Nourishment: How Animals, People & Landscapes Learn — with Dr Fred Provenza
Release Date: 01/11/2026
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https://www.klrmarketing.com.au teach the 5 key principles to running a profitable Livestock business.The KLR Marketing School is a 2 /12 day school for breeders and backgrounder's of sheep and cattle.
info_outlineNourishment: How Animals, People & Landscapes Learn — with Dr Fred Provenza
In this powerful conversation, Dr Fred Provenza — author of Nourishment — explores how animals and humans learn from experience, how environments shape behaviour through epigenetics, and why real change in agriculture begins “between the ears.” From in-utero learning to regenerative decision-making, this episode challenges us to rethink how we manage land, livestock, and ourselves.
🌱 What This Episode Covers
In this wide-ranging and deeply thoughtful discussion, Fred Provenza joins the KLR team to explore how biology, behaviour, belief systems, and learning are inseparable — in animals and in people.
You’ll hear about:
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How animals develop the ability to digest and utilise poor-quality feed through experience and early-life exposure
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The role of epigenetics — how genes are expressed in response to social and environmental conditions
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Research showing animals exposed to certain plants in utero later choose those plants and adapt physiologically to them
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Why animals — and people — resist change, even when current systems are no longer serving them
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What morning sickness may tell us about evolutionary protection of the developing fetus
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Why transformation usually comes through trial, discomfort, and disruption
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How regenerative change must start with mindset, not just management practices
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The influence of Bud Williams and the power of learning to truly think for yourself
🧠 Key Takeaways for Livestock Producers
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Animals are not passive — they learn what to eat, where to go, and how to survive through experience.
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Early nutrition and exposure shape lifetime performance, preference, and resilience.
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Behaviour and biology are shaped by environment — management matters more than genetics alone.
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Change is hard because beliefs are hard to shift — both in livestock and in people.
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Regeneration isn’t just about what you do with the land… it’s about how you see the land.
As one Mexican regenerative farmer famously put it:
“If you want to change the land, the change has to happen between your ears first.”
📖 About the Guest — Dr Fred Provenza
Dr Fred Provenza is Professor Emeritus at Utah State University and author of the book Nourishment: What Animals Can Teach Us About Rediscovering Our Nutritional Wisdom.
His work has transformed how scientists, producers, and land managers understand:
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Animal behaviour and diet selection
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Learning in livestock
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Plant–animal relationships
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Ecological and human health connections
Fred’s research and philosophy have influenced regenerative agriculture thinkers and stockpeople around the world, including close collaboration and friendship with the late Bud Williams.
💬 Memorable Quotes from the Episode
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“Genes are incredibly stable — what changes is how they are expressed in response to environment.”
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“Animals become intimately linked to the landscapes they are required to survive in.”
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“It’s hard to change core beliefs — in animals and in people.”
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“The trials are what transform consciousness.”
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“I don’t want you to think like I think… I just want you to think.” — Bud Williams
🔁 Why This Matters for KLR Producers
This conversation reinforces a core KLR principle:
Management decisions — not markets or genetics — drive outcomes.
Understanding how animals learn, adapt, and respond to environments strengthens our ability to:
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Match livestock to landscapes
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Build resilient grazing systems
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Improve animal welfare and performance
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Make more intentional, less reactive decisions
It also reminds us that profitable, regenerative systems start with how we think, not just what we do.