Working Less, Earning More: Productivity and Profit with James Allen
Your Fitness Money Coach Podcast
Release Date: 05/27/2025
The Real Problem With Your Finances
Your Fitness Money Coach Podcast
#274 In this bite-sized episode, Billy shares a powerful snippet diving into a hard truth many fitness professionals face but few address directly. Here’s what you'll learn: Why the real financial problem usually isn't what you think. The sneaky trap of avoidance and how it compounds over time. Why you don’t need permission from anyone to change. How confronting your financial fears actually makes them smaller. A simple question to wake up your money mindset and future-proof your business. Whether you're struggling to look at your numbers or just feeling stuck, this short episode is your...
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5 Ways for Gym Owners to Reduce Money Stress
Your Fitness Money Coach Podcast
#273 In this episode, I share the story of two gym owners. One thriving and one struggling and what made the difference. If you’ve ever felt the pressure of not knowing where your money is going or wondered how to create more financial peace in your business, this one’s for you. We’ll break down 5 simple but powerful ways to lower money stress without needing a finance degree or a million spreadsheets. Here’s what you’ll learn: How to decide what you actually want and build a goal-setting rhythm that sticks Why your personal finances (and spouse communication!) matter more than you...
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Working Less, Earning More: Productivity and Profit with James Allen
Your Fitness Money Coach Podcast
#272 In this episode, I’m joined by James Allen, former productivity coach and founder of Profit Your Knowledge. We talk about what it really takes to grow your business without burning out. James shares how applying simple frameworks like the 80/20 Rule and Parkinson’s Law helped him stop spinning his wheels and start scaling smarter. We also dive into why your first (or fifth) funnel might flop and why that’s totally OK. We also jam on: Building your course with your audience, not before you have one How to use a sales page as a waitlist builder Automating to work fewer hours without...
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From 150 Sq Ft to Trusted Advisor with Kevin Dineen
Your Fitness Money Coach Podcast
#271 Kevin Dineen is the founder of Structure and the St. Louis Fitness Conference. He got his start at Equinox before launching his first training space—a modest 150 square foot facility in New York City. From those humble beginnings, Kevin built a multi-location business, trained high-level clients (including celebrities), and relocated to St. Louis, where he continues to serve his local community. In this conversation, we cover: Kevin’s journey from trainer to founder Lessons from working with ultra-successful clients How to stand out in fitness through hospitality Becoming a trusted...
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Sales Strategies for Fitness Business Owners with Sherman Merricks
Your Fitness Money Coach Podcast
#270 Guest: Sherman Merricks, Chief Sales Officer at LASSO In This Episode: Paid Ads in the Fitness Industry: Sherman breaks down why paid ads are essential for gym owners and fitness pros looking to expand their reach and generate quality leads. The Power of Sales Skills and Training: We discuss how investing in developing your sales skills can help you create lasting relationships with clients and boost your business’ growth. Niching Down Your Message: Sherman shares why focusing on the pain points of your ideal clients is key to standing out in a crowded marketplace. Practical Tips for...
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From Debt Disaster to Money Coach: Interviewed by Kate Martin
Your Fitness Money Coach Podcast
#269 I recently had the pleasure of being interviewed by Kate Martin, and we had an honest, in-depth conversation about my journey, from having my car repossessed to paying off almost $500,000 in debt, and eventually helping other fitness professionals get financially strong. We covered a lot including the exact steps I took to climb out of $130K in debt, how I went on to run two gym locations, and why I’m so passionate about coaching other fit pros on money. Kate also brought up my mention in Jonathan Goodman’s new book The Obvious Choice, which was a fun full-circle moment. In the...
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Building a Thriving Online Business with Brian Keane
Your Fitness Money Coach Podcast
#268 Every master was once a disaster. That’s just one of the powerful insights Brian Keane dropped in this episode as we dive into what it really takes to build a successful fitness business. Brian, a former schoolteacher turned fitness entrepreneur, author, and podcast host, shares his 12-year journey of building his brand and the marketing principles that helped him scale. In this episode, we cover: ✅ The difference between an influencer and a coach (hint: it's your offer!) ✅ Why pull marketing beats push marketing for long-term success ✅ The True Force Multiplier...
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Business Jiu-Jitsu: Lessons in Success and Grit with Jordan Edwards
Your Fitness Money Coach Podcast
#267 In this episode, I had the chance to sit down with fellow BJJer Jordan Edwards, author of Business Jiu-Jitsu, CEO of Mixology (which operates 17 locations and employs 450 people), and a partner in the family investment company, Chart Organization. Tune into the conversation and hear about: Navigating Business Challenges: Jordan shares his strategies for navigating difficult situations. Success in Business: We dive deep into Jordan's approach to achieving success and what it really takes to build and sustain a thriving business. Business Lessons from Brazilian Jiu-Jitsu: Jordan discusses...
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Running Profitable Hybrid Businesses with Alison K
Your Fitness Money Coach Podcast
#266 Guest: Alison K, Business Coach for Hybrid Health, Fitness, and Wellness Businesses In This Episode: Creative Options for Online Training: Alison explains that online services are only limited by your creativity, whether it’s one-on-one sessions, accountability programs, or subscriptions. There’s no shortage of ways to serve your clients virtually. The Power of Blending Offline and Online: We dive into why business owners don’t have to choose between offline or online—they can (and should) blend both for maximum impact and growth. Running Small, Profitable Retreats: Alison...
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Unlocking Success with Andrew Coates: Focus, Growth, and the Power of Not "Scaling"
Your Fitness Money Coach Podcast
#265 In this episode of Your Fitness Money Coach Podcast, I’m joined by fitness coach and writer Andrew Coates for a thought-provoking discussion about focusing on the person in front of you, rather than getting caught up in the pressure to "scale." Andrew dives into the importance of listening to your clients and using their questions to inspire your content. We also talk about the value of investing in yourself, which Andrew sees as essential for unlocking your true earning potential. What You’ll Learn: Why "scaling" might not be the answer—focusing on quality over quantity and...
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In this episode, I’m joined by James Allen, former productivity coach and founder of Profit Your Knowledge. We talk about what it really takes to grow your business without burning out.
James shares how applying simple frameworks like the 80/20 Rule and Parkinson’s Law helped him stop spinning his wheels and start scaling smarter. We also dive into why your first (or fifth) funnel might flop and why that’s totally OK.
We also jam on:
- Building your course with your audience, not before you have one
- How to use a sales page as a waitlist builder
- Automating to work fewer hours without losing momentum
- Lessons from The 4 Agreements
- The truth about improvement, it doesn’t happen by accident
If you’re a coach, gym owner, or creator looking to work less and earn more, this episode’s for you.
🔗 Links & Resources:
- Learn more about James: Profit Your Knowledge
- Book: The 4 Agreements by Don Miguel Ruiz
- Free Resource: Your Fitness Money Coach Tools
📩 Let’s connect! DM me on Instagram @Billyhofacker and let me know your biggest takeaway from today’s episode!
📅 Want help streamlining your time and finances? Book a free call with me.
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