Brave Ideas
Join award winning podcaster and CEO of Brave Corporation, Caleb Parker, as he shines a light on the entrepreneurs, intrapreneurs, and brave ideas at the forefront of innovation, who are creating the future of office real estate. Brave Ideas dives deep into the stories of the visionaries, zooms out to discuss the macro trends driving change in demand for the office, and brings you thought provoking and insightful content from the innovators challenging the status quo as we know it today. Subscribe to this podcast and our Brave Ideas Newsletter for weekly updates at www.BraveIdeas.media
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Will This “Super Flex” Model Make Empty Offices Obsolete?
08/06/2025
Will This “Super Flex” Model Make Empty Offices Obsolete?
Brave Ideas Season 15, Episode 5 This episode is made possible by :”Complex Cash Flow Modeling Simplified.” 📺 Watch the full episode EXCLUSIVELY on (incl. behind the scenes) Should Offices Transact Like Hotels? What if office space was sold like hotel rooms, priced by the hour, dynamically re-skinned for each occupant, and managed by tech that plays Tetris with demand? Rogier Braakman believes that is the future. In this episode, Brave Corp CEO travelled to Amsterdam to tour and chat with their Chief Exec, , who breaks down Mr Green’s “properator” strategy—owning and operating buildings—plus the that lets companies share the same SqFt on different days, boosting NOI while slashing wasted space. 🎧 To listen as a podcast FOR FREE,follow Brave Ideas on , , or wherever you listen. Episode Highlights * 00:00 - Caleb & Sam episode intro * 03:15 - Rogier’s hospitality roots (Ritz-Carlton, Pillows Hotels) and the empty-office “aha” moment * 10:45 - Why utilization, not rent roll, is the only truly green metric * 18:20 - Pay-for-time pricing replaces SqFt leases — “No use, no pay” * 25:40 - Defining a properator (prop-co + op-co under one roof) * 32:10 - Inside : the tech stack that swaps brand identities and books space automatically * 41:05 - Building a “super flex” lung floor landlords can lease to multiple corporates on alternating days * 47:50 - How sharing drives a 2-3× revenue uplift even in down-cycles Key Topics: * Empty desks are the real carbon sin. A fully utilised office is the only sustainable one, so pricing must follow actual occupancy, not fixed leases. * Time-based memberships beat long-term leases. Companies choose the exact days they need and pay only for the hours used. * Properator power. By owning buildings and operating them through NetOS, Mr Green captures both real-estate upside and hospitality margin in one structure. * Landlord win-win. Hand back under-used floors, let NetOS resell them on a super flex basis, and watch yield per SqFt rise. * Super Flex DNA. Think electric-vehicle equivalent for offices: lower base cost, higher performance, and a lighter environmental footprint. Why You Should Watch Office vacancy is your biggest risk. Rogier Braakman reveals, with numbers and live examples, how time based pricing, owner operator alignment, and smart utilisation tech can turn dark desks into a revenue engine—essential viewing for anyone who signs, sells, or services office deals. CONNECT * * * * * For behind the scenes, visit:https://www.braveideas.media/p/will-this-super-flex-model-make-empty?r=d1yie&utm_campaign=post&utm_medium=web&showWelcomeOnShare=false 💡 This episode is part of Brave Ideas Season 15, exploring brave ideas shaping the future of office real estate, Space-as-a-Service, and workplace experience. Join the Conversation What would super flex mean for your portfolio or team culture? Drop a comment below, share the audio with a landlord who still loves ten-year leases, and subscribe so you never miss a #PlusNotVersus insight.
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What Flex Office Customers Really Want
07/30/2025
What Flex Office Customers Really Want
📺 Watch the full episode EXCLUSIVELY on Featuring , Head of Flex Solutions & Partnerships EMEA This episode is made possible by :”Complex Cash Flow Modeling Simplified.” Why Hospitality Matters More Than Ever Melissa Ansley has seen the flex office market evolve from every angle: Operator, Advisor, and now as Head of Flex Solutions & Partnerships for JLL across EMEA. In this episode, Melissa joins Brave Corp CEO and ReturnSuite Cofounder, , in person from MIPIM in Cannes to discuss what today’s customers really want from office space, why hospitality matters more than ever, and how flex is changing landlord strategies. Key Topics: Why more occupiers are shifting from traditional leases to managed solutions The growing demand for hospitality-infused, amenity-rich experiences How to match the right operator brand to the right building What landlords need to know about spec suites and short-form leases The role of flex in creating leasing velocity and tenant stickiness Why You Should Watch Whether you're a landlord, operator, broker, or investor, this episode is full of practical insights and behind-the-scenes intel from one of the industry’s most respected flex advisors. CONNECT For behind the scenes, visit: 💡 This episode is part of Brave Ideas Season 15, exploring brave ideas shaping the future of office real estate, coworking, and workplace experience. 👉 Don’t forget to subscribe, like, and drop a comment with your take on Sam's ideas for modeling risk in operational real estate.
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How to Model Office Risk When Income Is Variable
07/23/2025
How to Model Office Risk When Income Is Variable
📺 Watch the full episode EXCLUSIVELY on Turning volatility into strategy in office real estate with Sam Gamble, CoFounder of Return Suite This episode is made possible by :”Complex Cash Flow Modeling Simplified.” Maybe this was the only "Monte Carlo" chat at MIPIM... How do you model risk when your revenue isn’t fixed, and your building no longer fits traditional valuation models? In this data-rich episode, , CoFounder of , joins Brave Corp CEO live from Cannes, France to unpack why the future of office investing needs a whole new underwriting playbook. As flexible workspace, hybrid leases, and service-led operations reshape how buildings generate income, the old ways of modeling risk just don’t cut it. Sam explains how ReturnSuite’s probabilistic forecasting tools — including Monte Carlo simulations — can help owners, investors, and operators make smarter decisions, even in uncertain markets. They also reflect on what they heard (and didn’t hear) at MIPIM, and how the capital stack needs to evolve to support operational real estate. Key Topics: Modeling volatility in office with Monte Carlo simulations Why traditional underwriting no longer fits flex models Replacing static assumptions with dynamic forecasts Structuring leases to align incentives and reduce risk Building investor confidence in operational income Who should watch: Landlords, developers, asset managers, investment analysts, brokers, flex operators, capital partners, and anyone rethinking how to underwrite, fund, or scale flexible office models. CONNECT For behind the scenes, visit 💡 This episode is part of Brave Ideas Season 15, exploring brave ideas shaping the future of office real estate, coworking, and workplace experience. 👉 Don’t forget to subscribe, like, and drop a comment with your take on Sam's ideas for modeling risk in operational real estate.
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How Does Stoneweg’s OpRE Track Record Power Its €2B Office Buy?
07/16/2025
How Does Stoneweg’s OpRE Track Record Power Its €2B Office Buy?
📺 Watch the full episode EXCLUSIVELY on Featuring CoFounder & CIO, Joaquin Castellvi Lopez, on scaling OpRE strategies across Europe’s office markets This episode is made possible by : ”Complex Cash Flow Modeling Simplified.” What happens when you apply a logistics-and-hospitality operating playbook to offices? In this episode, , CoFounder & CIO of , Brave Corp CEO and ReturnSuite Cofounder, , live from MIPIM in Cannes to unpack Stoneweg’s headline-making takeover of Cromwell’s €3.9 B European platform and how an OpRE framework drives a £2B office portfolio buy. before you press play. Key Topics Platform Acceleration: How Stoneweg absorbed Cromwell’s €3.9 billion European platform to reach ~€8 billion AUM overnight Office as Experience: Stoneweg believes offices should live in “urban mixed-use, highly amenitized districts,” where workspace is “integrated into a full experience,” not treated as an island Hospitality-Infused Offices: Leveraging hospitality and flex-living expertise—partnering with best-in-class operators and internal teams—to layer amenity-driven service bundles onto traditional leases Leasing Flexibility: They’re layering mid-term leases, short-term flex and hospitality-inspired services on top of long-term covenants to create a hybrid income profile District-Level Strategy: Their underwrite starts at the micro-market or district level, ensuring each asset fits into a broader ecosystem of retail, residential and leisure Mixed-Use Districts: Focusing on how each office integrates into a 15–25 acre urban community—retail, residential and leisure synergies that attract the right customers Asset Prioritization Roadmap: Zeroing in over the next 18 months on which properties need “smart capex” today, before scouting new acquisitions Smart CapEx Discipline: Instead of “fancy lobbies or underutilized art pieces,” capex is focused on targeted amenities—wellness rooms, collaborative spaces, food & beverage activations and community programming—with a disciplined ROI lens Long-Term Outperformance Thesis: Stoneweg’s conviction that OpRE-driven, district-scale offices will outperform European markets over time Who Should Listen Landlords, institutional investors, operators, brokers and PropTech founders seeking to: Underwrite offices with both base-rent and service-stream revenue models Reposition assets using a proven OpRE playbook Leverage mixed-use masterplans for higher yield, footfall and customer stickiness
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What’s Behind Paragon’s $1.5B Vision to Redefine Office Real Estate?
07/09/2025
What’s Behind Paragon’s $1.5B Vision to Redefine Office Real Estate?
This episode is made possible by : ”Complex Cash Flow Modeling Simplified.” The Future of Being Changes Everything What if the office was designed like a city? In this season-opening episode, , CEO of Paragon Developments, joins Brave Corp CEO and ReturnSuite Cofounder, , live from MIPIM in Cannes to explore Paragon’s $1.5B plan to redefine office real estate across Cairo, Riyadh, and beyond. At the core of Bedeir’s vision is the belief that the office should be a regenerative ecosystem—not just a floor plan. That means blending coworking, corporate HQs, wellness, culture, retail, and hospitality into a vertically integrated model that serves the future of being. From AI and robotics to crowdfunding office assets and selling future space off-plan, Bedeir unpacks how Paragon is reimagining buildings around user experience, output, and community—not just square meters. Could this be the blueprint for a more sustainable, profitable, and human future of work? Key Topics: * Designing buildings from the customer outward, not just for leasing * Paragon’s three-part real estate product: corporates, startups, and the “hub” * Selling office space off-plan—like residential condos * Smart capex and programming that boosts productivity * Creating regenerative ecosystems with art, culture, and PropTech * Expansion into Saudi Arabia: blending Riyadh’s ambition with Berlin’s creativity * How hospitality-level service and flexibility boost NOI and brand equity Who should watch: Landlords, PropTech founders, flex operators, developers, institutional investors, and anyone passionate about redefining the purpose of the office. * * * * For behind the scenes, visit 💡 This episode is part of Brave Ideas Season 15, exploring brave ideas shaping the future of office real estate, coworking, and workplace experience. 👉 Don’t forget to subscribe, like, and drop a comment with your take on Bedeir’s full-stack model.
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S15 Trailer: The New Rules of Office Real Estate
07/08/2025
S15 Trailer: The New Rules of Office Real Estate
📺 Watch the full episode EXCLUSIVELY on Season 15 of Brave Ideas is here And this time, we’re going deeper into the operational future of office real estate. Office real estate is changing. Are you evolving to keep up? In this trailer episode, Host previews what’s coming this season: the people, the ideas, and the investment strategies reshaping how office assets are being repositioned, operated, and valued. This episode is made possible by : ”Complex Cash Flow Modeling Simplified.” 🎧 Brave Ideas Season 15 was recorded onsite in Cannes, France… London, England…and Amsterdam, Netherlands AND in the virtual studio to travel to Copenhagen, Denmark…as well as NYC & Boston, USA, and features special co-host, . This season, we’re diving into: Hospitality-led repositioning strategies Utilization-based pricing and membership models How capital markets are adapting to operational real estate Flex space underwriting and financial modeling Landlord-operator partnership structures Guests this season include: (Paragon Developments) (Stoneweg) (JLL) (ReturnSuite) (Cushman & Wakefield) (Techspace) (Mr. Green Offices) (JLL) (BXP) (Urban Land Institute) If you're a landlord, fund manager, operator, investor, developer, or workplace strategist — this season is for you. 📺 Watch full episodes EXCLUSIVELY on
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How Brookfield is Growing Their 1.8 Million Sqft Flex Footprint
03/05/2025
How Brookfield is Growing Their 1.8 Million Sqft Flex Footprint
A Brave Ideas Mini-Series at the Immersive Event presented by () How can office landlords balance flex and stability? In this episode of Brave Ideas, Founder, talks with with , Vice President for the world's largest landlord, , to explore their innovative approach to flex space and hybrid leases. Brookfield has already grown a massive 1.8 million square feet of flex space across multiple global markets. Andrew discusses how their strategy is evolving and the importance of stability in an increasingly flexible office landscape. 💡 Key Topics Discussed: ✅ How Brookfield’s hybrid lease model combines fixed rent with performance-based incentives, aligning landlord and operator interests. ✅ Why stability is crucial for growing Brookfield's flex space portfolio. ✅ Insights into the future of coworking and how corporate demand is influencing flex space growth. ✅ How Brookfield views hybrid leases as essential for scaling flex spaces in large office buildings. Who should isten? ➡️ Landlords looking to innovate with hybrid leases and flex spaces ➡️ Co-working operators and tenants in the flex space market ➡️ Investors interested in the future of office real estate If you enjoy the conversation, be sure to subscribe, like, and comment with your biggest takeaway! Links: This mini-series is presented by : Software that simplifies complex cash flow modeling for modern real estate companies.
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What Are Key Elements of Successful Coworking Operator-Landlord Deals?
02/26/2025
What Are Key Elements of Successful Coworking Operator-Landlord Deals?
A Brave Ideas Mini-Series at the Immersive Event presented by () What does a successful operator-landlord partnership actually look like?Previously this season (Ep2), we explored how landlords and operators struggle to align on flexible office deals. In this episode of Brave Ideas, Founder, sits down with , Director of Real Estate Transactions at , to explore how the best landlord-operator partnerships are structured, and why transparency, underwriting, and financial modeling are the keys to success. 💡 Key Topics Discussed: ✅ Why landlords are increasingly moving away from traditional lease models ✅ How revenue-sharing & management agreements create win-win partnerships ✅ The underwriting strategies that build trust between landlords & operators ✅ How valuation tools impact flex space deals This episode explores what good looks like and what needs to happen for more partnerships to work. If you’re a landlord, operator, investor, or involved in the future of workspace, this episode is packed with fact-based insights and strategies you can’t afford to miss. If you enjoy the conversation, be sure to subscribe, like, and comment with your biggest takeaway! Links: This mini-series is presented by : Software that simplifies complex cash flow modeling for modern real estate companies.
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Why Offices Are No Longer BOND-LIKE Investments
02/19/2025
Why Offices Are No Longer BOND-LIKE Investments
A Brave Ideas Mini-Series at the Immersive Event presented by () Can office investments survive with outdated valuation models? Not anymore. In this episode of Brave Ideas, Founder, sits down with from (with insights from ) to discuss why offices are no longer bond-like investments and how operational data, dynamic pricing, technology, and demand for flexible workspace is reshaping the asset class. 💡 Key Topics Discussed:✅ Why dynamic pricing is the future ✅ How data-driven insights are transforming office valuations ✅ Instant Group’s innovations in supporting dynamic, flexible office models Offices are no longer just buildings—they’re operational businesses. If you’re a landlord, operator, investor, or involved in the future of workspace, this episode is packed with fact-based insights and strategies you can’t afford to miss. If you enjoy the conversation, be sure to subscribe, like, and comment with your biggest takeaway! Legal disclaimer: Nothing mentioned on this podcast should be considered official investment advice. Links: This mini-series is presented by : Software that simplifies complex cash flow modeling for modern real estate companies.
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DEEP DIVE: Why Data is Coworking's Secret Weapon
02/17/2025
DEEP DIVE: Why Data is Coworking's Secret Weapon
Bonus Episode The best coworking spaces today aren’t just about desks—they’re about data-driven decisions that enhance experience, service, and efficiency. In this special DEEP DIVE of Brave Ideas, Founder, is joined by , Cofounder of , to explore how data is transforming coworking operations, from boosting revenue and amplifying the human experience to building trust with landlords. Here’s what’s changing: 🚀 Operators are using real-time data to tailor spaces and services to member needs. 💡 Landlords are demanding transparent data-sharing to strengthen partnerships. 🔄 AI and IoT are driving automation while enhancing human connections. 📊 Data ethics are crucial—balancing insights with privacy protection. The BIG Question: Can operators afford to ignore the power of data? Some are leveraging data for growth; others risk falling behind. 🔥 Listen to this week’s episode for insights on why data is coworking’s secret weapon. If you’re a landlord or operator this episode is packed with insights and strategies you can’t afford to miss. If you enjoy the conversation, be sure to subscribe, like, and comment with your biggest takeaway! Links:
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Should Office Landlords Be in the Hospitality Business?
02/12/2025
Should Office Landlords Be in the Hospitality Business?
A Brave Ideas Mini-Series at the Immersive Event presented by () Can office landlords afford to ignore hospitality? Or is it the key to staying competitive in today’s market? In this episode of Brave Ideas, Founder, sits down with , CEO & Founder of - the largest woman-owned shared workspace company in the U.S. with 310,000 SqFt across NYC and Florida. With 33 years in hospitality and flexible workspaces, Laura ha seen evolution first-hand—from landlords taking a hands-off lease approach to landlords desire to curate experiences. The two dive into why landlords are rethinking their approach, how service-driven spaces create better tenant/customer experiences, and whether office buildings should operate more like hotels. 💡 Key Topics Discussed: ✅ Why "Landlords + Hospitality" is the future of office real estate ✅ The rise of "Heads of Member Experience" roles in traditional office buildings ✅ The lease vs. management agreement debate—what’s really working? ✅ How technology enhances hospitality without replacing human service If you’re a landlord, operator, investor, or involved in the future of workspace, this episode is packed with insights and strategies you can’t afford to miss. If you enjoy the conversation, be sure to subscribe, like, and comment with your biggest takeaway! Links: This mini-series is presented by : Software that simplifies complex cash flow modeling for modern real estate companies.
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Landlords vs. Operators: What’s Holding Flex Office Back?
02/05/2025
Landlords vs. Operators: What’s Holding Flex Office Back?
A Brave Ideas Mini-Series at the Immersive Event presented by () Despite the rising demand for flexible office space, landlords and operators still struggle to align. But why is this happening, and what’s the solution? In this episode of Brave Ideas, Founder, and , cofounder of , sat down with office real estate powerhouse, , at The Empire State Building in NYC to uncover the key challenges holding back the growth of flexible workspaces—from valuation hurdles to data transparency and landlord-operator misalignment. Gio is Executive Director for the Global Workspace Association, Founder of Fronteras Commercial Real Estate, and Co-host of the Flex Uncensored Podcast. In this candid conversation, Gio shares insider insights from his years advising landlords and operators, breaking down the barriers to collaboration, data transparency, and valuation in the industry. 💡 Key Topics Discussed: ✔️ The biggest roadblocks between landlords & operators ✔️ Why traditional valuation models don’t work for flex ✔️ How hotels & self-storage cracked the short-term lease model ✔️ The rising demand from enterprise tenants & how to meet it ✔️ What needs to change for flexible workspaces to scale If you’re a landlord, operator, investor, or involved in the future of workspace, this episode is packed with insights and strategies you can’t afford to miss. If you enjoy the conversation, be sure to subscribe, like, and comment with your biggest takeaway! Links:
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Slices of Pizza & NOI: A Flex Financing Talk in Times Square
01/29/2025
Slices of Pizza & NOI: A Flex Financing Talk in Times Square
A Brave Ideas Mini-Series at the Immersive Event presented by () In this episode of Brave Ideas, Founder, meets up with , cofounder of ReturnSuite, in the heart of Times Square, New York City. As they stroll through the bustling streets in search of the perfect slice of pizza, Caleb and Sam dive into the future of office real estate, Flex and coworking. The conversation explores the evolving challenges landlords, operators, and investors face in structuring deals, unlocking financing, and using data to scale their portfolios. Sam also shares insights from his transition from landlord to tech startup CEO, including how ReturnSuite is revolutionizing financial transparency in the industry. Whether you're a real estate pro, a Flex enthusiast, or simply curious about what's next for the workplace, this episode delivers fresh ideas and actionable insights. Grab a slice, hit play, and enjoy this walk-and-talk through Times Square! Topics discussed: The evolution of office, Flex and coworking Innovative approaches to financing and deal structuring How data and tech are unlocking growth for the industry Sam’s journey from landlord to tech startup CEO at ReturnSuite This candid conversation is packed with fresh ideas, actionable insights, and a dash of humor. Links:
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S14 Trailer: Brave Ideas Mini-Series at the GWA (Evolve to Thrive)
01/22/2025
S14 Trailer: Brave Ideas Mini-Series at the GWA (Evolve to Thrive)
Season 14: Evolve to Thrive In this exciting new mini-series of the Brave Ideas podcast (formerly the Caleb Parker Show), Award Winning Podcast Host, and Founder of , , kicks off an exciting new season, recorded live at the Immersive Event in NYC. With a focus on redefining the boundaries of office real estate, this podcast is a must-listen for anyone in the office real estate ecosystem, from investors and developers to brokers, landlords operators and property managers. This season dives into bold ideas and strategies to thrive in a transforming office real estate landscape. From innovative partnerships and hospitality to unlocking growth with data, every episode is packed with actionable insights to help you stay ahead. Press play to hear from Caleb, then . This mini-series is presented by , software that simplifies complex cash flow modeling.
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What Happens When Dozens of Coworking Brands Share Data?
12/11/2024
What Happens When Dozens of Coworking Brands Share Data?
Featuring Could this become the "STR" of coworking? In this episode Brave Founder, , is joined by Elliot Gold, CoFounder and CEO of UK coworking operator, , to discuss the launch of the , a collaborative initiative aimed at sharing operational data among flex operators. The two explore the importance of data collection in the coworking sector, the need for trust and integrity in data sharing, and the potential for collaboration over competition. They also cover the criteria for joining the network, the onboarding process, and the future plans for expanding the data set to provide valuable insights for operators and investors alike. This epsisode is sponsored by the . The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: Find our adverts intriguing?(Tap below to learn more)
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Follow the data: Where's the opportunity in office real estate?
12/04/2024
Follow the data: Where's the opportunity in office real estate?
Featuring With all the doom and gloom around office, where exactly is the opportunity for investors and operators who are leaning into the future? In this episode Brave Founder, , is joined by John Williams, former CMO at the Instant Group, where he spent a decade before setting up his own sales & marketing consultancy working with scale up businesses in workspace, as well as AI and digital marketing. In this episode, Caleb and John unpack a data-rich report Instant published, as they explore: the impact of economic factors on demand where today’s demand is coming from the increasing interest from landlords in flex space positive impacts on building valuations. the emergence of super flex and aggregators the over-saturation of brokers and and advisors the dynamics of regional markets the importance of brand consistency in driving consumer trust and understanding This epsisode is sponsored by the . The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: Find our adverts intriguing?(Tap below to learn more)
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Is 'Archtivism’ the answer to better cities & the built world?
11/27/2024
Is 'Archtivism’ the answer to better cities & the built world?
Featuring In this episode Brave Founder, , is joined by Nyasha Harper-Michon at ReCoTech in Helsinki, Finland to discuss 'Archtivism'. Nyasha is a purpose-driven architect, built environment expert, business strategist, and inclusion & sustainability advocate who thrives at the intersection of cities, design, inclusion, sustainability, and technology. Nyasha is a self-proclaimed archtivist, a term she coined for architecture professionals and enthusiasts driving economic, environmental, and social reform to foster positive changes in society and within the profession. In this episode Caleb & Nyasha unpack the term Archtivism, and how architects and architvists have the power to shape society through design of cities and the built environment. Nyasha shares her insights on how to measure social impact, the significance of aligning purpose with profit, and how Diversity in design teams can lead to richer outcomes, and why Friction in collaboration can lead to better results. They go on to talk about challenging the status quo in real estate development, building for specific customer personas, how Space as a service enhances community engagement and why diversity in thought makes society wealthier. Check out , and . This epsisode is sponsored by the . The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: Find our adverts intriguing?(Tap below to learn more)
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Why real estate needs Data-driven leadership
11/20/2024
Why real estate needs Data-driven leadership
Featuring In this episode Brave Founder, , is joined by Markus Steinby, at ReCoTech in Helsinki, Finland to discuss why real estate needs Data-driven leadership. Markus is a Senior Advisor for Nordic real estate companies. The two discuss a few key themes surrounding the built environment, focusing on sustainability, macroeconomic factors, and the role of technology in real estate - highlighting the importance of innovation and data-driven leadership in transforming traditional practices. Markus calls for interconnectivity among different stakeholders in real estate value chain to foster collaboration and drive positive change for both the environment and investor returns. And gives a shoutout to the following PropTech companies that are leading the charge in creating more efficient and sustainable solutions: This epsisode is sponsored by the . The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: Find our adverts intriguing?(Tap below to learn more)
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Why WeWork is still the strongest brand, and how to differentiate
11/13/2024
Why WeWork is still the strongest brand, and how to differentiate
Featuring "To stand out, you have to stand for something" In this episode Brave Founder, , is joined by Dean Connell, one of the original seven designers at WeWork, to share lessons on challenging the status quo. After delivering over 2 MILLION SqFt globally for the brand, Dean is now a creative design consultant for landlords, operators and corporate real estate. Caleb and Dean explore the evolution of the coworking industry and discuss Dean's experiences at WeWork, including lessons learned and advice for landlords and operators. This epsisode is sponsored by the . The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: Find our adverts intriguing?(Tap below to learn more)
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#NuanceMatters: Why Zac Goodman is optimistic on the office
11/06/2024
#NuanceMatters: Why Zac Goodman is optimistic on the office
Featuring "When everyone is going left, look right" -Zac Goodman In this episode Brave Founder, , is joined by Zac Goodman, Founder & CEO of , an award winning real estate management company (and B-CORP) that manages over 1 MILLION SqFt and growing. Zac shares insights into his journey into office real estate from banking, highlighting the evolution of TSP from advisory services to property and investment management. Social changes often follow economic crises. Caleb & Zac discuss the current market dynamics, and debate the impact of remote work on office space demand. Zac gives a crash course on the economy and financial markets and they discuss the differences between the post pandemic world and post Global Financial Crisis of 2008 world. This epsisode is sponsored by the . The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: Find our adverts intriguing?(Tap below to learn more)
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Are Hybrid Leases the future of landlord-operator partnerships?
10/30/2024
Are Hybrid Leases the future of landlord-operator partnerships?
Featuring In this episode Brave Founder, , is joined by Meagan Slavin, Chief Operating Officer and co-founder of , an 11 year old US-based coworking brand operating across multiple second tier and suburban markets from Texas to Illinois. The two discuss an interesting hybrid partnership model with landlords operated by 25 North, how 25 North has grown over the years, the significance of brand, and why flexibility is required in the modern workplace with hybrid working becoming the norm. Meagan also shares some of the strategies her own team employs to maintain a strong culture while managing multiple locations across a distributed footprint. This epsisode is sponsored by the . The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: Find our adverts intriguing?(Tap below to learn more)
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How Are Office Landlords Evolving To Support Hybrid Working?
10/23/2024
How Are Office Landlords Evolving To Support Hybrid Working?
Featuring In this episode Brave Founder, , is joined by Dr. Toby Benzecry, Founder & CEO of to discuss company culture, the impact workplace energy has on some companies, the changing needs of office customers, and how office landlords and operators are evolving to support the changing landscape of demand. This epsisode is sponsored by the . The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: Find our adverts intriguing?(Tap below to learn more)
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How risk in European real estate is evolving
10/16/2024
How risk in European real estate is evolving
Featuring In this episode Brave Founder, , is joined by Juan Velayos Lluis, Founding Partner of JV20 Investment & Advisory, and President of , for a fast paced recap of the trends discussed on stage at the event. is an annual event in Barcelona, Spain where the global capital ecosystem is brought together to understand the yields of each asset class, the current economic cycle, the timing of different asset classes (traditional and alternative), the risk and return profile of core, core-plus, value-add and opportunistic investments, and where to discover the trends of the different real estate markets. Juan shares how the landscape and risk of European real estate is evolving, and highlighted key trends such as: a focus on P&L management the shift towards operational partnerships for investors without in-house teams the importance of management agreements whether Core and core-plus properties will attract stable investment. emerging asset classes like logistics and affordable housing the challenges and opportunities in repositioning distressed assets the need for a client-oriented approach in real estate investments the potential for permanent capital flowing into distressed office assets This epsisode is sponsored by the . The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: Find our adverts intriguing?(Tap below to learn more)
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How CapMan Real Estate Balances ESG & ROI
10/09/2024
How CapMan Real Estate Balances ESG & ROI
Featuring In this episode Brave Founder, , is joined by Chief Exec for , Mika Matikainen, to discuss balancing ESG with investor returns, the importance of community needs, and the evolving landscape of real estate investment strategies. CapMan is a Nordic property investor. They acquire, improve, and develop flexible real estate in major Nordic cities. They have a clear focus on developing the environmental and social aspects of real estate, recognizing the responsibility to create positive impact on communities. Further talking points: Why investors must adapt to changing market dynamics Why identifying macro trends is important to exploiting future opportunities Are new financial products are needed to respond to the need for flexibility How triangulating 3 key stakeholders can create value This epsisode is sponsored by the . The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: Find our adverts intriguing?(Tap below to learn more)
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Season 13 Trailer: The Office as a Superpower in the Platform of Work
10/03/2024
Season 13 Trailer: The Office as a Superpower in the Platform of Work
The Caleb Parker Show returns, with the Founder of Brave Corp, sitting down with the leaders and innovators across office real estate to discuss the brave ideas shaping the future of office real estate to keep up with the ever-evolving future of work landscape. Trailer Summary: Brian Tracy once said “To understand sales we have to understand people” We believe to understand office sales we have to understand company culture. Company culture & team bonds are built on shared values, common purpose and trust. Everything else is built on top of this foundation. The world is now global and top talent is no longer limited to the geo-fence of a commute. The future of work isn’t the binary choice between remote and office—it’s about #PlusNotVersus. So as Flexible work policies become the norm, those of us selling and operating offices must ask ourselves, how does the office need to evolve to amplify positive company cultures. Season 13 explores creating workplaces where teams thrive, and the community building, partnerships, and new financial products needed to deliver the office as a super power in the platform of work. This trailer episode is sponsored by the . The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: Find our adverts intriguing?(Tap below to learn more)
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Why Brand Matters To The Future of Office Real Estate
08/21/2024
Why Brand Matters To The Future of Office Real Estate
Featuring Brand has never been that important in office real estate. But that's about to change. A strong brand is more than just a logo or a catchy slogan—it's a powerful idea that resonates with customers, building loyalty and trust. In this episode Brave Founder, , is joined by Zoe Ellis-Moore, Founder & CEO of , a firm that partners with flexible workplace brands with research, positioning, marketing and strategic consulting. In this episode, Caleb & Zoe explore what makes a real estate brand successful in the flex sector, the unique challenges of property branding, the pros & cons of white labeling and why coworking brands might soon become the go-to leasing strategy for office buildings. This epsisode is sponsored by the . The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: Find our adverts intriguing?(Tap below to learn more)
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No Disclaimers: The Future of Work featuring Dave Cairns
08/14/2024
No Disclaimers: The Future of Work featuring Dave Cairns
Featuring Does the office have a role in the future of work? If so, what will the office of the future look like? Dave goes on the record—no disclaimers attached. In this episode Brave Founder, , is joined by Dave Cairns, Future of Work Strategist for , to dive into deep topics like personal brand and authenticity in the workplace, the challenges workplace leaders face, how companies are adapting their ways of working, and the need for a mindset shift in office real estate. This epsisode is sponsored by the . The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: Find our adverts intriguing?(Tap below to learn more)
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How to Align Office Real Estate with Future of Work Strategies
08/07/2024
How to Align Office Real Estate with Future of Work Strategies
Featuring What role does the office play in the future of work? In this episode Brave Founder, , is joined by Dharshni Singh, a dynamic corporate real estate leader with over 20 years experience in transforming organizations and unlocking human potential for exceptional outcomes at companies like Accenture and BCG, tp bennett and more. Dharshni has in-depth knowledge and expertise across Future of Work strategic planning, portfolio & site strategy investment prioritization, business case development, transactions, and capital projects for cross-sector international firms. The two discuss strategic and tactical approaches for aligning real estate strategy to support future of work strategy. The conversation covers change management, practical timelines, building selection criteria, wellbeing and amenities, landlord brands and flex space. This epsisode is sponsored by the . The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: Find our adverts intriguing?(Tap below to learn more)
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How Members of the Flexible Space Association Differentiate
07/31/2024
How Members of the Flexible Space Association Differentiate
Featuring In this episode Brave Founder, , is joined by Jane Sartin, Executive Director of the (FlexSA) - the UK-wide trade body for the flexible workspace industry. The two explore the challenges of commoditization, how some brands approach differentiation, and the hotelification trend by building owners - with trending amenities such as rooftop terraces, gyms, and podcast studios. This epsisode is sponsored by the . The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: Find our adverts intriguing?(Tap below to learn more)
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How Antilooppi serves office customers beyond the lease
07/24/2024
How Antilooppi serves office customers beyond the lease
Featuring “It's not enough that you build something and hope that people come. You have to build something that they actually need.” In this episode (Recorded live on stage at ReCoTech in Helsinki, Finland), Brave Founder, , is joined by Tuomas Sahi, CEO of , a sustainable office real estate owner in Helsinki, Finland. Tuomas shares how Antiloopi’s focus on understanding and serving the needs of their customers led them to providing flexible solutions and services. The conversation covers the benefits of owning the customer relationship, the challenges of transitioning to a more flexible model This epsisode is sponsored by the . The Brave Consortium is a collective of companies that help Brave and its landlord partners reposition office assets to meet the evolving needs of modern business. Learn more here: Find our adverts intriguing?(Tap below to learn more)
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