The Distillery Nation Podcast

Distillery Nation is a podcast that takes you inside the story of starting a small craft distillery. Ilias Mastrogiannis talks about his own story on starting up a business. The struggles, regulations, cost and everything in between. In addition to real-world advice we interview some of your favorite craft distillers!

Heritage in a Glass: How Tomas Nava is Revolutionizing Mexican Whiskey with Heirloom Corn 03/31/2025

Heritage in a Glass: How Tomas Nava is Revolutionizing Mexican Whiskey with Heirloom Corn In the evolving landscape of global spirits, one visionary stands at the forefront of a quiet revolution. Tomas Nava, owner and distiller at , is redefining what Mexican whiskey can be through his passionate commitment to heritage and innovation. Nava's journey began behind the bar, where he pioneered his town's first mezcal establishment. This immersion in Mexico's traditional spirits sparked a curiosity that would later flourish into full-scale production. After exploring gin-making with a distinctive Prickly Pear base, Nava found his true calling in whiskey—but with a uniquely Mexican identity. "The soul of whiskey is in its grain," Nava often says, and this philosophy drives Gran Tunal's most ambitious project. While most distillers worldwide rely on commercial corn varieties, Nava has turned to Mexico's rich agricultural heritage, sourcing indigenous heirloom corn varieties that pre-date European contact. These ancient grains—each with distinct flavor profiles, colors, and cultural significance—provide the foundation for whiskeys unlike any other in the world. The result is not merely a Mexican interpretation of Scottish or American traditions, but something genuinely new: expressions that capture Mexico's terroir and agricultural legacy in every sip. The production process honors both whiskey-making traditions and Mexican cultural practices. By combining careful distillation with these exceptional base ingredients, Gran Tunal creates spirits that speak eloquently of place and history. Industry experts have taken notice. As Mexican whiskey emerges as a category in its own right, Nava's creations stand as benchmarks of quality and innovation, earning recognition in international competitions and among discerning connoisseurs. For Tomas Nava, each bottle represents more than just a fine spirit—it's a preservation of agricultural biodiversity, a celebration of Mexican heritage, and a bold step forward in the global spirits conversation. /episode/index/show/distillerynation/id/35948045

Crafting the Perfect Tasting Room: Insights from Bar Owner Chall Gray 03/01/2025

Building Million-Dollar Spirits Brands: Inside Top Shelf Ventures with Noah Friedman 02/01/2025

Distillery Nation 2024 Year in Review: 11 Game-Changing Conversations in Craft Spirits 12/30/2024

Distillery Nation 2024 Year in Review: 11 Game-Changing Conversations in Craft Spirits The craft spirits industry continues to evolve, and this year's Distillery Nation Podcast interviews have unveiled invaluable wisdom from some of the most innovative minds in distilling. As we wrap up 2024, we're reflecting on the profound insights shared by industry leaders who've helped shape the craft spirits landscape. Industry Innovation & Identity Matt Howell of Chuckanut Bay Distillery emphasized the critical importance of establishing a distinct market identity, while Aleks Zhdanov from 3BR Distillery showcased the power of innovation through unconventional approaches, including their groundbreaking work with pea-based vodka. Business Strategy & Growth The year's conversations revealed multiple perspectives on business success. Kris Bohm introduced the fundamental "Tripod" concept, highlighting the equal importance of production, sales, and marketing. Mark Beres of Flying Leap Vineyards and Distillery shared crucial insights on cost management during challenging economic times, while Seth Watson from the Distillery of Modern Art stressed the significance of diversifying revenue streams. Customer Experience & Brand Development Al Laws of Laws Whiskey House delivered compelling insights about the crucial role of tasting rooms in building brand loyalty. This customer-centric approach was further reinforced by Heritage Distilling Company's Jennifer and Justin Stiefiel, who shared their proven formula for brand success: Recipe, Price, and Position. Craft & Quality Industry veterans like Ernie Troth of James Bay Distillers reminded us that quality should never be compromised, while Chris Tunstall provided valuable perspectives on the importance of thoughtful bottle design and ergonomics in creating a premium product experience. Fresh Perspectives Randy Kyle from Quartz Mountain Distillers brought a refreshing viewpoint on embracing the unknown in entrepreneurship, while Harrison Holditch of Distillery 98 advocated for maintaining positivity and enjoyment in the craft spirits journey. These conversations reflect the dynamic nature of our industry and the innovative spirit that drives craft distilling forward. As we look ahead to 2025, these insights provide valuable guidance for both established distilleries and newcomers to the craft spirits community. A Year in Review was created with the hope everyone will find something to take away into the new year! /episode/index/show/distillerynation/id/34660870

Building a Heritage: Jennifer and Justin Stiefiel's Journey from Local Distillers to Industry Innovators 11/30/2024

Building a Heritage: Jennifer and Justin Stiefiel's Journey from Local Distillers to Industry Innovators In this month's episode of the Distillery Nation Podcast, we sit down with Jennifer and Justin Stiefiel, the visionary co-founders of , who share their remarkable journey from craft distilling dreamers to NASDAQ-listed industry innovators. The Stiefiels take us back to their humble beginnings, revealing how their passion for craft spirits and commitment to excellence laid the foundation for what would become one of the most dynamic distilleries in the United States. Their story is a masterclass in combining traditional distilling practices with innovative business approaches. One of Heritage's most successful innovations is their Cask Club membership program, which has revolutionized how consumers engage with craft spirits. This unique initiative allows members to be part of the distilling process, creating a deeply personal connection between the distillery and its community. The conversation takes an inspiring turn as Jennifer and Justin discuss their groundbreaking Tribal Network Partnership, demonstrating their commitment to inclusive business practices and community development. This innovative approach to partnership has not only expanded their reach but has also created meaningful economic opportunities for tribal communities. Perhaps most notably, Heritage Distilling Company has achieved what few craft distilleries have: going public on NASDAQ. The Stiefiels share insights into this transformative process and how it has positioned them for future growth while maintaining their commitment to craft quality and community values. Throughout the episode, their dedication to giving back shines through, showing how success in the spirits industry can be about more than just producing great products – it's about creating lasting positive impact in the communities they serve. Join us for this inspiring conversation that proves how vision, innovation, and community focus can transform a craft distillery into an industry leader while staying true to its roots. /episode/index/show/distillerynation/id/34210485

Art Meets Spirits: How Seth Watson's Distillery Of Modern Art Blends Creativity and Craft 10/30/2024

From Oyster Shells to Shelves: Distillery 98's Sustainable Vodka Journey 09/30/2024

Elevating Your Tasting Room: Insights with A Bar Above's Chris Tunstall 09/01/2024

Navigating the Headwinds: Insights from Mark Beres on the Craft Spirits Landscape (Part 2) 08/21/2024

Navigating the Headwinds: Insights from Mark Beres on the Craft Spirits Landscape (Part 1) 07/31/2024

Crafting Success: Lessons from James Bay Distillers’ Co-Founder 07/01/2024

Mastering Distillery Equipment: Insights with Kris Bohm of Distillery Now Consulting 06/01/2024

No Shortcuts: Exploring Heirloom Grains with Al Laws 04/30/2024

Crafting Creativity: Inside 3BR Distillery's Innovative Spirits 03/29/2024

Bonus Episode: Puddles, Pond, Lakes, Oceans: how to master the basics: From Distilling to Selling Bottles 03/22/2024

Adapting to Uncertainty: How Quartz Mountain Distillers Thrived 03/01/2024

Potatoes, Wheat, and Craft Alchemy with Matt Howell of Chuckanut Bay Distillery 01/31/2024

Distillery Nation's Top Insights from 2023: A Year in Review 12/31/2023

Distillery Nation's Top Insights from 2023: A Year in Review A very special podcast to wrap up the end of the year. For the third year I decided to go back, listen and re-listen to all the great interviews that happened in the last year and pick some of my favorite pieces and add commentary on why that piece was important and how in most cases it helped with the direction for my business. 1. Sean from Fox and Seeker - Navigating Resources for Small Distilleries In Episode [Timestamp: 32:16 - 34:05], Sean emphasizes the challenges faced by small distilleries in supporting on-premise operations. He advocates for a strategic focus on retail avenues as an initial step, recognizing the difficulties of resource allocation. 2. Sonat from Koval Distillery - The Power of Adaptability and Branding Sonat's insights, shared between [Timestamp: 24:19 - 29:02], revolve around the significance of adaptability. She discusses the "aha moment," stressing the importance of shifting strategies when needed and harnessing the power of effective branding. 3. Dan from Cotswolds Distillery - The Cash Cow: Gin's Role in Funding Business Growth In the segment [Timestamp: 35:10 - 38:06], Dan delves into the role of a flagship product, using gin as an example, in funding various aspects of a small distillery business. He explores the concept of a "cash cow" product and its potential impact on overall business sustainability. 4. Dave from Starwards Distillery - Beyond a Good Product: Crafting a Unique Value Proposition Dave's discussion from [Timestamp: 36:45 - 39:26] emphasizes the importance of having more than just a good product. He highlights the need to articulate reasons why consumers should choose a particular bottle, emphasizing the creation of a compelling brand story. 5. Grant from Chattanooga Whiskey - Crafting Tradition 2.0: Raw Material Focus Grant, between [Timestamp: 16:49 - 20:15], discusses the unconventional approach of prioritizing raw materials over traditional recipe development. This strategy helps build a brand identity beyond generic offerings, aligning with consumer expectations. 6. Lee from Wood's High Mountain Distillery - Maturation in High Altitude: A Unique Approach Exploring the impact of maturation at high altitudes, Lee's insights from [Timestamp: 36:13 - 39:10] shed light on the diverse approaches distilleries take. The discussion prompts a deeper exploration of the topic and its implications for flavor profiles. 7. Ian from Ohanafy - Leveraging Technology in Beverage Alcohol Production In the segment [Timestamp: 36:03 - 37:00], Ian underscores the importance of technology in beverage alcohol production. He discusses how technology enables small producers to achieve more with fewer resources while ensuring a unified and correct approach. 8. Tom from Herrick Distillery - Unexpected Best Sellers: Listening to Consumer Feedback Tom's experience, shared from [Timestamp: 21:20 - 22:33], highlights the potential of unexpected products becoming best sellers. He emphasizes the importance of actively listening to consumer feedback, especially during tastings. 9. Mathias from Purity Distillery - The Significance of Copper Surface in Distillation In Episode [Timestamp: 23:49 - 27:20], Mathias emphasizes the importance of copper surface during distillation. He discusses the critical role of selecting the right still for the desired product. 10. Matt from Big Thirst - Co-promotion and Collaborations: Amplifying Brand Exposure Matt's insights, shared between [Timestamp: 39:35 - 40:32], focus on the importance of co-promotion and collaborations. He highlights how sharing audiences and exposure between brands can significantly amplify brand visibility. 11. Nicolas from PM Spirits - Creating Your Own Box: Diversifying Revenue Streams Nicolas, in the segment [Timestamp: 22:14 - 23:27], discusses the concept of creating your own box. He explores the idea of diversifying revenue streams, whether through wholesaling, creating unique brands, or engaging in collaborations to supplement the initial business model. A Year in Review was created with the hope everyone will find something to take away into the new year! /episode/index/show/distillerynation/id/29289253

Sipping Success: Exploring Artisanal Spirits with Nicholas Palazzi 11/29/2023

Sipping Success: Exploring Artisanal Spirits with Nicholas Palazzi In the latest episode of The Distillery Nation Podcast, featuring none other than Nicholas Palazzi, the mastermind behind Brooklyn-based . As the owner, importer, and wholesaler of some of the most exquisite spirits in the market, Palazzi takes us on a journey through the nuances of his craft in this captivating episode. Ever wondered how someone finds their way into the spirited realm? Palazzi shares his fascinating journey, revealing the passion and determination that fueled his entrance into the spirits industry. From humble beginnings to becoming a prominent figure in the world of artisanal spirits, his story is nothing short of inspirational. Choosing the right distributor can make or break a brand in the competitive spirits market. Palazzi provides valuable insights into this crucial aspect of the business, offering tips on navigating the complex landscape of distributor selection. For aspiring distillers and entrepreneurs, this episode is a treasure trove of practical advice on building successful partnerships that can elevate your brand to new heights. PM Spirits is renowned for its discerning taste when taking on new projects. Palazzi delves into the criteria that guide PM Spirits in selecting the next venture. From the uniqueness of the product to the story behind it, learn what sets apart a project that aligns with PM Spirits' vision and ethos. The episode is not just a conversation about spirits; it's a masterclass in entrepreneurship and the art of crafting exceptional libations. Whether you're a seasoned professional in the industry or an enthusiastic consumer eager to learn more, this episode promises to leave you with a newfound appreciation for the craftsmanship behind each bottle. Tune in now to The Distillery Nation Podcast and join us as we uncork the secrets behind PM Spirits with Nicholas Palazzi. Cheers to a spirited conversation that will leave you craving the exquisite taste of artisanal spirits! /episode/index/show/distillerynation/id/28852913

Elevating Your Beverage Alcohol Brand with Matt McGinnis of Big Thirst 10/31/2023

Distilling Excellence Inside Purity Distillery with Mathias Tonnesson 10/01/2023

Distilling Excellence Inside Purity Distillery with Mathias Tonnesson Welcome back, fellow spirits enthusiasts, to another captivating episode of Distillery Nation Podcast! In the latest captivating episode of the Distillery Nation Podcast, we were treated to an enlightening conversation with Mathias Tonnesson, one the brilliant minds behind Purity Vodka, a renowned vodka and gin distillery hailing from the picturesque landscapes of Sweden. The interview delved deep into the world of spirits, uncovering the artistry and precision that goes into crafting some of the finest vodkas. One of the highlights of this episode was the discussion surrounding the pivotal role of a Master Blender in a vodka distillery. Mathias Tonnesson, with his extensive experience and expertise, shed light on how a master blender is not merely a technician but an artist who meticulously crafts each batch to perfection. His insights into the delicate balance of flavors and aromas in vodka and gin left us with a newfound appreciation for the craftsmanship behind these spirits. Another intriguing aspect of the conversation was Mathias's inspiration drawn from the world of food. It was fascinating to hear how his passion for culinary experiences translates into the creation of exceptional spirits. The way he weaves together diverse flavors and textures, much like a chef composing a symphony of tastes, is a testament to his dedication to the craft. Organic ingredients were also a key focus, as Mathias emphasized the importance of sourcing the finest organic materials for distillation. This commitment to quality not only ensures a superior product but also reflects Purity Vodka's dedication to sustainability and eco-consciousness. The podcast episode further delved into the intricacies of vodka distillation and the significance of still design and it even offered a rare glimpse into the mind of a Master Blender, exploring the artistry, science, and passion that go into creating exceptional vodka and gin. If you're looking to deepen your appreciation for the world of distilled spirits or seeking inspiration from a true master of the craft, this episode is a must-listen. Cheers to the art of distillation! /episode/index/show/distillerynation/id/28188356

Exploring New Zealand's Corn-Based Spirits with Tom Finn of Herrick Creek Distillery 08/31/2023

Revolutionizing the Craft Beverage Market: A Conversation with Ohanafy CEO, Ian Padrick 07/31/2023

Revolutionizing the Craft Beverage Market: A Conversation with Ohanafy CEO, Ian Padrick Welcome back to another exciting episode of the Distillery Nation Podcast! In this episode, I had the pleasure of chatting with Ian Padrick, the CEO of Ohanafy, a technology-based company that specializes in serving the craft beverage market. Ian shared with us the fascinating story of how Ohanafy began its journey. It all started with a consulting job for a brewery, where they identified a need for better technology solutions in the industry. This realization led them to develop a platform that would revolutionize the way craft beverage businesses operate. One of the key highlights of our conversation was Ohanafy's integration with Salesforce, a powerful CRM platform. Ian explained how this integration streamlines processes and enhances efficiency for craft beverage producers. From managing customer relationships to tracking sales and inventory, Ohanafy provides a comprehensive solution tailored to the industry's unique needs. We also delved into the topic of TTB reporting, a crucial aspect of compliance for alcohol producers. Ohanafy simplifies this process by automating data collection and generating accurate reports, saving both time and resources for businesses. Pricing is another critical factor for craft beverage businesses, and Ian shared how Ohanafy helps clients with pricing strategies and calculations. Their platform empowers producers to make informed decisions based on real-time data and market trends, giving them a competitive edge in the industry. Customer service is at the forefront of Ohanafy's values, and Ian emphasized the company's dedication to providing exceptional support to their clients. They understand the unique challenges faced by craft beverage businesses and go above and beyond to ensure their success. Overall, our conversation with Ian Padrick shed light on the innovative solutions offered by Ohanafy to the craft beverage market. Whether it's streamlining operations, ensuring compliance, or maximizing profitability, Ohanafy's technology is transforming the industry one sip at a time. Be sure to tune in to the full episode to gain valuable insights from Ian and learn how Ohanafy can help your craft beverage business thrive. Cheers! /episode/index/show/distillerynation/id/27319683

Exploring the Art of High-Altitude Distillation with Lee Wood of Wood's High Mountain Distillery 06/30/2023

Exploring the Art of High-Altitude Distillation with Lee Wood of Wood's High Mountain Distillery Welcome back to another exciting episode of the Distillery Nation Podcast! In today's episode, we had the pleasure of sitting down with Lee Wood, the co-founder and owner of Wood's High Mountain Distillery. Our conversation took us on a captivating journey through their beginnings in the distilling industry, the intricacies of whiskey production, and the unique challenges of high-altitude distillation. Lee shared their inspiring story of how Wood's High Mountain Distillery came to life. It all started with a passion for quality spirits and a desire to create something truly exceptional. With dedication, persistence, and a deep love for their craft, Lee and their team set out on a mission to craft high-quality, handcrafted spirits that would leave a lasting impression. One of the key topics we explored was whiskey production. Lee shed light on the various aspects that contribute to the flavor and character of whiskey, including the importance of selecting the right grains, yeast, and barrels. We delved into the art of aging and how it transforms the spirit into a complex and well-rounded whiskey. Another fascinating aspect we discussed was how high-altitude affects distillation. Lee explained how the reduced air pressure at higher altitudes impacts the boiling point of liquids, leading to unique challenges and considerations during the distillation process. It was truly enlightening to understand how these environmental factors play a role in shaping the final product. Throughout the conversation, Lee's passion for their craft and commitment to producing exceptional spirits shone through. Their dedication to quality, coupled with an unwavering pursuit of innovation, has made Wood's High Mountain Distillery a force to be reckoned with in the industry. If you're a whiskey enthusiast or simply curious about the art of distillation, this episode is a must-listen. Join us as we dive deep into the world of spirits with Lee Wood, uncovering the secrets behind Wood's High Mountain Distillery's success. Tune in to the latest episode of the Distillery Nation Podcast, available now on all major podcast platforms. Cheers to Lee Wood and the Wood's High Mountain Distillery team for sharing their knowledge and passion with us! /episode/index/show/distillerynation/id/27319527

Unveiling Tennessee High Malt: Inside Chattanooga Whiskey with Grant McCracken 06/01/2023

Crafting Unique Australian Whisky with Dave Vitale, Founder of Starward Whisky 04/30/2023

Crafting Unique Australian Whisky with Dave Vitale, Founder of Starward Whisky Welcome to another episode of Distillery Nation, the podcast where we explore the world of craft distilling and speak to the people behind the spirits. Today, we had the pleasure talking with Dave Vitale, founder of Starward Whisky, an Australian distillery that specializes in producing unique, high-quality whisky. In this episode, we had the pleasure of sitting down with Dave and discussing his journey in the distilling business, the inspiration behind Starward Whisky, and the process of building their core DNA. Dave has been a trailblazer in the industry, and his passion for creating exceptional spirits is evident in every bottle of Starward Whisky. We started the conversation by delving into Dave's early beginnings in the distilling business, where he shared his experience of working with some of the most prestigious distilleries across the globe. Dave talked about how these experiences inspired him to start his own venture and create something that was unique to the Australian market. Dave's dedication to quality and innovation has been the driving force behind Starward Whisky's success. In this episode, we learned how he and his team have built a unique distillery that is focused on crafting exceptional whiskey that is true to its roots. From the choice of raw materials to the use of local ingredients, Dave emphasized the importance of maintaining a close relationship with the environment, which plays a vital role in shaping the final product. Throughout the interview, Dave stressed the importance of having a team of people who believe in your vision and are dedicated to working towards a common goal. He talked about the challenges he faced in the early stages of Starward Whisky and how he overcame them by surrounding himself with people who shared his passion for creating exceptional spirits. So, sit back, grab a glass of whiskey, and join us as we take a deep dive into the world of Starward Whisky and the man behind it all, Dave Vitale. This is an episode you won't want to miss. /episode/index/show/distillerynation/id/26696823

From Dreams to Success, the Inspiring Story of Cotswolds Distillery with Dan Szor 04/01/2023

Sonat Birnecker Hart on Giving Up Tenure For a New Life As a Distiller 03/01/2023

Grain to Glass Vodka Production with Sean Anger of Fox and Seeker 01/31/2023

The Distillery Nation Podcast

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