The Real Problem With Your Finances
Your Fitness Money Coach Podcast - Helping Gym Owners Build Profitable Businesses
Release Date: 06/10/2025
Why Your Gym Looks Like Everyone Else’s and How to Fix It with Cuoco Black
Your Fitness Money Coach Podcast - Helping Gym Owners Build Profitable Businesses
#296 Most gym owners spend endless hours refining their programs, pricing, and marketing but overlook one of the biggest profit drivers in their business: the space itself. In this episode, Billy sits down with Cuoco Black, a former faculty member at the New York School of Interior Design and one of the most sought-after gym designers in the world. Cuoco reveals why most fitness facilities unintentionally look the same, from graffiti walls to green turf and industrial lights, and how to design a space that actually sells. In this conversation, you’ll learn: Why most gyms fall into the...
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When Your Business Grows Up: How EOS Brings Clarity and Traction with Meryl Simmons
Your Fitness Money Coach Podcast - Helping Gym Owners Build Profitable Businesses
#295 In this week’s episode, Billy sits down with EOS Implementer Meryl Simmons to talk about what happens when your business starts to “grow up” and how to lead it with more clarity, accountability, and peace of mind. Meryl explains how the Entrepreneurial Operating System (EOS) helps business owners move from chaos to control using a few simple, powerful tools. She shares her analogy of a business growing from a child to a teenager and what it looks like to mature as a leader in each phase. They also dive into: When you know it’s time to implement EOS What Traction really...
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How to Design a Mini Retirement with Jillian Johnsrud
Your Fitness Money Coach Podcast - Helping Gym Owners Build Profitable Businesses
#294 I first saw Jillian Johnsrud speak at FinCon, and I knew right away I wanted to bring her on the show. What she shared was incredibly valuable not just for the personal finance community, but especially for fitness professionals and gym owners who work so hard and often think they have to wait until “someday” to enjoy life. In this episode, Jillian explains what a mini retirement is, why it can be one of the best decisions you’ll ever make, and how to plan for it intentionally. We talk about the time and money components, how to include your family, and how taking a step back can...
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Burn the Boats: The Leadership Habits That Build Unstoppable Commitment with Antonio Garrido
Your Fitness Money Coach Podcast - Helping Gym Owners Build Profitable Businesses
#293 In this powerhouse conversation, Billy sits down with leadership and sales expert Antonio Garrido — author of My Daily Leadership and Asking Questions the Sandler Way to explore what it really takes to lead with courage, clarity, and conviction. Antonio and Billy dive deep into topics like burning the boats, work ethic vs. commitment, and the necessity of getting comfortable being uncomfortable. They discuss how leaders who don’t stretch themselves can’t authentically ask their clients or teams to do the same and why mastering discomfort is the secret weapon of great leadership....
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3 Money Lessons from 17 Years of Marriage
Your Fitness Money Coach Podcast - Helping Gym Owners Build Profitable Businesses
#292 Today’s episode is a little different and a little extra special. Melissa and I just celebrated our 17th wedding anniversary, so before the kids woke up, we hit record and reflected on what we’ve learned about marriage, money, and gratitude. We kept it short, sweet and simple. Just two people talking about what’s helped us stay grounded and grow together over the years. Here’s what we touched on: Being on the Same Page: Why communication and shared vision matter more than perfection. Melissa shared some tactics we use to stay aligned. Focus: How staying focused on the main thing...
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3 Shocking Stats About Gym Owners
Your Fitness Money Coach Podcast - Helping Gym Owners Build Profitable Businesses
#291 This episode begins with a brief tribute to our friends at Perform Better, following the heartbreaking loss of team member Rob Milani. Rob embodied warmth, generosity, and family-first values — a reminder of what truly matters. From there, Billy shares three eye-opening statistics every gym owner should know. These numbers aren’t meant to discourage. They're meant to wake us up to the power of better financial habits and a stronger plan. In this episode: The shocking percentage of gym owners who can’t handle a $1,000 emergency Why income doesn’t always equal wealth and what to do...
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Make Q4 Your Best Quarter Yet
Your Fitness Money Coach Podcast - Helping Gym Owners Build Profitable Businesses
#291 This episode is all about helping you move the needle in your business and finances in Q4. Most studio owners treat Q4 as a time to coast but there’s no reason you can’t grow 20% and go into 2026 on fire. Using the same three strategies my most successful clients follow, you’ll create momentum like you’ve never had before. Specifically, we’ll cover: ✅ How to set a clear top-line goal — what it is, why it matters, and how to take action on it. ✅ Identifying your Big Rocks — the key priorities that actually move your business and finances ahead. ✅ What you need to be...
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Behind the Scenes: Billy Hofacker Teaching Studio Owners at Studio Grow
Your Fitness Money Coach Podcast - Helping Gym Owners Build Profitable Businesses
#290 Ever wondered what it’s like inside a high-level studio owner intensive? In this episode you’ll get a behind-the-scenes listen to my live training at Studio Grow. I did a full half a day training on: How to spot the signs it’s time to raise your prices. A step by step guide to raising prices depending on the scenario. Why simplifying your pricing options boosts conversions and cash flow. The #1 mistake studio owners make with their numbers (and how to avoid it). Whether you run a gym, Pilates studio, or other service-based business, these tips will help you eliminate money stress,...
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A Day With a 7-Figure Gym Owner – A Behind the Scenes Look
Your Fitness Money Coach Podcast - Helping Gym Owners Build Profitable Businesses
#289 Join Jeff Nelson (ADAPT Fitness) and I for a rare, unscripted look inside a coaching day with a 7-figure gym owner client. Recorded on the go, this candid conversation reveals what successful fitness entrepreneurs are thinking about when it comes to finances, growth, and freedom. The truth is there aren’t any secrets although we think there are. What You’ll Hear in This Episode: What a day of high-level financial coaching actually looks like. The biggest lessons Jeff has learned How 7-figure gym owners think about profit, pay, and peace of mind. Real questions and answers about...
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Unlocking a Champion’s Mindset with Chase Kough
Your Fitness Money Coach Podcast - Helping Gym Owners Build Profitable Businesses
#288 What separates those who struggle, those who succeed by chance, and those who consistently win? In this episode of Your Fitness Money Coach Podcast, I sit down with Chase Kough, owner of Performance360 and The G.O.A.T. Mind — who has coached Olympic and World Champion athletes across six different sports. With over 40,000 hours of experience, Chase has seen firsthand what it takes to turn dreams into reality. We dive into: The 3 types of people when it comes to success and which one you want to be. The 3 levels of desire and how they impact what you think is possible. Why the smallest...
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In this bite-sized episode, Billy shares a powerful snippet diving into a hard truth many fitness professionals face but few address directly.
Here’s what you'll learn:
Why the real financial problem usually isn't what you think.
The sneaky trap of avoidance and how it compounds over time.
Why you don’t need permission from anyone to change.
How confronting your financial fears actually makes them smaller.
A simple question to wake up your money mindset and future-proof your business.
Whether you're struggling to look at your numbers or just feeling stuck, this short episode is your invitation to wake up and take control.
Ask yourself:
👉 Where are you asleep in your business and finances?
Free gift: Master Your Money
📩 Let’s connect! DM me on Instagram @Billyhofacker and let me know your biggest takeaway from today’s episode!
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