Sales Game Changers | Tips from Successful Sales Leaders
Institute for Effective Professional Selling founder Fred Diamond interviews top business-to-business sales leaders from companies such as AWS, AT&T, Oracle, Microsoft, Salesforce, Hilton and others about their sales journey, career highlights, mentors, and lessons learned while asking them to offer tips to help emerging sales professionals and leaders to grow their careers. It's an interview-style podcast that has become even more popular as sales professionals look for solutions in the new world of selling.
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Agentic AI, Observability, and the Future of B2B and B2G Sales from ScienceLogic Sales Leaders
01/08/2026
Agentic AI, Observability, and the Future of B2B and B2G Sales from ScienceLogic Sales Leaders
This is episode 806. Read the complete transcription on the Sales Game Changers Podcast website . Watch the video of this podcast on YouTube . The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement . FeedSpot named the Sales Game Changers Podcast at a top and top 8 Podcast! Subscribe to the Sales Game Changers Podcast now on ! Purchase Fred Diamond's best-sellers and now! On today's show, Fred discussed where we are with AI and B2B and B2Government sales with ScienceLogic leaders Wendy Wooley, VP of Customer Advocacy and Strategy, and Lee Koepping, Global Sales Engineering at ScienceLogic. Find Wendy on Find Lee on . WENDY'S TIP: “You can’t replace human relationships in sales, but AI helps you stay proactive when organizations change.” LEE'S TIP: “Sales is still very much a human game. AI won’t replace that but it can get you to the right people, at the right time, with the right insight.”
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These AI Skills Will Define Sales Leaders in 2026 According to Jessica Baker
01/06/2026
These AI Skills Will Define Sales Leaders in 2026 According to Jessica Baker
This is episode 805. Read the complete transcription on the Sales Game Changers Podcast website . The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement . FeedSpot named the Sales Game Changers Podcast at a top and top 8 Podcast! Subscribe to the Sales Game Changers Podcast now on ! Purchase Fred Diamond's best-sellers and now! On today's "Women in Sales Leadership," show, Center for Elevating Women in Sales Leadership President Gina Stracuzzi interviewed Jessica Baker from AchieveUnite. AchieveUnite is an Selling Essentials Marketplace partner. She was a presenter at the October 9 Women in Sales Elevation Conference. Watch the video of this podcast on YouTube . Find Jessica on JESSICA'S TIP: "Women are uniquely positioned to help with this because we bring empathy, opportunity, and creativity to thrive in an environment where the shiver of sharks is coming so quickly. Our ability to step into leadership roles with AI is not only unprecedented, it’s essential.”
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What Ohio University’s Adam Rapp Teaches About Building Elite Sales Talent
12/30/2025
What Ohio University’s Adam Rapp Teaches About Building Elite Sales Talent
This is episode 804. Read the complete transcript on the Sales Game Changers Podcast website . This is a special episode of the "Office Hours - Sales Professors Unplugged Podcast." The show feature interviews with sales professors at universities with a sales excellence programs. Many of the universities are members of the . Watch the interview on YouTube . The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement . FeedSpot named the Sales Game Changers Podcast at a top and top 8 Podcast! Subscribe to the Sales Game Changers Podcast now on ! Purchase Fred Diamond's best-sellers and now! Today's show is a special "Office Hours - Sales Professors Unplugged" episode featuring Adam Rapp, Academic Director of the at Ohio University and Vice President of Research Integration at Tyson Group. Find Adam on ADAM'S TIP: "Sales talent isn’t born. It’s built through deliberate development, coaching, and repetition.”
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What Tim Sullivan Wants Every Sales Professional to Remember as He Enters Retirement
12/29/2025
What Tim Sullivan Wants Every Sales Professional to Remember as He Enters Retirement
This is episode 803. Read the transcript on the Sales Game Changers Podcast website . Watch the video of the podcast . The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement . FeedSpot named the Sales Game Changers Podcast at a top and top 8 Podcast! Subscribe to the Sales Game Changers Podcast now on ! Read more about the Institute for Effective Professional Selling Emerging Sales Leader Program . Purchase Fred Diamond's best-sellers and now! Today's show featured an interview with Tim Sullivan, former sales training leader at companies including Richardson and Sales Performance International. He also authored numerous books and worked in technology sales. He was a past speaker at the . He has trained hundreds of thousands of selling professionals at the world's leading sales organizations. I invited him to share his three tips for selling professionals as he enters retirement. Find Tim on . [Note that he announced he was leaving LinkedIn on December 31, 2025!] TIM'S TIP: “People still buy from people they trust. That was true in 1981, and it’s true today.”
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EPISODE 800: How High Performing Selling Professionals Can Become More Effective in 2026
12/22/2025
EPISODE 800: How High Performing Selling Professionals Can Become More Effective in 2026
This is episode 800. Woo hoo! Read the complete transcript on the Sales Game Changers Podcast website . This is the 800th episode of the award-winning Sales Game Changers Podcast! If you're here, send Fred a congratulations message on LinkedIn and he'll send you a special gift. Thanks for everyone who listened to at least one listed of the show! Watch the video of this podcast on YouTube . The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement . FeedSpot named the Sales Game Changers Podcast at a top and top 8 Podcast! Subscribe to the Sales Game Changers Podcast now on ! Purchase Fred Diamond's best-sellers and now! On today's show, Fred and Gina, host of the Women in Sales Leadership sub-brand of the podcast are interviewed by Darryl Peek. VP of Public Sector partnerships at Elastic. Find Gina on . Find Darryl on . FRED'S TIP: “If you want to be successful in sales, you have to be known for something. Sales is hard, and that’s why professional selling matters.” GINA'S TIP: “If people don’t know your aspirations, they can’t help you grow. You have to raise your hand.” DARRYL'S TIP: “Business is a contact sport. Every handshake, every meeting, every follow-up. That’s on you.”
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Five Imperatives for Selling Successfully to the Federal Government with Rob Efrus
12/18/2025
Five Imperatives for Selling Successfully to the Federal Government with Rob Efrus
This is episode 802. Read the complete transcription on the Sales Game Changers Podcast . Watch the video of the podcast . The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement . FeedSpot named the Sales Game Changers Podcast at a top and top 8 Podcast! Subscribe to the Sales Game Changers Podcast now on ! Read more about the Institute for Effective Professional Selling Emerging Sales Leader Program . Purchase Fred Diamond's best-sellers and now! Today's show featured an interview with Rob Efrus. He presented at the Carahsoft 16th Federal Budget Breakfast on December 13, 2025. Find Rob on . ROB'S TIP: “In federal sales, success doesn’t come from chasing budgets. It comes from understanding mission priorities, timing, and where money is actually allowed to move.”
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Mission Happens When Sales and Marketing Aligns at Maximus
12/16/2025
Mission Happens When Sales and Marketing Aligns at Maximus
This is episode 801. Read the complete trancription on the Sales Game Changers Podcast . This is the sixth episode of the "Marketing and Selling Effectiveness Podcast." Regularly, the IEPS posts a new show with partner Julie Murphy from . Watch the video of this podcast on YouTube . The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement . FeedSpot named the Sales Game Changers Podcast at a top and top 8 Podcast! Subscribe to the Sales Game Changers Podcast now on ! Purchase Fred Diamond's best-sellers and now! On today's show, Fred and Julie meet with Kelley Harar, a Maximus Managing Director and Liz Anthony, formerly a marketing director at Maximus. Find Liz on Find Kelley on . LIZ'S TIP: “In B2G, marketing effectiveness isn’t about generating noise. It’s about enabling sales to earn credibility long before a deal is on the table.” KELLEY'S TIP: “Marketing and sales effectiveness isn’t about alignment meeting. It’s about showing up together around the mission and earning trust at every step of the buying journey.”
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Lessons in Mentorship and Sales Leadership from Colleen Stanley and Julie Jackson
11/11/2025
Lessons in Mentorship and Sales Leadership from Colleen Stanley and Julie Jackson
This is episode 799. Read the complete transcription on the Sales Game Changers Podcast . Watch the video of the podcast . The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement . FeedSpot named the Sales Game Changers Podcast at a top and top 8 Podcast! Subscribe to the Sales Game Changers Podcast now on ! Read more about the Institute for Effective Professional Selling Emerging Sales Leader Program . Purchase Fred Diamond's best-sellers and now! Today's show featured an interview with Colleen Stanley, author of "Be The Mentor Who Mattered." Also appearing is Julie Jackson, Senior Vice President of Special Market Sales at BSN SPORTS. Find Colleen on . Find Julie on .
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Enabling Better Voice and Text Conversations for More Conversions with David Gable of Kixie
11/04/2025
Enabling Better Voice and Text Conversations for More Conversions with David Gable of Kixie
This is episode 798. Read the complete transcript on the Sales Game Changers Podcast . Watch the video of the podcast . The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement . FeedSpot named the Sales Game Changers Podcast at a top and top 8 Podcast! Subscribe to the Sales Game Changers Podcast now on ! Read more about the Institute for Effective Professional Selling Emerging Sales Leader Program . Purchase Fred Diamond's best-sellers and now! Today's show featured an interview with David Gable of Kixie. Find David on . DAVID'S TIP: “The value is in the conversation, not just the purchase. If a prospect walks away having learned something, they’ll take your call again. Maybe not this cycle, but the next.”
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The Science Behind Selling Effectiveness with Tom Snyder from Funnel Clarity
10/30/2025
The Science Behind Selling Effectiveness with Tom Snyder from Funnel Clarity
This is episode 797. Read the complete transcription on the Sales Game Changers Podcast . Watch the video of the podcast . The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement . FeedSpot named the Sales Game Changers Podcast at a top and top 8 Podcast! Subscribe to the Sales Game Changers Podcast now on ! Read more about the Institute for Effective Professional Selling Emerging Sales Leader Program . Purchase Fred Diamond's best-sellers and now! Today's show featured an interview with Tom Snyder of Funnel Clarity. Funnel Clarity is an IEPS Selling Essentials Marketplace partner. Read more about the Selling Essential Marketplace . Find Tom on . TOM'S TIP: “Knowing what the right things to do are is not the same as being able to do them well. Excellence in sales, like any skill, takes relentless practice.”
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How Hilton's Sales Teams Succeed with Noble Purpose with Frank Passanante and Lisa Earle McLeod
10/28/2025
How Hilton's Sales Teams Succeed with Noble Purpose with Frank Passanante and Lisa Earle McLeod
This is episode 796. Read the complete transcription on the Sales Game Changers Podcast . Watch the video of the podcast . The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement . FeedSpot named the Sales Game Changers Podcast at a top and top 8 Podcast! Subscribe to the Sales Game Changers Podcast now on ! Read more about the Institute for Effective Professional Selling Emerging Sales Leader Program . Purchase Fred Diamond's best-sellers and now! Today's show featured an interview with Frank Passanante, Global Head of Sales at Hilton. Also appearing is Lisa Earle McLeod, author of "Selling with Noble Purpose." Find Frank on . Find Lisa on . FRANK'S TIP: “Purpose is a North Star, it’s a compass, and when it’s aligned, it becomes that source of energy. It should align with where you get energy and it should align with your ability, even through volatile times, to persevere and ultimately to see sustained ongoing performance success.” LISA'S TIP: "You have really understood, at a very deep level, the way that money and meaning go together. They’re not siloed. The best sales teams don’t have to choose between purpose and profit; they use purpose to drive profit.”
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Inspiring Future Sales Professionals at UT Dallas with Semira Amirpour
10/23/2025
Inspiring Future Sales Professionals at UT Dallas with Semira Amirpour
This is episode 795. Read the complete transcription on the Sales Game Changers Podcast website . This is a special episode of the "Office Hours - Sales Professors Unplugged Podcast." The show feature interviews with sales professors at universities with a sales excellence programs. Many of the universities are members of the . Watch the interview on YouTube . The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement . FeedSpot named the Sales Game Changers Podcast at a top and top 8 Podcast! Subscribe to the Sales Game Changers Podcast now on ! Purchase Fred Diamond's best-sellers and now! Today's show is a special "Office Hours - Sales Professors Unplugged" episode featuring Semira Amirpour, Award-winning Marketing professor and Sales Coach at The University of Texas at Dallas. Find Semira on SEMIRA'S TIP: "Take feedback as a gift. It’s one of the most valuable tools for lifelong success.”
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Creating Meaningful Value on the First Sales Call with Lee Salz and Wes Amann
10/21/2025
Creating Meaningful Value on the First Sales Call with Lee Salz and Wes Amann
This is episode 794. Read the complete transcription on the Sales Game Changers Podcast The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement . FeedSpot named the Sales Game Changers Podcast at a top and top 8 Podcast! Subscribe to the Sales Game Changers Podcast now on ! Read more about the Institute for Effective Professional Selling Emerging Sales Leader Program . Purchase Fred Diamond's best-sellers and now! Today's show featured an interview with Lee Salz, author of "The First Meeting Differentiator." Also appearing is Wes Amann, VP of Sales at Filterbuy. Find Lee on . Find Wes on . LEE'S TIP: “Everyone wants to talk about closing techniques, but closing problems are just a symptom. The real issue starts in the first meeting. If that foundation is weak, the deal is weak.” WES' TIP: “It’s not about making a thousand calls. It’s about making connections. Always bring value, and always build a human connection.”
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How a Fresh LinkedIn Job Title Search Led to New Business for Hilton’s Shawn Parker
10/14/2025
How a Fresh LinkedIn Job Title Search Led to New Business for Hilton’s Shawn Parker
This is episode 793. Read the complete transcription on the Sales Game Changers Podcast website . This is a Sales Story and a Tip episode! Watch the video of the interview . Subscribe to the Sales Game Changers Podcast now on ! Read more about the Institute for Effective Professional Selling Emerging Sales Leader Program . Purchase Fred Diamond’s best-sellers and now! Today’s show featured an interview with Shawn Parker, Executive Director of Strategic Accounts and Corporate Group Sales at Hilton. Find Shawn on . SHAWN’S TIP: “Be hungry, be curious, be humble. That’s how new opportunities appear.”
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How Dr. Linda Alkire Builds Career Ready Texas State Sales Grads
10/09/2025
How Dr. Linda Alkire Builds Career Ready Texas State Sales Grads
This is episode 792. Read the complete transcript on the Sales Game Changers Podcast website here. This is a special episode of the "Office Hours - Sales Professors Unplugged Podcast." The show feature interviews with sales professors at universities with a sales excellence programs. Many of the universities are members of the . Watch the interview on YouTube . The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement . FeedSpot named the Sales Game Changers Podcast at a top and top 8 Podcast! Subscribe to the Sales Game Changers Podcast now on ! Purchase Fred Diamond's best-sellers and now! Today's show is a special "Office Hours - Sales Professors Unplugged" episode featuring Dr. Linda Alkire, Director of The Center for Professional Sales at Texas State University. Find Dr. Alkire on DR. ALKIRE'S TIP: "Sales isn’t just about closing deals. It’s about understanding customers, creating value, and building relationships and that’s what we teach our students every day.”
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How Empathy and Innovation Will Drive the AI Revolution with Kristen Johnson from AWS
10/06/2025
How Empathy and Innovation Will Drive the AI Revolution with Kristen Johnson from AWS
This is episode 791. Read the complete trancription on the Sales Game Changers Podcast website . The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement . FeedSpot named the Sales Game Changers Podcast at a top and top 8 Podcast! Subscribe to the Sales Game Changers Podcast now on ! Purchase Fred Diamond's best-sellers and now! On today's "Women in Sales Leadership," show, Center for Elevating Women in Sales Leadership President Gina Stracuzzi interviewed Dr. Kristen Johnson from AWS. She will be a presenter at the October 9 Women in Sales Elevation Conference. here to attend the event. Watch the video of this podcast on YouTube . Find Kristen on KRISTEN'S TIP: "Women are uniquely positioned to help with this because we bring empathy, opportunity, and creativity to thrive in an environment where the shiver of sharks is coming so quickly. Our ability to step into leadership roles with AI is not only unprecedented, it’s essential.”
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Elevating Public Sector Sales with Leadership and Marketing Insights from Tony Celeste
09/25/2025
Elevating Public Sector Sales with Leadership and Marketing Insights from Tony Celeste
This is episode 790. Read the complete transcription on the Sales Game Changers Podcast website . This is the fifth episode of the “Marketing and Selling Effectiveness Podcast.” Every other week, the IEPS posts a new show with partner Julie Murphy from . Watch the video of this podcast on YouTube . The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement . FeedSpot named the Sales Game Changers Podcast at a top and top 8 Podcast! Subscribe to the Sales Game Changers Podcast now on ! Purchase Fred Diamond’s best-sellers and now! On today’s show, Fred and Julie meet with Tony Celeste, President of Ingram Micro Public Sector. Tony makes his second appearance on the podcast. Listen to his first episode in 2021 . Find Tony on TONY’S TIP: “Credibility is earned. It’s not claimed. You build it by listening, learning, and leading , and showing up where customers make decisions, asking questions, and bringing real insights.”
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Unlocking Winning Public Sector Partnerships with Mike Cannady from AWS
09/17/2025
Unlocking Winning Public Sector Partnerships with Mike Cannady from AWS
This is episode 789. Read the complete transcript on the Sales Game Changers Podcast website . The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement . FeedSpot named the Sales Game Changers Podcast at a top and top 8 Podcast! Subscribe to the Sales Game Changers Podcast now on ! Purchase Fred Diamond's best-sellers and now! On today's show, Fred interviewed Mike Cannady, AWS Global Director, Partner Programs and Strategic Initiatives, Public Sector. Watch the video of this podcast on YouTube . Find Mike on MIKE'S TIP: "The most successful sellers I’ve known in my career really know how to work with partners and use them as a force multiplier. If you’re not working with partners, you’re limited by your own time only, but if you’re working with partners, you get their reach, you get their relationships, and that can be a really powerful thing for you.”
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How Samford University Prepares Students for Sports and Sales Career Success
09/11/2025
How Samford University Prepares Students for Sports and Sales Career Success
This is episode 788. Read the complete transcription on the Sales Game Changers Podcast . This is a special episode of the “Office Hours – Sales Professors Unplugged Podcast.” The show feature interviews with sales professors at universities with a sales excellence programs. Many of the universities are members of the . Watch the interview on YouTube . The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement . FeedSpot named the Sales Game Changers Podcast at a top and top 8 Podcast! Subscribe to the Sales Game Changers Podcast now on ! Purchase Fred Diamond’s best-sellers and now! Today’s show is a special “Office Hours – Sales Professors Unplugged” episode featuring Dr. Darin White, Founding Director, Sports Industry Program at Samford University, and Dr. Clif Eason, Director, Professional Sales Program at Samford. Find Dr. White on Find Dr. Eason on . DR. WHITE’S TIP: “Relationships are never going to go out of style. No matter how much AI or technology we get, having the ability to build authentic, caring, servant-oriented relationships is everything.” DR. EASON’S TIP: “We’ve built our curriculum not to teach students how to sell a product, but to teach students how to communicate effectively and persuasively, and hopefully build those skills of resilience and work ethic along the way.”
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Dr. Margie Warrell Discusses Leading with Courage at the Women in Sales Elevation Conference
09/09/2025
Dr. Margie Warrell Discusses Leading with Courage at the Women in Sales Elevation Conference
This is episode 787. Read the complete transcription on the Sales Game Changers Podcast website . On today's "Women in Sales Leadership," show, Center for Elevating Women in Sales Leadership President Gina Stracuzzi interviewed Dr. Margie Warrell. She will be the keynote presenter at the October 9 Women in Sales Elevation Conference. here to attend the event. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement . FeedSpot named the Sales Game Changers Podcast at a top and top 8 Podcast! Subscribe to the Sales Game Changers Podcast now on ! Purchase Fred Diamond's best-sellers and now! Watch the video of this podcast on YouTube . Find Margie on MARGIE'S TIP: "Think of one thing that you’re dealing with right now that’s causing you some stress, that’s creating some tension, that you are feeling some frustration around. Maybe you need to brave an awkward conversation. Maybe you need to put your hand up or speak up and risk rocking the boat. If you were really bringing the boldest version of you to the conversations you’re having, the interactions you’re having, the challenges that you are facing, what’s one thing that you would be doing more of, and do that. Just back yourself more because it is taking action that we come to discover, “You know what? I didn’t need to doubt myself to begin with.”
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How Great Account Based Marketing Improves Selling Effectiveness with Rebecca Umberger
09/09/2025
How Great Account Based Marketing Improves Selling Effectiveness with Rebecca Umberger
This is episode 786 of the Sales Game Changers Podcast. Read the complete transcription on the Sales Game Changers Podcast website . This is the fourth episode of the "Marketing and Selling Effectiveness Podcast." Every other week, the IEPS posts a new show with partner Julie Murphy from . Watch the video of this podcast on YouTube . The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement . FeedSpot named the Sales Game Changers Podcast at a top and top 8 Podcast! Subscribe to the Sales Game Changers Podcast now on ! Purchase Fred Diamond's best-sellers and now! On today's show, Fred and Julie meet with Rebecca Umberger, Senior Advisor, Public Sector Marketing at Sage Communications. Find Rebecca on REBECCA'S TIP: “Always, always, always work with your sales teams. They want to work with you. Don’t be afraid of trying new things. Don’t get stuck doing the same thing year after year after year. Keep learning, keep changing, reinvent yourself, and keep working with your teams.”
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Two Days in October to boost Your AI Selling Skills
08/26/2025
Two Days in October to boost Your AI Selling Skills
This is episode 785. Read the complete transcription on the Sales Game Changers Podcast . In this episode of the AI for Selling Effectiveness Podcast (a sub-brand of the Sales Game Changers Podcast), host Fred Diamond is joined by Gina Stracuzzi, host of the Women in Sales Leadership Podcast and President of the Center for Elevating Women in Sales Leadership, along with Zeev Wexler, to spotlight two groundbreaking events this October: October 9 – Women in Sales Leadership Elevation Conference (Tysons Corner, VA) A full-day, in-person event exploring how women can lead with courage, clarity, and conviction in an AI-driven sales world. Expect insights on leveraging AI for career growth, policy and ethics, strategy, and frontline stories from women already breaking barriers. Keynote speaker Dr. Margie Warrell, author of The Courage Gap, will challenge attendees to find their voice in the AI revolution. 📅 October 10 – Selling Essentials Workshop: Nine Rules for AI Selling Effectiveness (Hybrid – Reston, VA + Virtual) Led by Zeev Wexler and the Institute for Effective Professional Selling, this workshop will teach B2B and B2G sales professionals how to harness AI without becoming "noise." Learn practical rules to differentiate your voice, master prompting, and amplify sales results with the right AI tools. 💡 Topics covered include: ✅ Why women must have a seat at the AI strategy table ☑️ The crucial role of policy, ethics, and governance in AI adoption ✅ Networking with leaders from top companies like AWS, Salesforce, Cisco, Intel, Hilton, Cvent, and more ☑️ The nine rules for using AI to increase effectiveness (not mediocrity) 👉 If you’re serious about taking your sales career to the next level, these back-to-back events are not to be missed. 🔗 Register now at
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Dr. Lenita Davis Teaches College Sales Students to Serve Advance Listen Excel and Succeed
08/20/2025
Dr. Lenita Davis Teaches College Sales Students to Serve Advance Listen Excel and Succeed
This is episode 784. Read the complete transcription on the Sales Game Changers Podcast website . This is a special episode of the “Office Hours – Sales Professors Unplugged Podcast.” The show feature interviews with sales professors at universities with a sales excellence programs. Many of the universities are members of the . Watch the interview on YouTube . The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement . FeedSpot named the Sales Game Changers Podcast at a top and top 8 Podcast! Subscribe to the Sales Game Changers Podcast now on ! Purchase Fred Diamond’s best-sellers and now! Today’s show is a special “Office Hours – Sales Professors Unplugged” episode featuring Dr. Lenita Davis, Sales Program Director at the University of Wisconsin Claire. Find Dr. Davis on DR. DAVIS’ TIP: “Sales is about giving and serving. You succeed by giving and serving others. You should always be getting better, never satisfied with the status quo. Listening is key , and the number one desire of almost any human being is to be seen. If you can really listen and let people know that you see them, you’re always going to do well.”
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Turning LinkedIn Into Your Most Profitable Sales Channel with Jessica Samuels
08/20/2025
Turning LinkedIn Into Your Most Profitable Sales Channel with Jessica Samuels
This is episode 783. Read the complete trancription on the Sales Game Changers Podcast website . The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement . FeedSpot named the Sales Game Changers Podcast at a top and top 8 Podcast! Subscribe to the Sales Game Changers Podcast now on ! Purchase Fred Diamond's best-sellers and now! On today's show, Fred interviewed interviewed LinkedIn for Selling Effectiveness expert Jessica Samuels. She will be the presenter at the September 4 IEPS Selling Essentials Workshop. here to attend the virtual event. Watch the video of this podcast on YouTube . Find Jessica on JESSICA'S TIP: "LinkedIn is no longer optional. It has to be the most powerful sales tool and trust-building mechanism that we use today as a sales force.”
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Winning Whale-Sized Deals with Hunt Big Sales Founder Tom Searcy
08/13/2025
Winning Whale-Sized Deals with Hunt Big Sales Founder Tom Searcy
This is episode 781. Read the complete transcription on the Sales Game Changers Podcast website. The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement . FeedSpot named the Sales Game Changers Podcast at a top and top 8 Podcast! Subscribe to the Sales Game Changers Podcast now on ! Purchase Fred Diamond's best-sellers and now! On today's show, Fred interviewed 2025 Sales Guru (from Global Gurus) Tom Searcy from . Watch the video of this podcast on YouTube . Find Tom on TOM'S TIP: "Always solving, never selling. The best salespeople don’t see themselves as sellers at all. They see themselves as problem-solvers. You’re not building a relationship; you’re building a community of relationships, your community with their community. That’s how you win the big deals."
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Big Accounts Mean Bigger Wins with Carajane Moore
08/12/2025
Big Accounts Mean Bigger Wins with Carajane Moore
This is episode 782. Read the complete transcription on the Sales Game Changers Podcast . The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement . FeedSpot named the Sales Game Changers Podcast at a top and top 8 Podcast! Subscribe to the Sales Game Changers Podcast now on ! Purchase Fred Diamond’s best-sellers and now! On today’s show, Fred interviewed 2025 Sales Guru (from Global Gurus) Carajane Moore from . Watch the video of this podcast on YouTube . Find Carajane on CARAJANE’S TIP: “Tighten your target and expand your network. Identify the 10 accounts you truly want, then work with people who know those decision-makers to get warm referrals — because in today’s noisy marketplace, the most effective path to senior buyers is through trusted introductions.”
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Inside Cvent’s Award-Winning AI for Selling Effectiveness Strategies with Franci Hirsch
08/12/2025
Inside Cvent’s Award-Winning AI for Selling Effectiveness Strategies with Franci Hirsch
This is episode 780. Read the complete transcription on the Sales Game Changers Podcast . This is an episode of the “AI and Selling Effectiveness Podcast.” Every other week, the IEPS posts a new show with IEPS partner Zeev Wexler from Viacry. Watch the video of this podcast on YouTube . The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement . FeedSpot named the Sales Game Changers Podcast at a top and top 8 Podcast! Subscribe to the Sales Game Changers Podcast now on ! Purchase Fred Diamond’s best-sellers and now! Today’s show featured more ideas on how organizations should be using AI. Zeev and Fred brought on Cvent VP of Sales Operations and Enablement Franci Hirsch to discuss how they are leading the way in AI for selling effectiveness application. Find Franci on FRANCI’S TIP: “Before you invest in tools or declare that AI will transform your work, take time to educate yourself. Even a few foundational courses can give leaders the knowledge and confidence to inspire their teams to act.”
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Preparing College Graduates for Sales Success with Thomas Hosmanek
08/07/2025
Preparing College Graduates for Sales Success with Thomas Hosmanek
This is episode 779. Read the complete transcription on the Sales Game Changers Podcast . This is a special episode of the "Office Hours - Sales Professors Unplugged Podcast." The show feature interviews with sales professors at universities with a sales excellence programs. Many of the universities are members of the . Watch the interview on YouTube . The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement . FeedSpot named the Sales Game Changers Podcast at a top and top 8 Podcast! Subscribe to the Sales Game Changers Podcast now on ! Purchase Fred Diamond's best-sellers and now! Today's show is a special "Office Hours - Sales Professors Unplugged" episode featuring Thomas Hosmanek, Director, St. Ambrose University Sales Center. Find Thomas on THOMAS'' TIP: "Whatever industry you’re in, the thing that’s going to differentiate you is you—and your level of service.”
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Business Development Success in Federal Markets with SAIC's Murtaza Ahmed
08/06/2025
Business Development Success in Federal Markets with SAIC's Murtaza Ahmed
This is episode 779. Read the complete transcription on the Sales Game Changers Podcast . The Sales Game Changers Podcast was recognized by YesWare as the top sales podcast. Read the announcement . FeedSpot named the Sales Game Changers Podcast at a top and top 8 Podcast! Subscribe to the Sales Game Changers Podcast now on ! Purchase Fred Diamond’s best-sellers and now! On today’s show, Fred and Julie meet with Murtaza Ahmed, Chief Growth Officer Civilian, Health and SLED at SAIC. Watch the video of this podcast on YouTube . Find Murtaza on MURTAZA’S TIP: “Don’t fall in love with your own capabilities — fall in love with the customer’s problem.”
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How Sales and Marketing Drive Government Contractor Growth
07/31/2025
How Sales and Marketing Drive Government Contractor Growth
This is episode 777. Read the complete transcript on the Sales Game Changers Podcast website here. In this episode of Marketing for Selling Effectiveness, a sub-series of the Sales Game Changers Podcast, host Fred Diamond and co-host Julie Murphy of Sage Communications welcome a powerhouse guest. Zhenia Klevitsky, Chief Growth Officer at ITC Federal, appears on today's show. One of the key messages that the Institute for Effective Professional Selling (IEPS) strongly communicates is that Sales and Marketing must work stronger together today more than ever before. With two decades of experience in government contracting, Zhenia shares real-world strategies for aligning sales and marketing to win complex, high-stakes federal deals. She explains why the old silos between BD and marketing no longer work and how modern GovCon growth teams must act as a unified revenue engine. You’ll learn: ✅ Why mission-first messaging is essential in federal sales ✅ How account-based marketing (ABM) shapes perception long before the RFP ✅ The power of community involvement in building trust with government buyers ✅ Why thought leadership beats traditional capture in today’s market ✅ How AI, automation, and shifting buyer expectations are changing the rules Zhenia also shares a detailed case study on how her team successfully embedded into a tight-knit local community in New Mexico and won a major contract through a bold mix of philanthropy, targeted marketing, and authenticity. Whether you're a B2G sales leader, a marketing strategist, or an executive navigating the federal buying landscape, this episode will challenge you to rethink your approach and embrace true collaboration. 🔔 Don’t forget to subscribe for more episodes that explore how sales and marketing can work together to drive effective growth in complex industries. #GovCon #FederalSales #SalesGameChangers #B2G #MarketingForSales #AccountBasedMarketing #ITCFederal #ZheniaKlevitsky #MissionFirst #SageCommunications #SalesLeadership #MarketingStrategy #BDTips
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