KLR Marketing Podcast

Interviews with experts in Agriculture from around the world.

How Mel Kiel Uses KLR Marketing Principles to Build a Profitable Livestock Business 08/13/2026

Develop Mental Resilience - The AGRROW process with Mark Dorrity 06/26/2026

Develop Mental Resilience - The AGRROW process with Mark Dorrity Develop Mental Resilience – The AGRROW Process with Mark Dorrity In this powerful and deeply moving episode of the KLR Marketing Podcast, Grahame Rees sits down with longtime friend Mark Dorrity to unpack one of the most important skills in life and business: mental resilience. Mark’s story is extraordinary. At just 28 years old, Mark was a highly successful wool buyer and accomplished athlete when his life changed forever. After collapsing from severe heat stroke during a fun run in 1988, Mark endured catastrophic health complications including kidney failure, severe brain injury, and the amputation of his left leg. Doctors believed he would spend the rest of his life bedridden. But Mark had other ideas. Through an incredible rebuild process, Mark developed what he now calls the AGRROW Process — a practical framework for building resilience, navigating adversity, and regaining control when life throws the unexpected at you. This conversation is filled with lessons for agriculture, business, and life. In This Episode We Cover: Mark’s remarkable story of survival and recovery after catastrophic injury Why resilience is not a feeling — it’s a way of thinking How to stop letting emotion drive decision-making The importance of accepting reality before moving forward Why goals create clarity during difficult times How responsibility shifts your mindset from victim to action Why resources and mentors matter more than trying to do everything alone How opportunities appear when you build capability Why “What’s Next?” is one of the most powerful questions you can ask The AGRROW Process Mark’s mental resilience framework is built around six key steps: A — Accept Acceptance doesn’t mean liking your situation. It means facing reality honestly. Mark explains that until you fully accept where you are, it’s impossible to move forward effectively. For farmers, this could mean accepting: Current seasonal conditions Market realities Financial pressures Family or succession challenges Acceptance gives you your starting point. G — Goals Once reality is clear, define where you want to go. Goals create direction and clarity. Mark’s early goals were simple but powerful: Walk Talk Live independently These goals gave him something to move toward, even when progress felt impossible. R — Responsibility This is where ownership begins. Mark stresses that no one else can do the work for you. Support matters—but responsibility must stay with you. This means asking: What can I control? What action can I take today? Where do I need to improve? R — Resources No one rebuilds alone. Mark leaned heavily on: Doctors Physiotherapists Occupational therapists Mentors Speech coaches Supportive friends Resources can also include: Education Tools Coaches Networks Systems The key is being willing to seek help. O — Opportunities As you grow capability, new opportunities begin to appear. Opportunities often come disguised as: Challenges Difficult decisions Safe risks Uncomfortable growth moments Mark’s opportunities included: Returning to work Driving again Learning public speaking Writing his memoir Helping others build resilience W — What’s Next? Growth never ends. Resilience is not a one-time achievement. It’s a continual process of resetting, adapting, and moving forward. The question becomes: What’s next? Key Takeaways 1. Resilience is a learned skill You can develop it. It isn’t something you either have or don’t have. 2. Don’t let emotions drive decisions Emotions matter—but decisions need clarity. This strongly aligns with KLR’s principles around managing: Grass Money Livestock Facts first. Decisions second. 3. Do a “Cold Audit” Mark repeatedly refers to the importance of a cold audit. Assess the facts without emotion. Ask: What is my current reality? What do I actually have? What is within my control? This is exactly how great decision-makers operate. 4. Progress is never linear Growth includes setbacks. Recovery includes failure. The key is continuing to adjust and move forward. 5. Safe risks create growth Mark shares the importance of taking “safe risks.” Growth often requires stepping into discomfort while managing downside risk. Memorable Quotes “Resilience is not a feeling. It’s a way of thinking.” “You can’t control everything, but you can control what you do.” “Acceptance gives you your starting line.” “Don’t let emotion drive your decision making.” “You could be right, you could be wrong—but I’ll back myself.” “You can always start again.” Final Thoughts Mark’s story is a remarkable reminder that adversity doesn’t define us—our response does. Whether you’re facing drought, market volatility, family pressure, or personal setbacks, the AGRROW process offers a practical framework to rebuild with clarity and purpose. At KLR, we often talk about making better decisions by focusing on what we can control. This conversation with Mark takes that principle to a deeper level. When life gets difficult, start with a cold audit, clarify your goals, and ask yourself: What’s next? Listen in for a powerful conversation on resilience, recovery, and rebuilding. /episode/index/show/0a2b2599-5340-4ef8-b360-ff9f5fdcedf4/id/41813085

Managing Through Dry Times: What Angus Whyte Learned From 10 Years of Drought 05/13/2026

Managing Through Dry Times: What Angus Whyte Learned From 10 Years of Drought Managing Through Dry Times: What Angus Whyte Learned From 10 Years of Drought In this powerful KLR Marketing podcast, Grahame Rees sits down with western NSW producer Angus Whyte to unpack one of the toughest challenges livestock producers face — managing through prolonged dry times. Operating west of Pooncarie near the Darling River, Angus and his family have endured nearly a decade of dry conditions, beginning in 2016 and only receiving a genuine seasonal break in early 2026. Yet throughout that time, Angus continued to make decisions, trade livestock, manage grass carefully, maintain cashflow and protect both his landscape and his family. The Worst Decision Is No Decision One of the biggest themes throughout the discussion was mindset. Angus explained that during drought, producers often feel powerless against Mother Nature. But he believes making decisions — even imperfect ones — gives you a sense of control. His philosophy was simple: The best decision is the right decision The next best decision is the wrong decision The worst decision is no decision Because when no decision is made, producers often drift into blame, frustration and paralysis. Instead, Angus believes decisions should constantly be reviewed and adjusted as conditions change. Staying Connected to Grass, Livestock, Money and People Throughout the conversation, Angus continually returned to the importance of “connectedness.” He challenged producers to ask themselves: Do you truly understand your grass? Do you know the quality, quantity and species composition? Are your livestock healthy and suited to your environment? Are you connected with your finances, bank and cashflow? Are you staying connected with your family and team? For Angus, drought management isn’t just about livestock numbers — it’s about balancing grass, money, livestock and people together. Protecting Family and Mental Health A standout message from Angus was the danger of “overselling your time.” He spoke openly about producers working around the clock feeding stock while sacrificing family relationships, mental health and quality of life. He warned that surviving drought financially means very little if families are burned out or no longer want to remain on the land. Instead, Angus encouraged producers to: involve the whole family in decision-making create opportunities for children to understand the business take breaks away from the property protect mental clarity so better decisions can be made Drought Is About Flexibility Over the past 10 years, Angus and his family have: significantly destocked when required retained only core breeding animals traded livestock opportunistically used crop stubbles strategically adjusted enterprises based on rainfall and opportunity focused on maintaining cashflow rather than chasing scale Rather than “restocking” after rain, Angus described it as simply “trading stock” based on opportunity. After receiving significant rainfall in early 2026, the business quickly pivoted: agistment cattle arrived within days trading lambs and cattle were purchased rotational grazing resumed immediately grazing pressure was carefully managed to stimulate recovery It highlighted the flexibility that comes from remaining mentally prepared and financially positioned to act. Don’t Let Outside Noise Run Your Business Another key lesson was learning to disconnect from outside opinions. Angus spoke about how community pressure and pub conversations can easily creep into producers’ thinking during drought. Comments about destocking, restocking or “what everyone else is doing” often influence decision-making more than producers realise. Instead, Angus reinforced: “You’ve got to make good decisions for your business, your family, your livestock and your land — not anyone else’s.” The Power of Networks Both Angus and Grahame highlighted the importance of strong networks during difficult seasons. Whether through: KLR Marketing Resource Consulting Service (RCS) industry relationships leadership groups online communities agistment partnerships Having people to discuss ideas with helps remove isolation and improves decision-making confidence. A Practical Example of KLR Principles This conversation perfectly demonstrated the KLR Marketing principles in action: balancing Grass, Money and Livestock understanding price relationships knowing cost of carry identifying opportunities making objective decisions remaining flexible understanding yourself and your mindset Rather than trying to predict the future, Angus focused on working with what was in front of him — one decision at a time. Final Thoughts Managing through dry times is never easy. But this discussion with Angus Whyte shows that drought management is about far more than feeding stock or waiting for rain. It’s about: mindset communication flexibility leadership connectedness decision-making And perhaps most importantly: continuing to make decisions — even when conditions are uncertain. /episode/index/show/0a2b2599-5340-4ef8-b360-ff9f5fdcedf4/id/41275975

Curiosity, Contradictions & Robust Farm Businesses - with John King 01/30/2026

Curiosity, Contradictions & Robust Farm Businesses - with John King Curiosity, Contradictions & Robust Farm Businesses A conversation with John King (New Zealand) hosted by Grahame Rees (KLR Marketing) Episode Summary What actually makes a farm business robust — not just productive, but resilient across seasons, markets, and generations? In this wide-ranging webinar conversation, New Zealand educator and author John King joins Grahame Rees to share insights from over 100 real farm case studies featured in his Curiosity books. Drawing on decades of experience across sheep, beef, and dairy systems, John explores why many farming “truths” don’t hold up under close observation — and how curiosity, not compliance, is often the real driver of profitability. From debt reduction and grazing simplicity to genetics, marketing, leverage, and low-input systems, this episode challenges conventional thinking and highlights what innovative producers are doing differently to create freedom, flexibility, and long-term viability. 🔑 Key Themes & Takeaways Curiosity beats compliance – the most successful farmers ask better questions rather than follow industry rules blindly Robustness over maximisation – why resilient systems outperform high-input, high-stress models Contradictions & paradoxes in farming – slower growth, less fertiliser, or fewer cows can sometimes mean more profit Debt as a strategic lever – reducing debt increases flexibility and optionality Low-input success stories – farms thriving without fertiliser, chemicals, or complex systems Genetics & behaviour matter – selecting animals for structure, temperament, and longevity, not just numbers Marketing beyond the farm gate – why some producers are capturing more value by selling differently Technology vs fundamentals – when tools help… and when they distract from observation Land use pressure & forestry – the unintended consequences of policy on rural communities A simple truth – many animal health problems disappear when grass inventory and nutrition are managed well 🧠 Notable Quotes “Most problems in farming don’t originate at ground level — they’re six foot above it.” “If you focus too hard on production, reproduction usually goes backwards.” “There aren’t many investments that beat reducing debt — it creates real robustness.” “If you get the fundamentals right, you don’t need half the technology people are selling.” 📚 Referenced Resources Curiosity: Farmers Discovering What Works – John King Curiosity: Farmers Finding Freedom – John King Holistic Management & observational grazing principles Case studies across NZ sheep, beef, and dairy systems 🎧 Who This Episode Is For Sheep & cattle producers Dairy farmers questioning high-input systems Regenerative and holistic practitioners Farming families thinking about succession Anyone wanting less stress, more clarity, and better decisions 👉 Next Steps If this conversation resonated, explore how KLR Marketing principles help producers apply clarity around grass, money, and livestock — and turn insight into confident action /episode/index/show/0a2b2599-5340-4ef8-b360-ff9f5fdcedf4/id/39931765

Nourishment: How Animals, People & Landscapes Learn — with Dr Fred Provenza 01/11/2026

Building Resilient Soils: Cover Crops, Biology & Profitable Pastures with Kevin Elmy 12/08/2025

Building Resilient Soils: Cover Crops, Biology & Profitable Pastures with Kevin Elmy Building Resilient Soils: Cover Crops, Biology & Profitable Pastures with Kevin Elmy Episode Overview In this conversation, Grahame is joined by Canadian cover cropping specialist Kevin Elmy, author of Not Just Dirt and long-time regenerative agronomist. Kevin shares how he turned “dirt back into soil” on his Saskatchewan farm, and how the same principles apply in Western Canada, Western Australia and across Australian grazing country. From multi-species cover crops and relay cropping, to weeds as indicator plants and the power of livestock, Kevin unpacks a practical, biology-first approach to reducing risk, improving water use, and lifting profitability in both cropping and livestock systems. In This Episode, You’ll Learn: What cover cropping really is (without overcomplicating the definition) – simply growing plants to protect and improve soil, whether you’re a grain grower, grazier, horticulture producer, or gardener. How Kevin realised he’d “bought dirt, not soil” in 1999 – and the steps he took over 22 years to rebuild organic matter, structure and biology. The five soil health principles Kevin lives by and how they link to longer growing seasons, living roots and reduced synthetic inputs. Why water infiltration and “functional water” matter more than rainfall totals – and how diverse cover crops help capture and hold every millimetre. How relay cover cropping works: seeding a low-growing cover into a cash crop, harvesting the cash crop, then letting the understory explode into growth for biology and feed. Why weeds are indicator plants, not enemies – and how high nitrate levels, low calcium and compaction are often the real problem. The importance of the fungal:bacterial ratio in your soil, and what different plant communities (weeds, natives, shrubs) are telling you about it. How combining grasses + legumes + forbs (and even flowers) creates synergy for nutrient cycling, animal performance and nutrient-dense grain and fodder. Practical ideas for using cover crops in the “shoulder seasons” so you can rest perennials, reduce tractor hours, and keep livestock grazing instead of feeding bales. Why broadcasting seed and using animal impact can be a simple, low-steel way to establish diverse covers – especially when timed with rain. Key Concepts & Takeaways Principles before products: Start with biology, living roots and diversity; inputs and machinery are secondary. Diversity trumps density: Five functional plant groups – grasses, legumes, brassicas, non-brassica forbs, and other broadleaves – with mixes of summer/winter active and annual/biennial/perennial species. Weeds as messages: Species like wild oats, Capeweed and thistles are signalling high nitrates, compaction or mineral imbalances – not “bad luck”. Livestock as critical partners: Properly integrated livestock elevate soil health to the “next level” through grazing, trampling and nutrient cycling. Think like a plant and a microbe: The aim is to feed soil biology so it can feed plants, animals and ultimately human health. Guest Bio – Kevin Elmy Kevin Elmy is a Canadian agronomist, cover cropping specialist and author based in eastern Saskatchewan. After buying highly degraded “dirt” in 1999, Kevin spent over two decades rebuilding soil function using cover crops, diverse rotations and well-managed livestock. He has consulted widely across Western Canada and Australia, including work with Haggerty’s in WA and workshops at Dunedoo (NSW). Kevin’s work focuses on practical, profitable regenerative systems that reduce reliance on synthetic inputs while improving resilience, productivity and animal performance. Quotes Worth Remembering “If we’re not making money, we’re not going to be doing good things for the soil for very long.” – Kevin “Weeds are just really successful plants trying to fix the soil.” – Kevin “Diversity trumps density – every time.” – Kevin “We focus on the livestock above the ground, but if we ignore the livestock under the ground, we’re missing half the picture.” – Grahame Resources & Mentions Kevin’s book: Not Just Dirt Sir Albert Howard – early soil health pioneer Dr Christine Jones – soil ecologist, regenerative ag educator Nicole Masters – agroecologist, author & educator Dr David Montgomery – Dirt: The Erosion of Civilizations Who This Episode Is For Mixed farmers wanting to integrate cropping and livestock more profitably Graziers looking to reduce drought risk and improve pasture resilience Grain growers wanting to lift soil health without going broke on inputs Anyone curious about practical regenerative agriculture that works in low-rainfall, challenging environments /episode/index/show/0a2b2599-5340-4ef8-b360-ff9f5fdcedf4/id/39319850

What’s KLR All About? The Principles Behind Profitable Livestock Decisions ~ Mel Kiel and Grahame Rees 12/04/2025

What’s KLR All About? The Principles Behind Profitable Livestock Decisions ~ Mel Kiel and Grahame Rees Co-trainer Mel Kiel (Yeoval, NSW) and co-founder Grahame Rees unpack what KLR Marketing is really all about — beyond the myths, beyond “systems,” and well beyond simply trading cattle. Mel shares how she went from turning up at a KLR school with a two-year-old on her hip to running a 100% trading operation and now training producers across Australia and the US. Grahame traces the origins of KLR back to working with Bud Williams, the partnership with Rod Knight and Jim Lindsay, and how the KLR principles have evolved over more than 20 years. Together, they walk through the five KLR principles, why grass is the real driver of profit, how to think about cost of carry that incorporates overheads, and how KLR helps you create cash flow and profit in any market — rising, falling, or sideways. If you’ve ever wondered, “What actually IS KLR?” or “Is it only for traders?” this conversation gives you a clear, practical overview. What We Cover Mel’s story: from a small farm and young family to Full-time Trading and KLR trainer Grahame’s background at Ivanhoe, stockmanship with Bud Williams, and the birth of KLR How Knight, Lindsay & Rees (KLR) came together — and the legacy of the Late Rod Knight Where KLR is being used: Australia, NZ, US, Canada, South Africa, and beyond Why KLR is not just about trading – and why breeders often have more opportunity The five KLR principles and how they guide day-to-day decisions Grass as the foundation: matching stocking rate to carrying capacity The concept of cost of carry vs “cost of gain” and why overheads matter Using the Business Analyzer, spreadsheets, and the cloud app to make decisions Real examples: When to Sell, When not to Replace, and when the numbers say “walk away” The role of agents, bankers and advisors in your KLR “team” The structure of the KLR Marketing School and the ongoing Mastermind & 6-week sprint Why KLR doesn’t try to predict the market — and focuses on margin, not prices. Key Takeaways KLR is a decision-making framework, not a rigid system. It gives you tools and principles to make your own choices around grass, money, and livestock. Breeders AND Traders can use KLR. KLR applies whether you’re trading, backgrounding, or running a breeding enterprise — you simply use the tools in different places in the business. Grass comes first. You’re a grass producer before you’re a livestock producer. Matching stocking rate to carrying capacity is central to both profit and peace of mind. Cash flow is as important as profit. KLR helps you design trades and strategies that keep money moving through the business, not just paper profits. Cost of Carry includes overheads. It’s not just freight and animal health — overheads, interest, and time all need to be accounted for in your trades. You can profit in any market direction. Rising, falling, or sideways, there are always price relationships and margins to work with — if you have a way to measure them. Know and understand yourself. Your risk profile, habits, skills with numbers, grass management and people all affect how you use the KLR tools. You’re not alone. The KLR Mastermind, agents who understand the approach, and other graduates create a support network to help implement, not just “learn and leave.” The Five KLR Principles Balance the trading between the inventories of grass, money and livestock Every day we sell and replace (can be sell and replace with grass or upcoming progeny) Know the price relationship between what you have to sell and what you can replace it with today Sell the overpriced, buy/keep the underpriced (for you, after cost of carry) Know and understand yourself About the Presenters Mel Kiel – Co-Trainer, KLR Marketing School Mel lives at Yeoval, NSW, where she and her husband Dave run a 100% trading operation complemented by a mobile diesel mechanic business. She first attended a KLR school over 20 years ago and has been using the principles ever since. Today, Mel co-trains KLR schools in Australia and the US, supports producers through the KLR Mastermind, and is known for her practical focus on grass, cash flow, and unemotional decision-making. Grahame Rees – Co-Founder & Trainer, KLR Marketing School Grahame spent his early life at Ivanhoe, NSW, managing sheep and wool operation and trading cattle, He has a long background in grazing management and low-stress stock handling. After working closely with Bud Williams and partnering with Jim Lindsay and the late Rod Knight, he helped develop what is now the KLR Marketing School. Grahame continues to teach, manage livestock on a smaller scale, travel to ranches worldwide, and refine the KLR tools and principles. Standout Quotes “We’re not teaching a system. We’re teaching principles you can apply anywhere.” “We’re really grass producers. The way we sell that grass through animals determines profit.” “The formula is simple: sell – buy – cost of carry = profit or loss. The human mind is what complicates it.” “It’s not about whether the market is high or low. It’s about the relationship between what you’re selling and what you’re replacing it with today.” “Knowing and understanding yourself is often the biggest block when making decisions.” /episode/index/show/0a2b2599-5340-4ef8-b360-ff9f5fdcedf4/id/39265005

Navigating the Cattle Market with KLR Marketing : A Journey of Growth and Success 11/29/2025

Navigating the Cattle Market with KLR Marketing : A Journey of Growth and Success Trading With Confidence: How Numbers, Grass & Teamwork Drive Better Decisions ~ Rhys and Catherine Daniels In this episode, we dive into a practical and powerful conversation about livestock trading, using tools like AuctionsPlus and the KLR Marketing calculator, and how clear thinking—not emotion—creates consistent profit. Our guests share how they transformed their business by focusing on cashflow, grass budgeting, timing, and teamwork. 🔥 Key Topics Covered Using AuctionsPlus strategically – how real-time updates during a sale with the KLR Calculator App, help remove emotion and guide buying decisions. The power of the KLR calculator – working out profit per head, per trade, and per annum before committing. Setting a clear “sell” first – why knowing your sale price makes buying decisions far simpler. Removing emotion from trading – no more falling in love with “nice-looking” cattle; decisions are purely numbers-based. Cashflow transformation – how their trading success exceeded expectations and delivered stronger-than-anticipated cashflow. Why market risk is overrated – and why feed risk is now the biggest factor to manage. Grass budgeting as the real edge – understanding how feed reserves unlock opportunity and protect profit. Opportunity in low markets – why falling prices often create the best margins. Teamwork in trading – how Catherine’s fresh perspective and enthusiasm enhanced decision-making. Using data to challenge assumptions – when the calculator shows cattle are overpriced, even if “they don’t look done”. Finding margins everywhere – using the calculator to test scenarios: sell now or add weight? Hold or trade? Balancing fieldwork and market awareness – how working together helps identify opportunities they might otherwise miss. 💡 Key Quotes “I just look at the numbers and that’s the decision.” “The market isn’t the risk for us anymore—the biggest risk is feed.” “Low prices create the best opportunities because people make silly decisions.” “The calculator says they’re ready.” “Being able to take opportunities has been a huge part of our success.” 🎧 Why This Episode Matters This episode is a masterclass in thinking clearly about livestock trading: ✔ How to trade confidently—without stress ✔ How to use numbers instead of emotions ✔ How to turn low prices into opportunity ✔ How teamwork and fresh eyes improve decisions ✔ How to remove market risk and focus on the real risk—feed If you’re managing livestock, juggling grass, cashflow, and markets, or looking to improve decision-making on your farm, this episode is full of practical insights about the benefits of attending a KLR Marketing School. Find out more at /episode/index/show/0a2b2599-5340-4ef8-b360-ff9f5fdcedf4/id/39202765

Ranching in Colorado with Fiona Jackson, Redwing Ranch Manager 11/18/2025

Ranching in Colorado with Fiona Jackson, Redwing Ranch Manager Episode: Adaptive Grazing, Sell-Buy Marketing & Ranch Team Culture with Fiona Jackson (Redwing Ranch, Colorado) Guest: Fiona Jackson, Ranch Manager – Redwing Ranch, South-Central Colorado Host: Grahame Rees Location: Eastern slope of the Rocky Mountains, elevation 7,200–8,500 ft Episode Overview In this conversation, Fiona Jackson shares an in-depth look at the evolution of Redwing Ranch — a diverse grazing operation in south-central Colorado — and how adaptive management, flexible marketing, and strong team culture drive remarkable production and financial results. Fiona walks us through the ranch’s landscape, their shift away from set-stocked management, and the sell-buy strategies that generated over 42% return in 180 days being attributed to both a 'good' trade and a rising market, on some trades – without flogging the paddocks. Realistically we were aiming for around a 20% ROI and the 42% ROI in 180 days was phenomenal. The initial price relationships were showing 24% ROI which is on target for what we are looking for, and then with a rising market contributing as well, we were positioned with the 42% ROI when we sold 180 days later. Another example on our ROI, our 300 head of stocker heifers this summer had a 21% ROI in 270 day. We were pleased with this. She also discusses how their decision-making is grounded in grass availability, not habit or tradition, and why people management is one of the most critical skills for running a profitable ranch. What We Cover in This Episode 🏔 Ranch Context & Landscape Elevation ranges from 7,200–8,500 feet across mixed country: Shortgrass prairie Sub-irrigated meadows Historic irrigated hay ground Over 35 permanent barbed-wire pastures, a mile of river, and 20+ watering points Temporary electric fencing used to increase stock density and control graze periods Typical moves every 3–5 days, aligned with grass growth rate and season 🐄 Operation Overview Redwing Ranch is only three years into a major transition, and now runs: Custom grazing Short-term cattle ownership / sell-buy trading 3x Airbnb short-term rentals A new events & education arm (workshops, field days, women’s chainsaw training, grazing schools) Before 2023, the ranch was leased for 16 years under continuous set-stocking with low ecological response. Today, the focus is profitability + animal performance + ecological regeneration. 💹 Sell-Buy Marketing: A Big Win in 2024 Fiona breaks down their major trade of the season: Initial Plan: Run 500 stockers for the summer. The Problem: By March, prices became too high to “buy right” — stockers were no longer underpriced. The Pivot: They identified an undervalued class: 3rd-trimester aged cows, expecting May–June calves. All while maintaining ecological goals and not over-grazing their country. 🌾 Grass-First Decision Making A key takeaway: “We don’t talk enough about grass in marketing.” — Grahame Fiona explains how grass conditions — not markets alone — determined their exit: By early fall, they had just 60–75 days of feed left. Instead of pushing the system, they: Sold all heifers and pairs on one big day Did NOT retain calves or keep cows (even though tempting at high prices) Switched to custom grazing with a neighbour to protect ecological and financial outcomes. This avoided: Feeding hay Market-mistimed selling Elevation health risks (PAP / brisket disease) in older cows Smart, fast decisions = avoided risk + preserved profit. 👥 Team & People Management Fiona believes: “Everything is a people problem.” Highlights include: Weekly team meetings Working-on-the-business (WOTB) sessions Intentional hiring of apprentices via the Quivira Coalition Hiring for attitude and integrity more than experience Clear training systems for new team members This year’s apprentice — zero ag background, previous aircraft mechanic — was a standout due to mindset and willingness to learn. Key Takeaways Flexibility beats tradition: Don’t lock into one class of stock. Grass drives profit: Plan marketing around feed, not habit. Sell-buy works when you identify undervalued opportunities. People matter: Culture, communication, and fit are as important as grazing skills. Small changes compound: Moving cattle every few days, using temporary fence, and monitoring grass growth create ecological and financial resilience. Connect with Fiona & Redwing Ranch Website: Email: Fiona Jackson (contact shared in the webinar) /episode/index/show/0a2b2599-5340-4ef8-b360-ff9f5fdcedf4/id/39073120