HALO Academy 2 Minute Financial Drill: Bid Instruction Letter
HALO Talks: Elevating Wellness
Release Date: 06/11/2025
HALO Academy 2 Minute Financial Drills: Selection Process
HALO Talks: Elevating Wellness
Every Wednesday we release our all new “HALO Academy: 2 Minute Financial Drill" by Integrity Square Founder & HALO Talks host, on everything you need to know for financial literacy, unit economics, legal documents used for M&A and capital raises, capital sources you can access, understanding how financings are structured, valuation metrics and parameters, and what you need to know about your own business before engaging in cap raises and/or a potential sale. If you missed our email about this, you can re-read it here: ...
info_outline
Episode #555: Building Community for Endurance Athletes-Marcus Gordon's Vision for Endurance Ohana
HALO Talks: Elevating Wellness
In this episode, host Pete Moore reconnects with longtime friend and fellow Emory University alum, Marcus Gordon. They dive into the significant evolution of endurance sports over the years, and the business opportunities surrounding the endurance athlete community. Marcus shares his journey from collegiate athlete and marketing professional to passionate triathlete and entrepreneur—highlighting the explosive growth in triathlons, marathons, and ultra events across the globe. Pete and Marcus chat about the gaps in the market for facilities catering specifically to endurance athletes, the...
info_outline
Episode #554: Entrepreneurial Drive and Innovation-The Story Behind the Stallworthy's Your Reformer
HALO Talks: Elevating Wellness
On today’s episode, host Pete Moore sits down with Emma and Ben Stallworthy, the husband and wife team behind the Melbourne-based, Your Reformer. With a foundation built on serial entrepreneurship and a huge passion for Pilates, Emma and Ben share their story from reviving a rundown health club to scaling a successful chain of gyms, and ultimately selling their business to a major player. They dive into the challenges of pivoting from brick-and-mortar to launching their own Pilates equipment and digital content venture, all while (trying!) to balance family life, married life, and staying...
info_outline
HALO Academy 2 Minute Financial Drill: Letter of Intent ("LOI")
HALO Talks: Elevating Wellness
Every Wednesday we release our all new “HALO Academy: 2 Minute Financial Drill" by Integrity Square Founder & HALO Talks host, on everything you need to know for financial literacy, unit economics, legal documents used for M&A and capital raises, capital sources you can access, understanding how financings are structured, valuation metrics and parameters, and what you need to know about your own business before engaging in cap raises and/or a potential sale. If you missed our email about this, you can re-read it here: ...
info_outline
HALO Talks Fast Break: History of Private Equity
HALO Talks: Elevating Wellness
In today's episode, Integrity Square Founder Pete Moore dives into the roots and current landscape of private equity (PE) — and why it matters to literally 𝘦𝘷𝘦𝘳𝘺𝘰𝘯𝘦 in the HALO sector. Ignore at your own peril. • PE's Evolution: PE started when changes like the Prudent Man Act allowed institutions (think university endowments and pension funds) to invest in private companies. This ushered in a new era for higher-risk, higher-return investments. • The PE Playbook: Early pioneers like Kohlberg, Kravitz & Roberts (KKR) built the model we see today: Acquire...
info_outline
HALO Academy 2 Minute Financial Drill: Bid Instruction Letter
HALO Talks: Elevating Wellness
Every Wednesday we release our all new “HALO Academy: 2 Minute Financial Drill" by Integrity Square Founder & HALO Talks host, on everything you need to know for financial literacy, unit economics, legal documents used for M&A and capital raises, capital sources you can access, understanding how financings are structured, valuation metrics and parameters, and what you need to know about your own business before engaging in cap raises and/or a potential sale. If you missed our email about this, you can re-read it here: ...
info_outline
Episode #553: Merging Hospitality and Real Estate: JaJa Jackson’s Blueprint for Flexible Living Success
HALO Talks: Elevating Wellness
On this episode, host Pete Moore reconnects with Jaja Jackson, a longtime friend and fellow Harvard Business School alum, for a deep dive into the intersection of real estate, hospitality, and health. Jaja shares his path from developing homes and communities, to joining Airbnb in its pivotal years, where he helped bridge the gap between multifamily housing and the (then) cutting-edge world of home sharing. Now a leader at ICONIQ Capital, Jackson discusses how his team has reimagined multifamily properties to boost net operating income and create vibrant, HALO-focused communities. (Health,...
info_outline
HALO Talks Fast Break: Add More Classes!
HALO Talks: Elevating Wellness
𝗛𝗔𝗟𝗢 𝗧𝗮𝗹𝗸𝘀 𝙁𝘼𝙎𝙏𝘽𝙍𝙀𝘼𝙆-𝗔𝗱𝗱 𝗠𝗼𝗿𝗲 𝗖𝗹𝗮𝘀𝘀𝗲𝘀! 🚨 Calling all boutique fitness studio operators! 🚨 Managing Partner & Founder Pete Moore is back as "Dr. HALO", and this is a must-hear for anyone running a boutique fitness studio. He's not mincing words either: If you’re only running a few classes a day and wondering why you’re struggling, it’s time for you to look in the mirror. A few things: Increase Class Frequency Most boutique fitness studios simply aren’t offering enough...
info_outline
Episode #552: Fletcher Pilates Around the Globe-Kyria Sabin on Education, Expansion, and Community Impact
HALO Talks: Elevating Wellness
Kyria Sabin began her journey with Pilates in 1991 while living in Los Angeles and working as an art gallery director. Teaching Pilates was never part of her original path. However, her lifelong interest in fitness led her to eventually catch the bug for Pilates. After attending a workshop with renowned Pilates "Elder" Ron Fletcher, he encouraged her to teach the method, though she initially resisted. Despite her intentions to head to law school, Kyria’s passion for Pilates ultimately changed her trajectory, shaping her future as a leading educator in the field. Pete and Kyria continue on to...
info_outline
HALO Talks Fast Break-Private Equity Is Coming To Eat Your City
HALO Talks: Elevating Wellness
Attention Indie Operators: You Have 36 Months. . . :( Ya'll know Pete Moore as "Captain HALO!" But for this episode he's temporarily changing titles to "Dr. HALO" (!) because he has a prognosis and it's concerning. 🚨 Big Shifts Are Coming to the Health Club Industry! 🚨 Private equity isn’t just knocking on the door—it’s about to flood the health club market nationwide. As someone who’s helped close over 100 deals in the HALO space, he is encouraging all independent operators to get ready, not just for survival, but to thrive. Key takeaways for health club owners and...
info_outlineEvery Wednesday we release our all new “HALO Academy: 2 Minute Financial Drill" by Integrity Square Founder & HALO Talks host, Pete Moore on everything you need to know for financial literacy, unit economics, legal documents used for M&A and capital raises, capital sources you can access, understanding how financings are structured, valuation metrics and parameters, and what you need to know about your own business before engaging in cap raises and/or a potential sale.
If you missed our email about this, you can re-read it here: https://mailchi.mp/9567da51c0ce/2025programschedule
======================================================
RESOURCES
- https://www.integritysq.com
- https://www.halotalks.com
- https://www.thehaloacademy.com
- Watch the video here: https://www.youtube.com/@halotalks
===================================================
ABOUT YOUR INSTRUCTOR
Pete is the Founder, Managing Partner and Chief Dream Architect at Integrity Square ("ISQ"), a leading boutique financial advisory firm focused on the $4.7T Health, Active Lifestyle, Outdoor ("HALO") sector. Since founding ISQ in 2010, the firm has played an active advisory role in 100+ mergers & acquisitions, private placements and advisory assignments across North America.
Pete Moore and his team have also invested in passionate entrepreneurs at HigherDOSE, XTEND, and Promotion Vault. ISQ's media and "live education" properties include HALO Talks, the leading B2B podcast in the sector, Time To Win Again, and the HALO Academy, an Executive Education Bootcamp Series.
Prior to ISQ, Pete was Head of the Active Lifestyle & Wellness Group at Sagent Advisors (2003-2010.) Prior to 2003, Pete was co-founder of FitnessInsite, a SasS sales management platform with 1500+ clients (based in AZ.) At FitnessInsite, Pete invested his personal capital, leveraged his credit cards and learned what it takes to manage a startup.
Pete built his business and financial acumen on top of the foundation laid at three critical positions early in his career: Senior Associate at Brockway Moran & Partners, the private equity owner of Gold’s Gym International, Inc; worked as an Associate at Donaldson, Lufkin & Jenrette; and an Analyst at Chase Securities. (Now JP Morgan.)
ISQ saw a need for a deeper & more useful level of education in the HALO sector. In response, we launched the HALO Talks podcast, with 500+ completed interviews and over 120,000 downloads. HALO Talks has become a “must listen” for anyone working or investing in the sector.
Pete graduated from Emory University (BBA, 1994) and received his MBA from Harvard Business School (1999.) While at HBS, he co-founded IRON PLANET, the leading B2B auction site for used heavy equipment, which was sold to Ritchie Bros for $758 million. His hobbies include: Football, basketball, tennis, podcasting, amateur ventriloquism, pro bono DJ and fitness enthusiast.