Create Magic At Work®
Create Magic At Work® blends ancient wisdom and modern leadership. Amy Lynn Durham helps soulful leaders lead with intuition, EQ, and purpose in today’s workplaces.
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Finding Treasures in the Trash: From Denial to Self-Devotion with Trudy Goodman
11/20/2025
Finding Treasures in the Trash: From Denial to Self-Devotion with Trudy Goodman
Ever ignored your gut and paid the price? Cari sits down with beloved teacher and mindfulness pioneer Trudy Goodman for a soul-stirring conversation about intuition, trust, and healing the parts of ourselves we've hidden away. Trudy vulnerably shares the ways denying her intuition led to deep personal pain, and how reclaiming it helped her rebuild a life of wisdom, creativity, and self-love. 🌱 The episode dives into the spiritual paradox of “no-self” vs. self-work, the nuanced dance between confidence and vulnerability, and how the practice of meditation can lead us not away from our messy truths, but straight into them. 🧘♀️ Trudy’s stories will crack you open, make you laugh, and leave you thinking differently about what it really means to “heal.” If you’re ready to start reclaiming the parts of yourself you’ve pushed aside, head to to sign up for ”Five Days to Truth”—a free guided meditation series to help you begin that process with clarity and care. It’s a powerful companion to this work, and my gift to you. Follow along on Instagram @cari_jacobs_sf for more inspiration! Additional Resources: Follow Trudy on Instagram - @trudy_goodman Learn more about Learn more about Key Takeaways: Intuition is trustworthy. Learn to listen and retrain it. Self-confidence grows through compassion, not perfection. Healing is messy, ongoing, and incredibly human. Vulnerability fosters true connection and belonging. Meditation uncovers inner wisdom and emotional clarity.
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Reimagining Work Beyond Time and Hierarchy with Brian Gorman
11/17/2025
Reimagining Work Beyond Time and Hierarchy with Brian Gorman
In a world obsessed with artificial intelligence, what if the future of work actually belongs to authentic intelligence? In this episode, Amy Lynn Durham sits down with Brian Gorman, author of Leading Into the Age of Wisdom: Reimagining the Future of Work, to explore how leaders can reclaim humanity at the heart of business. Together, they unpack three essential shifts: 💡 Reclaiming the Human Core: What truly separates wisdom from AI, and why empathy and discernment may be our most vital leadership tools. 🔄 Rethinking Work: How to move from time-based pay to energy- and results-driven work, and why flexibility creates more humane workplaces. 🔮 Leading Into the Age of Wisdom: What wisdom circles teach us about collective intelligence and how to lead from presence, not power. Brian and Amy also discuss how fear of AI can become an invitation to rediscover purpose, how wisdom emerges from collaboration, and how unlearning old paradigms can open us to a more conscious, connected future of work. Listen if you’re ready to lead not to control, but to liberate. 📘 Grab Brian’s book, “Leading Into the Age of Wisdom”, and connect with him on LinkedIn. 🎧 Create Magic at Work® is hosted by Amy Lynn Durham, executive coach and founder of Create Magic at Work®, where spiritual intelligence meets modern leadership. Additional Resources: Get Brian’s new book: Listen to Brian podcast: Learn more about Key Takeaways: Wisdom guides how we use AI-driven intelligence. We're entering a transformative Age of Wisdom. Human connection and empathy are workplace essentials. Measure productivity by energy, not hours. Leadership thrives through shared, collective wisdom.
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Stop Fixing Everything: The Courage to Let Go and Lead with Ashley Cox
11/03/2025
Stop Fixing Everything: The Courage to Let Go and Lead with Ashley Cox
What does it really mean to lead without falling into burnout? In this episode, Amy connects with Ashley Cox, leadership mentor, author of “Transform Your Stories”, and host of the Impact Ripple podcast, to unpack three common leadership traps that quietly sabotage even the most well-intentioned leaders. ✨ In this conversation, you’ll hear about: The “worker bee,” “niceness,” and “helicopter” traps that drain leaders How reframing delegation as empowerment changes team dynamics The role of self-trust in building high-performance cultures Ashley’s Fire Mapping method for getting to the root of issues Why authenticity and human connection still outperform old-school tactics 🎧 Tune in for a refreshing reset on how to lead with clarity, courage, and compassion, without doing it all yourself. Additional Resources: Learn more at Key Takeaways: Delegation is empowerment, not abdication. Leadership requires self-trust above all. Worker bee habits lead to burnout. Authenticity creates trust and consistency. Clear expectations prevent recurring team issues.
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Why HR Isn’t the Enemy with Jenn Ayala
10/27/2025
Why HR Isn’t the Enemy with Jenn Ayala
What does it really mean to be a human-first leader in HR? In this episode of Create Magic at Work, Amy connects with Jenn Ayala, a seasoned HR executive with over 25 years of experience, to explore what it takes to transform HR from a rule-enforcer role into a people-empowering force for good. ✨ In this conversation, you’ll hear about: Why Jenn believes kindness is the core of effective leadership How she overcame burnout and reclaimed her own well-being The powerful impact of “holding space” for employees in crisis What HR looks like across different generations Why praising others, especially when unexpected, builds powerful team culture 🎧 Tune in for a raw, grounded look at the emotional side of leadership, and how HR can be the heart of your organization. Additional Resources: Listen to Key Takeaways: Kindness creates trust and empowers authentic conversations Burnout is real, self-care must be intentional Every employee has a story worth understanding HR must evolve into strategic, human-centered partners Praise often and unexpectedly to build morale and trust
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One Conversation Away: Hope for Gen Z with JC Carr
10/20/2025
One Conversation Away: Hope for Gen Z with JC Carr
What does the future of leadership look like through Gen Z eyes? In this episode of Create Magic at Work, Amy sits down with JC Carr — an Territory Account Manager at World Emblem, entrepreneur, and social media influencer — to explore how the next generation is reshaping business, philanthropy, and work culture. ✨ In this conversation, you’ll hear about: How JC built a successful exotic car brokerage while still in college Lessons Gen Z is bringing into traditional industries like manufacturing Why philanthropy and giving back are central to JC’s leadership approach Lean management principles explained in a human-centered way JC’s words of hope for Gen Z professionals navigating today’s workforce The reminder that you’re always one conversation away from a different life 🎧 Tune in for a refreshing, candid perspective from Gen Z and discover what the future of leadership might hold. Additional Resources: Key Takeaways: Gen Z brings fresh perspective and identifies overlooked issues. Lean management enhances efficiency without eliminating people. Change creates opportunities for growth and innovation. One conversation can transform your entire career path.
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Finding Treasures in the Trash: Leaning Into the Pain with Lisa Danylchuk
10/16/2025
Finding Treasures in the Trash: Leaning Into the Pain with Lisa Danylchuk
What if the parts of yourself you’ve tried to hide are actually the keys to your healing? 🌱 Cari sits down with her longtime friend and trauma therapist Lisa Danylchuk, founder of the Center for Yoga and Trauma Recovery and author of “Yoga for Trauma Recovery.” Together, they dive deep into the messy, magical process of turning life’s pain into purpose. Lisa opens up about her experience with grief and how yoga became her lifeline, sparking a lifelong mission to help others heal through self-awareness and compassion. The two explore how even the so-called “trash,” grief, shame, imposter syndrome, and the parts of ourselves we’d rather ignore, can actually hold the gold. 🧘♀️💛 If you’re ready to start reclaiming the parts of yourself you’ve pushed aside, head to to sign up for ”Five Days to Truth”—a free guided meditation series to help you begin that process with clarity and care. It’s a powerful companion to this work, and my gift to you. Follow along on Instagram @cari_jacobs_sf for more inspiration! Additional Resources: Learn more about Listen to Lisa’s podcast: Learn more about Key Takeaways: Healing begins with gently approaching your pain. Avoidance often masks deeper emotions needing attention. Trauma recovery is unique for every individual. Inner healing directly strengthens external leadership impact. Self-awareness fosters genuine connection and resilience.
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Your Story Matters: Love Notes for Leaders with Cynthia Gregory
10/13/2025
Your Story Matters: Love Notes for Leaders with Cynthia Gregory
We’ve all read the data on how storytelling drives connection and empathy. But what happens when people go beyond storytelling and put their most vulnerable, transformative experiences on the page? In this episode, I sit down with Cynthia Gregory—award-winning writer, journaling advocate, and publisher of “Love Notes from the Soul” and the upcoming “Love Notes 2.0”—to talk about how personal narrative can reshape workplace culture, inspire human connection, and even shift our physical and emotional well-being. ✨ Why vulnerability on the page can create power in real life ✨ How storytelling acts as a catalyst for healing, empathy, and impact ✨ What happens when nonprofit leaders and corporate professionals share their truths ✨ The surprising neuroscience behind journaling and emotional regulation ✨ How Cynthia’s own silent retreat sparked an anthology movement of everyday miracles This one hits deep. Together we explore why “Love Notes” isn’t just a book, it’s a movement for more compassionate leadership. If you’ve ever wondered whether your story matters, this episode is your sign. 📖 Grab your copy of Love Notes 2.0 Here > Additional Resources: Key Takeaways: Vulnerability creates powerful connections at work and beyond. Personal stories can spark healing and transformation. Journaling improves emotional regulation and empathy. Authentic storytelling builds compassionate leadership. Every story shared gives others permission to share too.
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Is Money Mindset Coaching Empowering Women… or Exploiting Them? with Suzanne Longstreet
10/06/2025
Is Money Mindset Coaching Empowering Women… or Exploiting Them? with Suzanne Longstreet
We’ve all seen the programs promising to “fix” your money mindset. But are they truly helping women step into power, or just selling us the same story in a shinier package? In this conversation with Suzanne Longstreet, master mindset coach, NLP trainer, and co-author of The Millionaire Codes, I ask the questions many of us are secretly thinking: ✨ Do women actually need more money mindset coaching, or do we need a new system altogether? ✨ How much of our struggle is “limiting beliefs” vs. systemic barriers like patriarchy and pay inequity? ✨ Why confidence often trumps competence in the workplace (and how that leads to narcissistic leaders). ✨ What it takes to stop apologizing, start owning your authority, and rewrite the rules of leadership. This one gets real. I bring the spice, Suzanne brings the strategies, and together we unpack what it really means for women to lead, earn, and receive with clarity and confidence. 🔮 Plus: Suzanne shares insights from The Millionaire Codes, how NLP can shift trauma and phobias, and the one simple daily practice that can rewire your brain to receive more. If you’ve ever wondered whether “money mindset” is a tool or a trap, this episode is for you. Additional Resources: Get Suzanne’s book - Key Takeaways: Clear mental blocks with NLP to boost confidence. Confidence often outweighs competence in leadership perception. NLP enables fast transformation and bold action. Systemic barriers still limit women, often reinforced by other women. Practice receiving. Ask for help to prevent burnout.
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Red Flags, Green Flags, and Grace at Work with Kaitlyn Rios
09/22/2025
Red Flags, Green Flags, and Grace at Work with Kaitlyn Rios
Red flags. Green flags. And the invisible signs of a toxic workplace that too many of us ignore until it’s too late. This episode brings you the powerful story of Kaitlyn Rios — her journey through burnout, the near-breaking point that changed everything, and the creation of Faced With Grace, her nonprofit dedicated to helping women navigate toxic work environments with courage and clarity. 🎧 Listen in as Kaitlyn and I dive into: The subtle red flags of a toxic workplace you might be missing The “green flags” and glimmers that point to healthy, life-giving environments Her deeply personal turning point that sparked Faced With Grace Practical tools to set boundaries, honor your values, and know when it’s time to leave This episode is more than a conversation — it’s a call to pause, take inventory of where you are, and reimagine what’s possible when we lead from integrity and compassion. If something in this episode resonates, let’s turn reflection into action: ✏️ Journal on your values — are you living in alignment? 🔗 Share this episode with someone who needs the reminder that they’re not alone 🧘♀️ Take one micro-step today to protect your energy and honor your worth Your story matters. Your well-being matters. And together, we can create workplaces where people truly thrive. Additional Resources: Learn more about Key Takeaways: Red flags aren’t always obvious, be sure to trust your gut. Green flags show up as safety, openness, and alignment. Boundaries protect energy and model healthy leadership. Values are the compass for career decisions. Exit with grace: protect your health and professionalism.
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Finding Treasures in the Trash: The Journey to Wholeness with Henry Most
09/18/2025
Finding Treasures in the Trash: The Journey to Wholeness with Henry Most
What if the parts of yourself you’ve spent years pushing away are actually the keys to your biggest growth? 🌱 Cari sits down with Stanford professor, executive coach, and therapist Henry Most for a deep yet playful dive into shadow work. Together, they explore Carl Jung’s framework for how we become our truest selves, why anxiety might just be a sign that hidden treasures are knocking at the door, and how leaders can move from constant “doing” to authentic “being.” Henry gets real about his own story, from childhood dynamics to a life-shaking crisis that became a turning point, and shares how everyday practices like pausing, breathing, and listening to the body can transform the way we live and lead. If you’re ready to start reclaiming the parts of yourself you’ve pushed aside, head to to sign up for ”Five Days to Truth”—a free guided meditation series to help you begin that process with clarity and care. It’s a powerful companion to this work, and my gift to you. Follow along on Instagram @cari_jacobs_sf for more inspiration! Additional Resources: Learn more about Key Takeaways: Shadow work reintegrates the parts of ourselves we’ve suppressed. The first half of life builds ego; the second seeks authentic Self. Anxiety can signal suppressed parts pushing to surface. Leadership growth means shifting from doing to being. Transformation can come through small daily practices.
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Behind the Mic: 4 Years of Magic and a Bold Future
09/15/2025
Behind the Mic: 4 Years of Magic and a Bold Future
Four years. 80+ countries. Countless conversations that have changed the way we think about leadership. This episode takes you behind the mic — celebrating four years of Create Magic at Work®, the sparks that started it all, and where we’re heading next. 🎧 Listen in as I share: The story of how this podcast was born. Favorite moments and guests who brought chills and tears Why the human voice is more powerful than ever in the age of AI What’s next for leaders navigating burnout and change This anniversary isn’t just about the podcast. It’s about you. Every listener, every share, every review — you’ve helped grow this into a global conversation. If something in this episode resonates, celebrate with me: ⭐ Rate and review the show 🔗 Share an episode that gave you chills 🙌 Bring your own magic into the world of work The adventure of life continues — and the boldest chapters are just ahead. 👉 Join the movement: Additional Resources: Key Takeaways: Wisdom and compassion are essential to curing burnout. Human connection through voice matters, especially in the AI era. Leadership is about authenticity, not perfection.
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How To Get Rid Of Burnout & Exhaustion - A Conversation with Samm Smeltzer
09/08/2025
How To Get Rid Of Burnout & Exhaustion - A Conversation with Samm Smeltzer
Is HR missing its heart? For years, HR has been viewed as a rule enforcer, but what if it could be a source of healing and transformation instead? Samm Smeltzer, HR Intuitive, visionary, and healer, joins Amy to share her journey from corporate frustration to founding The HRart Center, a restorative community reimagining the role of HR. Through her unique blend of intuition, Qigong, and leadership development, Samm helps leaders release old energy, reclaim authenticity, and bring more humanity back into work. This is about restoring HR’s true purpose: helping people thrive. 🎧 In this episode: How Samm went from aspiring musician to award-winning HR leader and healer Why embracing intuition changed her leadership and her work The surprising ways Qigong helps leaders reset and show up differently How organizations can shift from performance-only coaching to whole-person growth Why presence, authenticity, and energy clearing are the missing links in modern leadership ✨ Ready to rethink HR’s role in creating healthier workplaces? Samm shows how leaders can integrate both strategy and spirit to create cultures rooted in presence, authenticity, and care. 📲 Learn more about The HRart Center: 📲 Join the Energetic Alignment event here: Additional Resources: Key Takeaways: HR’s impact starts with the well-being of its own practitioners. Intuition is a leadership strength, not “woo.” Qigong helps leaders release stress and reset. Coaching should include practices that clear energy. Servant leadership builds legacies beyond self.
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From Career Trauma to Career Healing with Dr. Marie Gervais
09/01/2025
From Career Trauma to Career Healing with Dr. Marie Gervais
Is your workplace silently wounding your people? From subtle exclusions to outright abuse, most professionals carry career wounds, but rarely have the language or tools to name them. The result? Burnout, disengagement, and nervous systems stuck in survival mode. Dr. Marie Gervais, leadership coach, author of “The Spirit of Work,” and host of the Culture and Leadership Connections podcast, joins Amy to unpack her groundbreaking TED Talk on career trauma and what leaders can do about it. 💥 This is about healing the unseen scars that keep people from thriving at work. 🎧 In this episode: What career trauma really is (and why almost everyone has it) How workplace loneliness and disconnection feed into deeper wounds Practical ways leaders can “buy time” to respond instead of react Why safety, encouragement, and emotional protection are the foundation of leadership Simple tools, from breathwork to virtues cards, that can transform workplace culture ✨ Want more “glimmers” in your workplace? Dr. Marie shares how noticing small moments of safety and connection can rewire our nervous systems and bring more joy back into work. 📲 Watch Dr. Marie’s TED Talk on career trauma here: Additional Resources: Key Takeaways: Career trauma is real: Workplace wounds affect well-being and performance. Safety first: Healing begins when the nervous system feels safe. Pause to respond: Breath and time prevent reactive leadership. Encourage, don’t criticize: Recognition builds trust and connection. Spot the glimmers: Small positive moments fuel resilience and joy.
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The Secret Ingredient You’re Missing with Samm Smeltzer
08/25/2025
The Secret Ingredient You’re Missing with Samm Smeltzer
Are your top leaders quietly burning out? They may not say it — but you’re seeing the signs: checked-out energy, decision fatigue, disengagement. And replacing them? Costs more than you think. In this powerful episode, returning guest Samm Smeltzer, founder of The HRart Center, joins Amy to unveil a groundbreaking leadership development experience: Energetic Alignment for Leaders — a transformative new partnership between CMAW executive coaches and HRart Center energy healers. 💥 This is burnout recovery and energetic healing journey wrapped in one. 🎧 In this episode: The real reason leaders walk away from roles they once loved Why “work-life balance” is broken (and what to build instead) What Qigong and Chinese medicine can teach us about leadership capacity A behind-the-scenes peek at the Energetic Alignment experience How coaching + energy healing = the support leaders actually need ✨ Want to experience this for yourself? We’re kicking things off with a free 8-part webinar series in September — no pressure, just curiosity. 📲 Sign up at to meet our team, ask your questions, and get a feel for what real leadership healing can look like. Additional Resources: Key Takeaways: Recover energy before pursuing leadership growth. Qigong + coaching boosts wellbeing and performance. Invest early to prevent burnout. Start with high support, then foster independence. Alignment sustains leaders better than passion bursts.
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Finding Treasures in the Trash: Making it Real with Cari Jacobs-Crovetto
08/21/2025
Finding Treasures in the Trash: Making it Real with Cari Jacobs-Crovetto
What if the parts of yourself you’ve been avoiding are actually the keys to your next big breakthrough? 🌟 In this episode, Cari takes you beyond the theory of self-discovery and into the how with a playful yet powerful five-step practice for “inner truth work.” Inspired by the mesmerizing wire sculptures of Ruth Asawa, where light and shadow merge into one stunning whole, Cari shows how embracing every part of yourself can be deeply transformative. You’ll learn when to dive in, how to stay safe while exploring your inner landscape, and why your body might be your best guide for uncovering those hidden gems. Plus, stick around for a guided meditation that turns these steps into an experience you can feel in real time. 🪞✨ If you’re ready to start reclaiming the parts of yourself you’ve pushed aside, head to to sign up for ”Five Days to Truth”—a free guided meditation series to help you begin that process with clarity and care. It’s a powerful companion to this work, and my gift to you. Follow along on Instagram @cari_jacobs_sf for more inspiration! Additional Resources: Learn more about Key Takeaways: Shadow work reveals hidden parts of ourselves for greater authenticity. Use the five-step process: Safety, Listening, Noticing, Expansion, Integration. Safety and embodiment come first before deeper exploration. The body communicates unresolved emotions through sensations. Integration happens over time through reflection and action.
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You Can’t Buy Your Way to Wellbeing at Work with Chase Sterling
08/18/2025
You Can’t Buy Your Way to Wellbeing at Work with Chase Sterling
What if the reason your wellbeing program isn’t working… isn’t the strategy, but how your people relate to wellbeing at work? In this episode, Amy sits down with Chase Sterling, founder of the Wellbeing Think Tank and one of the most respected voices in organizational wellbeing. With over 20 years of experience, Chase breaks down the myths, missteps, and magic behind what actually makes workplace wellbeing work. 🎙 What’s inside: The difference between wellness programs and true workplace wellbeing Why “all you need to do is everything” might be the most accurate strategy What leaders at the top can do to ignite real change A breakdown of burnout, boundary-setting, and how to stop causing harm How Chase’s nonprofit is leading with experts over influencers If your team is wrestling with burnout or disengagement—this is the episode. 🌀 JOIN THE MOVEMENT: Additional Resources: Key Takeaways: Wellbeing at work is more than perks, it's about meeting real human needs. Programs don’t change culture; leadership commitment does. Emotional energy from leaders impacts teams exponentially. Autonomy and psychological safety are essential for thriving. Stop chasing trends, start listening to your people.
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The Leader Paths Oracle: Where Leadership Meets Synchronicity with Traycee Mayer
08/04/2025
The Leader Paths Oracle: Where Leadership Meets Synchronicity with Traycee Mayer
Executive coach Traycee Mayer returns to share the story behind her new oracle deck. A leadership tool born from 17 years of travel, reflection, and synchronicity. What started as a collection of paths from hikes around the world became a deck used in executive coaching rooms, leadership retreats, and company workshops. And yes! Even the most skeptical teams are responding to it. In this episode, you’ll hear: A horseshoe in the dirt, a message from the Universe, and the card that followed How Traycee uses the deck in 1:1 coaching and with teams Why these cards serve as “permission slips” to speak with honesty at work What it means to choose enchanted energy — even in seasons of struggle Creative ways to bring sacred slowness into fast-paced workplaces The Leader Paths Oracle isn’t about bypassing difficulty. It’s about noticing the signs — and leading from wholeness. 🎴 Order your deck or connect with Traycee at: 🪄 Tag us with your favorite moment @createmagicatwork and let us know what card you pull. Additional Resources: Key Takeaways: Pause to notice meaningful signs. Use cards to spark workplace reflection. Intuition is a valid leadership tool. Emotional insight boosts team connection. Nature can guide professional growth.
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How Smart Teams Do Change
07/28/2025
How Smart Teams Do Change
What if the reason your change initiative isn’t working… isn’t the strategy, but how your people relate to change? In this final episode of the Archetypes of Change™ Summer Series, Amy wraps the entire framework with real coaching stories, team data, and a call to action for every leader. 🎙 What’s inside: A quick recap of all 5 archetypes How one team discovered their blind spots using AOC data A private coaching story of how an Edgewalker learned to speak to everyone on the team Why Create Magic at Work® uses this tool in real-time leadership transitions A challenge to apply what you’ve learned this summer If your team is walking the edge of a big change—this is the episode. DM @createmagicatwork or visit to bring the Archetypes of Change™ to your org. Additional Resources: Key Takeaways: Every archetype adds value—collaboration is key. Team data reveals strengths and blind spots. Archetypes turn resistance into alignment. Coaching applied the framework in real time. Knowing your type boosts empathy and clarity.
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They Can See the Future—But Are You Listening?
07/21/2025
They Can See the Future—But Are You Listening?
In this final profile of our Archetypes of Change™ Summer Series, Amy Lynn Durham explores what it means to be an Edgewalker… and why your team needs them now more than ever. Edgewalkers are the visionaries who walk between worlds—grounded in reality, guided by intuition, and driven to shape the future before anyone else sees it. You’ll hear: Why Edgewalkers often feel like outliers (and how to support them) How Amy discovered she was an Edgewalker—and what that meant for her leadership journey The five Edgewalker skills and qualities (this archetype is the only one with a matrix!) How executive coaching at Create Magic at Work® helps translate visionary ideas into strategy A powerful story about a client whose “wild ideas” ended up saving her company If you’ve ever felt like you don’t fit neatly into the box—and that might be a good thing—this episode is for you. 🌀 Learn more about the Edgewalker Profile - Additional Resources: Key Takeaways: Edgewalkers sense the future before others. They balance intuition with strategy. Risk-taking is core to their nature. They often feel misunderstood or isolated. Teams thrive when Edgewalkers are supported.
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Finding Treasures in the Trash: The First Piece of Trash with Cari Jacobs-Crovetto
07/17/2025
Finding Treasures in the Trash: The First Piece of Trash with Cari Jacobs-Crovetto
What if the parts of yourself you’ve been hiding—your fears, your shame, your past—are actually your greatest source of power? In this episode of “Finding Treasures in the Trash,” Cari Jacobs-Crovetto takes us on a deep dive into the shadowy stuff we usually try to ignore: shame, fear, and those not-so-glamorous childhood memories. Cari shares her own journey from debilitating panic attacks to powerful self-awareness, proving that the parts we often want to hide might just hold the keys to our greatest growth.✨ Stick around for a grounding 10-minute meditation that’ll help you feel more at home in your body… because let’s face it, the real treasure is you. 💎🧘♀️ If you’re ready to start reclaiming the parts of yourself you’ve pushed aside, head to to sign up for ”Five Days to Truth”—a free guided meditation series to help you begin that process with clarity and care. It’s a powerful companion to this work, and my gift to you. Follow along on Instagram @cari_jacobs_sf for more inspiration! Additional Resources: Learn more about Key Takeaways: “Trash” symbolizes the hidden parts of ourselves we avoid. Everyone has a shadow, and others can feel it even if we can't. True healing starts by facing uncomfortable truths. Shadow work is ongoing, not a one-time fix. Meditation helps create safety within for deeper self-work.
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The Person Holding Your Team Together (And Burning Out Quietly)
07/14/2025
The Person Holding Your Team Together (And Burning Out Quietly)
Every team has one. They don’t chase the spotlight. They don’t demand recognition. They just quietly carry everyone — while no one notices how much they’re carrying. They’re the reason birthdays aren’t forgotten. They’re the one who stays late to make sure it all works. They’re the first to ask: “How is this really impacting people?” 👉 But when change hits, their invisible labor stacks up… fast. 👉 And burnout starts long before anyone sees the cracks. In this episode of the Archetypes of Change™ Summer Series, we meet The Hearthtender — the soul of stability inside your organization. Inside: Why Hearthtenders are the glue you can’t afford to lose The silent warning signs that leadership often misses How executive coaching helps Hearthtenders move from quiet service to empowered influence 🔥 At Create Magic At Work®, we deploy the Archetypes of Change™ framework inside organizations to help leaders navigate change without losing their people. If you're ready to lead change the right way, let’s talk. Additional Resources: Key Takeaways: Hearth Tenders Keep Teams Grounded: They foster connection, maintain routines, and support team morale during change. They Lead in the Present: Focused on today’s needs, they help others stay steady through uncertainty. Unseen Risk of Burnout: Hearth Tenders may disengage if unrecognized or overburdened. Their Voice Matters: Involving them early in change helps avoid pitfalls and boosts team cohesion. Support Is Essential: Recognize their relational work, offer growth, and ensure they don’t carry emotional labor alone.
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Who’s Protecting the Soul of Your Company?
07/07/2025
Who’s Protecting the Soul of Your Company?
Ever felt like your team is moving so fast you’re forgetting why you started? This week on Create Magic at Work®, Amy introduces you to the Flamekeeper—a powerful Archetype of Change™ who protects meaning, mission, and memory during transformation. Flamekeepers aren’t afraid of change—but they are deeply committed to keeping the soul of an organization alive. You’ll meet Layla, a nonprofit leader whose values-driven leadership helped re-center her team when evolution started to look a lot like erasure. Inside this episode: 🕯 The difference between resisting change and protecting purpose 🕯 Why Flamekeepers are often misread as "too idealistic" 🕯 How this Archetype acts as a moral compass in messy transformation 🕯 What every leader should be asking before rolling out change Amy also shares how Create Magic at Work® uses the Archetypes of Change™ framework in executive coaching, leadership retreats, and team development to move change initiatives forward with more alignment—and less burnout. 🎧 Tune in if: ✔ You’ve ever rolled your eyes at someone who “talks about the old days” ✔ You’re the one constantly holding the torch for values ✔ Your company is in the middle of big change—and forgetting its roots 👉 Want to learn more about the Archetypes of Change for your organization? Visit to connect. Additional Resources: Key Takeaways: Flamekeepers protect organizational purpose, not resist change. They hold collective memory, tell the founding stories, and anchor teams in mission. When honored, Flamekeepers accelerate alignment and reduce resistance. Their shadow side includes inflexibility and potential burnout from holding ideals. Empowering them early in change processes can unify teams and preserve values.
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Before You Call Them Negative… Listen to This
06/23/2025
Before You Call Them Negative… Listen to This
Ever worked with someone who seems to always spot the risks before you do? Maybe you've even labeled them negative, paranoid, or too intense—but what if they were actually the Guardian of your team? In this episode, Amy breaks down the Guardian Archetype—the ones who scan the horizon for danger, ask the hard questions, and protect people and systems from harm before the rest of us know it's coming. 🛡You’ll hear: A real-world story of a Guardian in action (and how they saved the day) What makes this archetype indispensable in fast-moving teams How to distinguish fear-based reactions from strategic foresight Why most people misunderstand Guardians—and how to support them better ⚡️ And if you're a Guardian yourself? This episode will feel like a deep exhale. You’re not negative. You’re necessary. 🎧 Tune in to learn how to work with (not against) the energy of Guardians—whether you lead one, love one, or are one. — This is art of the Archetypes of Change™ Summer Series on Create Magic At Work®.📬 Want to bring the Archetypes of Change™ into your organization? We’d love to work with you. Visit or email Amy at . Additional Resources: Key Takeaways: The Guardian archetype sees potential risks and protects organizational integrity during change. Guardians can be misunderstood as resistant, but their concerns are often rooted in deep care and foresight. Teams that ignore Guardians risk repeating past mistakes or missing hidden landmines. Guardians need to be seen and engaged constructively—not just tolerated.
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Introducing Finding Treasures in the Trash with Cari Jacobs-Crovetto
06/19/2025
Introducing Finding Treasures in the Trash with Cari Jacobs-Crovetto
Welcome to the first episode of “Finding Treasures in the Trash” 🗑✨—a brand new mini-series on Create Magic at Work! Host Cari Jacobs-Crovetto kicks things off with her incredible story: from being nearly blind as a child, to growing up in chaos, to becoming a Forbes-recognized CMO, and ultimately turning inward to do the real work. Cari unpacks what “inner truth work” really means and why digging into your so-called “trash” might be the key to real transformation 💥. Listen in every month for soul-grounding meditation 🧘♀️ and discover how even the messiest moments can lead to unexpected magic ✨. If you’re ready to start reclaiming the parts of yourself you’ve pushed aside, head to to sign up for ”Five Days to Truth”—a free guided meditation series to help you begin that process with clarity and care. It’s a powerful companion to this work, and my gift to you. Follow along on Instagram @cari_jacobs_sf for more inspiration! Additional Resources: Subscribe to Cari’s newsletter - Five Days to Truth Learn more about Key Takeaways: True transformation begins in the places we often ignore or disown. Meditation isn’t just for stress relief—it’s a gateway to awakened awareness. “Inner truth work” means facing and integrating the parts of ourselves we resist. Spiritual growth and career success are not mutually exclusive—they're intertwined.
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"We Tried That and It Didn’t Work”: The Power of the Placeholder
06/16/2025
"We Tried That and It Didn’t Work”: The Power of the Placeholder
Ever been told: “We tried that and it didn’t work”? Most people hear that as resistance. But what if it’s something else entirely? In the 2nd episode of the Archetypes of Change Summer Series, Amy Lynn Durham introduces you to the Placeholder archetype—a vital, often misunderstood role in the workplace. You’ll meet Teresa, a steady leader who held her team together during a messy system rollout—not by pushing forward, but by protecting what was already working. 🎧 In this episode: What defines the Placeholder Archetype (and why every team has one) The real reason “we tried that already” gets said—and what’s hiding underneath it How Placeholders create safety, structure, and rhythm in times of uncertainty The risks of ignoring their wisdom—and how to engage them in change without steamrolling This isn’t a personality quiz. It’s a lens for seeing your team—and yourself—more clearly. And it might just change the way you lead your next change initiative. 💼 Ready to bring the Archetypes of Change to your org? Create Magic At Work® offers transformational coaching and team experiences for leaders navigating transition. 🔗 Additional Resources: Key Takeaways: Placeholder Archetype: Focuses on stability and thoughtful change, not resistance. Grounding Transitions: Placeholders bring practical wisdom and honor what works. Shadow Side: Over-reliance can lead to fear, delay, or blocking progress. Realism, Not Resistance: Caution often stems from past poor change experiences. Leadership Insight: Understanding archetypes boosts communication and smoother change.
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Rethinking Change: What Your Team Wishes You Knew
06/09/2025
Rethinking Change: What Your Team Wishes You Knew
In this first solo episode of the Archetypes of Change™ summer series, Amy Lynn Durham invites you to rethink everything you thought you knew about change in the workplace. Forget the buzzwords. This isn’t about forcing alignment or pushing people to “get on board.” It’s about something deeper: how we each relate to change—and how that’s shaped by our relationship to time itself. You’ll learn: Why change efforts often feel personal (because they are) What most leaders miss when they try to “logic” people through transition The 5 Archetypes of Change™—and how they show up in every team Why giving your people language for how they move through change can transform your results How this framework goes far beyond personality tests—and why it matters now more than ever Whether you’re leading a reorg, rolling out a new strategy, or just trying to hold the center in a rapidly evolving culture—this episode is your grounding point. 🧭 Learn more about executive coaching with Create Magic At Work® and the Archetypes of Change™ at 📩 Reach out to Amy directly at Additional Resources: Key Takeaways: People don’t resist change—they resist being changed without feeling seen. The “Archetypes of Change” reveal instinctive responses to transition based on time orientation. Leading change well requires understanding—not forcing—how individuals naturally move through change. Executive coaching rooted in these archetypes fosters trust, alignment, and innovation. Misalignment during change is often due to misunderstanding, not resistance.
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The Truth About Coaching vs. Therapy (and What You Actually Need) with Rivka Geoghegan
06/02/2025
The Truth About Coaching vs. Therapy (and What You Actually Need) with Rivka Geoghegan
In this episode, Amy teams up with executive coach and former psychotherapist Rivka Geoghegan to unpack the real difference between therapy and coaching. They dive into how each can support your growth, when to choose one over the other, and why so many founders tie their self-worth to their business. It’s a deep yet down-to-earth convo full of practical wisdom, inner critic callouts, and mindset shifts you won’t want to miss. Additional Resources: Visit Rivka’s website – Key Takeaways: Therapy is insight-oriented and focused on healing; coaching is action-oriented and forward-looking. A strong sense of self is crucial for founders to avoid tying their worth to the business. Being affected by outcomes is natural—but letting those outcomes define you is not. A supportive relationship with a coach or therapist can help clarify your needs and direction. Your internal narrative—especially your inner critic—shapes your experience of external events.
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Ghosted, Cancelled, Disconnected: Is Love Welcome in Leadership? with Dr. Mark Rittenberg
05/26/2025
Ghosted, Cancelled, Disconnected: Is Love Welcome in Leadership? with Dr. Mark Rittenberg
In this heart-opening convo, Amy is joined by Dr. Mark Rittenberg as they dive into the radical idea that “Leadership is Love” 💖 — and why that matters now more than ever. From ghosting and cancel culture to forgiveness and human connection, Mark shares powerful stories that will leave you inspired to lead with more courage, kindness, and presence. It’s not just a talk — it’s a wake-up call for people-first leaders. 💬💡 Listen in and get ready to feel, reflect, and maybe rethink everything you know about leadership. Additional Resources: Watch Watch Learn more about the Key Takeaways: Leadership is about love — embodied through presence, empathy, and human connection. Ghosting and cancel culture are modern forms of institutional violence that erode trust. Real dialogue — especially the uncomfortable kind — is essential for transformation. Coaching provides a powerful container for self-discovery and relational healing. Kindness, forgiveness, and unconditional positive regard should guide leadership behavior.
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The One Calendar Ritual That Can Heal Burnout with Steve Perkins
05/19/2025
The One Calendar Ritual That Can Heal Burnout with Steve Perkins
Ever feel like your calendar is in charge of you? 🕒 Steve Perkins—former engineer turned executive coach—joins Amy to talk all things purpose, burnout, and time freedom✨. From decoding corporate chaos to sharing game-changing calendar hacks, Steve brings real-talk wisdom and practical magic. Plus, a few unexpected tips that might even level up your relationships ❤️. Hit play for an energizing convo that'll have you rethinking how you work—and why. Additional Resources: Key Takeaways: Block your calendar with intention—start with what matters most. Leaders must balance wisdom and compassion to counter burnout effectively. The way we connect should be direct, transparent, and rooted in genuine value. Work and life are not in competition—when aligned, they can empower each other. Purpose isn’t a luxury—it’s a necessity for sustainable success.
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My Boss Is A BITCH with Marcy Moriconi
05/12/2025
My Boss Is A BITCH with Marcy Moriconi
Why are women in leadership still labeled “bitches”—and what does that reveal about the systems we work in? In this bold and honest episode, Amy welcomes executive coach and author Marcy Moriconi to unpack the real message behind her book . Together, they unpack the invisible expectations placed on women in leadership, the unspoken patterns we inherit from outdated systems, and the real emotional toll of navigating power as a woman. Marcy shares vivid stories of 'bad apples' and 'good eggs'—and what it looks like to lead with presence, integrity, and the courage to break the mold. Additional Resources: Get Marcy’s Book - Key Takeaways: The phrase “my boss is a bitch” is a symptom of deeper systemic issues—not personal failings Women in leadership often feel pressure to be liked instead of respected Toxic leadership models get passed down when we don’t pause to question them True leadership is grounded in calmness, clarity, and emotional trust We don’t have to lead the way, it’s always been done—we get to choose differently
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