Responsible Gaming & Industry News

Featuring casino news & responsible gaming. The No Line Podcast is Produced by &MARKETING Hosted by Philip Beere

Thailand’s Casino Future: Game Mix and Opening Timeline with Light & Wonder’s Ken Jolly 02/23/2025

Thailand’s Casino Future: Game Mix and Opening Timeline with Light & Wonder’s Ken Jolly The Thai government is advancing plans to legalize casinos, which would fortify its tourism sector and position the nation as a premier gaming destination in Southeast Asia. At the Thai Entertainment Complex Summit in Bangkok, , Vice President and Managing Director for Asia at , shared insights into the prospective gaming landscape, including anticipated game offerings and potential timelines for casino openings. Game Mix: A Singapore-Style Approach Jolly anticipates that Thailand’s casinos will mirror Singapore’s integrated resorts, emphasizing slot machines significantly. He noted that while Macau’s gaming revenue is predominantly derived from table games—slots contributing merely 5% to 6%—Thailand is expected to adopt a different model. “Slot machines will be a much stronger market here,” Jolly remarked, suggesting that this approach would cater to both local patrons and international visitors. This strategy aligns with regional gaming trends, where slot machines have gained popularity among diverse demographics. Thailand aims to attract a broader audience, including younger players seeking varied gaming experiences by focusing on slots. Tourism-Driven Strategy The Thai government views the legalization of casinos as a strategic move to bolster tourism, a sector that has faced challenges in the wake of the pandemic. With annual tourist arrivals exceeding 40 million, officials believe integrated resorts can serve as additional attractions, enhancing the country’s appeal. However, the legislative framework is still under development. The government has proposed establishing two integrated resorts in Bangkok and three in regional areas, including Pattaya. Key considerations such as investment requirements, entry fees for locals, and exact site locations remain subject to parliamentary deliberations, expected between December 2024 and April 2025. Opening Timeline: Temporary vs. Full Builds Regarding the timeline for operational casinos, Jolly indicated that an opening by 2027 would be optimistic. He mentioned the possibility of temporary or trial casinos, a strategy employed in other markets to expedite openings. “The government might fast-track things by allowing temporary casinos to operate while the larger resorts are being constructed, but fully developed integrated resorts may not be operational until 2029 or later, depending on the legislative process and construction timelines.” Ken Jolly Cultural Sensitivity and Local Dynamics Jolly emphasized the importance of cultural sensitivity in developing Thailand’s gaming industry. As a predominantly Buddhist nation, Thailand requires that gaming operations respect local customs and religious values. Manufacturers like Light & Wonder are committed to ensuring their products do not feature offensive symbols or themes. Additionally, there is consideration for implementing measures such as entry fees for residents, similar to practices in Singapore, to mitigate potential social issues associated with gambling. These measures aim to balance economic benefits with social responsibility. The Bigger Picture: Asia’s Untapped Markets Thailand’s move toward legalizing casinos reflects a broader trend in Asia, where countries like Indonesia and the United Arab Emirates are exploring gaming opportunities. Jolly noted that Thailand’s entry into the gaming sector positions it as a potential regional leader, given its robust tourism infrastructure and strategic location. For Light & Wonder, Thailand represents a significant opportunity. “We’re ready to bring our full suite of products, from slots to electronic table games and casino management systems, into this market when the time is right.” Ken Jolly While uncertainties remain regarding Thailand’s gaming legislation and timelines, the government’s proactive approach signals a promising future for the casino industry. If implemented thoughtfully, Thailand’s casino sector could emerge as a major Southeast Asian player, offering a diverse gaming experience that appeals to local and international audiences. , host of the and Editor-in-Chief at , remarked, “The buzz around Thailand’s potential casino market is palpable, and stakeholders are eager to see how the landscape will unfold.” As the legislative process progresses, industry stakeholders remain attentive to developments that will shape the future of gaming in Thailand. /episode/index/show/noline/id/34496900

Strategic Considerations for Thailand’s Integrated Casino - Angela HanLee Bloomberg Intelligence 12/24/2024

Strategic Considerations for Thailand’s Integrated Casino - Angela HanLee Bloomberg Intelligence Thailand’s potential entry into the global gaming market presents a unique opportunity for regional differentiation and market expansion. Unlike established gaming hubs such as Macau and Singapore, Thailand’s strategic positioning as a leisure-oriented destination, combined with its strengths in wellness and medical tourism, could establish a novel integrated resort model. However, achieving this requires addressing several structural, policy, and market-based challenges. This paper examines the market forces, demographic shifts, and infrastructural requirements essential to the development of a sustainable and competitive casino industry in Thailand. Market Positioning and Differentiation Thailand’s entry into the integrated resort sector comes at a time of regional market saturation and evolving consumer preferences. Competing markets in Macau and Singapore have established themselves as business-centric hubs, offering gaming experiences tailored to high-net-worth individuals traveling for financial and corporate purposes. Thailand, by contrast, has the opportunity to position its gaming sector as a complementary component of a broader leisure and cultural tourism strategy. To achieve differentiation, Thailand must leverage its established reputation as a destination for wellness and medical tourism. By integrating gaming facilities with wellness services, entertainment, and family-friendly activities, the country can appeal to a more diverse demographic. Notably, the emerging spending power of female travelers and professionals offers an underexplored avenue for targeted marketing and product development. Demographic Opportunities Recent data indicates an increasing influence of female consumers in discretionary spending across Asia. Traditionally overlooked in gaming market strategies, women are emerging as a key demographic with significant growth potential. Casinos in Macau have begun to tailor offerings to female audiences, incorporating wellness programs and live entertainment designed to appeal to this group. Thailand can build on these efforts by creating holistic experiences that integrate gaming with spa services, wellness retreats, and aesthetic medical treatments. Such offerings would align with the preferences of female travelers seeking leisure options beyond traditional gambling activities. The ability to target both affluent female professionals and family planners enhances Thailand’s market reach, creating opportunities for long-term growth in customer retention and engagement. Infrastructure and Policy Challenges Thailand’s existing infrastructure presents both opportunities and constraints. Urban centers such as Bangkok are well-equipped to host large-scale developments, given their established transportation networks and hotel capacity. However, secondary destinations, including Phuket and Chiang Mai, face significant challenges in terms of road congestion, public transportation, and environmental sustainability. Regulatory frameworks also remain a critical factor. Lessons from Japan's protracted casino rollout underscore the importance of streamlining licensing processes and establishing clear guidelines for investor participation. Thailand must implement policies that balance investor confidence with public accountability, ensuring that casino operations align with local economic and social priorities. Synergies with Medical Tourism For example, wellness-oriented casinos could offer tailored packages that combine gaming activities with health check-ups, aesthetic treatments, and wellness programs. This approach not only diversifies revenue streams but also mitigates the societal stigma often associated with gambling by aligning it with health and well-being. Operational Considerations Effective implementation of an integrated resort strategy in Thailand will require coordinated efforts across multiple stakeholders, including government agencies, private investors, and local communities. Key operational considerations include: - Customer Segmentation and Targeting: Clear differentiation of offerings based on demographic insights, particularly the growing female customer base and middle-class travelers from neighboring countries. - Regulatory Compliance: Ensuring that licensing processes are transparent and that operators adhere to best practices in responsible gambling. Infrastructure Investments: Prioritizing upgrades to transportation networks and utilities to accommodate increased tourist traffic without disrupting local communities. - Sustainability Metrics: Incorporating environmental, social, and governance (ESG) principles into the design and operation of integrated resorts. /episode/index/show/noline/id/34597265

The Role of Live Music and Entertainment in Thailand’s Plans for a New Casino Resort 12/23/2024

The Future of Casino Resorts in Thailand: Lessons, Challenges, and Opportunities 12/20/2024

The Future of Casino Resorts in Thailand: Lessons, Challenges, and Opportunities Based on an exclusive interview with Vitaly Umansky by of the “No Line Podcast” and Thailand Casino Insider. The prospect of casino resorts in Thailand has sparked significant excitement and debate, with the government and investors exploring the opportunities such developments could bring. While optimism dominates discussions, , investment research analyst at , caution against unchecked enthusiasm. Drawing from global precedents, especially the pitfalls of Japan’s casino initiatives, Thailand must adopt a strategic approach to ensure sustainable success. This report delves into the key issues, offering insights into the ideal frameworks, potential locations, and timelines for Thailand’s casino industry and highlighting areas requiring careful attention. Learning from Japan: A Critical Cautionary Tale Japan’s journey to legalize and establish casino resorts offers vital lessons for Thailand. Despite initial enthusiasm and massive economic potential, Japan’s casino initiative faltered due to misaligned expectations, regulatory delays, and a lack of investor confidence. Key Takeaways from Japan: Prolonged Legislative Processes: Japan’s slow regulatory framework created uncertainty, deterring investors. Overambitious Requirements: Multi-billion-dollar investment mandates were unrealistic, given market uncertainties. Political Fragmentation: Competing interests between local and national authorities hindered cohesive policy-making. “The danger is that you go down the path of a lot of bullishness, much excitement, and then it all dies away because you can never get your act together. Japan is a prime example of this,” Vitaly observed. Thailand must avoid these pitfalls by developing clear objectives, ensuring regulatory certainty, and fostering investor trust. Casino Locations: Strategic Considerations for Success Location will be a cornerstone of Thailand’s casino strategy. Preliminary proposals suggest two casinos in Bangkok, one in the Eastern Economic Corridor, and additional projects in northern regions. However, Vitaly emphasized aligning locations with strategic objectives rather than political interests. Bangkok: The Anchor Market Advantages: Access to a large local and international population. Existing infrastructure for integrated resorts. High potential for year-round tourism and entertainment. Challenges: Urban congestion and zoning complexities. Managing local participation under proposed high entry fees for residents. Phuket and Beach Destinations: Misaligned Potential Vitaly highlighted the challenges of situating casinos in tourist-centric locations like Phuket: “People don’t go on beach holidays to sit in a casino for eight hours. Casinos in such locations function more as amenities than destinations.“ Phuket’s infrastructure and tourist profile are better suited for leisure and outdoor activities, making it a less viable option for large-scale casino investments. Timeline: Realistic Projections for Opening Dates Despite optimism, large-scale casino resorts in Thailand will likely open in 2030. Vitaly pointed out several factors contributing to this timeline: Regulatory Framework: Current draft laws need more clarity and substantial refinement. Land Acquisition and Development: Securing and preparing sites will be time-intensive, especially in urban centers like Bangkok. Construction Cycles: Multi-billion-dollar integrated resorts typically require four to five years to complete post-approval. “None of this starts until 2026 at the earliest. We’re talking about 2031 for the larger-scale resorts,” Vitaly estimated. Critical Areas for Thailand to Address To ensure the successful implementation of its casino industry, Thailand must address several critical areas: 1. Clear Objectives “What is the government trying to achieve? Tax revenue? Employment? International tourism? These priorities must be clear because they dictate the entire industry structure,” Vitaly emphasized. Thailand’s goals could include: Maximizing tax revenue through large-scale integrated resorts. Generating employment in urban and rural areas. Attracting high-spending international tourists while providing entertainment options for locals. 2. Investor Confidence “No investor needs to be in Thailand. It’s a nice-to-have, not a must-have,” Vitaly stated. Thailand must: Offer regulatory certainty to mitigate political risks. Establish balanced taxation policies to incentivize investment. Foster transparency in the bidding and development processes. 3. Responsible Gaming Framework Thailand has an opportunity to lead in responsible gaming by: Addressing problem gambling through education and support services. Cracking down on illegal gambling activities. Ensuring revenue from casinos funds social programs for gambling addiction prevention and treatment. “Underground gaming in Thailand is rampant. Legalization must come with robust enforcement and resources to address gambling addiction,” Vitaly pointed out. 4. Temporary Casinos as a Strategic Entry Point Allowing temporary casinos could provide immediate revenue and operational experience while larger resorts are under construction. However, these must be carefully regulated to ensure they do not replace long-term development projects. Balancing Optimism with Realism While Thailand has enormous potential for casino resorts, unbridled optimism can lead to missteps. Thailand must balance its ambitions with a pragmatic approach to planning and execution. “The danger is that you go down the path of a lot of bullishness, much excitement, and then it all dies away because you can never get your act together,” Vitaly warned. Thailand’s casino industry promises to transform its tourism and entertainment landscape, but only if executed thoughtfully. By learning from global examples like Macau, Singapore, and Japan, Thailand can craft a strategy that leverages its unique strengths while addressing critical challenges. Success will depend on clear objectives, investor collaboration, and a robust regulatory framework. The stakes are high, but with careful planning and execution, Thailand can position itself as a leading casino destination in Southeast Asia and set new benchmarks for the industry worldwide. Get all your Thailand Casino News at /episode/index/show/noline/id/34543235

Thailand’s Casino Vision Through the Eyes of UNLV's EDP 11/29/2024

Thailand’s Casino Vision Through the Eyes of UNLV's EDP As Thailand approaches a pivotal moment in its gaming and tourism industries, the Executive Development Program (EDP) at UNLV provided a unique platform for industry leaders to analyze, strategize, and propose solutions to challenges within this evolving market. This report draws on insights shared by Sarah Webster, VP of Finance at Yaamava’ Resort & Casino, and Oliver Shoemaker, VP of Slot Operations at Cache Creek Resort, as they reflect on their transformative experience with EDP and its focus on Thailand’s potential entry into legalized casino operations. The Executive Development Program: A Training Ground for Leaders Held in Lake Tahoe, the EDP immerses participants in rigorous sessions designed to hone leadership skills, address strategic challenges, and foster innovative thinking. Participants, carefully selected for their diverse backgrounds and leadership potential, work collaboratively to deliver detailed proposals on complex case studies. This year’s focus on Thailand’s casino future underscored the program’s relevance and timeliness. Oliver highlighted the structure of the program, saying, “You start flexing those muscles right away. Whether it’s project management, financial planning, or public speaking, the group project allows you to implement new learnings immediately.” Sarah described the program as “transformative,” emphasizing how it broadened her perspective after years in the same role: “For me, it was a huge eye-opener. The international perspectives and insights from other participants were refreshing and gave me renewed energy for my work.” Thailand: The Case for Casinos Thailand, long renowned for its hospitality, culture, and tourism, is poised to legalize casinos. With 36 million annual visitors to Bangkok alone, the opportunity to tap into this market is substantial. Yet, resistance—stemming from concerns about gambling addiction, infrastructure strain, and societal impacts—remains. Sarah shared her team’s approach to addressing these concerns: “We focused on ensuring that the money stays in Thailand, benefiting infrastructure, communities, and the people. It’s about showing how the positives significantly outweigh the risks.” Oliver echoed this sentiment, stressing the importance of aligning with Thailand’s cultural values: “It’s not just about building a state-of-the-art facility. It’s about representing Thailand’s traditions while showcasing cutting-edge technology.” Strategic Location: Why Bangkok? After deliberating various locations, Sarah and Oliver’s team selected Bangkok as the ideal site for Thailand’s first casino resort. Key factors included its status as a hub for both leisure and business travelers and the planned expansion of its international airport. “We didn’t want to overly tax the existing infrastructure,” Oliver explained. “The airport expansion, coupled with Bangkok’s existing popularity, made it the natural choice for maximizing potential.” Innovative Features: A Marriage of Tradition and Technology The team’s proposal emphasized integrating Thailand’s cultural heritage with modern gaming innovations. Sarah’s concept of a reprogrammable cultural center was a standout feature: “It would immerse visitors in the sights, smells, and sounds of Thailand, celebrating its festivals and traditions in a modern, interactive way.” Oliver highlighted a massive Lotus blossom installation as a technological and cultural centerpiece: “It’s a symbol of Thailand, brought to life with cutting-edge technology. It represents the fusion of tradition and progress we wanted to achieve.” Lessons from Regional Neighbors Drawing lessons from established gaming hubs like Macau, Singapore, and Cambodia was integral to the team’s strategy. They scaled down the resort’s gaming footprint, modeled tax structures after Singapore’s, and incorporated compliance measures to mitigate risks such as gambling addiction and human trafficking. “We didn’t copy-paste any model,” Sarah noted. “But we took the best practices and adapted them to suit Thailand’s unique context.” The EDP Experience: Lifelong Impact Both Sarah and Oliver emphasized the program’s enduring impact on their careers. “It wasn’t just about the case study,” Sarah reflected. “The leadership lessons and diverse perspectives will stay with me forever.” Oliver summed it up: “You leave the program energized, inspired, and better equipped to tackle the challenges in your role.” Resources Philip Beere’s No Line Podcast: Explore more in-depth interviews and discussions on gaming innovation and responsible practices. Thai Casino Insider: Your go-to source for updates on Thailand’s gaming legislation and integrated resort development. Visit for exclusive insights and industry news. For more information about UNLV’s Executive Development Program, visit /episode/index/show/noline/id/34202185

G2E 2024: Countdown to the Leading Event in the Gaming Industry 09/30/2024

G2E 2024: Countdown to the Leading Event in the Gaming Industry As the countdown to the 2024 begins, industry professionals are preparing for the annual event, scheduled to take place from October 7th through the 10th at The Venetian Expo in Las Vegas. Organized by the (AGA) and , G2E has established itself as a central hub for discussions, innovations, and networking within the regulated gaming industry. G2E’s Expanding Role G2E is widely regarded as the premier trade show for the gaming industry, attracting professionals from across the globe. At least 25% of the attendees come from outside the United States, highlighting the event’s international appeal. Las Vegas, often seen as a trendsetter in the gaming industry, serves as the ideal location for the event. For industry insiders, G2E offers more than just an opportunity to attend sessions and walk the Expo floor. It’s where global trends are set, innovations are unveiled, and the future of gaming is discussed. “There’s really something for everyone at G2E,” says , Event Vice President at RX USA. With the recent growth of sports betting and online gaming, the importance of G2E to the industry continues to increase. Education and Networking Opportunities G2E provides a robust education program, beginning with a series of keynotes. These sessions will address a range of topics, from sports betting to tribal gaming to traditional gaming. Notably, AGA CEO will speak on key trends shaping the future of gaming. The event will feature three days of keynote addresses, moderated by , and will include insights from top gaming executives. Aside from keynotes, G2E’s education tracks are broad, covering about 12 industry-related topics. Many discussions will focus on emerging technologies like artificial intelligence (AI) and diversity in the workforce. These discussions will take place both in the Venetian Congress Center and in a dedicated space on the Expo floor called “The Lab,” which showcases innovations in iGaming. For exhibitors, G2E offers a chance to display their latest products and solutions to a targeted audience. A key feature introduced in previous years, the iGaming Zone, will return in 2024, allowing attendees to easily find companies offering online gaming products and services. “You won’t miss the iGaming Zone,” Carrison notes. “It’s bigger and better this year, with special activations that will stand out. Influencers and New Media In recent years, the influence of podcasts, YouTubers, and other online media outlets has grown, making them a vital part of G2E’s media presence. Influencers and podcasters will have opportunities to engage with exhibitors and provide content to their audiences. The iGaming Zone and ot her areas of the Expo Hall will feature live podcast recordings and media activations, allowing for greater interaction with the latest gaming technologies. , Senior Vice President of Membership and Events at AGA, emphasizes the growing role of media at G2E: “We’re giving influencers opportunities to have time with exhibitors and showcase new products. It’s become a key aspect of the show.” A Comprehensive Show For many, G2E is not just about the sessions or the Expo Hall. Networking remains a key reason for attending. The ability to meet with other industry professionals, make new connections, and strengthen business relationships is one of the driving forces behind the event. Whether it’s reconnecting with colleagues or meeting new contacts, the networking opportunities at G2E are invaluable. “Running into people in the hallway can lead to some of the most valuable connections,” Korbi Carrison The Countdown is On… With the countdown to G2E 2024 well underway, the anticipation for this year’s event continues to grow. From educational tracks to networking events and an expansive Expo Hall, G2E remains a vital resource for anyone in the gaming industry. Those unable to attend in person will still have opportunities to view keynote addresses and access some conference content after the event. G2E 2024 promises to deliver a comprehensive view of the current state and future of the gaming industry, as well as the innovations and trends shaping it. “Last year exceeded expectations, and this year will only build on that momentum.” Maureen Beddis Key Takeaways Key Event for the Global Gaming Industry: G2E 2024, happening October 7-10 at The Venetian Expo, is a central gathering for gaming professionals worldwide, focusing on trends, innovations, and networking. Educational Program: Keynotes from top executives will cover important industry topics like sports betting, iGaming, and the role of AI, providing insights into the future of gaming. Expanded Expo and iGaming Zone: The Expo Hall, including an expanded iGaming Zone, will feature the latest products and technologies, with live podcast recordings and new activations for attendees. Influencer and Media Participation: G2E 2024 will engage influencers and podcasters, giving them opportunities to connect with exhibitors and showcase new products to their audiences. Networking Opportunities: G2E will bring together industry professionals from around the world, offering a chance to build connections and discuss the future of gaming. Why &MARKETING? At &MARKETING, our services align with the unique needs of companies serving the Gaming industry. With a focus on boosting profits, increasing brand awareness, and enhancing employee engagement, we provide comprehensive marketing solutions that drive results. Our services include: Creative Campaigns & Ideation Fresh ideas and engaging campaigns that stand out in a competitive market. Customer Focus Groups Deep insights into customer preferences to fine-tune your marketing efforts. Video Production & Case Study Creation Capture your success stories and communicate them effectively through high-quality visuals and storytelling. Website Development & Management We design and maintain your digital presence, ensuring it stays updated and relevant. Social Media Management From LinkedIn to YouTube, we produce engaging content that connects with your audience. By leveraging our marketing expertise, we ensure that businesses in the casino industry have access to creative work regardless of location or staffing limitations. /episode/index/show/noline/id/33257067

Insights from Bill Miller at G2E Asia: The Evolving Landscape of Responsible Gaming and Industry Developments 06/22/2024

Insights from Bill Miller at G2E Asia: The Evolving Landscape of Responsible Gaming and Industry Developments At G2E Asia, Bill Miller, CEO and President of the American Gaming Association (AGA), shared his perspectives on the gaming industry's future. Bill's insights encompass responsible gaming, technological advancements, and the dynamic changes within the industry, providing a comprehensive view of the challenges and opportunities ahead. Navigating Industry Challenges Bill reflected on his transition from the Business Roundtable to the gaming industry, highlighting his new role's unique pressures and responsibilities. "This is my first CEO job," Bill stated. "I had senior positions in other organizations, but it was my job to help lead the industry through the pandemic." His tenure began with the onset of COVID-19, which presented unprecedented challenges. Despite the difficulties, Bill emphasized the importance of mental and physical health. "Mental health is incredibly important," he noted. "I work very much on trying to make sure that there's balance and try and manage stress levels." "Mental health is incredibly important. I work very much on trying to make sure there's balance, creating both mental and physical equilibrium to manage stress levels in a high-pressure environment." Economic Impact and Community Transformation Bill's discussion focused on the gaming industry's economic impact. He recounted the historical skepticism towards casinos and how perceptions have shifted. "When they came, they came with jobs, high taxes, and economic reinvestment in communities that had been dormant for decades," Bill said. He illustrated this transformation with a granular example: "The fire department wanted new trucks for so long, and it wasn't until gaming arrived that they got what they've wanted for years." This ripple effect of economic benefits extends beyond the casinos, fostering broader community development. "When casinos come to a community, they bring jobs and economic reinvestment, revitalizing areas that had been economically stagnant for decades." The Rise of Responsible Gaming Bill highlighted the strides made in promoting responsible gaming. "Responsibility in the gaming space and responsible actions by licensed people is core to the industry," he emphasized. The AGA's commitment to responsible gaming is evident through various initiatives and educational efforts. "We want to ensure a strong responsibility message in operating our businesses." "Responsibility in gaming and by the actions of licensed Operators are core to a sustainable industry. Our best interest lies in creating a long-term, responsible industry." Technological Advancements and AI Looking towards the future, Bill discussed the role of technology and AI in the gaming industry. "AI can create the opportunity to understand better where people might have problem gambling tendencies and cut those off at the pass," he explained. The ability to process large data sets and identify patterns can help the industry maintain a healthy customer relationship. "At the end of the day, people should look at this like any other entertainment." "AI can revolutionize our understanding of problem gambling by analyzing large data sets to identify and address concerning behaviors before they escalate, ensuring a healthier relationship between operators and their customers." Trends in Asia: Osaka and Dubai Bill also touched on the exciting developments in the Asian gaming markets, particularly in Osaka and Dubai. "There are shovels in the ground in Osaka," he shared. "When that project is finished in 2030, it will be the iconic signature of that city in the same way the Sydney Opera House is for Sydney." In the Middle East, Dubai is witnessing significant investments in gaming properties. "The UAE is building an incredible property in Ras Al Khaimah, which is probably an hour and 20 minutes outside of Dubai," Bill noted. "These governments recognize the benefits where they used to see only the negative." These developments signal a shift in the global perception of the gaming industry, as once-resistant countries are now embracing the economic and social benefits that gaming can bring. "There are shovels in the ground in Osaka. When that project is finished in 2030, it will be the iconic signature of that city, much like the Sydney Opera House in Australia. The UAE is also embracing the gaming industry with new developments, recognizing the broader benefits beyond just gaming." Bill's insights at G2E Asia underscore the gaming industry's transformative journey. From navigating the challenges of the pandemic to fostering economic development and embracing technological advancements, the industry is poised for significant growth and innovation. As Bill aptly summarized, "The industry is in a constant state of motion, always looking for the next thing." ABOUT BILL MILLER is the CEO and President of the American Gaming Association (AGA), bringing a wealth of experience and a visionary approach to the gaming industry. Before joining AGA, Bill served in senior positions in various organizations, including the Business Roundtable, where he worked with Fortune 500 CEOs. Under his leadership, the AGA has navigated significant challenges, including the unprecedented impact of the COVID-19 pandemic. Bill strongly advocates responsible gaming, emphasizing the importance of mental health and balance in the industry. He is committed to leveraging technological advancements like AI to promote sustainability and consumer protection in gaming. Bill's forward-thinking leadership continues to drive the AGA's mission to support economic growth and innovation within the gaming industry in the United States and globally. ABOUT American Gaming Association The American Gaming Association (AGA) is the premier national trade group representing the $261 billion U.S. casino industry. The AGA’s mission is to promote the interests of the gaming industry through advocacy, education, and public engagement, fostering a regulatory environment that supports innovation, integrity, and responsible gaming. The organization works tirelessly to highlight the economic and social benefits of gaming, advancing the role of the industry in economic development and community enrichment. For more information, visit [] Twitter: [@AmericanGaming]() LinkedIn: [American Gaming Association]() Facebook: [American Gaming Association]() Instagram: [@AmericanGaming]() ABOUT PHILIP BEERE Philip Beere, M.B.A. and LEED AP, began his career focusing on sustainable housing. In 2007, he developed LEED-certified existing home in Phoenix, Arizona. After the housing crash, he refined this model into a more affordable and scalable template, creating G HOME, Arizona’s leading brand for existing green homes. He was recognized on , , , the , the , and the for pioneering green building for existing homes. Transitioning to the gaming industry in 2019, Beere applied his expertise in storytelling and marketing at Sightline Payments, managing B2B and B2C marketing campaigns and strategy, including digital media, brand awareness, and event production. His signature projects included the and March Madness promotional events. Upon exiting Sightline, Beere now spearheads the creative team at &MARKETING, and is Chief Creative Officer at , the industry’s leading platform for A.I. He is also co-founder of , a medical platform for patients and doctors. Facebook: YouTube: Instagram: Linkedin: The No Line Podcast: /episode/index/show/noline/id/31846087

Pavilion Payments: Leading with Empathy, Values-Driven, and UX in Responsible Gaming 04/12/2024

Pavilion Payments: Leading with Empathy, Values-Driven, and UX in Responsible Gaming In a recent episode of The No Line Podcast, Philip, the host, engaged in a compelling conversation with Christopher Justice, CEO of Pavilion Payments, shedding light on the company’s dedication to fostering a positive and responsible gaming environment. With the spotlight on National Council on Problem Gambling’s (NCPG) Problem Gambling Awareness Month (PGAM) in March 2024, the timing couldn’t be more pertinent. The insightful dialogue traversed Pavilion’s remarkable culture and its steadfast commitment to responsible gaming, offering a blueprint for the future of the gaming industry. A Foundation Built on Values At Pavilion Payments, a values-driven ethos is paramount, with Chris emphasizing the significance of a content and motivated workforce. He revealed how a positive work environment translates into exceptional service for both customers and casino guests. By prioritizing employee satisfaction, Pavilion not only enhances its operational excellence but also sets a new standard for the industry, proving that happy employees are the cornerstone of satisfied end-users. Pioneering Responsible Gaming The conversation took a deeper dive into the realm of responsible gaming, a cause Pavilion Payments champions with vigor. Chris discussed the company’s proactive approach, including its support for innovative research aimed at developing tools that encourage safer gaming practices. This initiative is a testament to Pavilion’s commitment to understanding and addressing the diverse needs of casino patrons, ensuring they have the means to enjoy gaming responsibly. Embracing Technological Solutions Central to Pavilion’s strategy is the leveraging of technology to bolster its responsible gaming efforts. Chris detailed how data analytics and behavioral monitoring are instrumental in identifying potential problem gambling patterns, enabling Pavilion to offer targeted interventions. This approach not only underscores the importance of technology in promoting safe gaming but also highlights Pavilion’s role as a trailblazer in the industry, striving to protect and enhance the guest experience through innovation. The Path Forward The dialogue between Philip and Chris not only illuminated Pavilion Payments’ contributions to enhancing responsible gaming but also underscored the broader industry shift towards prioritizing both the enjoyment and safety of casino guests. Their discussion serves as a beacon for others in the gaming industry, illustrating how a commitment to employee well-being, technological advancement, and responsible gaming can harmonize to create a more positive and secure gaming landscape. About The No Line Podcast The best bet is the responsible one! The No Line Podcast is dedicated to sharing stories about those leading the gaming industry forward — making it better, making it more responsible. Interested in being a guest or sharing your organization’s “responsible” story? Contact Philip Beere on or visit the website at About Philip Beere, MBA, LEED AP Head of Marketing Gaming Analytics, Co-Founder RFAMD, Head of Marketing Sightline Payments (former) In 2007, Philip revolutionized Arizona's housing with the G HOME brand — the core of its success was his ability to make the complex simple and create easy-to-consume messaging. His marketing expertise led him to the gaming industry in 2019, as Head of Marketing for Sightline Payments. Since exiting Sightline, he heads the marketing for Gaming Analytics and leads the andMARKETING team. /episode/index/show/noline/id/30799773

Understanding Responsible Gambling: The No Line Podcast with Keith Whyte 02/15/2024

Understanding Responsible Gambling: The No Line Podcast with Keith Whyte Listen to more episodes about responsible gaming at www.nolinepodcast.com Contact Philip at [email protected] Join us in this insightful episode of The No Line Podcast, where host Philip Beere engages in a detailed discussion with Keith Whyte, the National Council on Problem Gambling Executive Director. The focus of their conversation is the ever-changing landscape of gambling in the United States, with a special emphasis on the Gambling Research, Investment, and Treatment Act (GRIT Act) introduced in early 2024. As a significant legislative step, the GRIT Act aims to secure the first federal funding for problem gambling programs. This initiative is crucial in the context of the growing prominence of online sports betting and casino gambling, underlining the importance of responsible gambling practices and public awareness. A key highlight of the podcast is the mention of March 2024 as Problem Gambling Awareness Month, a time dedicated to increasing public knowledge and engagement around issues related to gambling. This month will serve as a platform for sharing personal stories, encouraging open discussions on gambling habits, and offering resources and support to those impacted. The 1-800-GAMBLER helpline is also discussed as an important tool for assistance. Now more accessible with text and chat features, it provides essential support and direction to helpful resources for individuals in need. For further insights into the current trends in responsible gambling, the role of technology and AI in this sector, and the impact of awareness campaigns, tune into this episode. Explore how these developments shape the future of gambling in America. 📆 Problem Gambling Awareness Month: March 2024 🆘 For help and support, contact 1-800-GAMBLER or visit the [National Council on Problem Gambling website] for more information and resources. #1-800-GAMBLER /episode/index/show/noline/id/29965138

The Intersection of Mental Health and Gambling: Dr. Anastasia Hronis on Responsible Gaming 02/15/2024

The Intersection of Mental Health and Gambling: Dr. Anastasia Hronis on Responsible Gaming In a recent episode of "The No Line Podcast," hosted by Philip Beere, Dr. Anastasia Hronis, a distinguished psychologist from Sydney, Australia, shared her insights on responsible gaming. The conversation unfolded at the Gambling Risk-Taking Conference in Las Vegas, where Dr. Hronis discussed her multifaceted career spanning clinical practice, research, and academia at the University of Technology in Sydney. Dr. Hronis's research, primarily focused on mental health issues such as mood disorders, anxiety, and depression, eventually led her to delve into the realm of responsible gambling. She expressed a strong interest in early intervention strategies aimed at preventing the development of mental health difficulties and addiction problems, including gambling. Dr. Hronis emphasized the need for more research in the field of gambling addiction, noting that while some treatments like cognitive behavior therapy have shown effectiveness, there's still a considerable gap in knowledge compared to other addictions such as alcohol or drug use. A significant part of the discussion revolved around the challenges in treating gambling addiction and the intersection of gambling with other mental health conditions like anxiety and depression. Dr. Hronis highlighted the importance of determining the right approach to treatment, whether addressing the mental health issue or the gambling behavior first. She also spoke about identifying at-risk individuals early on, before they develop a diagnosable gambling problem. Throughout the interview, Dr. Hronis shared observations from her first visit to Las Vegas. She expressed surprise at the accessibility of gambling venues and the presence of children in these environments, which could potentially glamorize gambling. Drawing parallels with Australia's sports betting culture, she underscored the vulnerability of certain demographic groups, including culturally and linguistically diverse communities, young males, and indigenous populations. The podcast also touched upon the highlights of the Gambling and Risk-Taking Conference. Dr. Hronis shared her "aha" moment, which came from a presentation emphasizing the importance of multidisciplinary collaboration in public health messaging around responsible gambling. She underscored the value of learning from diverse perspectives and experiences to create more effective intervention strategies. In conclusion, Dr. Hronis called for increased investment in research and efforts to assist those struggling with gambling problems and to prevent others from reaching that point. She encouraged interested individuals to engage with the field, either through attending conferences or through academic and professional channels. Her contact information was made available for those wishing to connect further on these topics. This insightful interview with Dr. Hronis underscores the complex interplay between gambling, mental health, and public health, highlighting the need for a more nuanced understanding and approach to responsible gaming. /episode/index/show/noline/id/29965063

The Case for Cash: A Counterpoint to Cashless Gambling Trends with Jay Zagorsky 11/14/2023

The Case for Cash: A Counterpoint to Cashless Gambling Trends with Jay Zagorsky In the rapidly evolving landscape of the gambling industry, the shift towards cashless transactions has been touted to promote responsible gaming. However, in a thought-provoking interview on the No Line podcast hosted by Philip Beere, Professor Jay Zagorsky from the Questrom School of Business at Boston University presents a compelling argument for the retention of cash transactions in gambling. Zagorsky's insights challenge the prevailing narrative and suggest that cash can be a natural moderator for problem gambling. The Argument for Cash Zagorsky posits that the tangible nature of cash transactions introduces necessary friction in the gambling process, which can act as a deterrent to impulsive betting. He argues that the "pain of paying" with cash can prompt gamblers to think twice before placing bets, thereby injecting a moment of reflection often absent in the seamless world of digital transactions. The Data Speaks The interview delves into the staggering statistics of gambling's growth post the 2018 Supreme Court ruling that legalized online gambling in the United States. With billions being wagered in states like New York, the conversation raises concerns about the ease with which individuals can accrue debt, particularly through using credit cards for online betting. Regulatory Responses Zagorsky highlights international responses to the issue, such as the UK's ban on credit card use for online gambling, as examples of effective regulatory measures. He suggests that such policies introduce the kind of friction that can help mitigate problem gambling. The Middle Ground or the Extreme? While the industry seeks a middle ground, Zagorsky advocates for an extreme position, recommending a return to cash-only betting. He suggests that even when using mobile apps for betting, users should pre-fund their accounts with cash at physical locations, thus maintaining friction in the transaction process. Industry Reactions The interview acknowledges the pushback from the gambling industry, which cites the inconvenience and security risks associated with handling large amounts of cash. Yet, Zagorsky maintains that the benefits of reducing problem gambling through such friction outweigh these concerns. Cultural Perspectives The conversation also explores why certain societies, like Japan and Germany, prefer cash while others, like Sweden and China, move towards cashless economies. Zagorsky suggests that the use of cash can promote self-control, citing research that indicates people who pay with cash may make healthier choices and could potentially save more money. Educational Insights Zagorsky shares anecdotes from his teaching experiences, noting the generational divide in attitudes towards cash. While students understand the concept of cash promoting self-control, they seldom practice it, highlighting the challenge of changing entrenched behaviors in the digital age. Conclusion The interview with Jay Zagorsky sheds light on an alternative perspective in the responsible gambling discourse. It challenges stakeholders in the gambling industry to reconsider the push for cashless gambling and to acknowledge the potential benefits of maintaining cash transactions. As the industry continues to innovate, it is crucial to balance technological advancements with strategies that promote responsible gambling behaviors. About the No Line Podcast The No Line podcast, hosted by Philip Beere, explores responsible gaming practices and industry trends. For more insights and discussions, listeners can access a complete list of past episodes on iTunes or the podcast's website. Contact Information For those interested in learning more about responsible gaming or sharing their organization's story, contact Philip Beere at Note to Readers: This B2B article is based on an interview and presents the views of Professor Jay Zagorsky. It is intended for informational purposes and does not necessarily reflect the views of the No Line podcast or its host. /episode/index/show/noline/id/28632438

Responsible Gambling Revolution: Unlocking a New Era of Safe and Enjoyable Gaming with Alan Feldman 05/30/2023

Responsible Gambling Revolution: Unlocking a New Era of Safe and Enjoyable Gaming with Alan Feldman Responsible Gambling at a Turning Point: Insights from the Gambling and Risk-Taking Conference The recent Gambling and Risk-Taking Conference, hosted by the University of Nevada, Las Vegas (UNLV), brought together industry experts to discuss the state of responsible gambling. In an interview with Alan Feldman, a distinguished fellow at UNLV, conducted by Philip Beere, Head of Marketing of Gaming Analytics and Host of the No Line Podcast, attendees were given valuable insights into the challenges and opportunities surrounding responsible gambling. With the conference taking place after a four-year hiatus due to the COVID-19 pandemic, there was a sense of urgency to address the lack of progress in promoting responsible gambling. The Need for Improved Responsible Gambling Efforts Feldman highlighted the pressing need for more effective responsible gambling initiatives. Despite years of efforts, the uptake of responsible gambling measures has been minimal. Metrics such as self-exclusion sign-ups, self-limiting behaviors, and hotline calls have shown little change over the past three decades. Furthermore, the rise of sports betting has shifted the focus of hotline calls to account-related queries rather than addressing gambling behavior. It is clear that a more nuanced approach is needed to engage individuals and deliver the right message at the right time. Redefining Responsible Gambling Feldman emphasized that responsible gambling should not solely be associated with problem gambling. The majority of individuals who gamble do so for enjoyment and do not experience harm. However, there is a significant number of people who may be at risk of harm but have not reached the clinical diagnosis of a gambling disorder. To effectively promote responsible gambling, the industry must find ways to deliver subtle and tailored messages that resonate with each individual, rather than adopting a one-size-fits-all approach. Challenges in Messaging and Intervention The industry faces the challenge of crafting messages that influence behavioral change without alienating or stigmatizing individuals. Feldman drew parallels to successful marketing strategies used by various industries, emphasizing the importance of delivering the right message in the right way at the right time. He highlighted the potential of artificial intelligence (AI) and machine learning in revolutionizing responsible gambling efforts. AI could enable personalized interventions that provide course corrections and inform individuals about their gambling behavior in a non-intrusive manner. The Role of Companies and Accountability Feldman commended the progress made by gambling companies in assigning dedicated staff members to responsible gambling initiatives. This accountability ensures that responsible gambling efforts extend beyond compliance requirements and become ingrained in the company culture. However, he emphasized the need for companies to go further by innovating and taking a proactive approach to responsible gambling. It is crucial for companies to view responsible gambling as an integral part of sustainability, focusing on helping customers become smarter gamblers and ensuring a safe and enjoyable experience. UNLV’s Initiative and Future Outlook Feldman discussed UNLV’s efforts to study the intersection of gambling and health, aiming to explore the positive and negative aspects of gambling on individuals’ well-being. By understanding the motivations behind safe and healthy gambling behaviors, interventions and support can be tailored more effectively. The conversation surrounding responsible gambling has evolved significantly, incorporating data analysis, AI, and a focus on the broader community’s role in intervention. Conclusion The Gambling and Risk-Taking Conference shed light on the need for a paradigm shift in responsible gambling. The industry must move beyond the traditional narrative of problem gambling and adopt a holistic approach that emphasizes safety, health, and enjoyment. With an increased focus on personalized interventions, AI, and improved messaging strategies, the industry can empower individuals to make informed choices and create a sustainable gambling environment. The conference marked a milestone in reshaping responsible gambling efforts, inspiring hope for a future where responsible gambling is not just a compliance requirement but a genuine commitment to customer well-being. The No Line Podcast The best bet is the responsible one! The No Line Podcast is dedicated to sharing stories about those leading the gaming industry forward — making it better, making it more responsible. Interested in being a guest or sharing your organization’s “responsible” story? Contact Philip Beere at [email protected] or visit the website at Philip Beere Philip is the Head of Creative and Partnerships at Philip J. Media. He is Head of Marketing for Gaming Analytics. Previously he was Head of Marketing for Sightline Payments and Play+. He is the Founder of the subscription-based marketing platform for doctors, . As the Host of the No Line Podcast, Philip enjoys sharing stories about those leading the industry forward toward responsible gaming. He also hosts the podcasts, Corporate Sustainability and Doctor Thyroid. Connect with Philip Philip J. Media Philip J. Media is a marketing agency located in Las Vegas, Nevada — offering 360° services for companies serving the gaming industry. /episode/index/show/noline/id/26987262

AXES.AI Donates $150,000 to UNLV for RESPONSIBLE GAMING 🎲🎲 Earle Hall, CEO of AXES 03/07/2023

Predicting Problem Gambling with Payments Data – Kasra Gaharian – UNLV International Gaming Institute (IGI) 09/21/2022

Predicting Problem Gambling with Payments Data – Kasra Gaharian – UNLV International Gaming Institute (IGI) Kasra Ghaharian is a research assistant at UNLV International Gaming Institute (IGI) and Ph.D. student in UNLV’s William F. Harrah College of Hospitality. READ MORE AT Kasra received his master’s in Hotel Administration from UNLV in 2010. During this time, he published “A Mathematical Approach for Optimizing the Casino Slot Floor: A Linear Programming Application,” the first study to apply mathematical methods to the age-old task of optimizing the casino floor. After his master’s, Kasra worked in the industry for several years, applying his data-driven techniques to the online and digital landscapes of two of the largest casino-hotel companies in the world. Currently, for his Ph.D. dissertation and his role at IGI, he explores the implications of payment modernization for the gambling industry; specifically, his research utilizes machine learning to uncover behavioral insights and creates early detection algorithms that assist both industry operators and regulators in responsible gambling efforts as they pertain to payments. Topics discussed: How does payment data help predict problem gambling Who is leading the research Who benefits from the findings If a problem gambler is identified, how do you approach him/her without feeling privacy is violated. About the UNLV IGI For more than 25 years, UNLV International Gaming Institute (IGI) has provided research-based solutions, cutting-edge insights, and executive education to the gaming industry. Described as the “global intellectual capital of gaming” by former Nevada Governor Brian Sandoval and “The Harvard of Gaming” by Global Gaming Business, IGI houses several Responsible Gaming initiatives, the Center for Gaming Innovation, the International Center for Gaming Regulation, and the Expanding the Leaderverse initiative. Each of these addresses a vital need in the global gaming industry, for which the IGI serves as an answer center populated by an internationally recognized dream team of contributors. ABOUT → The No Line Podcast The best bet is the responsible one! The No Line Podcast is dedicated to sharing stories about those leading the gaming industry forward — making it better, making it more responsible. Interested in being a guest or sharing your organization’s “responsible” story? Contact Philip Beere at or visit the website at → Philip Beere Philip is the Head of Creative and Partnerships at PJ Media. He is Head of Marketing for Gaming Analytics. Previously he was Head of Marketing for Sightline Payments and Play+. He is the Founder of the subscription-based marketing platform for doctors, As the Host of the No Line Podcast, Philip enjoys sharing stories about those leading the industry forward toward responsible gaming. He also hosts the podcasts Corporate Sustainability and Doctor Thyroid. Connect with Philip Vlog: YouTube "" → Philip James Media PJ Media is a marketing agency located in Las Vegas, Nevada — offering 360° services for companies serving the gaming industry. /episode/index/show/noline/id/24443616

Responsible Gaming Should be an Extension of Good Customer Service — GameSecure’s Cameron Conn 09/16/2022

Responsible Gaming Should be an Extension of Good Customer Service — GameSecure’s Cameron Conn In this episode of The Stories Behind the Bet, Philip James and Cameron Conn discuss GameSecure, the newest addition to the world of responsible gaming. It’s a way to protect self-excluded individuals before they can even get on the casino floor – both in brick and mortar places and online spaces. Before starting GameSecure, Conn worked for fifteen years in the industry; his impressive career includes casino design, gaming operations, customer development, revenue generation, and iGaming. In the Vancouver market, Conn organized responsible gaming programs and educated industry members on the “.” He named Bencon Technologies, Inc. after each of his parents. Conn graduated from the University of Nevada, Las Vegas. SUMMARY In this episode, the following topics are discussed: Cameron Conn Introduction The need for a solution like GameSecure The Bennett family legacy (Circus Circus, Paragon) Room for error in self-exclusion upkeep How GameSecure identifies individuals Why a program like this hasn’t existed before Assurance in data exchange The impossibility of a one-size-fits-all solution Predictive analytics Current responsible gaming efforts How operators can align with GameSecure Seeking investors to get GameSecure into the marketplace What operators can do to demonstrate their commitment to responsible gaming Final thoughts (the billboard opportunity) NOTES (Global Gaming Expo) Follow the progress of GameSecure via their . ABOUT → The No Line Podcast The best bet is the responsible one! The No Line Podcast is dedicated to sharing stories about those leading the gaming industry forward — making it better, making it more responsible. Interested in being a guest or sharing your organization’s “responsible” story? Contact Philip Beere at or visit the website at → Philip Beere Philip is the Head of Creative and Partnerships at PJ Media. He is Head of Marketing for Gaming Analytics. Previously he was Head of Marketing for Sightline Payments and Play+. He is the Founder of the subscription-based marketing platform for doctors, As the Host of the No Line Podcast, Philip enjoys sharing stories about those leading the industry forward toward responsible gaming. He also hosts the podcasts Corporate Sustainability and Doctor Thyroid. Connect with Philip Vlog: YouTube "" → Philip James Media PJ Media is a marketing agency located in Las Vegas, Nevada — offering 360° services for companies serving the gaming industry. /episode/index/show/noline/id/11079494

Cait DeBaun︱AGA︱Responsible Gaming︱What's going on with RGEM ? 09/16/2022

Cait DeBaun︱AGA︱Responsible Gaming︱What's going on with RGEM ? Cait DeBaun is vice president, strategic communications and responsibility at the American Gaming Association (AGA). DeBaun leads the AGA’s responsibility efforts and integrated communications strategies to promote the social and economic value of the $261 billion gaming industry. DeBaun currently oversees the AGA’s Have A Game Plan® PSA campaign, working with sports leagues and teams and sportsbook operators to educate consumers on responsible sports betting. DeBaun also plays a key role in the association’s response to the COVID-19 pandemic, executing advocacy and industry communications strategies to support casino gaming’s ongoing recovery. During this episode, the following topics are discussed: CEO commitment to RGThe change: RGEW becoming RGEM AGA’s Have A Game Plan® PSA campaign The current landscape of RG: momentum, engagement, obstacles, resistance, etc. For operators committed to RG, how is success measured? For those wanting to get involved in RG, where can we send them? Exciting plans for G2E Distinguish between the terms: responsible gaming, responsible gambling, and problem gambling RESOURCES ABOUT → The No Line Podcast The best bet is the responsible one! The No Line Podcast is dedicated to sharing stories about those leading the gaming industry forward — making it better, making it more responsible. Interested in being a guest or sharing your organization’s “responsible” story? Contact Philip Beere at or visit the website at → Philip Beere Philip is the Head of Creative and Partnerships at PJ Media. He is Head of Marketing for Gaming Analytics. Previously he was Head of Marketing for Sightline Payments and Play+. He is the Founder of the subscription-based marketing platform for doctors, As the Host of the No Line Podcast, Philip enjoys sharing stories about those leading the industry forward toward responsible gaming. He also hosts the podcasts Corporate Sustainability and Doctor Thyroid. Connect with Philip Vlog: YouTube "" → Philip James Media PJ Media is a marketing agency located in Las Vegas, Nevada — offering 360° services for companies serving the gaming industry. /episode/index/show/noline/id/24393699

Rasmus Kjærgaard︱mindway AI︱Using virtual psychologists to detect problem gaming 09/16/2022

Rasmus Kjærgaard︱mindway AI︱Using virtual psychologists to detect problem gaming Rasmus Kjaergaard has been CEO of Mindway AI for approx. two years. Mindway AI is 100 % focused on providing scientific-based Responsible Gambling Solutions and knowledge, combining neuroscience and AI. In this period Mindway AI has grown rapidly to become a significant provider RG solutions globally, and lately being a double award-winner at the Vixio – Global Regulatory Awards in the categories "Responsible Gambling Service or Solution Provider of the Year" and "RegTech Provider of the Year". Rasmus has 20+ years of experience in selling complex B-to-B it-solutions. He has also participated in developing an it-startup business from a small company to market leader with all the aspects regarding customer relationships, marketing, delivery of the it-solutions to the customers and supporting the customers afterwards at a very high customer service level. During this episode, Ras discusses the following topics: What is mindway? Neuroimaging GameScanner Gamalyze The biggest obstacles to responsible gaming? Industry trends/happenings regarding RG? Responsible gaming or responsible gambling? ABOUT → The No Line Podcast The best bet is the responsible one! The No Line Podcast is dedicated to sharing stories about those leading the gaming industry forward — making it better, making it more responsible. Interested in being a guest or sharing your organization’s “responsible” story? Contact Philip Beere at or visit the website at → Philip Beere Philip is the Head of Creative and Partnerships at PJ Media. He is Head of Marketing for Gaming Analytics. Previously he was Head of Marketing for Sightline Payments and Play+. He is the Founder of the subscription-based marketing platform for doctors, As the Host of the No Line Podcast, Philip enjoys sharing stories about those leading the industry forward toward responsible gaming. He also hosts the podcasts Corporate Sustainability and Doctor Thyroid. Connect with Philip Vlog: YouTube "" → Philip James Media PJ Media is a marketing agency located in Las Vegas, Nevada — offering 360° services for companies serving the gaming industry. /episode/index/show/noline/id/24393615

How Technology Influences Responsible Gambling Practices – Associate Director Jennifer Roberts 09/16/2022

How Technology Influences Responsible Gambling Practices – Associate Director Jennifer Roberts is the Associate Director of the International Center for Gaming Regulation at UNLV. In this episode of the NO LINE Podcast, she and Philip James discuss how technology influences responsible gambling practices and why the conversation about responsibility in the industry needs to continue. Alongside her role at the ICGR, Roberts also teaches gaming law at UNLV’s and at the at the University of Utah. As a lawyer, Roberts has represented major hotels, restaurants, bars and other entities in large cases regarding federal, state, and local alcohol licensing and compliance. Roberts has been in private practice for fifteen years, working with sports betting companies, casino operators, and small gaming operators. She is the owner of Roberts Gaming Law, Ltd. and is an active member of the International Association of Gaming Advisors. Roberts earned her law degree from the University of Utah in 2002. SUMMARY In this episode, the following topics are discussed: Jennifer Roberts introduction How technology can influence responsible gambling How casinos implemented responsible practices before technology Legal issues surrounding the monitoring of customers Legal issues customers can face if they gamble irresponsibly How close we are to using predictive analytics to flag problematic customers Expansion of sports betting What’s missing from the conversation NOTES Get in contact with episode guest Jennifer Roberts via her . You can also follow her on . ABOUT → The No Line Podcast The best bet is the responsible one! The No Line Podcast is dedicated to sharing stories about those leading the gaming industry forward — making it better, making it more responsible. Interested in being a guest or sharing your organization’s “responsible” story? Contact Philip Beere at or visit the website at → Philip Beere Philip is the Head of Creative and Partnerships at PJ Media. He is Head of Marketing for Gaming Analytics. Previously he was Head of Marketing for Sightline Payments and Play+. He is the Founder of the subscription-based marketing platform for doctors, As the Host of the No Line Podcast, Philip enjoys sharing stories about those leading the industry forward toward responsible gaming. He also hosts the podcasts Corporate Sustainability and Doctor Thyroid. Connect with Philip Vlog: YouTube "" → Philip James Media PJ Media is a marketing agency located in Las Vegas, Nevada — offering 360° services for companies serving the gaming industry. /episode/index/show/noline/id/10993697

The American Gaming Association’s Code of Conduct for Sports Betting – CEO Bill Miller 09/16/2022

The American Gaming Association’s Code of Conduct for Sports Betting – CEO Bill Miller In this episode of The Stories Behind the Bet, Philip James and discuss the importance of responsible gaming as sports betting becomes more streamlined in the industry, and what the American Gaming Association is doing to ensure its Code of Conduct fits the bill. The current President and CEO of the AGA, Bill Miller has spent more than three decades representing business interests in Washington, D.C. He was the Senior Vice President of the Business Roundtable, a Partner at international corporate communications firm Brunswick, and a lobbyist, leading the U.S. Chamber of Commerce’s Political Affairs and Federal Relations efforts. There, Miller acted as the National Political Director. From 1994 to 1999, Miller served as Chief of Staff to Maryland Representative Constance A. Morella. In each of these positions, he advocated for the business community, a passion that he’s still able to realize at the AGA. Miller holds a bachelor’s degree from the University of Maryland and a law degree from American University. SUMMARY In this episode, the following topics are discussed: Bill Miller Introduction A snapshot of the AGA’s Code of Conduct The distinction between “gaming” and “gambling” Code of Conduct for sports wagering post-PASPA Why people should commit to responsible gaming Interactions between the industry and sports leagues Learning from Europe’s/the UK’s cautionary tales Responsible gaming marketing in the next five years Overview of the AGA’s world The industry as a good community partner Final thoughts NOTES Follow the American Gaming Association on or like them on . ABOUT → The No Line Podcast The best bet is the responsible one! The No Line Podcast is dedicated to sharing stories about those leading the gaming industry forward — making it better, making it more responsible. Interested in being a guest or sharing your organization’s “responsible” story? Contact Philip Beere at or visit the website at → Philip Beere Philip is the Head of Creative and Partnerships at PJ Media. He is Head of Marketing for Gaming Analytics. Previously he was Head of Marketing for Sightline Payments and Play+. He is the Founder of the subscription-based marketing platform for doctors, As the Host of the No Line Podcast, Philip enjoys sharing stories about those leading the industry forward toward responsible gaming. He also hosts the podcasts Corporate Sustainability and Doctor Thyroid. Connect with Philip Vlog: YouTube "" → Philip James Media PJ Media is a marketing agency located in Las Vegas, Nevada — offering 360° services for companies serving the gaming industry. /episode/index/show/noline/id/10913425

Destigmatizing Problem Gambling Disorder → Las Vegas Attorney Dayvid Figler 09/16/2022

Destigmatizing Problem Gambling Disorder → Las Vegas Attorney Dayvid Figler In this episode of The Stories Behind the Bet, Las Vegas attorney Dayvid Figler discusses the history behind Nevada’s problem gambling diversion court. Whereas prison serves to punish convicted individuals, the diversion court rehabilitates them and works to treat their addiction. Since passing the bar exam in 1991 at the age of 23, attorney Dayvid Figler has contributed to a number of high-profile cases in his hometown of Las Vegas, Nevada. The award-winning storyteller has now been practicing law for 28 years, and was instrumental in the creation of Nevada’s problem gambling diversion court, a system that holds problem gamblers accountable for their actions without sending them to prison. Figler received the 2019 for his considerable contributions to the Nevada justice system; beyond his involvement with the creation of the gambling diversion court, he also worked to and actively advocates for homeless people throughout the city. He served as the President of the Historic John S. Park Neighborhood and is a regular contributor to programming at the Boyd School of Law at the University of Nevada, Las Vegas. Figler currently writes for the , covering topics including the and in Nevada, , and . SUMMARY In this episode, the following topics are discussed: 0:14 – Dayvid Figler’s contributions to Nevada law 2:10 – Nevada’s decision to pass gambling diversion court legislation in 2009 3:07 – The first case to ever implement the gambling diversion court law, and the establishment of the court 4:21 – The parameters of eligibility for diversion (first case, violent vs. nonviolent crimes, current cases that could qualify) 8:46 – Support for social responsibility in the gaming industry 10:19 – Practical aspects of the diversion court 11:19 – The country’s interest in developing more gambling diversion systems 13:43 – How industry operators can support the program’s initiatives 15:50 – Why prison just doesn’t compare 16:50 – The end of the stigma around problem gambling addiction 17:50 – Hope for the future NOTES Learn more about episode guest Dayvid Figler via his . You can also follow him on . ABOUT → The No Line Podcast The best bet is the responsible one! The No Line Podcast is dedicated to sharing stories about those leading the gaming industry forward — making it better, making it more responsible. Interested in being a guest or sharing your organization’s “responsible” story? Contact Philip Beere at or visit the website at → Philip Beere Philip is the Head of Creative and Partnerships at PJ Media. He is Head of Marketing for Gaming Analytics. Previously he was Head of Marketing for Sightline Payments and Play+. He is the Founder of the subscription-based marketing platform for doctors, As the Host of the No Line Podcast, Philip enjoys sharing stories about those leading the industry forward toward responsible gaming. He also hosts the podcasts Corporate Sustainability and Doctor Thyroid. Connect with Philip Vlog: YouTube "" → Philip James Media PJ Media is a marketing agency located in Las Vegas, Nevada — offering 360° services for companies serving the gaming industry. /episode/index/show/noline/id/11124248

Unicorns Aren’t Real, but the House Advantage Is – UNLV Distinguished Fellow Alan Feldman 08/16/2019

Unicorns Aren’t Real, but the House Advantage Is – UNLV Distinguished Fellow Alan Feldman Alan Feldman discusses the relevance of GameSense and the International Gaming Institute with Distinguished Fellow in Responsible Gaming Alan Feldman. GameSense is a way for casinos to prove they care about the gambling habits of their clientele, and it’s already making a difference for big names like MGM Resorts. Alan Feldman is an expert in this field. He has spent almost 30 years as a senior executive with MGM and Mirage, most recently throughout MGM properties. By doing so, the casino is able to both inadvertently and directly advertise responsible behavior to its players, encouraging them to adopt a less competitive attitude about gambling and reminding them that they’re there to have fun; as Feldman explains in the podcast, the house advantage is a real thing, and it’s not something that players can surmount with enough practice or a professional attitude. Feldman also serves as the chair of both the and the . His expertise is immensely valuable to the industry, and he’s been honored with myriad rewards; he was named Gaming Professional of the Year by the Casino Management Association in 2002, and received the Lifetime Achievement Award in Gaming Communications in 2009 from the . At the International Gaming Institute at UNLV, Feldman is able to in responsible gaming, helping to provide research-based solutions to the global gaming industry. SUMMARY In this episode, the following topics are discussed: – Alan Feldman introduction – What is GameSense? – Who uses GameSense and how does it work? – Casino values and customer expectations – Early feedback from MGM – GameSense as a responsible gaming program, not a problem gambling identifier – The difference between GameSense and self-limiting gambling – How operators can get involved – The International Gaming Institute at UNLV: what’s there and what’s new – Compliance versus corporate social responsibility – The significance of embedding responsible gaming in corporate culture – Final thoughts NOTES Learn more about episode guest Alan Feldman on his or follow him on . ABOUT → The No Line Podcast The best bet is the responsible one! The No Line Podcast is dedicated to sharing stories about those leading the gaming industry forward — making it better, making it more responsible. Interested in being a guest or sharing your organization’s “responsible” story? Contact Philip Beere at or visit the website at → Philip Beere Philip is the Head of Creative and Partnerships at PJ Media. He is Head of Marketing for Gaming Analytics. Previously he was Head of Marketing for Sightline Payments and Play+. He is the Founder of the subscription-based marketing platform for doctors, As the Host of the No Line Podcast, Philip enjoys sharing stories about those leading the industry forward toward responsible gaming. He also hosts the podcasts Corporate Sustainability and Doctor Thyroid. Connect with Philip Vlog: YouTube "" → Philip James Media PJ Media is a marketing agency located in Las Vegas, Nevada — offering 360° services for companies serving the gaming industry. /episode/index/show/noline/id/10895135

The Success Rates of Proactivity – Dr. Brett Abarbanel 08/19/2019

The Success Rates of Proactivity – Dr. Brett Abarbanel is the Director of Research at the University of Nevada, Las Vegas’ International Gaming Institute. She’s also an Assistant Professor at the at UNLV and a research affiliate at the at the School of Psychology at the University of Sydney in Australia. She also serves as the co-Executive Editor of the UNLV , a publication whose gambling research articles in a variety of academic disciplines are of international significance. Dr. Abarbanel’s research covers myriad topics that fall underneath gambling, such as problem addictions, responsible gaming and best practices, the socioeconomic impacts for new and longtime gambling jurisdictions, and new gambling technology such as esports and videogames. In 2016, she made the 40 Under 40 List, and in 2015, she was honored with the Emerging Leader Award from the and . She holds a PhD and an MS at the University of Nevada, Las Vegas, and earned her B.S. in Statistics at Brown University. SUMMARY In this episode, the following topics are discussed: Brett Abarbanel introduction International Gaming Institute current projects (Nevada Problem Gambling Project, GameSense) The history of GameSense Examples of GameSense implementation Early data from the IGI’s MGM/GameSense research Secondary benefits of employee engagement Employee focus group responses What problem gambling looks like, or doesn’t Percentages of those afflicted and the “harm umbrella” Wild ideas to ramp up responsible gaming efforts The likelihood people will read responsible gaming print materials How companies can commit to responsible gaming by G2E in October Final thoughts The discursive shift in terminology: “responsible gaming” vs. “responsible gambling” NOTES Main IGI page: IGI Research: IGI’s research integrity policy: IGI’s Innovation Centers: https://www.unlv.edu/igi/innovation (come take a class with us!) International Center for Gaming Regulation: https://www.unlv.edu/igi/regulation (come take these classes with us, too!) Follow episode guest Dr. Brett Abarbanel on . ABOUT → The No Line Podcast The best bet is the responsible one! The No Line Podcast is dedicated to sharing stories about those leading the gaming industry forward — making it better, making it more responsible. Interested in being a guest or sharing your organization’s “responsible” story? Contact Philip Beere at or visit the website at → Philip Beere Philip is the Head of Creative and Partnerships at PJ Media. He is Head of Marketing for Gaming Analytics. Previously he was Head of Marketing for Sightline Payments and Play+. He is the Founder of the subscription-based marketing platform for doctors, As the Host of the No Line Podcast, Philip enjoys sharing stories about those leading the industry forward toward responsible gaming. He also hosts the podcasts Corporate Sustainability and Doctor Thyroid. Connect with Philip Vlog: YouTube "" → Philip James Media PJ Media is a marketing agency located in Las Vegas, Nevada — offering 360° services for companies serving the gaming industry. /episode/index/show/noline/id/10915907

7: NHL First League to Partner with William Hill → Keith Wachtel from the NHL 07/05/2019

7: NHL First League to Partner with William Hill → Keith Wachtel from the NHL As Chief Revenue Officer, Keith Wachtel is responsible for day-to-day leadership and management of all revenue-generating initiatives for the NHL and has been a key contributor to the League’s path to more than $4.5 billion in annual revenues. He leads all global corporate partnership efforts for the NHL and assumes P&L responsibility across numerous business areas. Since joining the NHL in 2007, Wachtel has driven more than $1 billion in revenue to the League and member Clubs, negotiating more than 40 League partners across North America and globally including MGM Resorts International, FanDuel, Apple, and SAP. In this episode Keith discusses the following: The opportunity is around the data — using the league’s data to create opportunity in sports betting Put and player tracking — live data and statistics for prop bets: especially for Gn Z and millennials Better for fan engagement Who is going to have the fastest shot? Fan engagement increases Data and and providing it in real-time is key to best bets There are no breaks in hockey: so real-time prop bets are important: who will skate the longest, who will skate the fastest, who will have the hardest shot? A chip/sensor will be placed in the shoulder pad and the puck There will be more fandom — which will create new business opportunities for the NHL Powerful marketing platform — and its creating new technology — and opportunity to bring the technology to other markets including Europe In-arena and 5G MGM will be leading from the technology standpoint The No Line podcast is sponsored by Play+ is a payment platform, developed by , and used by leading brands nationwide, including Draft Kings, Fan Duel, Caesars, MGM, William Hill, Mohegan Sun, Boyd, Station Casinos, and many others. Play+ is leading the industry toward cashless and an integrated resort experience, guaranteeing a better user-experience that promotes speed, security, and ease — all from the convenience of one's phone. Sightline is committed responsible gambling. /episode/index/show/noline/id/10418726

6: How Does The Wire Act Effect Payment Providers → Mark Hichar from Greenberg Traurig 05/15/2019

6: How Does The Wire Act Effect Payment Providers → Mark Hichar from Greenberg Traurig Mark Hichar focuses his practice on the gaming industry, and brings to each project over 25 years of experience working for gaming operators, system suppliers, game developers, and gaming licensees. Mark has worked as both inside and outside counsel to gaming companies, and understands the need to provide clear, practical, and actionable advice. Mark has particularly deep experience working with operators of casinos and lottery systems, and entities licensed by or contracted with domestic or foreign government gaming regulatory bodies. Working with clients of all sizes, Mark has advised and documented a variety of cross-border transactions and lottery privatizations, and has structured joint ventures to do business in countries including China, Italy, Japan, Russia, South Africa, and Taiwan. Topics discussed: The Wire Act applies to all types of betting, including sports The effect on payment providers, perhaps as aider and abettor If you are assisting in aiding and abetting then payment processors could possibly be considered as aiding The Wire Act was passed in 1961 to go after organized crime The Wire Act does not carve out for state authorized gambling Technology have advanced significantly since 1961 and the passing of The Wire Act Changes in how we communicate compared to 1961 The ideal solution is legislative New Hampshire and clarifying what The Wire Act means in June 2019 Payment providers should be watching cautiously — in regard to the possibility of aiding and abetting Does the Wire Act cover intermediate routing — and how do you identify where that communication goes? Continued expansion will continue throughout the country NOTES The No Line podcast is sponsored by Play+ is a payment platform, developed by , and used by leading brands nationwide, including Draft Kings, Fan Duel, Caesars, MGM, William Hill, Mohegan Sun, Boyd, Station Casinos, and many others. Play+ is leading the industry toward cashless and an integrated resort experience, guaranteeing a better user-experience that promotes speed, security, and ease — all from the convenience of one's phone. Sightline is committed responsible gambling. /episode/index/show/noline/id/9798437

5: From NFL All-Pro to Venture Capitalist → Brian Westbrook from SeventySix Capital 05/15/2019

4: Chris Christie Says Legal Sports Betting is about Freedom of Choice 05/15/2019

3: Leading the Rise of Startup Sports-Tech Companies → Wayne Kimmel from SeventySix Capital 05/07/2019

3: Leading the Rise of Startup Sports-Tech Companies → Wayne Kimmel from SeventySix Capital Wayne Kimmel is a sports tech venture capitalist, entrepreneur and author of Six Degrees of Wayne Kimmel. He is the Managing Partner of SeventySix Capital, the venture capital company he founded in 1999, and invests in startup consumer facing tech companies in the sports tech, sports betting, esports and retail industries. Among the Fortune 500 companies that have acquired his portfolio companies are Aramark, Intel, IBM, Walgreens and Yahoo! His partners at SeventySix Capital are Jon Powell, a leading real estate executive, and Ryan Howard, MLB legend and World Series Champion. Wayne and his team recently launched the SeventySix Capital Athlete Venture Group, which allows professional athletes to invest, learn, and work directly with top sports tech startups and entrepreneurs. The firm aims to bridge the gap between athletes, entrepreneurs, and investors by creating opportunities for athletes to become tech investors and for entrepreneurs to access the financial and social capital that professional athletes have to offer. Athlete Venture Group members include Ryan Howard, DeMarco Murray, Ralph Sampson and Brian Westbrook. SeventySix Capital also has a partnership with Rubicon Talent, a sports marketing and talent agency based in New York City. In this episode the following topics are discussed: Startup sports tech companies The criteria for startup selection Selecting people who are “nice” and why Sports betting startups Athlete venture group The overturn of PASPA How will people talk about sports and sports betting: VSiN and Brent Musburger A media studio inside a Sports Book From a 5B to 500B industry for sports betting To be innovative you must do things that people do not understand Next generation sports book at the Sacramento Kings arena ShotTracker Predictive analytics and the casino Operator Getting into the sports industry as a young college graduate The startup profile to be considered at SeventySix Capital SwishAnalytics If you are passionate about sports and technology the timing is right Athletes thinking of themselves as entrepreneurs Regulated sports betting is an exciting time to be doing business NOTES The No Line podcast is sponsored by Play+ is a payment platform, developed by , and used by leading brands nationwide, including Draft Kings, Fan Duel, Caesars, MGM, William Hill, Mohegan Sun, Boyd, Station Casinos, and many others. Play+ is leading the industry toward cashless and an integrated resort experience, guaranteeing a better user-experience that promotes speed, security, and ease — all from the convenience of one's phone. Sightline is committed responsible gambling. /episode/index/show/noline/id/9682490

2: theScore to Launch In-App Sports Betting → interview with CEO, John Levy 05/07/2019

2: theScore to Launch In-App Sports Betting → interview with CEO, John Levy John is a media industry entrepreneur, growing his family’s small cable business into one of the 10 largest distributors in the country, before launching Sportscope in 1994, an alphanumeric TV channel delivering sports scores and stats 24/7. This evolved into theScore Television Network, a leader in authentic and interactive sports entertainment, providing sports news, highlights and live games. By 2012 theScore was available in more than 6.6 million homes across Canada and, in October that year, John and his team structured and executed the sale of Score Media’s television assets to Rogers Media and the spin-out of Score Media’s digital assets to Score Media’s shareholders into a new entity – theScore, Inc. This allowed John and his team to focus 100% on growing theScore’s hugely popular mobile platforms, including its flagship app ‘theScore,’ one of the most popular sports apps in North America. Topics discussed in this interview: John Levy’s father was in the cable business in the 1950’s TSN — the ESPN of Canada The ticker on the screen with the odds displayed From TV to the mobile offering Became 100% mobile and digital People love sports — people love sports betting Second most popular app in North America 50% of The Score users bet on sports Make betting easy and convenient inside The Score app Launching in mid-2019, in front of the NFL season The biggest challenge: staying true to the brand and allowing the user to have a good experience Staying true to what has made The Score successful in the past Listen to the user and let them tell you what they want — provide it in a seamless conference The big differentiator is a culture of entrepreneurship being easy for the user NOTES The No Line podcast is sponsored by Play+ is a payment platform, developed by , and used by leading brands nationwide, including Draft Kings, Fan Duel, Caesars, MGM, William Hill, Mohegan Sun, Boyd, Station Casinos, and many others. Play+ is leading the industry toward cashless and an integrated resort experience, guaranteeing a better user-experience that promotes speed, security, and ease — all from the convenience of one's phone. Sightline is committed responsible gambling. /episode/index/show/noline/id/9682028

1: Payment Providers are Helping Problem Gamblers → Keith Whyte from the NCPG 05/06/2019

1: Payment Providers are Helping Problem Gamblers → Keith Whyte from the NCPG Keith S. Whyte became the Executive Director of the National Council on Problem Gambling (NCPG) in October 1998. NCPG is the national advocate for programs and services to assist problem gamblers and their families. NCPG was founded in 1972 and is the oldest and most objective organization on gambling issues. Previously, Mr. Whyte served as Director of Research for the American Gaming Association where he was responsible for research and public policy issues, including problem gambling. His prior experience includes the American Bar Association’s Section of Individual Rights and Responsibilities where he dealt with policy issues relating to civil rights, human rights, healthcare, and immigration law. He began his career working on healthcare policy in the office of the Assistant Secretary for Planning and Evaluation at the U.S. Department of Health and Human Services. Keith graduated from Hampden-Sydney College with a Bachelor of Arts in History and a Certificate in International Relations. He also studied at Leiden University, the Netherlands. Topics discussed in this episode: Stance of neutrality Minimizing harm for anyone with a gambling problem while allowing Operators and vendors to maximize revenue Programs and policies in place to reduce harm How to get the word out to those who may have a gambling problem or who have a severe problem Crafting messages Identifying problem gamblers through technology and risk patterns Payments providers allowing gamblers to exclude themselves The payment provider as a tool to help develop identifying algorithms Gambling addiction is a disease; the goal is prevention Sports betting and responsible gaming Shame and stigma Gambling is not a problem for 98% of those who gamble Warning signs of being unable to set and stick to limits of time and money gambling Excessive gambling can deaden certain segments of the brain How do people get help? Predicting a gambling addiction Severe problem gamblers start betting for money at ages 10 - 12 It is preventable and treatable Vendors and operators must be ahead of the curve NOTES The No Line podcast is sponsored by Play+ is a payment platform, developed by , and used by leading brands nationwide, including Draft Kings, Fan Duel, Caesars, MGM, William Hill, Mohegan Sun, Boyd, Station Casinos, and many others. Play+ is leading the industry toward cashless and an integrated resort experience, guaranteeing a better user-experience that promotes speed, security, and ease — all from the convenience of one's phone. Sightline is committed responsible gambling. /episode/index/show/noline/id/9668303

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