EP 251 - Freedom by Design Series (Part 4) | The Four Driving Influences of Human Behavior – Michael Walsh on What Really Moves Us
Release Date: 06/01/2025
Paper Napkin Wisdom
When Ross Albers found himself fired just two weeks before his wedding, most people would have panicked. Instead, Ross did something remarkable: he founded his own law firm. What started as a necessity quickly became a proving ground for building a business with intention—and more importantly, with vision. In this episode of Paper Napkin Wisdom, Ross shares a powerful lesson written on a napkin: “You have to work ON your business instead of IN it. From there, you can HIRE, ACQUIRE, and INSPIRE.” This isn’t just a play on words. It’s a strategic mindset...
info_outlinePaper Napkin Wisdom
In Episode 260 of Paper Napkin Wisdom, we sit down with Toni Harrison, the powerhouse CEO of , a nationally recognized communications firm. Toni brings not only decades of experience in high-stakes PR and crisis management, but also a deeply personal and refreshingly honest take on what it means to be resilient in business and life. Her napkin reads: “Toni’s 4 Pillars of RESILIENCE (being R.E.A.L.): Taking on the (R)igor (E)mbrace experience Discovering how to be (A)daptable Employing (L)evel-setting goals throughout your professional...
info_outlinePaper Napkin Wisdom
Michael Walsh is no stranger to the Paper Napkin Wisdom podcast. As a seasoned leadership strategist, business growth expert, and founder of , Michael returns with another powerful idea that challenges how we think about hiring in today’s knowledge-driven economy. In part 7 of our Freedom by Design series, we dive into the human side of performance—and Michael’s handwritten napkin drives home one essential truth: Hiring right is half the game. But what does hiring right actually mean in a business world increasingly driven by expertise, not just execution? ...
info_outlinePaper Napkin Wisdom
Dinah Chapman is not your average entrepreneur. A fierce advocate for bold living, Dinah’s energy is magnetic, and her insights are ignited by a lifetime of choosing purpose over pretense. She’s a keynote speaker, creative strategist, and self-described “disruptor with intention.” Her Paper Napkin packs a punch — literally: "If it doesn’t set your f*cking soul on fire, it’s not worth it." This is more than a quote — it’s a manifesto. In episode 258 of Paper Napkin Wisdom, Dinah invites us to challenge the safe path, to unlearn the behaviors that...
info_outlinePaper Napkin Wisdom
In Episode 257 of Paper Napkin Wisdom, Adam Olalde, entrepreneur and founder of the Xtreme Xperience, shares a piece of guidance that captures the heart of adaptive leadership in a fast-paced world: “Move fast and (try not to) break things.” It’s a nuanced remix of the famous Silicon Valley adage, but with a leadership lens honed by experience. Adam’s journey is marked by transformation—both personal and professional. As someone who has led teams through disruptive growth, built multi-million-dollar ventures, and weathered industry shifts, Adam brings more than...
info_outlinePaper Napkin Wisdom
In the sixth installment of the Freedom by Design series, Michael Walsh distills a transformative idea on a literal paper napkin: The Social Contract. It’s a powerful reframing of the unspoken expectations that define the relationship between companies and their employees. More than a list of responsibilities, it’s a shared agreement—designed not just for performance, but for mutual growth. Michael, founder of Walsh Business Growth, has long championed the notion that businesses should be engines of human flourishing—not just economic engines. In this...
info_outlinePaper Napkin Wisdom
In episode 255 of Paper Napkin Wisdom, we’re joined by the brilliant Seema Dhanoa — a transformational coach, conscious leadership facilitator, and author of the powerful book The Path to Conscious Leadership. Seema’s work is rooted in helping people return to themselves and lead from a place of inner truth. Her napkin might be simple in form, but it holds an entire operating system for alignment, balance, and meaningful presence. At the center of her napkin is a bright burst of awareness — a foundational concept that Seema explains is the key to unlocking our full...
info_outlinePaper Napkin Wisdom
In Episode 254 of Paper Napkin Wisdom, Govindh Jayaraman sits down with Rick Williams — board director, leadership coach, and author of Create the Future: For Your Company and Yourself. A man of strategic clarity and quiet conviction, Rick shares a deceptively simple yet profoundly powerful message: "Give Before Asking." This phrase, written on a paper napkin, becomes the cornerstone of a conversation rich with wisdom about leadership, generosity, trust, and how real influence is built — not demanded. Rick’s career spans decades of advising leaders through business...
info_outlinePaper Napkin Wisdom
In the next installment of the Freedom by Design series, Michael Walsh brings us back to the heart of sustainable business growth: the core of your organization. His napkin, boldly titled “Rethink the Core,” offers a deceptively simple yet profoundly important shift in how entrepreneurs and leaders define what really drives performance. On one side of the napkin: a traditional model where teams create results, leading to customer value and company profit. It's efficient. It's direct. But it's incomplete. On the other side: a redesigned model....
info_outlinePaper Napkin Wisdom
Christine McDannell is a serial entrepreneur, author of The Resilient Founder, and a passionate advocate for building businesses that align with long-term legacy and personal purpose. She’s launched and sold multiple companies, including a 7-figure exit, and now focuses her energy on guiding purpose-driven founders through her work at Kindred Quarters and . In Episode 252 of Paper Napkin Wisdom, Christine shared a bold but essential truth that many leaders need to hear: “The customer is not always #1… your team is #1!” It's a deceptively simple statement...
info_outlineIn Part 4 of the Freedom by Design series, Michael Walsh — growth strategist and founder of Walsh Business Growth — returns to the Paper Napkin Wisdom podcast with another deceptively simple, powerfully transformational idea. This time, Michael outlines what he believes to be the four core driving influences of all human behavior: Survive, Thrive, Connect, and Adapt.
Michael's frameworks aren't about academic theory — they’re forged in the heat of real entrepreneurial fires. Having coached hundreds of founders and growth-minded leaders, Michael brings his deep understanding of what actually drives behavior — especially when stakes are high and the fog of uncertainty is thick.
“If you want to lead people, you have to understand what drives them. Every single decision we make is being influenced by one or more of these four things.”
Let’s unpack each of the four influences.
1. Survive
At our most fundamental level, we’re hardwired to protect ourselves — physically, emotionally, and financially. Michael says survival thinking isn’t just about fear or reactivity. It’s the foundation of risk assessment and security seeking.
“In business, when someone’s resisting a bold move, check if they’re in survival mode — it doesn’t mean they’re wrong, it means they’re trying to be safe.”
Entrepreneurial Action: Ask your team, “What part of this plan feels risky or threatening to you?” You’ll uncover hidden fears before they derail progress.
2. Thrive
While survival is about protection, thriving is about aspiration. This drive shows up in how we pursue growth, status, legacy, or mastery. Thriving propels leaders to innovate, compete, and elevate standards.
“Thriving isn’t just about being better — it’s about feeling fulfilled while doing it.”
Entrepreneurial Action: Reflect on where your business might be surviving instead of thriving. Are you playing not to lose — or playing to win?
3. Connect
Humans are social creatures — and connection is a powerful motivator. Whether it's belonging, validation, or support, this influence is deeply tied to trust and collaboration. Michael points out that leaders often overlook this in data-driven cultures.
“When people don’t feel seen, they disengage. And that disconnection can cost companies more than almost anything else.”
Entrepreneurial Action: Leaders, reconnect with your team one-on-one this week. Ask them: “What’s one thing you wish I understood better about your experience here?”
4. Adapt
The final influence is about resilience and responsiveness. Adaptation is how we process change, deal with uncertainty, and find our footing in new environments. Michael notes that high performers often struggle here — not from lack of ability, but from attachment to control.
“When leaders are stuck, it's usually not because they don't have options. It's because they’re resisting change.”
Entrepreneurial Action: Normalize experimentation. Celebrate what you learn from what didn’t work — not just what succeeded.
Why These Four?
Michael’s napkin is more than a framework — it’s a diagnostic tool. When a team member is stuck, when a customer is hesitant, or when a strategy stalls, Michael challenges us to ask: Which of these four influences is in play?
The simplicity of Survive, Thrive, Connect, Adapt makes the model sticky — but the depth of application makes it transformative.
“Every decision, every behavior, every moment of hesitation or courage — it’s all coming back to one or more of these.”
5 Key Takeaways from Michael Walsh on the 4 Driving Influences of Human Behavior
1. Every behavior stems from one of four core motivations.
Whether we're leading a team or making a personal decision, we’re constantly navigating needs to survive, thrive, connect, or adapt.
👉 Action: Use these lenses to decode stalled projects or interpersonal conflicts.
2. Survival mode isn’t weakness — it’s caution.
Recognizing someone is in survival mode helps us lead with empathy, not frustration.
👉 Action: Shift conversations from “What’s wrong?” to “What feels unsafe or unclear?”
3. Growth isn't just ambition — it's a core human need.
Thriving drives innovation and fulfillment. Leaders should intentionally nurture this drive.
👉 Action: Create stretch opportunities that challenge and celebrate growth.
4. Connection fuels culture and performance.
People disengage when they feel invisible. Connection isn't optional — it's the glue.
👉 Action: Hold weekly 10-minute check-ins that prioritize empathy, not just updates.
5. Adaptation is how we future-proof.
Organizations that adapt quickly win in uncertain times. But that starts with adaptable leaders.
👉 Action: Host a monthly "fail and learn" session to reward adaptive behavior.
Final Thought
Michael Walsh once again challenges us to think deeper and lead better — not with complex models, but with the kind of wisdom you can jot on a napkin. His four driving influences don’t just apply to business. They speak to how we live, love, and lead every day.
💡 What’s driving your decisions right now — survival, growth, connection, or change?
Write your insight on a napkin. Snap a photo. Post it with the hashtag #PaperNapkinWisdom.
Connect with Michael:
https://walshbusinessgrowth.com/