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Running Profitable Hybrid Businesses with Alison K

Your Fitness Money Coach Podcast - Helping Gym Owners Build Profitable Businesses

Release Date: 04/15/2025

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Your Fitness Money Coach Podcast - Helping Gym Owners Build Profitable Businesses

#302 In this episode, I sit down with my friend and fellow gym owner Daniel Meng for a real, grounded conversation about business growth, leadership, and what actually changes as a business matures. We unpack a common idea you hear from gurus, that if your business is profitable enough to sell, you should just keep it and why that advice often falls apart in real life. We also talk honestly about what “working on the business” really looks like, why it’s so hard for owners to shift out of day-to-day operations, and the internal changes required to lead at the next level. This isn’t...

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Your Fitness Money Coach Podcast - Helping Gym Owners Build Profitable Businesses

#301 Sales doesn’t start and stop with an offer. It’s always running, and it comes down to one thing: communication. In this short but powerful conversation, I sat down with Elias Scarr to talk about what actually drives sustainable growth in a fitness business. We break down why having a clear sales structure matters, how tracking the right data changes everything, and why confidence is the real differentiator between gyms that grow and gyms that stall. If you want more clients, better retention, and fewer awkward sales conversations, this episode is a must-listen. In this episode, we...

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Your Fitness Money Coach Podcast - Helping Gym Owners Build Profitable Businesses

#300 This episode is a little different. It’s episode 300 of the podcast, and instead of teaching a new framework, I wanted to take a few minutes to explain why we created the Profitable Gym Intensive and who it’s actually for. If you’re a gym owner who wants more financial clarity, stronger systems, and a clear plan you can implement right away, this episode will help you decide if the event makes sense for you. No hype. No pressure. Just clarity. In this episode, I cover: Why we’re keeping the Profitable Gym Intensive intentionally small The power of being in the same room with gym...

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Your Fitness Money Coach Podcast - Helping Gym Owners Build Profitable Businesses

#299 As we get ready to close out 2025 and step into a new year, it’s the perfect time to get clear on where you’re headed financially. Most gym owners either skip this step or pick numbers that aren’t grounded in what actually matters. A financial target isn’t just a number. It’s a decision that will shape almost everything else — your pricing, your offers, what opportunities you say yes to, and which ones you release. Because this season can feel busy and overwhelming, I wanted to simplify the process. In this short, bite-sized episode, I’m giving you the essential steps to set...

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Your Fitness Money Coach Podcast - Helping Gym Owners Build Profitable Businesses

#298 Thanksgiving may have passed, but the opportunity to pause and remember hasn’t. In this short, reflective episode, Billy talks about the kind of gratitude that changes how you lead, how you spend, and how you show up in your business. He shares a few simple categories for noticing God’s provision, why you can’t be hateful when you’re grateful, and a reminder inspired by Psalm 136 about how far you’ve already been carried. A grounding, faith-forward conversation to help you enter the rest of the year with clarity, peace, and a centered heart. In This Episode: Why...

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Your Fitness Money Coach Podcast - Helping Gym Owners Build Profitable Businesses

#297 In this conversation, I sat down with Kelsa Dickey, founder of Fiscal Fitness Phoenix and one of the best financial coaches I know. Kelsa and I talk about the power of turning ideas into action and why cash flow is always the best place to start. She shares a fascinating study showing the progression of how likely something is to get done: Having the idea – 10% Writing it down – 40% Making a plan – 50% Telling someone – 60% Scheduling a recurring meeting – 90% We also discuss how to create goals that actually inspire action, starting with the simple framework: “It would be...

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Your Fitness Money Coach Podcast - Helping Gym Owners Build Profitable Businesses

#296 Most gym owners spend endless hours refining their programs, pricing, and marketing but overlook one of the biggest profit drivers in their business: the space itself. In this episode, Billy sits down with Cuoco Black, a former faculty member at the New York School of Interior Design and one of the most sought-after gym designers in the world. Cuoco reveals why most fitness facilities unintentionally look the same, from graffiti walls to green turf and industrial lights, and how to design a space that actually sells. In this conversation, you’ll learn: Why most gyms fall into the...

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Your Fitness Money Coach Podcast - Helping Gym Owners Build Profitable Businesses

#295 In this week’s episode, Billy sits down with EOS Implementer Meryl Simmons to talk about what happens when your business starts to “grow up”  and how to lead it with more clarity, accountability, and peace of mind. Meryl explains how the Entrepreneurial Operating System (EOS) helps business owners move from chaos to control using a few simple, powerful tools. She shares her analogy of a business growing from a child to a teenager and what it looks like to mature as a leader in each phase. They also dive into: When you know it’s time to implement EOS What Traction really...

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Your Fitness Money Coach Podcast - Helping Gym Owners Build Profitable Businesses

#294 I first saw Jillian Johnsrud speak at FinCon, and I knew right away I wanted to bring her on the show. What she shared was incredibly valuable not just for the personal finance community, but especially for fitness professionals and gym owners who work so hard and often think they have to wait until “someday” to enjoy life. In this episode, Jillian explains what a mini retirement is, why it can be one of the best decisions you’ll ever make, and how to plan for it intentionally. We talk about the time and money components, how to include your family, and how taking a step back can...

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Your Fitness Money Coach Podcast - Helping Gym Owners Build Profitable Businesses

#293 In this powerhouse conversation, Billy sits down with leadership and sales expert Antonio Garrido — author of My Daily Leadership and Asking Questions the Sandler Way to explore what it really takes to lead with courage, clarity, and conviction. Antonio and Billy dive deep into topics like burning the boats, work ethic vs. commitment, and the necessity of getting comfortable being uncomfortable. They discuss how leaders who don’t stretch themselves can’t authentically ask their clients or teams to do the same and why mastering discomfort is the secret weapon of great leadership....

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#266

Guest: Alison K, Business Coach for Hybrid Health, Fitness, and Wellness Businesses

In This Episode:

  • Creative Options for Online Training: Alison explains that online services are only limited by your creativity, whether it’s one-on-one sessions, accountability programs, or subscriptions. There’s no shortage of ways to serve your clients virtually.
  • The Power of Blending Offline and Online: We dive into why business owners don’t have to choose between offline or online—they can (and should) blend both for maximum impact and growth.
  • Running Small, Profitable Retreats: Alison introduces the idea of hosting small retreats with 3-8 people. These intimate events can be powerful for creating a unique experience with a theme or focus, which is something not many people talk about.
  • The Power of Live Events: We also explore why live events can make a huge difference in building strong client relationships and growing your business.

Resources Mentioned: