Making the Maven

Making the Maven Podcast is dedicated to helping health and wellness entrepreneurs become business mavens. Michelle reaches globally to bring you entrepreneurial stories of challenge and triumph from industry leaders, business experts and wellness biz owners. Tune in weekly to learn personal habits for success, proven business building strategies and action steps to launch and grow your online wellness business. End the overwhelm, let go of the fear and join the revolution because we are Making YOU the Maven.

I'm Launching a New Podcast and You're Invited with Michelle McGlade 02/17/2020

The Last Goodbye | MTM135 05/14/2018

Don’t Be Afraid to Look at Your Options! | Holly Bertone | MTM134 05/07/2018

Everything Looked Good… on Paper. | Kate Swoboda | MTM133 04/30/2018

This is How You Manifest Your Desires | Jen Mavros | MTM131 04/16/2018

Healing Happens Within | Razi Berry | MTM130 04/09/2018

Do What Feels Right — Don’t Suppress Your Inner Self | Amanda Gates | MTM129 04/02/2018

Step Into Your Authentic Self | JP Sears | MTM128 03/26/2018

Become a Super Connector and Help More People | Scott Gerber | MTM127 03/19/2018

You’re Not Crazy, You’re Passionate | Keith Norris | MTM126 03/12/2018

What It Takes to Get to the Next Level | MTM125 03/05/2018

Finding My Worthiness | Lisa Carpenter | MTM124 02/26/2018

Re-Enroll in Your Dreams | Gloria Banks | MTM123 02/19/2018

The Secret to Success Is in the Recipe | MTM122 02/12/2018

Here’s How to Market Yourself Ethically | Dr. Glenn Livingston | MTM121 02/05/2018

Meet Your Clients Where They’re At, and Then Heal Them | Dr. Deanna Minich | MTM120 01/29/2018

Sonia’s Amazing Success Story | Sonia Solomonson | MTM119 01/22/2018

Sonia’s Amazing Success Story | Sonia Solomonson | MTM119 On this week’s show, I wanted to bring on a fellow coaching student of mine. I am so proud of Sonia Solomonson’s success. Sonia literally went from unfulfilled employee to business owner with 20 appointments on opening day. The crazy part is, she’s only been in business for two months! This stuff really works when you do the work and I want you to use Sonia as inspiration to stop being unfulfilled/complacent and start taking actions to fulfill your life’s purpose. Key Insights & Aha Moments: *If you’re sick of hearing me tell you owning your own practice is possible, then you must, must listen to what Sonia has to say. She is crushing it and so can you! *I have a new training out for you guys. Link in the show notes! *Where was Sonia in her career before she started her business? *Sonia became complacent with working for somebody else, yet she was very unfulfilled. *After talking to friends and family, Sonia realized that she’s still young and the decisions she makes now are going to set her on a certain path for her future. If she’s not happy now, what will she be, 5 years from now? *Where is Sonia today and what does her business look like? *On Sonia’s opening day, she had 20 appointments! *Things really opened up for Sonia when she specialized. Everyone BUT the acupuncture community told her to do that from day one. *Are you thinking about hiring Michelle as a coach? Sonia says you gotta stop thinking and start doing it. *At only two months in her business, Sonia has experienced rapid growth. She knows she wouldn’t even be nearly as far a year into the business if she tried to do this on her own. *Sonia feels like she’s finally coming out of her shell. *Sonia has never hired a coach before, but being able to have accountability weekly was amazing. *Sonia is an amazing inspiration for fellow practitioners everywhere! *Before Sonia worked with me, Sonia was not jumping out of bed every day to get to her job. She was exhausted when she came home. She wasn’t miserable, but she definitely wasn’t having fun either. *It really works when you do the work! *Your messaging needs to be put in layman terms! Who are you really speaking to? Not your colleagues! *To be honest, making money is really boring. Showing up every day and doing good work makes life more interesting, engaging, and frankly, worth living! *All you need to be is clear on where you want to go. You don’t need to work out the details of ‘how’ just yet. Mentioned in This Episode: /episode/index/show/thebusinessexchange/id/6167545

Stop Sabotaging Yourself! | MTM118 01/15/2018

Stop Sabotaging Yourself! | MTM118 I’m back with another solo episode! It’s the new year and we’re excited to achieve our goals, but some things that keep coming up with my students are their self-limiting beliefs. Are you saying words like, ‘I’m not ready yet,’ or ‘I’m too busy,’ and it’s making you stop dead in your tracks? You are sabotaging yourself! Let’s help you get unstuck in today’s episode so you can put yourself out there and do great, great things! Key Insights & Aha Moments: *Are you self-sabotaging yourself? *I’m posting a live webinar this Wednesday 17th at 12 p.m. EST about the three online marketing secrets! Don’t miss it! *One of the reasons why you’re getting stuck is because you keep falling into the same limiting beliefs that are holding you back. *We naturally want to go into situations that make us feel safe. However, as business owners we need to battle against this. *You need to constantly be analyzing and adjusting what’s comfortable for you as you grow your business. *How does self-sabotage show up in different people? *Pay close attention to what kind of words are coming out of your mouth. *Are you saying words like, ‘I’m not ready yet,’ or ‘I’m too busy’? *Stop making excuses for yourself! You can do it. *How do you overcome these barriers you are putting on yourself? Step one: Question the validity of each excuse you’re coming up with. *Do you feel like 2017 didn’t go the way you wanted? Do you feel like you just didn’t make things happen? This stops now! *What kinds of things are triggering you to say these self-limiting beliefs? Do they come up when you’re faced with new territory or the unknown? *I’m so, so passionate about this topic because I’ve been through this too! *Take time to reflect on your business and see where you can improve. *It’s great to aim high, but set yourself up for a realistic journey so you don’t end up discouraged and disappointed with yourself. Mentioned in This Episode: /episode/index/show/thebusinessexchange/id/6144980

Are You Too Attached to the 'How'? | MTM117 01/08/2018

Are You Too Attached to the 'How'? | MTM117 Welcome to the new year! In this week’s show, you just have yours truly sitting one-on-one to give you a real talk about a lesson I had to relearn in 2017. A couple of years ago when I decided to shut down my brick and mortar business, I was so focused on ‘how’ I wanted to let my business go that it took me almost a year (and near burn-out) for me to finally let it go. I was so focused on ‘how’ that I ended up dragging the task on for more than it needed to be. The same thing happened to me again in 2017! Today, I’ll be sharing this valuable lesson with you so that you can prevent and stop yourself from going through the exact same thing in your business. Key Insights & Aha Moments: *I was so fortunate to meet up with my inner circle mavens for a 2017 year review. *What kind of lessons have I learned throughout the year? *On January 17, I have a free webinar for you! Don’t miss it. *I had to relearn a lesson this year. That lesson was to not be so attracted to how things will happen in your business. *After 3 years of blood, sweat, and tears, I decided it was time to close the brick and mortar business to focus on coaching. It was a tough decision to ‘walk away’ from it all. *I wanted to see my business baby live on. I decided that it was best to sell my business. Little did I know the universe was laughing at me! *I overworked myself for a year trying to sell my business and I was just hitting wall after wall. *When I stopped pushing on ‘how’ I wanted my business to end. Guess what, the universe delivered and gave me a different solution. *One thing people get wrong when they’re trying to manifest things is they’re still very attached to the how. *Sometimes, we just don’t know how to do things, but that’s okay. If you just start taking action without being attached to the ‘what’ and the ‘how,’ that’s when magic and results start to come. *In 2017, I made a big marketing push to attract more people into my online community. However, I was struggling to communicate value to new audiences. *I'm sharing this with you today as I reflect on some of the highlights that happened in 2017. *At the end of the day, it’s all about you getting clear on what you want and then taking action on those goals. Do not get attached to the how or the little details of how it happens. Mentioned in This Episode: /episode/index/show/thebusinessexchange/id/6119995

The Way You Serve Makes People Show Up | Elizabeth Rider | MTM116 01/01/2018

The Way You Serve Makes People Show Up | Elizabeth Rider | MTM116 Elizabeth Rider is a health coach, TV host, and wellness expert. She offers healthy recipes and straightforward nutrition advice that draws millions of inspired readers to her blog. Elizabeth is a regular contributor to The Huffington Post and her recipes have been featured on MindBodyGreen, Buzzfeed, and more. On the show, Elizabeth offers sage advice on how to keep your business and your dreams working for you, not against you. Key Insights & Aha Moments: *For this episode, you definitely want to grab your pen and paper. *Getting clarity in your vision and your purpose is the foundation of your business. Don’t skip this step! I’ve got a freebie that can help you get this step right from the start. *How did Elizabeth get started as a health coach? *Ultimately, it is not anybody’s job to believe in you, it’s only your job to believe in yourself. *Why are people so afraid of getting started on their dreams? It’s because they’re afraid of what people will think of them. *Remember, certainty is an illusion. So, it’s important to start feeling comfortable with uncertainty. *We’re on this planet to shine, yet we create so much suffering for ourselves. Why? *What’s your motivation for creating your business? If you do it just for the followers then it’s destined to fail. *What are you struggling with right now? *What happens if you want to help ‘everybody’? How do you handle niching down? *Even if you have an online model for your business, you still need to do grassroots marketing. Shaking hands and looking people in the eye goes way further than a sales page ever will. *How long did it take Elizabeth to build her business where it was no longer a struggle? *If you feel like you’re struggling, you have to invest more in your education to help you get out of that trap. *Elizabeth offers some actions steps on what you need to do TODAY to get a good start on your business. *When it comes to confidence, the biggest thing you need to do is get to know yourself. *When you’re starting out, just get your content out there. Don’t worry about the design of your website just yet. *What’s next for Elizabeth? Mentioned in This Episode: /episode/index/show/thebusinessexchange/id/6097853

You Can Change Your Life Just by Using Your Words | Mary Shores | MTM115 12/18/2017

You Can Change Your Life Just by Using Your Words | Mary Shores | MTM115 Mary Shores is the author of Conscious Communications and is recognized as a leader of innovative thought. She has spent over a decade teaching businesses and individuals how to identify their goals, create new ways of thinking, and take action to create meaningful results. On the show, Mary discusses her journey and how she overcame devastating loss by using the methods written in her book. Words have power not only on the people you love but yourself! Use them wisely. Key Insights & Aha Moments: *Struggling to get new clients in the door? I have a free gift for you! *How did Mary first get started in all of this? *Mary always wanted to write a book, but she kept making excuses as to why she couldn’t. *At a young age, Mary lost her daughter and that experience made her want to live the very best life she could. Four years later, Mary started her business at 24. *Science and spirituality are currently at crossroads. It is backed by science that you can change your reality just by using your words. *How did Mary come up with the idea for her book? *Mary created a communication strategy to help her customers become happier after a phone call. It increased her business by 35% in just one year! To add to this, Mary’s business was debt collections and you know no one is ever happy when they hear from you. *Soon after, Mary was teaching this strategy to other business owners and helping others. *And then… Mary went through a devastating divorce and it knocked her completely off her feet. *Honestly, the communication strategy she’d developed 10 years prior was what saved her. *You have to continue in your life despite all the rocky ups and downs. *Mary was in a very negative space and things were not manifesting well in her life. *You have to get in control of your words, behaviors, and actions in every aspect of your life. All possibilities exist for you. *You have to release the traumas you have stored in your body because they do affect you, whether you realize it or not! *How can business owners take actionable steps to leverage the power of their words? *Goal-setting is a very powerful way of connecting and building neural pathways. There’s a reason why goal-setting works! *Typically, the people who have a clear plan and actions steps set in place are the ones who get results. *Mary has a free gift for my audience today! Mentioned in This Episode: /episode/index/show/thebusinessexchange/id/6050733

How to Use Groupon (the Smart Way) in Your Practice | Cath Cox | MTM114 12/11/2017

How to Use Groupon (the Smart Way) in Your Practice | Cath Cox | MTM114 Cath Cox has been a licensed massage therapist in Colorado since 1999. After trying nearly everything to get clients through her door (she was hustling her butt off), and it not working, Cath decided to finally try Groupon because she had nothing else to lose. To her surprise, she was getting consistent clients through the door and was able to boost her business from three clients a week to three a day within a couple of months. How did she do it? Find out, in this week’s episode. Key Insights & Aha Moments: *I have a new gift for you guys! Struggling to get consistent clients in the door? Download my 5 Steps to a Waitlist Wellness Practice. *How did Cath get into massage therapy? *When Cath made the transition from the bar industry to massage therapy, did people think Cath was crazy?! *After school, Cath knew she wanted to start her own business. How did that experience go? *Cath is such a go-getter. How did she get this ‘can do anything’ mindset? *When Cath finally settled on her massage style (shiatsu), she hustled her butt off! When she wasn’t marketing, she was busting her butt finding clients. She went down to fire stations, doctor offices, gyms, etc looking for clients. *Despite busting her butt, Cath was not getting anywhere in her business. She was seeing three clients a week if she was lucky. *Cath didn’t hear great things about Groupon, but as she was getting nowhere with her business, Cath decided to try it out and see what happens. She had nothing to lose! *Keep in mind, you don’t make money off the Groupon deal itself, you make money on converting them into real clients. *Because massage students were not well trained in marketing, this is where people fail flat with Groupon. They get the clients, but then they don’t know how to convert them into lifelong customers. *Cath went from three clients a week to three clients a day within two to three months of using Groupon. *The good thing about getting an influx of people through your door — you can really hone your sales speech. *Cath shares some tips on how people can use Groupon to kickstart their business. *What’s the max amount of clients you want to see each month or even each week? Set that cap early in the business. *Some final thoughts about from me about today’s interview before we wrap up the show. Mentioned in This Episode: /episode/index/show/thebusinessexchange/id/6025008

You Invest in Your Craft, Yet You Don’t Invest in Your Business | Lori Kennedy | MTM113 12/04/2017

The Marketing Secrets of Wellness Business Owners Part 3 | MTM112 11/27/2017

The Marketing Secrets of Wellness Business Owners Part 2 | MTM111 11/20/2017

The Marketing Secrets of Wellness Business Owners Part 1 | MTM110 11/13/2017

Getting Over Your Facebook Live Fears | Molly Mahoney | MTM109 11/06/2017

Getting Over Your Facebook Live Fears | Molly Mahoney | MTM109 Molly Mahoney is a Camera Confidence Coach, Author, and FbLive Ninja. After graduating from Chapman University with a BFA in Theater and Dance, she toured the world working professionally as a performer for more than 10 years. Molly now leverages her performance skills and helps business owners find their confidence on camera. On this week’s show, Molly discusses why Facebook Live video is so, so important for your business, how you can become more confident in front of the camera, and she also shares some of her Facebook ad tips! Key Insights & Aha Moments: *Do you suffer from underpricing your services? Then you don’t want to miss out on my workshop! *Molly is working with Les Brown … as his mentor! How did this happen? *How did Molly get started in all of this? *Shoutout to Pat Flynn’s podcast for helping both myself and Molly see what was possible! *Molly launched a course to help cure the ‘starving artist’ syndrome; it did well for a little while, and then it fell flat on its face! *Molly has been working with Facebook Live only since June of last year! *Molly recalls how heart-wrenching it was to have her course fall flat on its face. *Molly made a step-by-step list consisting of 30 steps on what you need to do to host a successful Facebook Live and switched her target audience around. *Sell the course first before you create and prepare for the course! *By doing it this way, Molly was able to bring in $55,000 in sales within 3 months! Crazy! *Are you afraid to go on Facebook Live? Molly has some truth bombs for you. *So, why are video and Facebook Live so darn important? *Molly shares a couple of Facebook Live tips so that you can engage more deeply with your audience! *How can you build confidence on Facebook Live? *Make a list of ALL the problems our ideal person, avatar, is experiencing, even if it’s not related to your business. *Do you feel like you have ‘nothing to talk about’? Molly also addresses this on the show! *Molly discusses how she uses Facebook bots the smart way, not the spammy way. Mentioned in This Episode: /episode/index/show/thebusinessexchange/id/5907161

Build Better Relationships Without Being Promotional | Michael Roderick | MTM108 10/30/2017

Build Better Relationships Without Being Promotional | Michael Roderick | MTM108 Michael Roderick went from high school English teacher to a Broadway producer in under two years. How did he do it so darn quick? Michael says it’s due to the connections he’s built. Michael explains that going to networking events is so cringe-worthy because you often get bombarded by people trying to promote their stuff and who, frankly, have the whole ‘building meaningful relationships’ thing all wrong. How can you avoid being like one of those people and how can you break into an industry where you know no one? Michael shares his tips! Key Insights & Aha Moments: *You want to grab a pen and paper for this podcast episode and listen to it twice! *How did Michael go from an English teacher to a Broadway producer in under two years? *The first year of teaching completely destroyed Michael. He had to break up a ton of fights and got things thrown at him. *How can you make a good connection with someone at a networking event without being too ‘networky’ about it? *So, why did Michael leave his career as a Broadway producer and how did he get to ‘here’? *Where does Michael’s very strategic thinking come from? How does he have so much wisdom?! *How do you break into an industry when you know nobody? *Michael has 4 networking archetypes: The sharks, the dolphins, those who are drowning, and the lifeguards. *How can you approach and build a relationship with a stranger? Let’s do a quick recap. *Michael explains his GATE strategy, which stands for Give, Ask, Thank, and Experiment. *Very, very rarely does someone say a proper ‘thank you’ to someone. *Formulas are great for marketing but awful for real-life implementation. It’s easy to consume 3 tips, but following those 3 tips to the letter will not give them the same results. *If you’re not being you, people will see it and they will not be able to build trust with you. Mentioned in This Episode: Michellemcglade.com Tweetables: “Either every day or every week, depending on how you want to structure it, you want to open and close the GATE.” “In so many industries, especially the entrepreneurship industry, there’s a heavy, heavy focus on formulas.” “Formulas are great for marketing but awful for real life.” /episode/index/show/thebusinessexchange/id/5884319

Putting Yourself out There Without Being a Sleazy Salesman | Nicole Barsic | MTM107 10/23/2017

Putting Yourself out There Without Being a Sleazy Salesman | Nicole Barsic | MTM107 Nicole Barsic has been working her butt off with her new health business. She and I sit down to talk about how she can approach new clients and prospects without it being weird or awkward. In this coaching call, I offer some tips on how she can feel more comfortable in front of someone at a networking event or even in a group setting. It’s okay if you don’t click with everyone, but there are still ways you can build a relationship without being a weirdo! Key Insights & Aha Moments: *Want to know how to launch and grow your wellness business? Join the Facebook community! *Where is Nicole currently stuck in her business? *What was Nicole doing before she became a health coach? *Nicole started taking her business seriously in March of this year. *It’s difficult getting things done with a new daughter in the mix. *Nicole desperately needs a structure or some sort of outline for her business. *How can Nicole make a true connection with potential clients or even just build more meaningful relationships? *If you simply don’t ‘click’ with a fellow business person, then don’t try and force the relationship. *Nicole recently scheduled a coffee meeting with a potential client. What’s the best ‘non-awkward’ way to pay for the coffee (since she invited) without it being weird? *Are you struggling with what to say to a potential client and how to say it? Here’s my take on why you are. Mentioned in This Episode: Michellemcglade.com Tweetables: “Keep it easy and simple. Make a true connection with this person. You don’t know anything about them.” “What’s really going on is you’re not confident in what you’re saying because you’re not sure how to say it.” “Once you have support about what to say and how to say it, you feel more confident about putting yourself out there.” /episode/index/show/thebusinessexchange/id/5862178

Moving Those Big Boulders | MTM106 10/16/2017

Moving Those Big Boulders | MTM106 This week’s episode just has yours truly talking one-on-one with you! Do you feel like you’re just pushing sand in your business right now? How do you go from sand to moving full-on boulders? Well, today, I dive in and discuss some of the ways you can get out of the ‘hustle’ and be more strategic in your business, so you can get the results you so, so desperately want. Key Insights & Aha Moments: *This week’s episode consists of just yours truly! *As we reach into the fourth quarter, do you feel like you’re just pushing sand around and you’re not getting much progress done on your business? *How do you move those big boulders forward? *I worked with a lovely woman named Alicia at the start of the year. When she arrived at my doorstep, she was overwhelmed and doing ‘all the things.’ *She was feeling defeated, her confidence was low, and she was feeling scared because she wasn’t getting the results she wanted. *What was her goal with her business? This is what we had to first get clear on before moving forward. *After she finished working with me, she was ecstatic. She learned a new skillset on how she could go from idea to production to making money. *Focus on only one or two things instead of ‘all the things.’ *So, how do you flip the switch? *Let me give you a couple of tips on how to begin a process like this. *Look at the numbers first. You’re making decisions from the heart, but not the numbers. *Where are things today and where do you need to go to next? *Next step: Set a goal! Once you have a goal, you can create an effective plan. *When you have the plan, then you can begin outsourcing it to a team member! Also, be sure to add it to your calendar, so you know what needs to be done and when. *I do a quick recap towards the end, just in case you need a quick reminder of what to do next. *Okay! Now it’s time for listener questions. I answer a Question from Melissa who is trying to put all of her financial information into QuickBooks, going all the way back to January. Mentioned in This Episode: Michellemcglade.com Tweetables: “I see that you struggle with ‘all the things’ in your business. This is normal” “To achieve success quickly is completely dependant on your ability to remain focused.” “You gotta big girl pants on and figure it out! You gotta take the lead, you’re the CEO my dear, start moving boulders.” /episode/index/show/thebusinessexchange/id/5838124

Making the Maven

TOPICS