Episode 206: Stop Overthinking Your Book Project, Business Owner!
Release Date: 01/29/2026
Episode 220: Email Marketing for Business Owner Authors
Write Publish Market
In this episode, Jodi welcomes email marketing strategist and Kit-certified expert Bev Feldman back to the show to talk about how business owners should use their email lists before, during, and after writing a book. They dig into the real difference between a newsletter platform like Substack and an email marketing tool like Kit, why welcome sequences are non-negotiable, and how to use your launch team and beta readers as one of the highest-engagement segments you'll ever build. Time Stamps: 0:00 – Welcome and episode setup 1:13 – Why email marketing tools come up in book...
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Episode 219: Book Publishing Project Management: What Business Owners Get Wrong
Write Publish Market
In this episode, Jodi welcomes back Ashley Shepard to talk about book publishing project management and dispel one of the biggest myths in book publishing today: that self-publishing equals total DIY. Jodi and Ashley talk about how publishing is an investment, whether of time, money, energy, or a mix of all three. Time Stamps: 00:00 – Welcome back, Ashley 02:00 – The myth that self-publishing means total DIY 04:00 – Publishing as an investment: time, money, energy 06:00 – Capacity vs. bandwidth, and why we overestimate our energy 11:00 – The "if you want it fast, it's not...
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Episode 218: 5 Tools for Business Owners to Write Your Book Faster
Write Publish Market
In this episode, Jodi breaks down five tools you're probably already using in your business — Google Docs, your calendar, dictation, transcription, and your content library — and shows you exactly how to put them to work so you get your book written sooner. Time Stamps: 00:00 – Welcome and episode intro 01:30 – Why "it all counts," even 15 minutes a day 02:30 – Tool #1: Google Docs vs. Microsoft Word vs. Scrivener 04:30 – Tool #2: Your calendar (and why writing retreats don't always work) 08:00 – Coffee + Commas newsletter mention 08:45 – Tool #3: Dictation and your...
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Episode 217: The Business Owner’s Guide to Writing Your Book Introduction
Write Publish Market
In this episode Jodi breaks down exactly what a strong nonfiction book introduction needs to accomplish, why so many business owners overcomplicate it, and the simple framework that makes writing your book introduction easier. Time Stamps: 00:00 – Welcome and episode introduction 01:15 – Why book introductions feel so intimidating 03:05 – The real job of your introduction 04:12 – Making sure readers recognize themselves in your book 06:02 – “Tell them what you’re going to tell them” 08:05 – Building buy-in and reader investment 09:11 – Why readers need to trust...
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Episode 216: Your Business Book Needs a Working Outline
Write Publish Market
In this episode, Jodi explains how business owners can turn scattered ideas into a workable table of contents, and shares why an outline should be viewed as a flexible, living document rather than a restrictive set of rules. If you’ve been avoiding the outline phase of your book project, this episode will change how you think about the entire writing process. Time Stamps: 00:00 – Welcome to Write.Publish.Market. 01:10 – Why business owners resist outlines 02:15 – The real problem with “figuring it out as you go” 03:35 – Why thinking about writing is not the same as...
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Episode 215: The Visibility Strategy Your Nonfiction Book Needs
Write Publish Market
In this episode, Jodi interviews Heidi Yarger to break down three of the biggest myths around book visibility—and what actually moves the needle for business owner authors. Time Stamps: 00:00 – Intro and welcome back to Heidi 03:00 – Myth #1: Sharing your book cover is enough 07:30 – Why readers need to connect with you, not just your book 10:15 – Myth #2: Your launch is months away, so you can wait to market 12:00 – What a 6–9 month visibility runway looks like 16:30 – What to share before your book comes out (content ideas) 20:45 – Visibility vs. trust: what...
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Episode 214: Book Sales: The Wrong Metric for Business Owners Writing Books
Write Publish Market
In this episode, Jodi breaks down why focusing on sales numbers alone can mislead you, and what you should be tracking instead to measure the real ROI of your book. Book sales might be the most visible metric—but for business owners, they’re rarely the most meaningful. From lead generation to visibility and client conversion, this episode will help you redefine what success actually looks like. Time Stamps: 00:00 – Intro and recap of last week’s episode 02:00 – Why book sales are the default (but flawed) metric 04:00 – What book success really looks like for business owners...
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Episode 213: Your Book Is Not Your Business: Setting Smarter Expectations
Write Publish Market
In this episode, Jodi breaks down a topic that many business owners encounter when considering writing a book: understanding the role of the book within their business ecosystem. This understanding helps business owners writing books set realistic expectations and appropriate goals. Time Stamps: 00:00 – Introduction 01:30 – The common misconception about book sales 03:15 – Why your book isn’t your primary revenue stream 05:45 – The math behind book sales vs. client revenue 08:10 – The real ROI of a business book 10:25 – What happens when expectations are misaligned 12:40...
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Episode 212: Turn Your Editorial Calendar into a Book Manuscript
Write Publish Market
In this episode, Jodi welcomes back Hailey Dale to discuss how business owners can write a book without putting their business on pause. They discuss how your signature process can become the foundation of both your content strategy and your future book, why your content is an asset (and not disposable), and how to use your editorial calendar as a book-writing tool. Time Stamps: 00:00 – Welcome + Introduction of Haley Dale 02:00 – The push-pull between content creation and book writing 04:00 – Why you need a signature process before writing a book 05:30 – From signature...
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Episode 211: Sustained Book Project Motivation for Business Owners
Write Publish Market
In this episode, Jodi breaks down the emotional and mental challenges of writing a nonfiction book as a business owner, focusing on the “messy middle” when motivation dips and doubt creeps in. She explains why these cycles are completely natural, how to recognize your personal patterns of resistance, and what to do to get back on track. Jodi also shares practical strategies for recommitting to your writing schedule, revisiting your goals, and understanding the hidden costs of delay so your book can become the powerful marketing asset your business needs. Time Stamps: 00:00 –...
info_outlineIn this episode, Jodi breaks down why so many business owners overthink their book projects—and how to replace overwhelm with clarity and momentum. She walks through the foundational planning steps, explains how to structure your book based on your business goals, and shares practical tips for reducing decision fatigue through repurposing and realistic scheduling.
Time Stamps:
00:00 – Introduction
00:55 – Why business owners overthink their book projects
02:05 – Acknowledging the many moving pieces
03:10 – Why a vague “book time” block doesn’t work
04:15 – A personal story: discovering the power of a more specific plan
06:00 – Understanding your writing capacity and time tracking
07:30 – How writing, publishing, and marketing all fit into your plan
09:00 – Foundational book building blocks: who, what, and why
11:35 – Deep dive vs. overview structure—how to choose
13:00 – Repurposing content without guilt
15:00 – Using a Book Brain Dump to reduce overwhelm
17:10 – Why you won’t (and shouldn’t) know everything about publishing
18:15 – Final encouragement for moving from idea → manuscript → asset
Keywords:
book planning, writing strategy, author overwhelm, book project plan, content repurposing, book structure, business owner authors, publishing process, book timeline, writing capacity, author mindset, book building blocks, Book Brain Dump, book coaching, author productivity
Resources Mentioned:
Book Brain Dump Exercise: https://bit.ly/bookbraindump
Coffee + Commas signup: https://bit.ly/coffeeandcommassignup
Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite
Write Publish Market Episode 203: Prepare Now to Write a Book in 2026: 3 Tips for Business Owners: http://www.jodibrandoneditorial.com/write-publish-market-podcast/203
LINK TO FULL EPISODE (RAW) TRANSCRIPT:
https://docs.google.com/document/d/1snDUCQ5RI4unQ5MLjBppn0iY2ODYo2OPk8SSUpQ0BD8/edit?usp=sharing