Mortgage Banker University: Loan Officer Sales & Marketing Mastery
Step into the world of unparalleled mortgage mastery with "Mortgage Banker University with Brett McDonell". Hosted by industry trailblazer Brett McDonell, this podcast is the cornerstone for mortgage professionals aspiring to reach new heights. Brett, the founder of Mortgage Banker University brings you a wealth of knowledge from his 20+ years as a mortgage loan officer. "Mortgage Banker University with Brett McDonell" is more than just a podcast; it's a hub of innovation and wisdom in the mortgage sales arena. Each episode is meticulously designed to offer advanced sales strategies, groundbreaking resources, and unparalleled mentorship. Listeners will gain access to a diverse range of topics, including cutting-edge sales techniques, effective marketing tactics, and dynamic lead generation ideas. Join Brett as he delves into captivating sales stories, shares secrets that have worked for him as well as other innovative ideas so cutting edge and forward thinking that have yet to be tested. Whether you're a budding loan officer or a seasoned veteran, this podcast promises to equip you with the tools and insights needed to differentiate yourself, optimize your processes, and achieve unparalleled success. Embark on this journey with "Mortgage Banker University with Brett McDonell" and transform your mortgage career with strategies and insights that were once thought unattainable. Tune in and redefine what's possible in your professional journey!
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#38: Creative Mortgage Marketing + Calling Tips for Loan Officers
09/25/2018
#38: Creative Mortgage Marketing + Calling Tips for Loan Officers
Today's episode of MBU with Brett McDonell gives you a great idea on how to market yourself differently, stand out from your competition and generate mortgage leads 24/7. In addition to the innovative mortgage 24/7 hotline, Brett provides 3 PROVEN tactics that will allow you to: Make sure your prospects are paying attention and taking notes Insure you get a meeting and commitment that works for them Guarantee that you and your client or referral partners are on the same page and know exactly what the next steps are. The goal is this and every episode of MBU with Brett is to provide you with actionable strategies and tactics that can be implemented easily and immediately to optimize your business and take your career to the next level. For more resources, content and tools be sure to visit Mortgage, Loan Officer, Marketing, Sales, MBU, Brett McDonell, Lending, Optimization,
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#37: 3 PROVEN tactics to CRUSH open houses and partner with more Realtors
09/21/2018
#37: 3 PROVEN tactics to CRUSH open houses and partner with more Realtors
Today's episode of the mortgage banker university podcast, Brett details 3 PROVEN tactics that will allow you to visit any Realtor open house with confidence and leave knowing you have added value,made a good first impression and stood out from the crowd. This short, but powerful episode can literally change your life and career. Using these powerful tactics you will never fear visiting open houses again. For more mortgage loan officer sales & marketing tactics and strategies that are guaranteed to get you unstuck and fill your pipeline, visit Thank you for your support of the podcast. If you have got some value from this podcast please show us some love by leaving us an itunes review. Lock Em and Doc Em! mortgage, mortgage banker, mortgage broker, loans, loan officer, sales, marketing, realtors, real estate, mlo
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#36: Massive Loan Officer Opportunity Right Now - Drive Time
09/20/2018
#36: Massive Loan Officer Opportunity Right Now - Drive Time
This is another fast paced episode of drive time with Brett where Brett reveals a HUGE opportunity for savvy Mortgage Pros to capitalize on. Brett also touches on the importance of daily, weekly and monthly activity based goal setting that will ensure your pipeline never dries up. For more actionable tips, best practices, tactics and strategies to grow your mortgage business, visit #Mortgage, #Loan officer, #marketing, #sales, #goals, #mortgagebroker,
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#35: The TOP 10 Lead Generation Channels for Loan Officers
09/19/2018
#35: The TOP 10 Lead Generation Channels for Loan Officers
This episode of MBU w/Brett is all about diversifying and expanding the channels you have in your mortgage business to ensure your business model and lead generation system is recession and market proof as well as fruitful. Some of the key partners include Realtors which is a given, but also divorce attorneys, insurance agents and all the other key business channels needed which you'll have to listen to and find out. For more tools, resources, tactics and strategies to grow your mortgage business go to If you enjoyed this episode please let us know by giving us a 5 star review on itunes. Contact: E:Brett@mortgagebankeruniversity.com IG: @mbubrett Mortgage Banker University: Superior Mortgage Sales & Marketing for Loan Officers
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#34: Drive Time with Brett - Loan Officer Marketing & Sales Mastery
09/18/2018
#34: Drive Time with Brett - Loan Officer Marketing & Sales Mastery
In this drive to work with Brett, Brett covers a ton of ground and a handful of mortgage sales strategies you can use to differentiate yourself from your competition, add more value to your business partners and generate buyer leads for the rest of your career.
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#33: Mortgage Riches By Leveraging Niches - How to Standout By Becoming a Specialist
07/23/2018
#33: Mortgage Riches By Leveraging Niches - How to Standout By Becoming a Specialist
In this episode of Mortgage Banker University, Brett dives deep to exploit all the possible niches you as a mortgage professional could become a specialist in so that you become the no questions asked go to lender for any niche you want. This episode is guaranteed to get you thinking differently and will introduce a proven approach and positioning system that is wildly successful in both lending and almost all other industries also. Let Brett help you identify a niche you can exploit in your business and start winning more of your ideal clients with less work. We hope you enjoy this incredible episode and if you have any questions at all, feel free to contact Brett direct at . For more of the industry's best mortgage sales resources, tools, tactics and blueprints for success, visit
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#32: Sending Pre-Approvals That Wow Realtors and Win Deals
02/28/2018
#32: Sending Pre-Approvals That Wow Realtors and Win Deals
In this episode of mortgage banker university, Brett details exactly how you can optimize your pre-approval process to differentiate yourself from the competition, wow realtors and help your clients and agents get more offers accepted. In this episode I will detail: What to say and include in your pre-approval package How to follow up on the offer How to wow the listing agent and buyers agent How to get a meeting with each agent on every purchase transaction The tactics and tips I share in this episode are sure to help you grow your purchase business by focusing on adding tremendous value to your clients and Realtor partners by going above and beyond the normal. For more information, resources and quality content aimed to help you grow your mortgage business, please visit . keywords: mortgage, mortgage banker, mortgage broker, broker, loans, mortgages, mortgage, marketing, sales, optimization, marketing, mlo, mortgage loan officer, realtor, real estate,
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#31: Leveraging The US Tax Reform to Explode Your Business and Network - Advanced Mortgage Marketing
02/22/2018
#31: Leveraging The US Tax Reform to Explode Your Business and Network - Advanced Mortgage Marketing
In this episode of Mortgage Banker University with Brett McDonell, Brett discusses all the various ways you can leverage the US Tax reform to educate and deepen your relationships with existing Realtors and financial planning partners as well as how to get in front of hundreds of new potential referral partners and explode your network and business. This bold strategy is sure to help you make a splash in your market, will position you as a credible, quality mortgage resource and will expose you and your mortgage services to hundreds if not thousands of new quality referral partners. I truly hope you have gained tremendous value from this episode and that you get out there and leverage this Tax Reform "opportunity" in every way possible. keywords: mortgage, loans, loan officer, mortgage banker, mortgage broker, broker, marketing, sales, strategy, tax reform, brett mcdonell, mlo, mortgage loan officer
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#30: Partnering With Realtors To Optimize Open Houses
02/12/2018
#30: Partnering With Realtors To Optimize Open Houses
In this episode of MBU with Brett McDonell, you're going to learn how to partner with Realtors to make their open houses more successful. These "Value Based" tactics detailed in this episode will give you the tools needed to approach any Realtor that has a home for sale and help them leverage their open houses better and more efficiently. The ideas discussed here today with enable you to partner with new realtors and add tremendous value to existing realtor relationships. I am confident that if you actually do any of these tactics, they will work and you will be able to generate new relationships with realtors out of thin air or out of any open house. For more information, downloads, free tools, scripts and other valuable resources, visit: www.mortgagebankeruniversity.com Keywords: mortgage, mortgage loans, loan officer, sales, marketing, realtors, open house, beacon marketing, facebook ads,
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#29: 11 EASY Ways To Grow Your Mortgage Business, TODAY!
12/06/2017
#29: 11 EASY Ways To Grow Your Mortgage Business, TODAY!
In this episode of MBU with Brett McDonell, Brett details 11 EASY ways you can grow your mortgage business. This episode will give you the ideas needed to easily and systematically grow your business week after week. For more ideas, strategies and FREE resources to grow your business, visit Keywords: mortgage, mortgage broker, mortgage banker, loan officer, mortgage loan officer, marketing, sales, loans,
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#28: Mortgage Sales Secrets, Advice and Wisdom From My 15 Years Originating Loans!
10/30/2017
#28: Mortgage Sales Secrets, Advice and Wisdom From My 15 Years Originating Loans!
In this episode of Mortgage Banker University, Brett encapsulates his tips, tricks, best practices and simple mortgage wisdom he has gained from his 15 years as a mortgage lender. This episode will help you: Learn from Brett's firsthand mistakes and successes to cut your learning curve and get better, faster! Learn to focus on quality over quantity Learn How many lead channels you need and all the ones there are Gain the insights and strategies of a 15 year mortgage pro What NOT to send as a closing gift and why The goal of this episode is to help you in everyway possible. Brett touches on topics from a-z. We hope you enjoy this episode and it helps grow your business. Keywords: mortgage, mortgage broker, mortgage banker, mortgage loan officer, loan officer, sales, marketing, sales tips, realtor
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#27: Cold Calling Success Secrets For Mortgage Pros - Interview with Art Sobczak
10/20/2017
#27: Cold Calling Success Secrets For Mortgage Pros - Interview with Art Sobczak
Ready to overcome call reluctance, learn how to leave voicemails that prospects actually return and learn the secrets for success when making outbound sales calls? I have to imagine you said HELL YES! In this episode, I interview Art Sobczak, best selling author of Smart Calling, legendary sales trainer and speaker that has taught how to crush it selling on the phone for over 30 years and has worked in virtually every industry. Needless to say, Art is the expert when it comes to everything phone sales. The benefits of being an expert, confident phone prospecting mortgage professional are endless… In this episode you will learn: How to develop a mindset for outbound calling success How to warm up every prospecting call you make How to leaves voicemails that create intrigue and get you calls back What to say when you get them on the phone How and why to use scripts And much much more. Do yourself a favor and take the time to listen to this interview, your bank account will thank you! Resources mentioned in this episode: Art's free book (just pay shipping): Art's website: Art's Blog: FREE prospecting opening statement cheat sheet: Keywords: Mortgage, loan officer, mortgage banker, mortgage broker, sales, marketing, art sobczak, cold calling
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#26: Leveraging The Equifax Breach to Help More Clients and Generate More Loans!
10/17/2017
#26: Leveraging The Equifax Breach to Help More Clients and Generate More Loans!
Can you believe that the Equifax credit breach has negatively affected as many as 150 Million people…. A lot of them are likely your past clients as well as your strategic partners. Have you offered your help, guidance or support to them? If not, you’re missing out on a huge opportunity to be the hero, build a deeper relationship and help more people. Not to mention generate a ton of loans in the process. In today’s podcast episode, I discuss several strategies to help your clients and business partners work through the massive Equifax Credit Breach that has negatively affected 150 Million people. You will learn how to leverage the Equifax Credit Breach to: Help more clients and business partners that were negatively affected Use this incident to warmly call your entire network and database which will uncover loan, referral and testimonial opportunities Make a viral video that can get you seen by thousands of potential prospects. Learn how to leverage future world and local happenings to add value to your clients and network. The strategies discussed in this episode will help you build clients for life and ravings fans. As always, If you have questions on how to implement and execute this strategy, email me at If you are getting value from this podcast and enjoy it, please help us out and give us a 5 star review on itunes by clicking the link here: Enjoy. Keywords: mortgage, mortgage broker, loan officer, mortgage loan officer, sales, marketing,
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#25: The Realtor Partner Network Xploder - Double Your Realtor Partners Using This Strategic Worksheet
10/12/2017
#25: The Realtor Partner Network Xploder - Double Your Realtor Partners Using This Strategic Worksheet
Ready to uncover 15+ NEW Realtor partner opportunities within your existing network???!!! This episode will walk you through how to get the most out of using Brett's proprietary worksheet, "The Realtor Partner Network Xploder". This episode comes with a FREE resource, worksheet and download that you can get by going to This episode and worksheet is an eyeopener and will help you grow your Realtor partners and your purchase business to working smarter, not harder. Enjoy! Keywords: mortgage, mortgage banker, mortgage broker, loan, loan officer, mortgage loan officer, mortgage agent, sales, marketing
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#24: LinkedIn For Loan Officers - 16 Ways To Leverage LinkedIn to Grow Your Mortgage Biz
10/10/2017
#24: LinkedIn For Loan Officers - 16 Ways To Leverage LinkedIn to Grow Your Mortgage Biz
In this episode of Mortgage Banker University with Brett McDonell, Brett goes deep on how loan officers and mortgage professionals can leverage linkedin to: Locate and market to new referral partners How to get noticed by the people you want noticing you How to build a massive email marketing list filled with your ideal partners and prospects How to take your business relationship from online to offline Prospecting and email marketing scripts to land new partners on linkedin and much more. In total, Brett details 16 ways to leverage linkedin and grow your business. We hope you enjoy this episode. Until next time, lock em and doc em' For more resources, visit:
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#23: The Invitation Close - Closing Tactic For Mortgage Loan Officers to Increase Conversion
10/05/2017
#23: The Invitation Close - Closing Tactic For Mortgage Loan Officers to Increase Conversion
In this episode of mortgage banker university with Brett McDonell, Brett teaches another closing tactic you can use to turn more prospects into clients. Brett learned this closing tactic from the business legend, Brian Tracy himself. Brett tailored this universal closing tactic just for you so that you can use it in your mortgage business to increase conversion, help more clients and make more money. In this short, but value packed episode you will learn: A new closing tactic to convert/close more prospects How to use the Invitation Close which you can then teach to your Realtor partners to help grow their business Scripts as to how to and when to use the Invitation Close How just a 20% increase in your conversion ratio can lead to an additional income of $100K + every year Being able to Convert a Prospect to a client using strategic closing techniques is a critical skill that most mortgage professionals don't know how to do... Don't be one of them!! Listen to this episode, learn the skills needed to be pre-emminent, help more clients and make more money! Rinse and Repeat! Keywords: mortgage, mortgage banker, mortgage broker, loan officer, mortgage loan officer, closing skills, sales, marketing
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#22: The FSBO Purchase Crusher!! Breakthrough Mortgage Marketing Strategy
10/03/2017
#22: The FSBO Purchase Crusher!! Breakthrough Mortgage Marketing Strategy
In this episode of Mortgage Banker University with Brett McDonell, Brett discusses a blue ocean mortgage marketing strategy that will help you grow your purchase business by thinking outside the box and working with FSBO's (for sale by owner sellers). In this episode you will learn: How to add tremendous value to FSBO's How to locate FSBO's in your area Multiple ways of marketing to them Scripts on what to say to convey value and earn their business How to leverage FSBO open houses to meet people that need purchase loans This concept is not being done by anyone in the industry, listen to this episode to learn this breakthrough strategy before your competition does and reap the rewards. For more resources, transcripts of the show and other valuable resources for loan officers including Brett's FREE book, 40 ways to get a loan today, visit Enjoy and thanks for listening! Keywords: Loan officer, Loan officers, mortgage, mortgage broker, mortgage banker, sales, real estate, realtor, marketing
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#21: Leveraging Rising Interest Rates to Explode Your Pipeline and Help More Clients!!
09/28/2017
#21: Leveraging Rising Interest Rates to Explode Your Pipeline and Help More Clients!!
WARNING: If you do not want to triple your pipeline, help a ton of clients and have your best month ever... DO NOT read any further or listen to this new episode. In this episode of Mortgage Banker University, you will learn the strategies needed to not just deal with rising interest rates, but to thrive leveraging the threat and reality of them. The FEDS recent announcement to increase rates in October, 2017 provides both a threat and opportunity for mortgage professionals and homeowners. In this episode, you will learn: How to leverage the threat and reality of rising interest rates to explode your pipeline Upsides of rising interest rates Actionable strategies and Prospecting scripts to have your best month ever Final Warning: Your time is limited to act on these ideas and strategies - Dedicate 10 minutes to listen to this episode right now before some other opportunistic loan officer does, then uses these ideas to leverage rising rates to steal your client, or get a meeting with your referral partner. You can either let the threat of rising interest rates make you nervous and scared, or you can kick rising rates ASS and use the tactics, scripts and strategies in this episode to have your best month ever, your choice! Regulators, mount up! (if you get that reference, you’re awesome) Enjoy! Keywords: mortgage, loan officer, mortgage broker, mortgage banker, sales, marketing, interest rates
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#20: 3 BOLD and Creative Ways To Stand Out From The Crowd and Grow Your Mortgage Business!
09/25/2017
#20: 3 BOLD and Creative Ways To Stand Out From The Crowd and Grow Your Mortgage Business!
In This episode, Brett discuss 3 BOLD strategies to help you stand out in your market. This episode is 1 of a 3 part series on how to stand out. You will learn how to stand out by: Speaking Creating Mastermind Groups for Referral Partners Creating a quality industry specific Newsletter These ideas, if done have the ability to help you differentiate yourself from all your competitors by leading with value, being creative and by doing the things that other lenders aren't willing to do. Be Bold and Be Great!! Enjoy, Brett Keywords: Loan Officer, mortgage, mortgage broker, mortgage banker, marketing, innovation
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#19: Self Sourcing Purchase Loans and Buyer Leads by Marketing Directly to Renters! For Loan Officers and Mortgage Brokers
09/19/2017
#19: Self Sourcing Purchase Loans and Buyer Leads by Marketing Directly to Renters! For Loan Officers and Mortgage Brokers
In today's episode of Mortgage Banker University with Brett McDonell, Brett lays out a detailed marketing strategy and action plan to help you generate purchase loans and buyer leads by marketing directly to renters. In this episode, you will learn: How to identify prime apartment complexes that are filled with people that want to own homes How to use 800#'s and free reports to generate leads How to use call capture marketing tactics to get phone numbers of interested prospects How to nurture buyer leads until they're ready to buy How to get Realtors calling you to set appointments and partner with them. As always, action creates action, so don’t use this strategy for mental entertainment.... Do it and reap the rewards. If you're a loan officer, sales manager, mortgage broker or mortgage banker, this strategy could be the key to helping you become a purchase loan monster. Enjoy Brett Keywords: mortgage, mortgage banker, mortgage broker, loan officer, loans, real estate, consumer direct
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#18: The Concession Close - The #1 Deal Closing Tactic For Mortgage Professionals, Loan Officers and Mortgage Brokers
09/12/2017
#18: The Concession Close - The #1 Deal Closing Tactic For Mortgage Professionals, Loan Officers and Mortgage Brokers
Episode #18 of Mortgage Banker University with Brett McDonell focuses on a proven and time tested closing tactic called "The Concession Close". This closing tactic is a MUST HAVE for every mortgage professional to have in their sales tool box. Without closing tactics like the concession close, most loan officers have no strategic plan to actually transition a prospect to a client and to get a formal commitment to get that loan going. In This Episode You Will Learn: How to leverage a prospects wants, needs and special requests into a formal commitment to proceed with you. How to couple the "concession close" with the "risk reversal close" for the ultimate close. Control the power frame with your prospect to not allow them to walk all over you How to strategically close clients without them feel as though they're being closed This tactic is a powerful sales tool that you can use to increase conversions, convert prospects quicker and make more money. Enjoy Brett McDonell #mortgage #loanofficer #mortgagebanker #mortgagebroker #sales
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#17: The Heloc Consolidation Strategy - Close More Refinances Regardless Of Interest Rate!
09/07/2017
#17: The Heloc Consolidation Strategy - Close More Refinances Regardless Of Interest Rate!
In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with lately which is targeting prospects with home equity loans to consolidate them into a new 1st mortgage. In this episode you will learn: Why clients with helocs are ideal prospects What are Helocs and What are the pros and concs How to identify prospects with helocs How to use blended rate to convey the true interest rate of the combined debt the client is carrying This episode is action packed and is filled with golden nuggets that will help you become an even better mortgage advisor and sales person. As always, cheers to your success! -Brett #Mortgage #Mortgagebroker #mortgagebanker #loanofficer In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with lately which is targeting prospects with home equity loans to consolidate them into a new 1st mortgage. In this episode you will learn: Why clients with helocs are ideal prospects What are Helocs and What are the pros and concs How to identify prospects with helocs How to use blended rate to convey the true interest rate of the combined debt the client is carrying This episode is action packed and is filled with golden nuggets that will help you become an even better mortgage advisor and sales person. As always, cheers to your success! -Brett #Mortgage #Mortgagebroker #mortgagebanker #loanofficer Keywords: In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with lately which is targeting prospects with home equity loans to consolidate them into a new 1st mortgage. In this episode you will learn: Why clients with helocs are ideal prospects What are Helocs and What are the pros and concs How to identify prospects with helocs How to use blended rate to convey the true interest rate of the combined debt the client is carrying This episode is action packed and is filled with golden nuggets that will help you become an even better mortgage advisor and sales person. As always, cheers to your success! -Brett #Mortgage #Mortgagebroker #mortgagebanker #loanofficer Keywords: Mortgage, Mortgage Broker, Loan Officer, Mortgage Banker, Sales, Marketing
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#16: 7 Strategies to Increase Your Average Loan Size and Make More Money! For Loan Officers and Mortgage Brokers
09/05/2017
#16: 7 Strategies to Increase Your Average Loan Size and Make More Money! For Loan Officers and Mortgage Brokers
Ready to make more money with the same or less amount of work? The easiest way to do that in the mortgage business is to simply increase your average loan size. In this episode, Brett details 7 strategies to strategically increase your average loan size and make more money. Take a few minutes to listen to this episode and start applying these tactics to strategically increase your loan amounts which will allow you to make more money with the same amount of work you're doing now. For more resources, visit: #mortgage #loanofficer #sales #business #mortgagebanker #mortgagebroker In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with lately which is targeting prospects with home equity loans to consolidate them into a new 1st mortgage. In this episode you will learn: Why clients with helocs are ideal prospects What are Helocs and What are the pros and concs How to identify prospects with helocs How to use blended rate to convey the true interest rate of the combined debt the client is carrying This episode is action packed and is filled with golden nuggets that will help you become an even better mortgage advisor and sales person. As always, cheers to your success! -Brett #Mortgage #Mortgagebroker #mortgagebanker #loanofficer Keywords: In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with lately which is targeting prospects with home equity loans to consolidate them into a new 1st mortgage. In this episode you will learn: Why clients with helocs are ideal prospects What are Helocs and What are the pros and concs How to identify prospects with helocs How to use blended rate to convey the true interest rate of the combined debt the client is carrying This episode is action packed and is filled with golden nuggets that will help you become an even better mortgage advisor and sales person. As always, cheers to your success! -Brett #Mortgage #Mortgagebroker #mortgagebanker #loanofficer Keywords: Mortgage, Mortgage Broker, Loan Officer, Mortgage Banker, Sales, Marketing
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#15: Referral Storming - The Art of Giving Referrals To Get Referrals! For Loan Officers and Mortgage Brokers
08/29/2017
#15: Referral Storming - The Art of Giving Referrals To Get Referrals! For Loan Officers and Mortgage Brokers
In this episode, Brett discusses a lead generation strategy called "Referral Storming" that leverages the law of reciprocity to generate referrals consistent referrals. Brett also details his case study of giving a referral each business day for 10 days straight and lets you know what he got in return. After listening to this episode you will have a new proven lead generation strategy that is rooted in psychology and is time tested to work. Resources mentioned: Ultimate MLO daily planner can be downloaded at Client Questionnaire: Email for the questionnaire Enjoy, Brett #mortgage #loanofficer #marketing #salesstrategies #brettmcdonell #Mortgagebanker #innovation In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with lately which is targeting prospects with home equity loans to consolidate them into a new 1st mortgage. In this episode you will learn: Why clients with helocs are ideal prospects What are Helocs and What are the pros and concs How to identify prospects with helocs How to use blended rate to convey the true interest rate of the combined debt the client is carrying This episode is action packed and is filled with golden nuggets that will help you become an even better mortgage advisor and sales person. As always, cheers to your success! -Brett #Mortgage #Mortgagebroker #mortgagebanker #loanofficer Keywords: In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with lately which is targeting prospects with home equity loans to consolidate them into a new 1st mortgage. In this episode you will learn: Why clients with helocs are ideal prospects What are Helocs and What are the pros and concs How to identify prospects with helocs How to use blended rate to convey the true interest rate of the combined debt the client is carrying This episode is action packed and is filled with golden nuggets that will help you become an even better mortgage advisor and sales person. As always, cheers to your success! -Brett #Mortgage #Mortgagebroker #mortgagebanker #loanofficer Keywords: Mortgage, Mortgage Broker, Loan Officer, Mortgage Banker, Sales, Marketing
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#14: The Soft Commitment Sales Strategy - Generate 2 Referrals on Every Loan! #LoanOfficer #Mastery
08/22/2017
#14: The Soft Commitment Sales Strategy - Generate 2 Referrals on Every Loan! #LoanOfficer #Mastery
In This episode of MBU with Brett McDonell, Brett details a sales strategy called "The Soft Commitment Sales Strategy" that will all, but guarantee you two referrals for every loan you do for the rest of your career. This strategy can also be used to land Realtor meetings with the agents on every purchase deal you do. In this episode you will learn: How to get soft commitments while you have all the leverage that will produce two referrals on every loan you do How to get meetings with the listing agent on every purchase deal you close How to warmly get referrals from clients without having to chase them down and beg This strategy is one that can double your referrals and pipeline if you do it consistently. Good Luck, Brett McDonell In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with lately which is targeting prospects with home equity loans to consolidate them into a new 1st mortgage. In this episode you will learn: Why clients with helocs are ideal prospects What are Helocs and What are the pros and concs How to identify prospects with helocs How to use blended rate to convey the true interest rate of the combined debt the client is carrying This episode is action packed and is filled with golden nuggets that will help you become an even better mortgage advisor and sales person. As always, cheers to your success! -Brett #Mortgage #Mortgagebroker #mortgagebanker #loanofficer #loan officer Keywords: In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with lately which is targeting prospects with home equity loans to consolidate them into a new 1st mortgage. In this episode you will learn: Why clients with helocs are ideal prospects What are Helocs and What are the pros and concs How to identify prospects with helocs How to use blended rate to convey the true interest rate of the combined debt the client is carrying This episode is action packed and is filled with golden nuggets that will help you become an even better mortgage advisor and sales person. As always, cheers to your success! -Brett #Mortgage #Mortgagebroker #mortgagebanker #loanofficer Keywords: Mortgage, Mortgage Broker, Loan Officer, Mortgage Banker, Sales, Marketing
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#13: 3 Tips to Grow Your Business in 3 Minutes - Adding Value to Realtors for Loan Officers and Mortgage Brokers
08/17/2017
#13: 3 Tips to Grow Your Business in 3 Minutes - Adding Value to Realtors for Loan Officers and Mortgage Brokers
In this experimental episode of MBU with Brett McDonell, Brett try's out a new format for the show that details 3 simple tips to grow your business in 3 minutes. The focus of this episode of 3 tips to add value to realtors. Today's tips will help you: Increase exposure to your agents listings and help them better market their home Learn how to grow peoples networks by being a connector Increase their online credibility I hope you enjoy today's episode. Brett In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with lately which is targeting prospects with home equity loans to consolidate them into a new 1st mortgage. In this episode you will learn: Why clients with helocs are ideal prospects What are Helocs and What are the pros and concs How to identify prospects with helocs How to use blended rate to convey the true interest rate of the combined debt the client is carrying This episode is action packed and is filled with golden nuggets that will help you become an even better mortgage advisor and sales person. As always, cheers to your success! -Brett #Mortgage #Mortgagebroker #mortgagebanker #loanofficer Keywords: In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with lately which is targeting prospects with home equity loans to consolidate them into a new 1st mortgage. In this episode you will learn: Why clients with helocs are ideal prospects What are Helocs and What are the pros and concs How to identify prospects with helocs How to use blended rate to convey the true interest rate of the combined debt the client is carrying This episode is action packed and is filled with golden nuggets that will help you become an even better mortgage advisor and sales person. As always, cheers to your success! -Brett #Mortgage #Mortgagebroker #mortgagebanker #loanofficer Keywords: Mortgage, Mortgage Broker, Loan Officer, Mortgage Banker, Sales, Marketing
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#12: 10 Strategies to Double or Triple Your Income
08/15/2017
#12: 10 Strategies to Double or Triple Your Income
Hello My fellow mortgage professionals and welcome to mbu with brett mcdonell. For anyone listening that wants to double or triple their income, amount of referral partners, testimonials and referrals, I have incredible news for you. This Wednesday, August 16th at 1 pm pacific standard time I am doing a webinar guaranteed to get you unstuck, thinking big, and highly motivated to succeed beyond what you ever thought possible. My main goal and sole focus from doing this webinar is to add tremendous value to your life and business and share with you what has worked for me, others in the industry and provide you with new inspiration and ideas to grow your business, add more value and dominate your market! This strategy packed 1 hour FREE webinar that I would normally charge as much as $199/person for will be a game changer for anyone looking to increase production, add more value and crush their sales goals. I truly believe that if any originator were to apply the strategies were going to discuss in the webinar they could add up to 75 extra deals a year.. could you use an extra 75 deals/year? I hope you’re saying hell yes!! Here is a teaser of what you will learn in this webinar: Im going to teach you a strategy that can get you as many as 10 testimonials on every single loan! How to use Yelp do find new leads daily that need a loan and that NOBODY else is doing! Learn to leverage and market your niche or best products and create a new steady and consistent referral channel How to use email to passively generate more leads, add more value and increase prospect conversion How to dramatically increase referrals of new clients and referral partners by getting soft commitments upfront You’ll Learn to use “risk-reversal” to differentiate yourself from your competition and significantly increase lead conversion How to Create “wow” moments to improve the mortgage experience and get clients for life Determine and understand the lifetime value of a client Ill each you the quarterly network multiplier strategy that can quadruple your referral partners in every category in 1 year or less. Increase your income by adding services or strategic partners Whewwwwwww.. as you can see, this is going to be an action packed hour with lots of breakthrough ideas and strategies getting thrown around. I hope you’re as excited to be there as I am to do this for you. Be sure to register at In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with lately which is targeting prospects with home equity loans to consolidate them into a new 1st mortgage. In this episode you will learn: Why clients with helocs are ideal prospects What are Helocs and What are the pros and concs How to identify prospects with helocs How to use blended rate to convey the true interest rate of the combined debt the client is carrying This episode is action packed and is filled with golden nuggets that will help you become an even better mortgage advisor and sales person. As always, cheers to your success! -Brett #Mortgage #Mortgagebroker #mortgagebanker #loanofficer Keywords: In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with lately which is targeting prospects with home equity loans to consolidate them into a new 1st mortgage. In this episode you will learn: Why clients with helocs are ideal prospects What are Helocs and What are the pros and concs How to identify prospects with helocs How to use blended rate to convey the true interest rate of the combined debt the client is carrying This episode is action packed and is filled with golden nuggets that will help you become an even better mortgage advisor and sales person. As always, cheers to your success! -Brett #Mortgage #Mortgagebroker #mortgagebanker #loanofficer Keywords: Mortgage, Mortgage Broker, Loan Officer, Mortgage Banker, Sales, Marketing
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#11: Winning Over Rate Shoppers By Shopping Rates For Them! For Loan Officers and Mortgage Brokers
08/10/2017
#11: Winning Over Rate Shoppers By Shopping Rates For Them! For Loan Officers and Mortgage Brokers
In this episode of MBU with Brett McDonell, Brett details a sales strategy that he used to win over a rate shopper that called and said the dreaded question... "Whats your rate today on a 30 year fixed"?! In this episode you will learn: How to take back control of the conversation when it comes to rates How to add value and differentiate yourself from the competition Learn how to use risk reversal to close the deal with no pressure How and what questions to ask when speaking with clients We all get this question and you need to be prepared to answer it. I hope you enjoy this episode and if you do, please be sure to subscribe on itunes and leave a positive review. Good Luck! Brett In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with lately which is targeting prospects with home equity loans to consolidate them into a new 1st mortgage. In this episode you will learn: Why clients with helocs are ideal prospects What are Helocs and What are the pros and concs How to identify prospects with helocs How to use blended rate to convey the true interest rate of the combined debt the client is carrying This episode is action packed and is filled with golden nuggets that will help you become an even better mortgage advisor and sales person. As always, cheers to your success! -Brett #Mortgage #Mortgagebroker #mortgagebanker #loanofficer Keywords: In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with lately which is targeting prospects with home equity loans to consolidate them into a new 1st mortgage. In this episode you will learn: Why clients with helocs are ideal prospects What are Helocs and What are the pros and concs How to identify prospects with helocs How to use blended rate to convey the true interest rate of the combined debt the client is carrying This episode is action packed and is filled with golden nuggets that will help you become an even better mortgage advisor and sales person. As always, cheers to your success! -Brett #Mortgage #Mortgagebroker #mortgagebanker #loanofficer Keywords: Mortgage, Mortgage Broker, Loan Officer, Mortgage Banker, Sales, Marketing
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#10: Secret Weapon To Convert More Prospects Into Clients!! The "Risk Reversal" Close For Mortgage Professionals
08/08/2017
#10: Secret Weapon To Convert More Prospects Into Clients!! The "Risk Reversal" Close For Mortgage Professionals
In this episode of MBU with Brett McDonell, Brett details how to properly use one of his secret weapon strategies, RISK REVERSAL, a strategy Brett learned from legendary marketing and business strategist, Jay Abraham, the $9.6 Billion Dollar Man! By incorporating this simple yet powerful tactic into your sales presentations and marketing collateral you will: Stand out from your competitors Add more value to your customers Win more deals Increase conversion Eliminate all client risk & fear from committing to your services and loan I am confident that if you use this strategy you will see better results immediatly, and it's so easy to do. Good luck! Brett In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with lately which is targeting prospects with home equity loans to consolidate them into a new 1st mortgage. In this episode you will learn: Why clients with helocs are ideal prospects What are Helocs and What are the pros and concs How to identify prospects with helocs How to use blended rate to convey the true interest rate of the combined debt the client is carrying This episode is action packed and is filled with golden nuggets that will help you become an even better mortgage advisor and sales person. As always, cheers to your success! -Brett #Mortgage #Mortgagebroker #mortgagebanker #loanofficer Keywords: In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with lately which is targeting prospects with home equity loans to consolidate them into a new 1st mortgage. In this episode you will learn: Why clients with helocs are ideal prospects What are Helocs and What are the pros and concs How to identify prospects with helocs How to use blended rate to convey the true interest rate of the combined debt the client is carrying This episode is action packed and is filled with golden nuggets that will help you become an even better mortgage advisor and sales person. As always, cheers to your success! -Brett #Mortgage #Mortgagebroker #mortgagebanker #loanofficer Keywords: Mortgage, Mortgage Broker, Loan Officer, Mortgage Banker, Sales, Marketing
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#9: 4 Super Productivity Questions To Increase Efficiency, Focus and Results!
08/03/2017
#9: 4 Super Productivity Questions To Increase Efficiency, Focus and Results!
In this episode of MBU with Brett McDonell, Brett details 4 game changing, super productivity questions that if you ask yourself throughout your work day, you will: Increase your production Improve your systems and processes Work for efficiently Delegate more Stay focused on your highest priority tasks As you can see, these questions and the actions that follow these questions can be life changing. Take a moment to incorporate some of these questions into your work day and watch your productivity grow exponentially! -Brett In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with lately which is targeting prospects with home equity loans to consolidate them into a new 1st mortgage. In this episode you will learn: Why clients with helocs are ideal prospects What are Helocs and What are the pros and concs How to identify prospects with helocs How to use blended rate to convey the true interest rate of the combined debt the client is carrying This episode is action packed and is filled with golden nuggets that will help you become an even better mortgage advisor and sales person. As always, cheers to your success! -Brett #Mortgage #Mortgagebroker #mortgagebanker #loanofficer Keywords: In episode 17 of MBU with Brett McDonell, Brett discusses a strategy he has had some success with lately which is targeting prospects with home equity loans to consolidate them into a new 1st mortgage. In this episode you will learn: Why clients with helocs are ideal prospects What are Helocs and What are the pros and concs How to identify prospects with helocs How to use blended rate to convey the true interest rate of the combined debt the client is carrying This episode is action packed and is filled with golden nuggets that will help you become an even better mortgage advisor and sales person. As always, cheers to your success! -Brett #Mortgage #Mortgagebroker #mortgagebanker #loanofficer Keywords: Mortgage, Mortgage Broker, Loan Officer, Mortgage Banker, Sales, Marketing
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