas into big impact—together.