The Heart Centered Entrepreneur
Welcome to The Heart Centered Entrepreneur Podcast, hosted by Anna Rapp. I want you to live in abundance in your business, happiness, and the impact you make. I'm here to help you build your business with proven tips and mindset hacks that will ultimately help you make more money with heart.
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I Unscaled My Business… And Made More Money
05/12/2026
I Unscaled My Business… And Made More Money
Visit today's blog post . This year, I did something that might sound counterintuitive—I unscaled my business. After years of believing that group programs were the key to making more money in less time, I shifted back into 1:1 coaching… and had my biggest month and easiest launch yet. In this episode, I’m breaking down what I’ve learned after a decade in business: it’s not the business model that creates freedom. I share what actually does. Because whether you’re running groups, courses, 1:1, or done-for-you work, the real “code” to more income and less time isn’t what most people are teaching. And once you see it, you can apply it to any model you choose. –– Connect with Anna on Instagram:
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Exhaustion from Low-Integrity Energy
05/05/2026
Exhaustion from Low-Integrity Energy
Visit today's blog post . Last month, I had an experience with a doctor that completely threw me off—and honestly, it reminded me of something I didn’t even realize I had forgotten. Over the past few years, I’ve intentionally built a life surrounded by high-integrity people: supportive clients, an incredible team, and a community that feels expansive and aligned. So when I encountered someone who felt draining and misaligned, it shook me—and brought up old patterns of self-blame and questioning my worth. In this episode, I’m sharing the powerful reminder that came from that experience: it is safe to let go of what no longer serves you. You don’t have to sugarcoat what feels hard or misaligned. You’re allowed to call it what it is, release it, and trust that better things are ahead. Your next level—more ease, more income, more spaciousness—requires you to make room for it. And that starts with letting go. –– Connect with Anna on Instagram:
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The $70K Month That Asked Me to Slow Down
04/28/2026
The $70K Month That Asked Me to Slow Down
Visit today's blog post . Last month, I crossed a new income ceiling—bringing in over $70K in just a little over a month—and it was the easiest launch I’ve ever had. Which, honestly, is both exciting and a little maddening. Because the truth is, the more ease and alignment I’ve felt in my business, the more success seems to follow… and I know how frustrating that can feel when you’re not there yet. At the same time, behind the scenes, I was navigating some unexpected health challenges that forced me to slow down in a way I couldn’t ignore. “Slow” has been my word of the year—and this month really asked me to become the version of myself who could actually live it. In this episode, I’m sharing the surprising connection I noticed between panic and stillness, and how I’m learning to step into a deeper, more intentional kind of quiet… one that feels safe, grounded, and expansive instead of frozen. –– Connect with Anna on Instagram:
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The Unexpected Ease of Making More Money
04/21/2026
The Unexpected Ease of Making More Money
Visit today's blog post . Today I paid the highest tax bill I’ve ever paid—and I did it with so much gratitude. Not just because it reflects my biggest cash quarter to date, but because of how it happened. I paid it early. I didn’t scramble. I didn’t stress. My team handled it after my bookkeeper calmly calculated what was owed. And in that moment, I realized just how different making more money actually feels. Because here’s what I wish I had known earlier: making more money doesn’t make things harder—it makes them easier. When you’re in inconsistent $5–8k months doing everything on your own, it feels like more clients would equal more pressure, more burnout, and less freedom. But the opposite can be true. With the right support and systems, more revenue can mean more ease, more regulation, and more stability. And yes, there’s a messy middle—but it’s one worth moving through. –– Connect with Anna on Instagram:
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Don’t Let Bad Coaches Stop You From Being a Good One
04/14/2026
Don’t Let Bad Coaches Stop You From Being a Good One
Visit today's blog post . I used to be the person who rolled my eyes at coaches posting designer purses and “look how much I made” moments online. In fact, I literally posted on social media calling it out as everything wrong with the coaching industry. And yet… here I am, celebrating a recent launch and buying a purse for an upcoming trip to Spain. Life has a funny way of humbling you. In this episode, I’m unpacking what actually changed—and what didn’t. Because it was never really about the purse. It was about the energy behind it. The lack of integrity, the performative marketing, and the disconnect from real coaching. So today, I’m sharing the mindset shifts and reminders that helped me build and scale my coaching business in a way that feels aligned, ethical, and genuinely abundant. –– Connect with Anna on Instagram:
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The Trust Leap Required for $20K Months
04/07/2026
The Trust Leap Required for $20K Months
Visit today's blog post . I had a moment of self-doubt recently—one of those quiet, vulnerable ones that creeps in when you’re trying to grow something meaningful. And instead of spiraling, I opened a photo on my computer that instantly grounded me: a police officer who once helped me through a really hard moment. That experience stayed with me—not because of who he was, but because of how safe and supported I felt. It changed the way I see trust, especially when it comes to letting people in. In this episode, I’m sharing a powerful mindset practice I use called “the wise room,” and why learning to trust others is one of the most important (and overlooked) skills when growing your business. If you want to scale without burning out, this is the work. –– Connect with Anna on Instagram:
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Survival Mode to Soft Power in Making Money
03/31/2026
Survival Mode to Soft Power in Making Money
Visit today's blog post . During one of the hardest seasons of my life, I found unexpected support in a simple place: a local gym with childcare. That hour became my outlet—my space to process, release, and move through everything I was carrying. The strength I built during that time wasn’t just physical; it was fueled by survival, by anger, by the deep need to reclaim something for myself. And while someone later complimented my abs, I realized they were built in a chapter I wouldn’t wish to relive. In this episode, I’m sharing a more honest conversation about using anger and rage as fuel—especially when you’re in a difficult situation—and how that can be powerful. But I also talk about the next phase: what it looks like to step out of survival mode and into peace. Because growth doesn’t always have to come from chaos. Sometimes the real work is allowing things to feel easy, safe, and good—and trusting that this can be your new normal. –– Connect with Anna on Instagram:
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Why Entrepreneurs Change Everything at the Same Time
03/24/2026
Why Entrepreneurs Change Everything at the Same Time
Visit today's blog post . Recently, I had a realization during a client call that made me laugh, because it reminded me that we are all the SAME girls. I noticed that when life gets busy (especially during times like launches) I tend to initiate other big changes at the exact same time. A client shared she had just signed up for a new hobby she’s excited about in the middle of a big launch… meanwhile, during my last launch, I decided it was the perfect time to get back on dating apps and go on several dates. It got me thinking about how, when one area of life starts shifting, it often gives us the courage to change other things too. I tend to resist change as a person, but once I’m already in a season of growth and discomfort, part of me thinks… well, we’re already here so let’s keep going. In this episode, I share why momentum builds momentum, and how seasons of change can actually become important moments of alchemy in both life and business. –– Connect with Anna on Instagram:
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Financial Self-Care
03/17/2026
Financial Self-Care
Visit today's blog post . What if you treated money like a real commitment this year? In this episode, I invite you to play a simple game with me: truth or dare. And the dare is this- devote yourself to money. Not from greed or hustle culture, but from a place of courage, alignment, and heart centered leadership. Too many women are taught that wanting money makes them less generous or less caring, when in reality, the opposite is often true. When heart centered women build wealth, they create more stability, freedom, and impact. In this episode, I share why prioritizing revenue in your business can actually make your work feel more supported and sustainable, how scaling often becomes easier over time, and why financial self-care might be one of the most powerful forms of self-care available to women. –– Connect with Anna on Instagram:
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Money Loves Movement: The Power of Mindful Spending
03/10/2026
Money Loves Movement: The Power of Mindful Spending
Visit today's blog post . Recently, I transferred $10,000 from my freedom fund to pay for flights, language school, and an Airbnb for a month abroad. Two days later, a $9,500 tax refund landed in my account. I wasn’t surprised. Over and over, the universe has shown me that my savings ( what I call my Freedom Fund) is safe to use. And when I use it with intention, more comes. In this episode, I’m sharing the belief that changed my relationship with money forever: it’s safe to spend your money. During my divorce, I was still saving for “a rainy day,” until I realized I was already living in it. I had to learn that money is meant to support me, not sit untouched while I struggle. So many heart-centered women know how to save. But we grip tightly. We hesitate to spend. We restrict the very flow we say we want. When you mindfully spend, when you open your hands, money moves. And movement creates more movement. This episode is an invitation to release constriction, use the pretty dishes, and let your money breathe. –– Connect with Anna on Instagram:
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The $11,000 I Didn’t Flinch At
03/03/2026
The $11,000 I Didn’t Flinch At
Visit today's blog post . Lately, I’ve been feeling a little “behind” in business. Not behind in a dramatic way, just not as far ahead as I’m used to being. Between the heaviness in the world and some personal challenges my family has been navigating, I’ve had to adjust my schedule, work a few late-night sessions, and give myself permission to not always be 57 steps ahead. In this episode, I’m sharing two powerful lessons I learned after spending over $11,000 and 100+ hours on a personal legal situation last year. Work that only just now paid off emotionally and practically. It reminded me that in business (and life), results are almost always delayed. We live in a world wired for instant gratification, but the most meaningful wins like $100K years, paid-off debt, buying homes, stable peace… often take months or years to fully land. I also talk about something we don’t say out loud enough: how we can be deeply grateful our business supports us through hard seasons… and still wish we didn’t have to spend our time and money navigating those hard things in the first place. Tune in for an honest conversation about delayed gratification, ambition, resilience, patriarchy, and gratitude. –– Connect with Anna on Instagram:
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6 Lighter Ways to Sell Right Now
02/24/2026
6 Lighter Ways to Sell Right Now
Visit today's blog post . In this episode, I’m sharing something that completely changed how I experience selling and making money each month: realizing I actually get to choose! For a long time, I thought I needed to find the perfect strategy and stick to it forever. The “set it and forget it” model. But our lives change. Our capacity shifts. The market evolves. When I started allowing myself to adapt how I sell, instead of forcing myself into one rigid approach, everything got lighter, easier, and more aligned. This episode will go into 6 areas of money making that you have a choice on, so you can pick the thing that's calling to you to make money this month while it feels free. –– Connect with Anna on Instagram:
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6 Messaging Lies Heart Centered Entrepreneurs Believe
02/17/2026
6 Messaging Lies Heart Centered Entrepreneurs Believe
Visit today's blog post . In this episode, I’m sharing why constantly rewriting your message is exhausting and unnecessary. I talk about the biggest messaging and marketing myths I see heart-centered business owners get stuck in, and the truths that actually lead to clarity, consistency, and sales without burnout. This conversation is for you if you want a message you can continue to use for years, not weeks. –– Connect with Anna on Instagram:
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The Overefforting Trap (And How to Get Out)
02/10/2026
The Overefforting Trap (And How to Get Out)
Visit today's blog post . For making over $1MIL+ cash in my business, I sometimes surprise myself when the most basic lessons return. This week’s episode was inspired by something that happened at home. My daughter joining Girl Scouts and selling cookies. I noticed myself taking over the project, carrying the pressure, and stressing about the outcome… until I realized I was missing the entire point. That realization opened up a big reminder about overefforting. We do it a lot as heart centered women in business because we CARE. But often, we’re actually blocking growth, ease, and sustainable money. In this episode, I break down where overefforting shows up in sales, marketing, and client care, and how to step back in a way that creates more results, not less. –– Connect with Anna on Instagram:
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Why Business Feels So Hard (And What Actually Helps)
02/03/2026
Why Business Feels So Hard (And What Actually Helps)
Visit today's blog post . Entrepreneurship can feel incredibly intense, and in this episode, I’m breaking down why that is and how to move through it with more self-trust, compassion, and momentum. I’m sharing 10 mindset shifts that help ambitious women stop feeling “behind,” release unrealistic expectations, and build businesses that are actually sustainable long term. –– Connect with Anna on Instagram:
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Live Coaching: Sneak into a Group Call with Anna
01/27/2026
Live Coaching: Sneak into a Group Call with Anna
Visit today's blog post . This episode is a little different, and honestly, I don’t think I’ve ever shared something like this before. Six women inside my Get and Coach Your First Client community gave me permission to share the recording of a real, live group coaching call with you. You’ll hear the exact questions they’re asking as they sign clients and grow their coaching businesses, and how I coach them in real time. I edited out the personal parts they requested, and I’m so grateful for how generous they were in allowing this behind-the-scenes look. If you’ve ever wondered what it’s like to be coached by me inside the 90 Day Intensive to sign clients, this episode gives you a very real feel for the experience - the coaching, the community, and the support that makes it so effective. –– Connect with Anna on Instagram:
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A Values-First Way to Make More Money
01/20/2026
A Values-First Way to Make More Money
Visit today's blog post . As my kids are getting older, we’ve been focusing less on rules and more on values. In this episode, I share the three core values we’ve been talking about at home and how they directly apply to your business, especially for things like your sales, marketing, and visibility. So many entrepreneurs struggle to make money with ease because they’ve drifted away from their heart-centered values. In this episode, I walk you through each value and challenge you to choose one small, tangible action you can try this week to embody them more fully. –– Connect with Anna on Instagram:
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My Word of the Year, and Why Slow is the New Strategy
01/13/2026
My Word of the Year, and Why Slow is the New Strategy
Visit today's blog post . Last year, I made one of the biggest changes in my business - retiring a 5+ year mastermind and launching something completely new. But alongside that business shift, I’ve also been making personal changes that reflect where I believe the next decade is headed. In this episode, I talk about slowing down, adapting in a world of AI and constant noise, and why protecting your creative edge is essential if you want your business to last. I’m sharing what I’ve changed, what I’m noticing, and why I truly believe stillness, mindfulness, and slowing down are strategic. –– Connect with Anna on Instagram:
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Health, Energy, and Sustainable Change with Lauren Melton
01/06/2026
Health, Energy, and Sustainable Change with Lauren Melton
Visit today's blog post . Anna Rapp, Founder of the Heart Centered Entrepreneur Podcast, started this movement to provide training and resources for ambitious female entrepreneurs who want to create complete financial stability and their version of a happy, boring dream life. Anna interviews women from around the globe to inspire and educate her audience. Tune into this episode for a conversation with Lauren Melton, a weight loss coach for women over 40 who helps women implement efficient, proven, and sustainable systems to prioritize their health—and feel good in their bodies again. Lauren breaks down why simplicity is often the missing piece in health and weight loss, how shame and “mess-ups” keep women stuck, and what actually creates sustainable results, especially as our bodies change. She also opens up about starting her coaching business later in life after a long, successful corporate career, including the very real identity shift of going from leading teams to becoming a beginner business owner. This conversation is full of practical health insights, mindset shifts, and encouragement if you’ve ever felt like you’re doing “all the right things” but still not seeing results or for women navigating big transitions in health, work, or identity. –– Connect with Anna on Instagram:
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Marriage, Motherhood, and Building a Business with Dr. Lindsay Cavanagh
12/30/2025
Marriage, Motherhood, and Building a Business with Dr. Lindsay Cavanagh
Visit today's blog post . Anna Rapp, Founder of the Heart Centered Entrepreneur Podcast, started this movement to provide training and resources for ambitious female entrepreneurs who want to create complete financial stability and their version of a happy, boring dream life. Anna interviews women from around the globe to inspire and educate her audience. Tune into this episode for a conversation with Dr. Lindsay Cavanagh. Lindsay has a Ph.D. in psychology and has worked with marriages for over 16 years, but in this episode, she also shares her very real, very human experience of navigating motherhood, marriage, and entrepreneurship. Lindsay discusses her personal experience and transition from working as a psychologist to entering the coaching space and navigating marriage after kids. Lindsay shares practical, compassionate tools for checking in with your partner and learning how to approach difficult conversations in a loving, team-based way, especially when life feels full and energy feels limited. This episode is full of real insights and practical tools if you’re navigating business, motherhood, marriage, or all three at once. –– Connect with Anna on Instagram:
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Navigating Capitalism and Ethical Sales with Cara Kovacs
12/23/2025
Navigating Capitalism and Ethical Sales with Cara Kovacs
Visit today's blog post . Anna Rapp, Founder of the Heart Centered Entrepreneur Podcast, started this movement to provide training and resources for ambitious female entrepreneurs who want to create complete financial stability and their version of a happy, boring dream life. Anna interviews women from around the globe to inspire and educate her audience. Tune into this week’s episode as Anna is joined by Feminist Business Mentor, Cara Kovacks. Cara is a coach, course creator, author and podcast host who specializes in helping feminists who want to center impact over profit margins in their businesses conceptualize and implement the strategy they need for their work to thrive. In this episode, Cara shares her own story as well as practical strategies for ethical selling. –– Connect with Anna on Instagram:
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Forget Aesthetics, Imperfect Marketing will Make You Bank in 2026
12/16/2025
Forget Aesthetics, Imperfect Marketing will Make You Bank in 2026
Visit today's blog post . About four times a year, I get that sinking feeling that my IG just isn’t very aesthetic, and I worry about what other people (not potential clients) think about me. That I look weird on video, that I ramble, that my captions aren’t perfect. But I always come back to this: it’s okay that my marketing is imperfect. Who I am in real life is better than my marketing, and I am more complex and full of life and kind than photos and texts can show. I am way better at coaching/caring for people and getting them results, than I am at marketing. And honestly, as a heart-centered entrepreneur, that’s exactly how it should be. In this episode, I share about why your marketing doesn’t have to be aesthetic to be effective - especially as heart centered entrepreneurs. The more we can release attachment to our marketing and how “perfect” it is and what others think of it, the more we can put out. And even if it just reflects 60% of your amazingness, that is plenty to sign aligned clients. –– Connect with Anna on Instagram:
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“Failed” Chapters and how MUST alchemize them
12/09/2025
“Failed” Chapters and how MUST alchemize them
Visit today's blog post . In this episode, I’m exploring what it really means to release guilt and shame around the old chapters we might consider “failures” - the businesses, investments, and relationships that didn’t work out. I talk about the difference between reflecting and self-judgment, and how carrying shame from an old season can quietly shape the results we create today. This conversation is about bringing forward the lessons we’ve learned along the way, honoring the past version of ourselves who were truly doing the bravest they could, and learning how to bring the lessons forward without dragging the guilt along with them. –– Connect with Anna on Instagram:
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Marketing Online is Actually Easy in 2026
12/02/2025
Marketing Online is Actually Easy in 2026
Visit today's blog post . In this episode, I’m breaking down why marketing online isn’t actually harder now, it’s just different. We’ll dive into the 3 big shifts that are making it easier to grow and market your business as a heart centered entrepreneur right now: shorter-form content, rising uncertainty, and the return of personal, authentic marketing. This episode is a helpful reframe, and you’ll walk away feeling grounded, confident, and clear about where to focus your energy in 2025 (and beyond). –– Connect with Anna on Instagram:
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4 Tips to Soothe the Messiness
11/25/2025
4 Tips to Soothe the Messiness
Visit today's blog post . It’s Gratitude week, and my favorite Thanksgiving memories are my entire extended family squeezing into my great aunt's one-bedroom apartment- and the warmth, the laughter, the turkey, singing around the piano. The world is wild right now, so I hope you are being gentle with yourself this week and not putting an EXTRA family pressure on yourself. Take the space you need to for you. The holidays can sometimes be hard and business almost always has chapters of hard, so in this episode, I’m sharing 2 super practical tips for personally reducing overwhelm and 2 strategic tips for returning you to results in your business so you can end the year strong. Especially if you’ve been feeling overwhelmed, stuck or in the in-between, this episode is a big e-hug from me to you. –– Connect with Anna on Instagram:
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How to Sign Clients Without Selling
11/18/2025
How to Sign Clients Without Selling
Visit today's blog post . In this episode, I’m sharing 3 non-sales skills (that you already have!) that will help you make a lot of money when you tap in... And the first one, of course? Presence and listening. When you find it, it feels like a magical flow and makes you lots of money, but it can be hard to access! Yes, it’s important to spend about 20% of your energy planning for the future (I love doing this with my clients, helping them make strategic plans), and yes, 20% reflect on the data and the past. But 60%+ of our energy should be in the present if we want to make easy money in 2026. Remember, the money is in the present, and the money is in the listening. Consider this episode your money-flowing pep talk. –– Connect with Anna on Instagram:
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7 Words I Stopped Using to Make More Sales (with Heart)
11/11/2025
7 Words I Stopped Using to Make More Sales (with Heart)
Visit today's blog post . At the start of my business, I actually Googled, "How do I get clients without selling?"... Anything but having to be icky and cold DMing people. Or making them feel small in order to get them to buy. I felt a shrinking, a contraction, a nervousness. Then I had an ah-ha moment. What if instead of 'selling' I could just 'invite' people in a kind, clear, direct, pressure-free way to my programs? What if it could feel light and easy and generous? And then it really did start to feel that way. In this episode, I'm sharing 7 EXACT reframes that changed how I felt about getting clients, and my clients use these NEW WORDS to this day (I even hear them circulating online sometimes!). It may sound wild, but our words matter and can totally change how we take action and make lasting money in our business. You can use these reframes to shift how you approach selling, too. –– Connect with Anna on Instagram:
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Where Male Centered Business Advice Does Us Dirty
11/04/2025
Where Male Centered Business Advice Does Us Dirty
Visit today's blog post . In this episode, I’m exploring how feeling secure—financially, emotionally, and energetically—is actually one of the most powerful business strategies you can use. We’re told to do what “works,” invest everything, and push through discomfort. But for heart-centered entrepreneurs, we need to take a different approach. I share my own story about wanting to wait for the “perfect financial time” to buy a home (and why I’m so glad I didn’t), plus a story from Suzie Orman that illustrates the importance of investing and defining security on your own terms. This episode is all about creating your safety bubble and feeling secure as a way to tap into more abundance, freedom, and income. Because when you feel secure, you show up differently, and make LASTING money. –– Connect with Anna on Instagram:
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$50K+ Launch, 10 Things I did Different and Why It Worked
10/28/2025
$50K+ Launch, 10 Things I did Different and Why It Worked
Visit today's blog post . I used to resist change like the plague 😅 But when something feels aligned… it’s ALL SYSTEMS GO. I made literally 10 changes to my mastermind this round, and it turned out to be my easiest launch yet In this episode, I’m walking you through each shift, from the giveaway that kicked off the launch to the updated messaging that reflected where my clients actually are… I’m telling you everything. I know truly ethical, heart centered sales and marketing advice is hard to come by. So listen in to everything I did to update my program, and the ways I'm selling and showing up in 2025 to continue growing my income on a 3 day work week. –– Connect with Anna on Instagram:
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Rejection, Embarrassment & Showing Up Anyway
10/21/2025
Rejection, Embarrassment & Showing Up Anyway
Visit today's blog post . In this week’s episode, I’m sharing about a recent dating experience that left me feeling embarrassed, and what it reminded me about business, rejection, and why showing up with your whole heart is still the bravest thing you can do. It takes vulnerability to be visible in love, business, or life. I find that MANY women who are successful at most things in life struggle with the reality that in business, there are SO MANY MORE chances for micro-failures. Putting your heart out there online is nothing to be embarrassed about. It's something to be proud of. So few women do it. It's scary to get visible. To be seen. To risk connection. But it’s the only way to live fully as a heart centered woman. –– Connect with Anna on Instagram:
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