020 - Collective Prayer Practice to Embody a Hopeful Future
Business Witchery
Hey beloveds, I’m taking a bit of a detour from our normal programming to invite us into a collective prayer practice. For humanity. For the Earth. For all sentient beings on our planet. This practice doesn’t require doctrine or religion. Just a willingness to be the change you wish to see – energetically, somatically, practically. If you’re feeling overwhelmed or enraged, full of grief or full of fear, today’s podcast will nourish and empower you. This is the exact practice I begin all of my live ritual workshops with, in order to ground the work we do in our businesses into the...
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019 - BTS of $42k in 5 Days With a Social Media Minimalism Launch
Business Witchery
I soft-launched Launch Bestie last week with no fancy strategy, no pressure, no long runway… and 24 people said yes. 💫 $42k in 5 days. 1 static post. Some playful stories. Emails from the heart. Real convos in the DMs. Zero hustle energy. I let it be light, relational, imperfect—and it worked. 😍 Proof that your body’s wisdom >>> any launch “rule.” Trust it. #launching #femininebusiness #softlaunch #emailmarketing #businessintuition
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018 - How to run a fun & easy market research campaign – and elevate your offer, copy and sales
Business Witchery
There are a lot of long-hanging fruit tools we can use to make our businesses more fun, connected AND profitable. (No more screaming into the Internet abyss. Please.) Today on the pod?? I'm teaching you one of my favorite! Market research. When you do market research right, you can use your findings to: Improve your offer to the point that it begins to sell itself. Make your copy writing ten times EASIER and infinitely more connected to your prospects. Increase your sales & revenue because your offer & copy are LANDING that much more for your community. Tune in for 6...
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017 - How I Rebuilt a $500K/Year Business—Post-Burnout, Post-Baby, Post-Everything
Business Witchery
This one’s for you if you’ve burned it all down in your biz – or are on the brink of it – and want a realistic roadmap for how to put the pieces back together, this time… better than before. After closing my half-million dollar trauma training business due to health issues & burn out… I had to rebuild from scratch, all with a baby on the boob. This time? I didn’t want the story to end in burn out. I wanted to love & feel fed by every single facet of my business. I wanted to feel like I was radically myself – and let people come along, or leave,...
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016 - How to Guarantee Your Offers WILL Sell
Business Witchery
In this week’s episode of Business Witchery, I dive into one of the most game-changing (and often overlooked) marketing truths: Sales and marketing are way easier when your offer actually meets your client’s real needs. I walk you through a simple but potent framework to align your Genius Witch — aka your joy, fluency, passion, and values — with your favorite client's most urgent questions, challenges & desires. You’ll learn: How to identify what lights you up and solves what your client is really struggling with, simultaneously Why naming your offer after your process is...
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015 - Design 1-to-Many Curriculum that Converts & Transforms
Business Witchery
In this quick-hit training, Rachael shares a practical framework for designing curriculum that leads to real & lasting client transformation. If you’ve ever wondered how to structure your group offerings, courses, or workshops so that it actually changes lives, this is your map. You’ll learn: 🌀 How to identify the emotional, tangible, and transformational outcomes you want your clients to receive… then create curriculum to meet those goals 🔥 How to meet your people where they’re struggling… versus feeling overwhelmed by your clients challenges 🌿 How to distill your...
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014 - How to craft an IRRESISTIBLE offer suite that results in big sales without burning you out
Business Witchery
Hey beloveds, So many of you are sitting on bodies of work that want to ripen. Not just “good ideas.” But frameworks. Offers. Paths of transformation rooted in seasoned experience supporting others. But birthing those bodies of work from illusive ideas in your head, to named frameworks that actually sell…? Lil bit tricky sometimes. Especially if you’re super brilliant and have precisely one zillion ideas or passions. This week’s podcast is a mapping lesson to ground your body of work. A way to listen with structure to what wants to come through you next. We begin at the center...
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013 - AI Do’s & Don’ts to Future Proof Your Business
Business Witchery
Hey beloveds, Inside the Business Witchery Accelerator this season, I’ve been working with tons of business owners, helping them to bring their most potent bodies of work down to earth. And real talk…? I’ve been noticing a tenuous trend. Smart, soulful biz witches –– especially folks still trying to get clear on their bodies of work, brand or messaging –– are outsourcing their creative genius, essential soul searching and attuned marketing to AI… and it shows. The result is robot poetry that sounds pretty… but doesn’t actually connect. Doesn’t actually...
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012 - Approval vs Belonging & The Power of Cultivating RESONANCE in Your Biz
Business Witchery
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011 - Business in the Time of Fascism
Business Witchery
The world is burning. Fascism is on the rise. Systems of oppression are tightening their grip. And yet — we are still here. Still dreaming. Still creating. Still tending to the sacred threads of possibility. In this episode, we’ll explore what it means to run a business as an act of defiance and devotion. How our work can be a vessel for love, a reclamation of power, and a refusal to abandon beauty. This is not about saviorism. It’s about remembering our place in the greater web of life. Our businesses can be acupuncture points of healing and liberation — channels for resources,...
info_outlineIn this week’s episode of Business Witchery, I dive into one of the most game-changing (and often overlooked) marketing truths:
Sales and marketing are way easier when your offer actually meets your client’s real needs.
I walk you through a simple but potent framework to align your Genius Witch — aka your joy, fluency, passion, and values — with your favorite client's most urgent questions, challenges & desires.
You’ll learn:
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How to identify what lights you up and solves what your client is really struggling with, simultaneously
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Why naming your offer after your process is often a sales killer
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How to name your offer using your client’s kitchen-table language (this one tip alone will transform your sales!)
This episode is short, fun, and super actionable, especially if you’re refining your offers or prepping for a launch.
If you’ve been feeling burnt out from working super hard on crafting the perfect offer, and then… crickets when it comes to sales… this one’s for you.
Big love. Wild Trust.
xox,
Rachael
PS – Are you loving the podcast?!?! Press share it with a biz besties and/or leave a review. I’d be so grateful. Mwah.