How Ditto is rethinking product content (Jessica Ouyang and Jolena Ma)
Release Date: 09/17/2025
How to ace your design interview (Margo Stern)
Writers of Silicon Valley
Do you enjoy the podcast? Please leave a review! 👉 Buy Margo's book, "Good Job", 👉 Our new course, , is out! Use PODCAST20 to get 20% off. 👉 Sign up to our How to ace your design interview Interviews are horrible. No one likes them. But does it have to be that way? Margo Stern's new book, Good Job, takes on design interviews - both for candidates and for the people creating the interview process. She goes into great detail about how to actually ace a design interview, and for hiring managers, how to design an interview process that treats people like human beings. We...
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How Ditto is rethinking product content (Jessica Ouyang and Jolena Ma)
Writers of Silicon Valley
Do you enjoy the podcast? Please leave a review! 👉 Our new course, , is out! Use PODCAST20 to get 20% off. 👉 Sign up to our Ditto 2.0 is here, and wants you to rethink product content Five years ago, Ditto launched as one of the first tools built specifically for managing product copy at scale. Now? It’s powering content systems for some of the biggest design teams in tech and it just relaunched with a major update. In this episode, I catch up with co-founders Jess and Jo about what they’ve learned since founding Ditto, what it's like to rebuild a product from the ground up,...
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Should content designers care about AI prototypes? (David Hamilton)
Writers of Silicon Valley
Do you enjoy the podcast? Please leave a review! 👉 Our new course, , is out! Use PODCAST20 to get 20% off. Should content designers care about "vibe coding"? AI prototyping has taken the design world by storm. Replit, Cursor, Lovable, Figma Make...all of them are certainly very cool. But do they actually change the way we design? And if they do, should we even care? David Hamilton joins me to talk about it. What we talked about: ✅ Designing content for cars across screens, systems, and contexts ✅ The stakes of language in safety-critical interfaces ✅ Why consistency across app...
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UX writing for video games (Ben Moran)
Writers of Silicon Valley
Do you enjoy the podcast? Please leave a review! 👉 Our new course, , is out! Use PODCAST20 to get 20% off. 👉 Check out the When words make or break the player experience Most content designers work in apps, websites, and services. But what happens when your product is a massive open-world RPG or a competitive shooter? In this episode, I talk with Ben Moran, a UX writer who’s worked on AAA video games, about the unique challenges of designing language for games. From menu systems and HUD elements to skill trees and settings, we explore how content design in games is a constant...
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AI: be informed, not afraid (Andrew Stein)
Writers of Silicon Valley
Do you enjoy the podcast? Please leave a review! 👉 Our new course, , is available for preorder. Order and get 25% off, plus 30% off another course or workshop. 👉 Get 25% off all courses and workshops at Navigate AI with clarity, not panic There’s a lot of noise about AI right now. It’s going to replace us. It’s going to revolutionize everything. It’s the best thing since sliced bread or the beginning of the end. In this episode, Andrew Stein, a content design leader and thoughtful skeptic, helps us cut through the noise. We talk about what AI actually means for content...
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Tips for job hunting in a tough market (Casey Webb, Indeed)
Writers of Silicon Valley
Do you enjoy the podcast? Please leave a review! 👉 ATTEND OUR MAJOR COURSE ANNOUNCEMENT ON MAY 6. . 👉 Get 20% off courses and workshops at with PODCAST20. Staying hopeful, getting hired, and embracing the hustle The job market for content designers hasn’t been easy—and it’s even harder when you're trying to break into the field for the first time. But if there’s anyone who knows how to stay resilient through the process, it’s Casey Webb. In this episode, Casey shares her journey from marketing to UX content design—navigating layoffs, contracts, full-time roles, and...
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Are content design’s problems self-created? (Victor Beigelman, Meta)
Writers of Silicon Valley
Listen on: | Do you enjoy the podcast? Please leave a review! 👉 Get 25% off courses and workshops through April 6, 2025 at . 👉 Check out 👉 Victor's that sparked this conversation Rethinking influence, resentment, and the future of content design It’s easy (and often correct) to blame external factors for why content design doesn’t get the respect it deserves. But what if some of our biggest challenges are ones we’ve created ourselves? In this episode, Victor Beigelman, a longtime content designer at Meta, joins us for a candid conversation about how...
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How to defend your design decisions (Tom Greever)
Writers of Silicon Valley
Listen on: | Do you enjoy the podcast? Please leave a review! 👉 Get 20% off courses and workshops at . Just use the code PODCAST20 at checkout. 👉 Check out "" Mastering the art of defending your designs As a content designer, you’ve probably been asked, "Why did you use that word?" or "Why does this need to change?" Defending design decisions can be tough. Especially when feedback comes from stakeholders who might not fully understand content strategy. In this episode, Tom Greever, author of "Articulating Design Decisions", shares his framework for explaining and...
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The rise of UX writing in India (Sidika Sehgal)
Writers of Silicon Valley
Listen on: | Do you enjoy the podcast? Please leave a review! Get 20% off courses and workshops at . Just use the code PODCAST20 at checkout. The rise of UX writing in India UX writing is still a young discipline in India, but it’s growing—fast. In this episode, Sidika Sehgal shares what’s happening on the ground: the demand for UX writers, why hiring is so challenging, and how localization is reshaping product experiences in one of the world’s most diverse markets. Sidika, a content designer at Rubrik, has seen the industry evolve over the past few years. She explains why tech...
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From tech layoff to leadership (Cara Lam)
Writers of Silicon Valley
Listen on: | Do you enjoy the podcast? Please leave a review! Get 20% off courses and workshops at . Just use the code PODCAST20 at checkout. From layoff to leadership: How Cara Lam rebuilt her career Getting laid off is tough—but for content designers on work visas, it can feel like everything is on the line. When Cara Lam lost her job at Instagram during the wave of tech layoffs, she had just 60 days to figure out her next move or leave the country. What followed was a relentless job search, rejections, and a journey of self-discovery. In this episode, Cara shares how she bounced back,...
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👉 Our new course, Advanced UX Content for Product, is out! Use PODCAST20 to get 20% off.
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Ditto 2.0 is here, and wants you to rethink product content
Five years ago, Ditto launched as one of the first tools built specifically for managing product copy at scale. Now? It’s powering content systems for some of the biggest design teams in tech and it just relaunched with a major update.
In this episode, I catch up with co-founders Jess and Jo about what they’ve learned since founding Ditto, what it's like to rebuild a product from the ground up, and why strong content systems are more essential than ever especially in the age of AI.
Learn what these founders are hearing from the heads of design teams about content, why systems thinking is more important than ever, and why they're optimistic about the future of content design.
What we talked about:
✅ How Ditto’s vision has changed (and stayed the same)
✅ Why rebuilding the product from scratch was the right call
✅ What they’ve learned from working with dozens of enterprise teams
✅ How to support content systems in companies with messy, legacy infrastructure
✅ What sales has taught them about communicating the value of content
✅ How AI is shaping expectations—and where it actually adds value
✅ Why more content designers should think like founders
Where to find Ditto:
📖 Ditto
Do you enjoy the podcast? Please leave a review!
👉 Our new course, Advanced UX Content for Product, is out! Use PODCAST20 to get 20% off.