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Gaming, Grit, and Giving Back: The Bold Journey of XSET’s Greg Selkoe
08/04/2025
Gaming, Grit, and Giving Back: The Bold Journey of XSET’s Greg Selkoe
Greg Selkoe has a storied history as a trailblazer in modern entrepreneurial ventures. As co-founder and CEO of XSET, Greg leads the company’s vision of creating a gaming lifestyle brand and media company that redefines the digital landscape, connecting with the physical world. Under Greg, XSET seeks to lead a new youth culture through the connective tissue of gaming. Committed to inclusivity, innovation, and constantly evolving with culture (music, art, sports, fashion, etc.) and those who are at the vanguard of it, XSET’s foundation is built on dynamic storytelling, fostering community, and empowering cultural leaders. Prior to XSET, Greg served as Co-Owner and the first President of FaZe Clan, where his strategic vision and leadership propelled the company from $0 to an impressive $36 million in annual revenue in 2 years, culminating in a personal financial exit at the peak valuation of FaZe Clan at $400m in 2020. His journey began by revolutionizing the e-commerce landscape with the founding of Karmaloop, a venture he nurtured from a fledgling startup into a streetwear retail titan, amassing over $1 billion in lifetime revenue under his tenure as CEO. Working with Pharrell Williams (Karmaloop Creative Director) and launching 2 other sub-sites, the Kazbah & PLNDR, which each did over $30M annually at their peak and the first YouTube channel launched by a retailer, KarmaloopTV. Karmaloop is 24 years old and still operating. Passionate about bridging socioeconomic gaps, Selkoe had a self-funded non-profit for 5 years called the FBA, run by Malia Lazu (former head of the Harry Belafonte Family Foundation) focused on diminishing the digital divide and fostering entrepreneurship in underserved communities. He is now launching the XSET Foundation, a new 501c3 organization where Selkoe aims to leverage the influential power of gaming and lifestyle to create inclusive opportunities and empower communities, integrating his business acumen with a strong sense of corporate social responsibility. A Harvard University M.P.P. graduate and 2016 Y Combinator alum, Selkoe has been honored as Ernst & Young’s Entrepreneur of the Year in 2012, recognized as one of Goldman Sachs’ 100 Most Intriguing Entrepreneurs, and included in the Summit Series Top 35 Entrepreneurs under 35 with an invitation to the White House. He lives in Boston with his wife, Dina (a Harvard-trained attorney and CLO of XSET), and his 2 young children. Connect with Jon Dwoskin: Twitter: Facebook: Instagram: Website: LinkedIn: Email: Get Jon’s Book: Connect with Greg Selkoe: Website: X: Instagram: LinkedIn: *E – explicit language may be used in this podcast.
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