3X Value Growth

Tune in to hear from experts who generously share Do's and Don'ts, Best Practices, and Lesson Learned; to help owners of private companies crack the code on multiplying the value in their business in any economy. The 3X Value Growth Podcast is a forum to hear from advisors with the expertise and resources you need now to ensure your mid-market enterprise can reach its full potential.

Interview with Mike Armour: Above All, Build Trust 06/02/2020

Julie Ann Sullivan: The Four Pillars of a Flourishing Workplace Culture 05/26/2020

Julie Ann Sullivan: The Four Pillars of a Flourishing Workplace Culture The future of your business depends on your talents. Recruiting and retaining great talent, efficiency, and customer loyalty benefit from the culture you design. Julie Ann Sullivan is The Queen of Culture.  Her diverse background and extensive research give her a unique perspective on business culture.  She is a speaker, author, podcast host, and leadership coach. Her current book is Catalysts of Culture – How Visionary Leaders Activate the Employee Experience.  "When all this (pandemic) settles down, we're still going to be back to being able to find and retain great talent. The way you do that is by creating a company where people want to work. And once they're there, they want to do their best for themselves and for the company." – Julie Ann Sullivan Why you have to check out today’s podcast: Discover how to increase your knowledge of what it means to be a best place to work Determine what components in your employee’s experience need to improve Develop a unique plan for your organization's next cultural improvement Learn More about the 3X Value Growth™ Model Go to Episode Takeaway: 'You can't see the forest through the trees'-- what does that look like in an organization? "When I go into a company, the first thing I do, or I want to do, is to do a survey of the workforce and a survey of the leadership team. And what comes out of that, I have always found that what the leadership team thinks the challenges are, are different than what the workforce (thinks). That old saying, "You can't see the forest through the trees" it's the same that happens in leadership in a company. Especially medium size, they don't have a people officer who's doing this kind of work." – Julie Ann Sullivan Resources|Links Sign up to Julie Ann's Business Culture Insights at Connect with Julie Ann Sullivan: Website: Twitter: Linkedin: /episode/index/show/3xvaluegrowth/id/14570687

Interview with Michael Houlihan and Bonnie Harvey: When the Cement is Wet, You Can Move with Trowel 05/19/2020

Interview with Michael Houlihan and Bonnie Harvey: When the Cement is Wet, You Can Move with Trowel Michael Houlihan and Bonnie Harvey are the founders of Barefoot, America’s number one wine brand. They are also the co-authors of the New York Times bestseller, . They started with virtually no money or wine industry experience and pioneered worthy cause marketing. They now share their innovative approach to business as consultants, authors, workshop leaders, and speakers. In this episode, Michael and Bonnie share how they help companies use their business stories to help instill corporate DNA with their stakeholders and employees resulting in a more engaged team, lower turnover rates, and increased productivity. “When people hear a story, they’re more likely to identify with the principles behind the story.” – Michael Houlihan Why you have to check out today’s podcast: Discover how knowing the company story, the business hardship, hustle, and heart can build a business to success Learn the importance of instilling the corporate DNA and values when onboarding employees Find-out why is it so important that your employees know your company history when they are hired in the first 24 hours Learn More about the 3X Value Growth™ Model Go to Episode Takeaway: Why is it so important that your employees know your company history when they are hired in the first 24 hours? “‘When the cement is wet; you can move it with a trowel when it gets hard; you need a jackhammer’– the thing is when you can move it with a trowel, why not embed the company history in that new employee’s open mind. They’re coming to work, they don’t know what to expect. This is your chance to tell them about your company’s story.’ – Michael Houlihan Episode Takeaway: How to solve employee turnover? “If people are more engaged, if they understand what the principles are of the founder, then they can relate to that and they can relate to everyone they’re working with, and be more of a team player. They can care more about the company that they’re working for, instead of it just being a job. So, it solves the problem of turnover, the number one hidden cost of any company.” – Bonnie Harvey Resources|Links Blogs at   &   Connect with Bonnie Harvey and Michael Houlihan: Website 1: Website 2: Twitter: Facebook: /episode/index/show/3xvaluegrowth/id/14479817

Interview with Christina Daves: How to Land Media Exposure for Your Business 05/12/2020

Interview with Lisa Nirell: Mindful Marketing in Challenging Times 05/05/2020

Interview with Lisa Nirell: Mindful Marketing in Challenging Times Lisa Nirell is passionate about helping CEOs and CMOs cut through the chatter, grow revenues, and accelerate marketing innovation. She’s also the Chief Energy Officer of EnergizeGrowth® Innovative companies such as Adobe,  Google, AARP, Gannett/USA TODAY NETWORK, and Hilton hire Lisa to gain fresh insights, formulate new strategies, and launch breakthrough marketing ideas. In this episode, Lisa gave her insights about how to stay present and profitable in a data-driven world by working directly and interacting humanely with your customers and how can businesses make that leap from the way they did marketing when the economy was booming to how marketing is done now in a new ‘temporary’ reality. “Q: What should we be asking our people and our customers right now? A: Those two questions are: what is the most pressing challenge you’re experiencing right now and how can we help?” – Lisa Nirell Why you have to check out today’s podcast: Discover how to become a mindful leader who knows how to ask customers what they need and become the go-to service provider for that need Learn how to stay present and profitable in a data-driven world by working directly, and interacting humanely with their customers Discover how do you make that leap from the way you did marketing when the economy was booming to how marketing is done now in a new reality Learn More about the 3X Value Growth™ Model Go to Episode Takeaway: What is the meaning of the platitude. “We are in this together”? “It’s heard across the world right now. ‘Business owners are in it together.’ This is a time to deepen our relationships with each other and be willing to ask for help. Although that’s not something I have mastered. So, this is testing me as well to know when to raise my hand and say, ‘I really need some resources, I need some help. Can we work on this together?’“ – Lisa Nirell Resources|Links Free Mindful Marketer Bonus Gifts: Connect with Lisa Nirell: Website: LinkedIn : Twitter: /episode/index/show/3xvaluegrowth/id/14288285

Interview with David Veech: Getting back to BETTER 04/28/2020

Interview with David Veech: Getting back to BETTER David Veech teaches leaders how to Love, Learn, and Let go so they can create a workplace that fully engages the creative and productive power of people.  He learned through 20 years of service in the Army and is still learning.  He has shared what he learned with thousands of students and clients since he retired.  His messages will inspire you and your teams to obliterate obstacles, accelerate innovation, and elevate performance leaving everyone motivated and engaged for the future. In this episode, David shares how he helps leaders see where their personal behaviors are taking the organization away from their stated purpose and their stated goals. “The energy that is generated when people know that you’re actually listening and doing something with their ideas, then it just comes like a flood. It’s just very exciting to see an engaged workforce switch on. ” – David Veech Why you have to check out today’s podcast: Discover how to practice lean thinking as a leader — which is deeply rooted in developing people both technically and cognitively using ‘The C4 Process’ Learn how organizations of all types can create a leader-development system that defines critical leader behaviors, provides simple techniques for building and improving the skills that drive those behaviors, and establishes a mechanism for monitoring and enforcing those behaviors. Discover how personal behavior of leaders enhances influence and performance — and is positively associated with being perceived as a leader Learn More about the 3X Value Growth™ Model Go to Episode Takeaway: When are we going to get back to normal [after the coronavirus pandemic]? “Let’s not go back to normal, let’s go back to better. So, what can we do now, while we’re in this virtual mode, what can we do now to analyze our processes, to solve some of our problems, to develop our people, particularly develop our leaders? What can we do now so that when we go back, we’re better and ready to just hit it hard?” – David Veech Resources|Links A full digital copy of The C4 Process and become a member of David mailing list, he offer a wide range of free gifts that are added to often.: Connect with David Veech: Website: LinkedIn : Facebook: Twitter: /episode/index/show/3xvaluegrowth/id/14178080

Interview with Regina Gulbinas: Fail-Proof Your Business in Any Industry 04/21/2020

Interview with Holly Duckworth: Overcoming Leadership Stress Through Mindfulness 04/14/2020

Interview with Holly Duckworth: Overcoming Leadership Stress Through Mindfulness Holly Duckworth is a trailblazing keynote speaker, applied mindful leadership advisor and a Stress Reduction Specialist. She is the Founder of the . Holly is also a New York Times contributor, and Producer/Host of the . In this episode, she shares how she teaches leaders how to bridge the personal practice of mindfulness into the profitable business culture. "Take that extra moment to breathe, to relax, to center, to focus, and maybe listen a little bit, not only to our own intuition but the intuition and the data of our teams to create those focus results that are going to get this economy spinning forward in the right and perfect time. ” – Holly Duckworth Why you have to check out today’s podcast: Discover how to shift the culture of a company from a traditional to a self-aware and mindful one Learn how to become a mindful leader that has resilience, reliance on gut instinct, authenticity, and confidence Find-out how visioning, meditation, affirmations, and other “self-help” modalities help overcome leadership stress Learn More about the 3X Value Growth™ Model Go to Episode Takeaway: What's one other practice you could do beyond breathing and gratitude to overcome leadership stress? "It is that practice of centering. Take a moment every day and remember your center. That very first day you took this job, you started your career, that passion, that excitement, and continue to grow that practice because that will keep you in the present moment with passion--that will create profits, peace, and presence for your company." – Holly Duckworth: Resources|Links As Holly's gift to 3X Value Growth Listeners, get mindful mini-poster you can use at home and at work to remind you how to be mindful in every moment. Get them here: Connect with Holly Duckworth: Website: LinkedIn : Facebook : Twitter: /episode/index/show/3xvaluegrowth/id/13980131

Interview with Mark Boundy : The Success of Your Business is All in Your Customer’s Head 04/07/2020

Interview with Barry Moltz: How Small Businesses Can Thrive in the Corona Economy 03/31/2020

Interview with Barry Moltz: How Small Businesses Can Thrive in the Corona Economy Barry Moltz is a small business expert that gets companies growing again by unlocking their potential. As a small business expert, Barry Moltz gets owners growing again by unlocking their long forgotten potential. With decades of entrepreneurial experience in his own business ventures as well as consulting countless other entrepreneurs, Barry has discovered the formula to get stuck business owners unstuck and marching forward. As a small business expert, Barry applies simple, strategic steps to facilitate change. “Close your eyes and imagine a consumer world where people rarely leave their homes. Now open your eyes, and how is your business going to react? How is your business going to reinvent itself in this world where most things will be done virtually?” – Barry Moltz Why you have to check out today’s podcast: Discover how to plan for your business in this Corona economy Learn how to build a business that can “bounce” through these cycles of recession for long-term success. Learn how to protect your business in the midst of the coronavirus crisis Learn More about the 3X Value Growth™ Model Go to Episode Takeaway: Common mistakes that you see business owners making at this time of the Corona crisis? “You have to have a plan right now about how your business is going to respond. It’s like, whenever we have one of these recessions, it’s like musical chairs, right? You’re going along, the music is going and all of a sudden, the music stops. And then you got to see where you’re at. You really have to assess how is your business going to respond to what really will be going on short term. I believe for another six or eight weeks, then long term, probably 18 to 24 months?” – Barry Moltz Resources|Links Free audiobook: Bounce!: Failure, Resiliency, and Confidence to Achieve Your Next Great Success published in 2008 for the Great Recession. Contact [email protected] CoronaVirus Checklist – available on Barry’s website: Connect with Barry Moltz: Website: LinkedIn: Twitter: Facebook: /episode/index/show/3xvaluegrowth/id/13776386

Interview with Norman Wolfe : Growing Your Company From a New Paradigm 03/10/2020

Jennifer Peek : Managing Business Growth for Profit 02/18/2020

Interview with Tommy Breedlove : Become Legendary by Participating in Your Own Rescue 02/11/2020

Interview with Martin Moore: Leadership – The Secret Sauce 01/28/2020

Interview with Jennifer Dawn: Why It All Comes Down To Mindset 01/21/2020

Interview with Tabitha Laser: Sustainable Growth Requires a Strong Foundation and Culture 01/14/2020

Interview with Tabitha Laser: Sustainable Growth Requires a Strong Foundation and Culture Tabitha Laser is the author of the  , CEO of T.A. Laser Consulting, and a multi-faceted professional with over 25 years of leadership experience with government, Fortune 500 and startup organizations.   Now, she’s sharing learnings on the journey to better and inspiring others to lead beyond best. In this episode, Tabitha brilliantly combines her expertise in risk reduction, human behavior, and strategy with existing ‘better’ practices and learnings from others, in this entertaining, easy to read, solution-packed beginner’s guide to leadership essentials. “If you’re harming your culture, and you’re out there applying all these resources that you are wasting time, money, effort on because you didn’t do it right, to begin with. ultimately, what’s going to happen, just like a building with a poor foundation, is your organization’s going to crumble.” – Tabitha Laser Why you have to check out today’s podcast: Discover the valuable free action to improve employee retention, compliance, customer satisfaction, and performance Learn how to identify and eradicate the insidious Deadly Practices preventing your organization from reaching peak performance Know why is it so important to get our foundation right from the get-go especially for middle-level companies Learn More about the 3X Value Growth™ Model Go to Episode Takeaway: How to implement Operating and Performance All-inclusive Leadership Systems (OPALS) that can be found in Tabitha’s book   “It’s a management system kind of on steroids, but at the same time fit for purpose. So, something they could do for free is look at the book and look at the high-level gap assessment criteria and go through that and say, ‘Where do we have gaps? Do we even talk about the management of change? What is that?’ Go through that list and see if you have gaps. If you do, those are the big-ticket items. So, then you can drill down further.” – Tabitha Laser Resources|Links Link: Connect with Tabitha Laser: LinkedIn: Website: Twitter: Facebook: Instagram: /episode/index/show/3xvaluegrowth/id/12716153

Interview with Michelle Pascoe: How to Lead a Multi-Generational Team 01/09/2020

Interview with Kristen Gallagher: Adding Value with Onboarding 01/07/2020

Interview with Kristen Gallagher: Adding Value with Onboarding Kristen Gallagher is an organizational strategy and learning designer. She is the founder and CEO of Edify, a consultancy that builds technical onboarding programs for high-growth teams. She brings over a decade of brings expertise in the science of adult learning, business strategy, knowledge management, and organizational development to Edify. She has architected and delivered onboarding programs for companies ranging in growth from one to 100+ people per quarter, in just one office to over 13 global offices, and for fully on-site to fully remote teams. Gallagher frequently speaks and writes on the topics of onboarding, change management, and team communication. “The very next time that you have a new hire joining your company, you actually asked them to pay attention to what’s missing, and have them create a list of what kinds of information and knowledge they needed, or wish that they had to make their onboarding better. And then you use that new hire to write that documentation or to gather that from subject matter experts.” – Kristen Gallagher Why you have to check out today’s podcast: Discover why it is important to have an onboarding system that scales with you and cuts time to productivity in half - for every level of your business Learn the importance of investing in helping managers be better people leaders through targeted development Know how to ease your onboarding pains if you're tired of scrambling to onboard your new hires, struggling with the same-old, same-old management challenges, and looking to galvanize your team so they can meet the vision through the help of Edify Learn More about the 3X Value Growth™ Model Go to Episode Takeaway: How do Kristen Gallagher help managers onboard better? “The reason I think that that’s the most important question in onboarding, actually is that if a manager isn’t on-boarded well, then they are not going to be able to onboard the rest of their team well, and they’re not going to be able to manage their team well. And the answer to that question, how should I manage the onboarding of my own managers better, is by going around to the rest of the managers in your company, similar to the tip I offered with new hires, figuring out what they needed when they got started. Making that checklist for yourself. And then as you think about the kinds of tacit knowledge, the things that are in your head as a business owner, what kinds of things does the manager not know that you know about the ropes, say, learning the ropes part. And write those things into the checklist as well. So, I think that’s a really important question and a pretty easy answer as well.” – Kristen Gallagher Resources|Links Link: Connect with Kristen Gallagher: Website: Twitter: Pinterest: /episode/index/show/3xvaluegrowth/id/12644777

Interview with Paresh Shah: Lifters Are Your Future 01/02/2020

Interview with Paresh Shah: Lifters Are Your Future Paresh Shah is a tech entrepreneur, Harvard MBA, speaker, innovation and leadership expert, and mindfulness yoga instructor. His abilities to cross multiple worlds make him a sought after trainer and advisor to executives who wish to lift performance by intentionally integrating practices that drive innovation, motivation, and engagement with proven mindfulness techniques.  Shah has spoken at TedXYouth, South by Southwest, Wisdom 2.0, Yoga Expo, and WBEC and has been featured in Forbes, Inc., Entrepreneur, and CEO.com.  He is co-founder of Lifters, a leadership training company. “Our words, our actions and our thoughts, create our environment, they create our reality within our workplace and within our world.” – Paresh Shah Why you have to check out today’s podcast: Discover and operationalize the Four Lifter Leadership Mindshifts and associated skills to be the new type of leader more and more organizations are seeking Learn the importance of treating people as whole people, rather than simply as employees or units of labor or production Know how our actions and thoughts create our environment and reality within our workplace and our world Learn More about the 3X Value Growth™ Model Go to Episode Takeaway: What are the Four Mindshifts to be a lifter? Serve up – generate an awareness that there’s a massive shift happening in the world right now. A shift from the outmoded, hunting, controlling, competing and transacting way of business evolved to being positive, optimistic and in service to others where we attract customers and talent rather than transact or hunt for them. Listen up – this is about tuning to our body awareness and our intuition as a complement to our thinking brains. And it generates high caliber listening, mindfulness, empathy, productive dialogue and the ability to powerfully express and connect with others in order to sell or motivate. Show up – this helps lifters dive deep and recognize the breadth and depth of their own talents, and that of their workforce. Adopting show up, helps you activate the diversity that’s right there in front of you because with diversity, you get innovation and energy to catapult to new solutions. Act up – this teaches us how do we clearly defined victory, set collective intentions, remove constraints and create what we call inspired velocity so we can get that sort of growth Resources|Links Link: Ted Talk: Are You Naturally a Lifter? (TEDTalk) Connect with Paresh Shah: LinkedIn: Website: Twitter: Podcast: /episode/index/show/3xvaluegrowth/id/12590681

Interview with Karen Walker: No Dumbing Down 12/19/2019

Interview with Karen Walker: No Dumbing Down Karen Walker is a consultant, author, and advisor to CEOs and senior leaders. She helps her clients grow their companies with successful outcomes that include IPOs, acquisitions, market share increases, and significant leadership development. Her clients include Inc. 500 start-ups and Fortune 500 firms. Her work helps senior leaders create internal strategies that support their organizations’ external growth; and she is the author of the recently published book, “Think bigger. oftentimes, we don’t find ways to think outside the box that we built for ourselves when we don’t know what’s possible. So, finding ways to help yourself think bigger.” – Karen Walker Why you have to check out today’s podcast: Discover how to put these ‘No Dumbing Down’ strategies to work-taking direct aim at pitfalls that can trip up even the most stellar companies Learn how to align the organization’s internal and external strategies for profitable and sustainable growth Know why when companies try to grow, they invariably over-focus on sales and revenue growth resulting in sales outpacing the company’s ability to fulfill its promises Learn More about the 3X Value Growth™ Model Go to Episode Takeaway: One Valuable Free Action (VFA) that Karen Walker suggests to our audience that they could implement, that audience can implement that will help them solve the problem with this accelerated growth Get your team in a room. And sometimes that can just be a virtual room, I have a lot of clients who are now global in nature. And you can’t always get someone in the same physical room, do your best. And then focus, once you get them in the room, focus on how you get things done not just what needs to get done. And that would include of course an accountability structure. But I think process whether you’re looking at sort of seat of the pants or standard operating procedure, I call my SOP continuum, focusing on what process and how much you need is every bit as important as what you get done if you want to grow your business. Resources|Links Link: Connect with Karen Walker: LinkedIn: Website: Twitter: Podcast: /episode/index/show/3xvaluegrowth/id/12463568

Interview with Nicole Jansen: How to Empower Effective Leadership 12/17/2019

Interview with Kristina Podnar: How to Minimize Risk and Maximize Digital Opportunities for Your Business 12/12/2019

Interview with Jack Finnell: Do You Want to Be a Leader or a Manager? 12/10/2019

Interview with Clinton Lee: It ain't all about that EBITDA 12/05/2019

Interview with Clinton Lee: It ain't all about that EBITDA After spending 35 years building, buying and selling businesses, Clinton Lee now advises owners of UK businesses who want to extract the value they’ve got locked up in their businesses. “I advise them to start with an exit plan. Ideally, at least two or three years before they take their business to market.” – Clinton Lee Why you have to check out today’s podcast: Discover how do you find the right partner to assist in the sale of your business Learn guerilla advice and expert tips to help you get out of the sale exactly what you’re aiming to get Understand if it is possible to sell the business yourself. Where do you start? How do you keep the sale confidential from staff and customers? How do you run an effective sales campaign if you’ve never sold a business before? How do you ensure you get the right price? And more… Learn More about the 3X Value Growth™ Model Go to Episode Takeaway: How do you value a business according to Clinton Lee Many business owners want to start with the value. They want to have a figure there, it makes them feel comfortable, it gives them some sort of reassurance. But I believe it’s completely the wrong thing to do. Because what you’re coming up with is a theoretical number, and buyers don’t care about that. Your efforts should be much better directed towards information influencing the kinds of things that buyers use to come to their value decisions. What matters is how much the buyer thinks you’re worth, not how much your value or thinks you are worth. or your accountant thinks you’re worth, how much your buyer thinks. Getting the right kind of buyers, getting the strategic buyers in, or are going to compete with other buyers on the transaction. Have somebody, a broker who will manage the whole process and get build some competitive tension. So, it’s about putting effort into finding the right buyers into finding well-funded buyers, finding strategic buyers who’re going to see more value in your business than other buyers, essentially. Create the conditions for them to open up their wallets and pay you the kind of money you’d like to see. Work on that rather than on obsessing about how much your business is worth. . Resources|Links Link: Connect with Clinton Lee: LinkedIn: Website: Twitter: /episode/index/show/3xvaluegrowth/id/12277373

Interview with Meridith Elliott Powell : Turning Uncertainty to Competitive Advantage 12/03/2019

Interview with Meridith Elliott Powell : Turning Uncertainty to Competitive Advantage Voted One of The Top 15 Business Growth Experts To Watch, a Top Sales Expert on LINKEDIN and one of the Top 41 Motivational Speakers, Meridith Elliott Powell is an award-winning author, keynote speaker. In this episode, Meredith shares how she helps clients learn the strategies they need to succeed, no matter what the marketplace does turning uncertainty to competitive advantage. “Get your team together, sit around and brainstorm. Get yourself outside of your business and think about the things that are happening. Because when you do that, you free yourself up to start to see the changes that are coming, you start to see the things that you can go ahead and change now.” –Meridith Elliott Powell Why you have to check out today’s podcast: Discover how to shift your paradigm about uncertainty and see it as an opportunity Learn how do you figure out what path or what direction to take when you're not really sure what's going to happen Understand why it is important as a business leader to zoom out, look 360 rather than staying firefighting in your business Learn More about the 3X Value Growth™ Model Go to Episode Takeaway: The common mistakes Meredith sees leaders make within their organization Still trying to compete on product or service. And so, there’s no product or service that you make in today’s marketplace that your competitor can’t make, wouldn’t make, or doesn’t make. So that’s not what’s differentiating you in the marketplace, it’s the experience in your reputation. So, the first mistake is still trying to compete on a product or service and not really realizing how important the customer experience is. Still outsourcing employee engagement and culture to human resources. I mean, now, the most important thing you have is the team you surround yourself with and the most successful companies I see, that’s become the job of the CEO. And the last and probably one of the most important is the fact that the biggest mistake even though we know change is coming, they still are sitting and waiting for change to happen rather than anticipating, creating scenarios, and really planning for change before it comes. . Resources|Links Link: Connect with Meridith Elliott Powell: LinkedIn: Website: Twitter: Youtube: Instagram: /episode/index/show/3xvaluegrowth/id/12249596

Interview with Dwight Holcomb : The Lean CMO : How a Small Marketing Budget Can Produce Big Results 11/26/2019

Interview with Dwight Holcomb : The Lean CMO : How a Small Marketing Budget Can Produce Big Results Dwight W. Holcomb is the author of the #1 Amazon Bestseller “The Lean CMO”, a Member of the Forbes Business Council and the host of the business television show, “SaaS CEO Success TV”.  The show airs on the C-Suite TV Network which has global distribution in over 59 million households and more than 90 million views per month. In this episode, Dwight demystifies the black box of modern marketing showing exactly how to get more with less. Through his storied career and first-hand experience, you will learn how to maximize the value of your teams, tactics, and especially, yourself. “A lot of times lead generation companies lose opportunities over the fence to sales. And if the process is broken on the sales side, the salespeople will just point the finger at marketing and say, ‘They’re bad leads.'” –Dwight W. Holcomb Why you have to check out today’s podcast: Discover how to marry online lead generation with sales prospecting for better results Learn how to maximize the value of your teams, tactics, and especially, yourself as the executive and CMO Understand a marketing system that’s lean, smart, and brilliantly effective to the core Learn More about the 3X Value Growth™ Model Go to Episode Takeaway: The symptoms Dwight sees CMO's experience when they try to do all things by themselves Executives are pretty overwhelmed and kind of out of their space. CEOs trying to be a CEO, but he also has to play sales and also has to play marketing roles, and is, you know, really kind of overwhelmed wearing all those different hats. A lot of times lead generation companies losing opportunities over the fence to sales. And if the process is broken on the sales side, the salespeople will just point the finger at marketing and say, 'They're bad leads.' Resources|Links Link: Connect with Dwight Holcomb: LinkedIn: Website: Twitter: /episode/index/show/3xvaluegrowth/id/12182441

Interview with Larry Stybel : How to Stop Hiring Incompetent Leaders 11/21/2019

Interview with Larry Stybel : How to Stop Hiring Incompetent Leaders Larry Stybel is a Harvard trained licensed doctoral-level psychologist and co-founder of two companies.  Board Options, Inc. is a resource to Boards of Directors for Board talent and Board education. And Stybel Peabody which provides retained search for Board members, CEOs, COOs, and CFOs. Larry and his partner write monthly perspectives on leadership for PSYCHOLOGY TODAY.  He also is an executive in residence at Lexington Search Fund Capital. In this episode, Larry shares how he helps companies hire competent leaders through customized, and pragmatic approaches to leadership change. "The biggest mistake that I see is, hiring authorities spend too much time focusing on the right functional or technical skills at the expense of culture fit." – Larry Stybel Why you have to check out today’s podcast: Discover why determining “culture fit” is so important in the hiring process Learn why companies hire so many incompetent leaders Confidence and competence, learn why they are not the same in terms of hiring Learn More about the 3X Value Growth™ Model Go to Episode Takeaway: Why do people hire so many incompetent leaders? Competence and confidence are not the same things. A lot of particularly male candidates come in exuding confidence. People start confusing confidence with competence. If somebody has competence, you want to test for it. You want to check references for it. But don’t assume competence based on someone’s confidence, two separate things. Women express confidence differently than men. And it works to the disadvantage of women. So, if you’re looking to hire really great women on your team, understand that you have a male candidate and you have a woman candidate. You need to understand men and women don’t think the same. And men and women don’t express their level of confidence in the same way, and just understand that. . Resources|Links Link: Connect with Larry Stybel: LinkedIn: Website: Twitter: Facebook: /episode/index/show/3xvaluegrowth/id/12122327

Interview with Jessica Pettitt : Good Enough Now 11/19/2019

Interview with Bill Cates: Multiply Your Best Clients 11/12/2019

Interview with Corey Kupfer: Deal-Driven Growth 11/05/2019

3X Value Growth

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