Accidentally Influential
Accidentally Influential is the show for EDUcreators, experts, and business owners who never set out to be “influencers”… but built influence anyway. Hosted by Kate Robb and Teanna Scot, we’ve grown a 479K+ audience and landed over half a million in brand deals; now we’re pulling back the curtain on how YOU can turn your authority into income. From sponsorship strategy to creator psychology, this is your no-fluff guide to building a creator business that stacks ontop of what you're already doing. You might’ve become accidentally influential… but what you do with it now? That part is intentional.
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What to Charge as a Content Creator: The 4R Pricing Framework for Brand Deals
11/17/2025
What to Charge as a Content Creator: The 4R Pricing Framework for Brand Deals
Pricing your content shouldn’t feel like pulling numbers out of thin air. In this episode of Accidentally Influential, Teanna and Kate get into the exact details of how to price your brand partnerships — and finally answer the question we know you're all asking: 👉 "What should I charge for a brand deal?" We’re breaking down: Why pricing feels so hard (and how to stop guessing) The industry standard base rate formula for creators The 4R Pricing Framework: Reach, Relevance, Rights, and ROI How to charge for things like usage rights, exclusivity, deliverables & more Why undercharging isn’t just hurting you — it’s hurting the whole industry Real stories from underpaid brand deals we’ll never forget 👀 Plus, Teanna & Kate reveal how brand partnerships actually work behind the scenes — and the data-backed confidence you need to land high-paying, long-term deals without selling out. Mentioned in This Episode: 📊 Episode 2: Brand Deals 101 – What Makes a Creator Worth Paying? → 📚 Book: Never Split the Difference by Chris Voss → 👩🏫 Waitlist: Not an Influencer Creator Club → Want coaching, audits, and hands-on help pricing and pitching? Join our new creator club! This Episode is Sponsored by Tailor Brands If you're a content creator who's ready to start treating your platform like a business — this is for you. We used when launching Not an Influencer Creator Agency to form our LLC, and it took less than an hour, start to finish. No confusing forms. No legal stress. Just a clean dashboard and step-by-step process made for creators like us. From helping you file your LLC, get your EIN, set up a business bank account, and even track your income and expenses, Tailor Brands is the one-stop business builder for creators, educators, and entrepreneurs. 💼 Ready to make it official? Just search "Tailor Business Builder" or head to to get started today. 💡 Challenge of the Week: Go back to a recent or upcoming brand partnership and run it through the 4R framework: Reach – What’s your audience size + engagement rate? Relevance – How well does the brand align with your audience? Rights – What usage/exclusivity is involved? ROI – What can you prove your content delivers? 📱 Let’s keep the convo going: → Follow us on Instagram & TikTok: 🎧 New episodes every week — hit follow, leave a review, and tag us when you share. We’re building this thing together! More about Accidentally Influential: Accidentally Influential is the no-fluff podcast for educators, experts, and content creators who never set out to become influencers — but did anyways. Hosted by T and Kate, two edu-creators turned brand deal pros, we’re pulling back the curtain on what it really takes to monetize your content, partner with brands you actually love, and build a business with the knowledge you already have. With over 500,000 followers between us and $500K+ in paid brand partnerships, we’re here to make sure you stop leaving money on the table. Expect unfiltered convos about pitching, pricing, usage rights, UGC, and the mindset shift it takes to stop being “just helpful” — and start being paid. Because you may have become accidentally influential… but what you do with it now? That part is intentional.
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The 5C Pitch Method: How to Get Brands to Say YES (Fast)
11/10/2025
The 5C Pitch Method: How to Get Brands to Say YES (Fast)
If you’ve ever typed out a pitch email not knowing what the heck you're doing, mayyybe thought it was a little cringe, only to be ghosted by the brand — this one’s for you. Whether you’re an educator-turned-creator, a UGC strategist, or someone sitting on a small-but-mighty audience that loves your recommendations… pitching brands is no longer optional. It’s a non-negotiable skill in the modern creator economy — and we’re breaking down exactly how to master it. Inside this episode, we’re pulling back the curtain on our exact pitch framework — including the email Kate sent this morning (that got a response within 5 minutes). From what brands actually care about to the psychology of an "obvious yes" pitch, you’re getting the tactical tools and confidence boost to finally start landing paid brand deals. This is not about begging brands for money. It’s about showing up as a strategic partner and knowing exactly how to position yourself for long-term collaborations — even if you're just starting out. What You’ll Learn in This Episode: The 5C Pitch Method: Connection, Credibility, Concept, Clarity, Confidence The #1 mindset shift that will change how you pitch forever What makes a pitch get ghosted (and how to fix it) The secret to getting brands to respond quickly (real examples included) How to include social proof without relying on follower count What brands actually want to see in your pitch The simple mistake that makes creators look unprofessional Why your media kit matters — and what needs to be inside it Topics covered on pitching brand deals for creators: How to pitch brand deals as a small creator What to include in your first brand pitch email How to get UGC brand deals without a large following Pitching for paid partnerships as an educator or expert Media kit strategies for brand deals Mistakes new creators make when pitching How to position yourself as a strategic brand partner Creator economy marketing tips for 2025 ✨ This Episode is Sponsored by Tailor Brands If you're a content creator who's ready to start treating your platform like a business — this is for you. We used when launching Not an Influencer Creator Agency to form our LLC, and it took less than an hour, start to finish. No confusing forms. No legal stress. Just a clean dashboard and step-by-step process made for creators like us. From helping you file your LLC, get your EIN, set up a business bank account, and even track your income and expenses, Tailor Brands is the one-stop business builder for creators, educators, and entrepreneurs. 💼 Ready to make it official? Just search "Tailor Business Builder" or head to to get started today. Your challenge this week: Pitch one brand you’ve already organically talked about using the 5C Method. Then tag us when you share your content so we can hype it up, engage it, and help you get that brand bag 💼 📱 Let’s keep the convo going: → Follow us on Instagram & TikTok: 🎧 New episodes every week — hit follow, leave a review, and tag us when you share. We’re building this thing together! More about Accidentally Influential: Accidentally Influential is the no-fluff podcast for educators, experts, and content creators who never set out to become influencers — but did anyways. Hosted by T and Kate, two edu-creators turned brand deal pros, we’re pulling back the curtain on what it really takes to monetize your content, partner with brands you actually love, and build a business with the knowledge you already have. With over 500,000 followers between us and $500K+ in paid brand partnerships, we’re here to make sure you stop leaving money on the table. Expect unfiltered convos about pitching, pricing, usage rights, UGC, and the mindset shift it takes to stop being “just helpful” — and start being paid. Because you may have become accidentally influential… but what you do with it now? That part is intentional.
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5 Green Flags for Brand Deals That Don’t Suck (& How to Land Partnerships That Pay You What You’re Worth)
11/03/2025
5 Green Flags for Brand Deals That Don’t Suck (& How to Land Partnerships That Pay You What You’re Worth)
Episode Summary: If you’ve ever wondered how to land brand partnerships that actually feel good... the kind that pay fairly, align with your content, and let you keep your creative freedom... this episode of Accidentally Influential is your new go-to guide. Hosts Teanna Scot and Kate Robb are breaking down the 5 green flags of a great brand deal, so you can stop saying yes to lowball offers, stop working with misaligned brands, and start positioning yourself like the business owner you are. Whether you’re an edu-creator, UGC creator, or content entrepreneur, this episode shows you how to confidently negotiate, understand brand contracts, and protect your influence. From usage rights and fair pay to long-term partnerships that keep your income consistent, this is your blueprint for brand deals that don’t just pay — they build your business. If you’re ready to stop taking every inbound that lands in your inbox and start collaborating with brands that actually get you, press play. The 5 Green Flags of a Great Brand Deal 1️⃣ Alignment: The brand fits your audience and mission — not just your bank account. 2️⃣ Creative Freedom: You get to show up in your own voice (no scripts, no acting). 3️⃣ Respectful Usage Rights: You control how your content is used and for how long. 4️⃣ Fair Pay: Understand your ROI and charge what your influence is worth. 5️⃣ Long-Term Potential: The most profitable partnerships are the ones that renew What You’ll Learn in This Episode How to evaluate a brand partnership for alignment before saying yes What “usage rights” mean — and how to make sure you’re paid for them The difference between UGC content and paid brand collaborations How to talk to brands about creative control (and why it matters) The real meaning of fair pay for small creators and educators How to pitch long-term brand partnerships and negotiate recurring deals Why undervaluing yourself impacts the entire creator economy OUR CHALLENGE TO YOU! Audit your last 1–3 brand deals and rate them on the 5 green flags: ✅ Alignment ✅ Creative Freedom ✅ Usage Rights ✅ Fair Pay ✅ Long-Term Potential Then, make one change this week that moves your partnerships closer to green-flag territory. Tools + Brands Mentioned – LLC formation + business setup tool Beacons.ai – Media kit builder + engagement rate calculator More about Accidentally Influential: Accidentally Influential is the no-fluff podcast for educators, experts, and content creators who never set out to become influencers — but did anyways. Hosted by T and Kate, two edu-creators turned brand deal pros, we’re pulling back the curtain on what it really takes to monetize your content, partner with brands you actually love, and build a business with the knowledge you already have. With over 500,000 followers between us and $500K+ in paid brand partnerships, we’re here to make sure you stop leaving money on the table. Expect unfiltered convos about pitching, pricing, usage rights, UGC, and the mindset shift it takes to stop being “just helpful” — and start being paid. Because you may have become accidentally influential… but what you do with it now? That part is intentional. Let's Connect! → @notaninfluencerco on , , and
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Why Engagement Beats Followers (And How We Land Brand Deals Without Huge Audiences)
10/27/2025
Why Engagement Beats Followers (And How We Land Brand Deals Without Huge Audiences)
Let’s be honest: if you’ve ever found yourself saying, “I’ll pitch brands when I have more followers,” this episode is for you. We’ve both been there ...scrolling TikTok, watching creators with 100K+ audiences do paid partnerships and wondering when (or if) we’d ever be “big enough.” But here’s the truth no one told us early on: follower count is not the metric that gets you paid. Brands don’t care how many people COULD see your content, they care how many actually do. That’s where engagement rate comes in...and it's the single most important metric you’re probably not tracking yet. In this episode, we’re breaking down exactly what engagement rate is, how to calculate it (don’t worry, we’ve got tools for that), and why it matters more than your follower count ever will. Because spoiler alert: we landed our first paid brand deals with just 40K followers — and we could have done it way sooner. We talk candidly about how we underestimated our own influence as EDUcreators, why micro creators actually hold more power in brand partnerships, and how engagement is the clearest indicator that your audience trusts you. And trust? That’s what brands are paying for. If you’ve ever wondered when you’ll be “ready” to monetize — this is your wake-up call. You don’t need a huge audience. You need a hot one. And in this episode, we show you how to measure it, prove it, and start using it to get paid. Topics covered on engagement rates and brand deals for micro creators: What engagement rate actually means — and how to calculate it (without the math headache) Why brands care about actions, not audience size The tool Kate uses to automatically track & update her media kit (hint: it’s not Linktree) How micro creators are outperforming mega creators in ROI What brands are really looking for in paid collabs (and how to position yourself) Why being a real, human creator boosts your engagement — and your bank account The one mindset shift you need to make to stop waiting and start monetizing Real Talk Challenge for This Week: Go calculate your engagement rate (use a tool like Beacons or do it manually using total engagements ÷ views × 100) Write down 3 dream brands you’d love to work with — and ask yourself how you’re already serving the same audience they are Start responding to every comment — build the community you want brands to see You might have become accidentally influential… But what you do with it now? That part is intentional. Resources Mentioned: - Legitimize your business & start your LLC today! — real-time media kit + engagement tracker More about Accidentally Influential: Accidentally Influential is the no-fluff podcast for educators, experts, and content creators who never set out to become influencers — but did anyways. Hosted by T and Kate, two edu-creators turned brand deal pros, we’re pulling back the curtain on what it really takes to monetize your content, partner with brands you actually love, and build a business with the knowledge you already have. With over 500,000 followers between us and $500K+ in paid brand partnerships, we’re here to make sure you stop leaving money on the table. Expect unfiltered convos about pitching, pricing, usage rights, UGC, and the mindset shift it takes to stop being “just helpful” — and start being paid. Because you may have become accidentally influential… but what you do with it now? That part is intentional. @notaninfluencerco on , , and
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Accidentally Influential: The Journey Begins
10/22/2025
Accidentally Influential: The Journey Begins
We didn’t start out trying to become “influencers.” In fact, we hated the term. But one viral TikTok, a few unexpected DMs, and some very naive pricing decisions later… we realized we were leaving real money on the table. In this juicy first episode, we’re pulling back the curtain on our edu-creator origin stories, the brand deals we fumbled (and the ones we nailed), and the mindset shift that turned our content into a business. If you’re creating educational content on social and not getting paid yet? You need to hear this. Hit play — and then go put that email in your bio. Here’s what you can expect from this episode: Let’s be real: no one teaches you how to be an influencer...especially when you never intended to become one in the first place. In our very first episode of Accidentally Influential, we’re taking you behind the scenes of how two regular creators with a heart for teaching stumbled into brand partnerships, learned the hard way what “usage rights” are, and realized our educational content was worth way more than we were charging. We talk about the disconnect so many EDU-creators feel between content and commerce — and why the word influencer still makes us cringe a little. If you’ve ever felt like you’re “just helping” people online and not sure if or how that could become a legit business? This episode is for you. We also share the exact moment the light bulb went off — when brands started reaching out after we’d already been promoting them for free. And how that one shift in perspective (and a well-timed email in the bio) led to four-figure deals we didn’t even know to ask for. And that’s just the beginning. Because this podcast? It was born out of the very gap we fell through — where creators like us had no roadmap, no agency support, and no community that got it. Not An Influencer Co. is here to change that. Topics covered on brand deals for educational creators: How we accidentally became paid content creators What we didn’t know about brand partnerships early on The red flags we missed — and how you can avoid them The difference between “posting for fun” and building a business Our very first four-figure brand deals (and the biggest mistakes we made) Why you should stop undervaluing your influence yesterday The mission behind “Not An Influencer Co.” and what’s coming next Liked this episode? Slide into our DMs @notaninfluencerco and tell us your biggest “aha” moment. 🎧 New episodes every week — hit follow, leave a review, and tag us when you share. We’re building this thing together! More about Accidentally Influential: Accidentally Influential is the no-fluff podcast for educators, experts, and content creators who never set out to become influencers — but did anyways. Hosted by T and Kate, two edu-creators turned brand deal pros, we’re pulling back the curtain on what it really takes to monetize your content, partner with brands you actually love, and build a business with the knowledge you already have. With over 500,000 followers between us and $500K+ in paid brand partnerships, we’re here to make sure you stop leaving money on the table. Expect unfiltered convos about pitching, pricing, usage rights, UGC, and the mindset shift it takes to stop being “just helpful” — and start being paid. Because you may have become accidentally influential… but what you do with it now? That part is intentional.
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Trailer
10/20/2025
Trailer
Accidentally Influential is the show for EDUcreators, experts, and business owners who never set out to be “influencers”… but built influence anyway. Hosted by Kate Robb and Teanna Scot, we’ve grown a 479K+ audience and landed over half a million in brand deals; now we’re pulling back the curtain on how YOU can turn your authority into income. From sponsorship strategy to creator psychology, this is your no-fluff guide to building a creator business that stacks ontop of what you're already doing. You might’ve become accidentally influential… but what you do with it now? That part is intentional.
/episode/index/show/da1ae52e-9e85-4753-86bc-3d0871c75a98/id/38642445