Episode 196: Myth vs. Reality: Book Writing, Publishing, and Marketing for Business Owners in 2025
Release Date: 08/12/2025
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In this episode, Jodi shares a final behind-the-scenes look at the third edition of Write.Publish.Market. She talks about on the production process, launch preparations, and the strategic updates that shaped this revised edition. Jodi also discusses why book marketing is a long game and how smart planning, the right book team, and intentional updates can set a book launch up for long-term success for business owners writing books. Time Stamps: 00:00 – Introduction and launch day excitement 01:15 – Why book marketing is a long game 03:10 – Production phase: from Word doc to real...
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Episode 201: 3 Reasons Podcast Guesting Should Be Part of Your Book Marketing Strategy
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Episode 200: Direct Sales Are the Future of Book Marketing for Business Owners
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Episode 199: Book Publishing Standards: What Every Business Owner Should Know
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Episode 198: Book Launch Strategy for Business Owners Writing Books
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In this episode, Jodi and guest Robbie Samuels discuss the allure of bestseller status, whether it's worth pursuing and the pitfalls of paying for such titles, and the importance of a well-planned book launch. Robbie emphasized that while hitting number one can be a byproduct of a well-executed launch, it doesn't directly translate to financial success. Time Stamps: 00:00:01 - Welcome to the Podcast Introduction to the Right Published Market podcast and host Jody Brandon. 00:00:44 - Introducing Robbie Samuels Overview of Robbie Samuels' achievements and contributions to the book publishing...
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Episode 197: Business Owners and Books: Focus on This, Not That
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In this episode, Jodi breaks down three major areas where business owners often misdirect their energy when it comes to writing, publishing, and marketing their books. From stressing over page count to chasing Amazon bestseller status to going all-in on launch week alone, Jodi shares what to focus on instead—and how shifting your attention can lead to long-term visibility, credibility, and business growth. Time Stamps: 00:00 – Welcome + overview of the episode 01:20 – Why traditional book marketing advice doesn’t always apply to business owners 02:35 – Focus #1: Word count and...
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Episode 196: Myth vs. Reality: Book Writing, Publishing, and Marketing for Business Owners in 2025
Write Publish Market
Think writing your book is the hard part? Think again. In this episode, Jodi busts five of the most common myths that trip up business owners navigating the book writing, publishing, and marketing world. Time Stamps: 00:00 – Welcome and episode introduction 01:25 – Myth #1: You need to cast a wide net 03:10 – Reality: Go narrow and deep with your target audience 04:18 – Myth #2: If you write it, readers will find it 06:05 – Reality: Strategic marketing is key to visibility 07:55 – Myth #3: No platform means no point in publishing 10:00 – Reality: Followers ≠ readers or...
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Episode 195: Revising Write.Publish.Market. in 2025 (Part 6)
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In this episode, Jodi shares a progress update on the relaunch process for the third edition of Write.Publish.Market. She discusses self-editing, beta reader feedback, working with her copy editor, and how she's using strategic pockets of time to prepare sales pages and other launch materials/plans. Jodi emphasizes the importance of ongoing book marketing rather than focusing solely on launch day and invites listeners to join her email list for exclusive updates as the release approaches. Time Stamps: 00:00 Manuscript progress and beta feedback 04:06 Publishing process and book marketing prep...
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Episode 194: Podcasting as a Long-Term Book Marketing Strategy for Business Owners
Write Publish Market
In this episode, Jodi welcomes podcast coach Kim Stewart to discuss how nonfiction authors can use podcast hosting and guesting as powerful, long-term book marketing strategies. Kim shares insights about the evolving podcast landscape, tips for simplifying the process of starting a podcast, and creative ways to repurpose podcast content to support both book writing and business growth. Time Stamps: 00:00 Podcast strategies for book marketing 03:32 Guesting grows your podcast audience 06:38 Podcast hosts' networking advantage 09:59 Using podcasts for business leads 14:00 Embracing breaks and...
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Episode 193: Less Stress, More Impact: Why Long-Form Content Matters for Business Owners
Write Publish Market
In this episode, Jodi interviews writer, speaker, and content strategist Rebecca Stanisic about the power and strategy behind long-form content for business owners. Jodi and Rebecca discuss how blogs, newsletters, and podcasts can serve as anchor content, helping entrepreneurs create intentional messaging and reduce stress while maximizing content value. Rebecca also shares practical tips for building authority—like leveraging a media page—and highlights the importance of human connection and strategic planning in today’s content-driven world. Time Stamps: 00:00 Long-form content as...
info_outlineThink writing your book is the hard part? Think again. In this episode, Jodi busts five of the most common myths that trip up business owners navigating the book writing, publishing, and marketing world.
Time Stamps:
00:00 – Welcome and episode introduction
01:25 – Myth #1: You need to cast a wide net
03:10 – Reality: Go narrow and deep with your target audience
04:18 – Myth #2: If you write it, readers will find it
06:05 – Reality: Strategic marketing is key to visibility
07:55 – Myth #3: No platform means no point in publishing
10:00 – Reality: Followers ≠ readers or buyers
12:15 – Myth #4: The work is done after writing
14:00 – Reality: Marketing is an ongoing, long-term effort
15:45 – Myth #5: There's a right and wrong way to publish
18:00 – Reality: The “right way” depends on your goals and business model
20:00 – Final thoughts and encouragement
Keywords:
book marketing myths, business book publishing, author platform, self-publishing vs traditional publishing, book launch strategy, book as a business asset, target audience for authors, entrepreneur book writing, long-term book marketing, book success planning
Resources Mentioned:
Coffee + Commas signup: https://bit.ly/coffeeandcommassignup
Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite
LINK TO FULL EPISODE (RAW) TRANSCRIPT:
https://docs.google.com/document/d/1TOucDCuvLXoe4QQYG-p7_EzZzKVCOm-mG46FDK6sItM/edit?usp=drive_link