Why WeWork is still the strongest brand, and how to differentiate
Release Date: 11/13/2024
Brave Ideas
Brave Ideas Season 15, Episode 5 This episode is made possible by :”Complex Cash Flow Modeling Simplified.” 📺 Watch the full episode EXCLUSIVELY on (incl. behind the scenes) Should Offices Transact Like Hotels? What if office space was sold like hotel rooms, priced by the hour, dynamically re-skinned for each occupant, and managed by tech that plays Tetris with demand? Rogier Braakman believes that is the future. In this episode, Brave Corp CEO travelled to Amsterdam to tour and chat with their Chief Exec, , who breaks down Mr Green’s “properator” strategy—owning...
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📺 Watch the full episode EXCLUSIVELY on Featuring , Head of Flex Solutions & Partnerships EMEA This episode is made possible by :”Complex Cash Flow Modeling Simplified.” Why Hospitality Matters More Than Ever Melissa Ansley has seen the flex office market evolve from every angle: Operator, Advisor, and now as Head of Flex Solutions & Partnerships for JLL across EMEA. In this episode, Melissa joins Brave Corp CEO and ReturnSuite Cofounder, , in person from MIPIM in Cannes to discuss what today’s customers really want from office space, why hospitality matters...
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📺 Watch the full episode EXCLUSIVELY on Turning volatility into strategy in office real estate with Sam Gamble, CoFounder of Return Suite This episode is made possible by :”Complex Cash Flow Modeling Simplified.” Maybe this was the only "Monte Carlo" chat at MIPIM... How do you model risk when your revenue isn’t fixed, and your building no longer fits traditional valuation models? In this data-rich episode, , CoFounder of , joins Brave Corp CEO live from Cannes, France to unpack why the future of office investing needs a whole new underwriting playbook. As...
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📺 Watch the full episode EXCLUSIVELY on Featuring CoFounder & CIO, Joaquin Castellvi Lopez, on scaling OpRE strategies across Europe’s office markets This episode is made possible by : ”Complex Cash Flow Modeling Simplified.” What happens when you apply a logistics-and-hospitality operating playbook to offices? In this episode, , CoFounder & CIO of , Brave Corp CEO and ReturnSuite Cofounder, , live from MIPIM in Cannes to unpack Stoneweg’s headline-making takeover of Cromwell’s €3.9 B European platform and how an OpRE framework drives a £2B office portfolio buy. ...
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This episode is made possible by : ”Complex Cash Flow Modeling Simplified.” The Future of Being Changes Everything What if the office was designed like a city? In this season-opening episode, , CEO of Paragon Developments, joins Brave Corp CEO and ReturnSuite Cofounder, , live from MIPIM in Cannes to explore Paragon’s $1.5B plan to redefine office real estate across Cairo, Riyadh, and beyond. At the core of Bedeir’s vision is the belief that the office should be a regenerative ecosystem—not just a floor plan. That means blending coworking, corporate HQs,...
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📺 Watch the full episode EXCLUSIVELY on Season 15 of Brave Ideas is here And this time, we’re going deeper into the operational future of office real estate. Office real estate is changing. Are you evolving to keep up? In this trailer episode, Host previews what’s coming this season: the people, the ideas, and the investment strategies reshaping how office assets are being repositioned, operated, and valued. This episode is made possible by : ”Complex Cash Flow Modeling Simplified.” 🎧 Brave Ideas Season 15 was recorded onsite in Cannes,...
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A Brave Ideas Mini-Series at the Immersive Event presented by () How can office landlords balance flex and stability? In this episode of Brave Ideas, Founder, talks with with , Vice President for the world's largest landlord, , to explore their innovative approach to flex space and hybrid leases. Brookfield has already grown a massive 1.8 million square feet of flex space across multiple global markets. Andrew discusses how their strategy is evolving and the importance of stability in an increasingly flexible office landscape. 💡 Key Topics Discussed:...
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A Brave Ideas Mini-Series at the Immersive Event presented by () What does a successful operator-landlord partnership actually look like?Previously this season (Ep2), we explored how landlords and operators struggle to align on flexible office deals. In this episode of Brave Ideas, Founder, sits down with , Director of Real Estate Transactions at , to explore how the best landlord-operator partnerships are structured, and why transparency, underwriting, and financial modeling are the keys to success. 💡 Key Topics Discussed: ✅ Why landlords are...
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A Brave Ideas Mini-Series at the Immersive Event presented by () Can office investments survive with outdated valuation models? Not anymore. In this episode of Brave Ideas, Founder, sits down with from (with insights from ) to discuss why offices are no longer bond-like investments and how operational data, dynamic pricing, technology, and demand for flexible workspace is reshaping the asset class. 💡 Key Topics Discussed:✅ Why dynamic pricing is the future ✅ How data-driven insights are transforming office valuations ✅ Instant Group’s...
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Bonus Episode The best coworking spaces today aren’t just about desks—they’re about data-driven decisions that enhance experience, service, and efficiency. In this special DEEP DIVE of Brave Ideas, Founder, is joined by , Cofounder of , to explore how data is transforming coworking operations, from boosting revenue and amplifying the human experience to building trust with landlords. Here’s what’s changing: 🚀 Operators are using real-time data to tailor spaces and services to member needs. 💡 Landlords are demanding transparent data-sharing to strengthen...
info_outlineFeaturing Dean Connell
"To stand out, you have to stand for something"
In this episode Brave Founder, Caleb Parker, is joined by Dean Connell, one of the original seven designers at WeWork, to share lessons on challenging the status quo.
After delivering over 2 MILLION SqFt globally for the brand, Dean is now a creative design consultant for landlords, operators and corporate real estate.
Caleb and Dean explore the evolution of the coworking industry and discuss Dean's experiences at WeWork, including lessons learned and advice for landlords and operators.
This epsisode is sponsored by the Brave Consortium.
The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business.
Learn more here: www.bravecorp.co/brave-consortium
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