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Small Biz Heroes: The Geofencing Game-Changers
01/13/2025
Small Biz Heroes: The Geofencing Game-Changers
Barbara Wardell is a seasoned marketing and ad professional who left behind a very successful career in the specialty medicine world to become a disruptor on behalf of small businesses. She has a hunter-gatherer mindset she uses to guide her geofencing ad agency, Cullari & Wardell. Barbara focuses on what makes her clients strong and their competition weak. She then uses GPS location data to match would-be customers to her client’s strengths, thereby both hunting and gathering. The measurable results in terms of increased foot traffic and online conversations are game-changing. Beyond her professional pursuits, Barbara is a proud mother of two outstanding young men, balancing her role as a dedicated businesswoman with a passion for enjoying life to the fullest and spending quality time with family and friends. A true Renaissance man, co-founder Ernesto Cullari has been a successful songwriter with hits on Disney and Country Radio. He was a candidate for the U.S. Congress, and an editorial writer for Fox News, as well as other publications for over a decade. By day, he was a surgical medical device rep for 11 years, until he left what had become a corrupt medical tyranny to pursue a career in marketing and advertising. Ernesto quickly broke into food, beauty and commercial photography and directing with clients like The Original Soup Man, Indigo Hotel, and Hynt Beauty. He was an early adopter of automation and gaming technologies in advertising, which enabled him to merge his creative mind with his analytical mind and leverage them on behalf of his ad clients. Ernesto and Barbara are now trailblazers in the data-intense field of geofencing advertising, where they have turned complete industries, like the laundry industry, upside down. Each month, very inexpensively, they drive over 5,000 satellite-verified in-store visits to small businesses all across the US, Canada, and Australia. Connect with Jon Dwoskin: Twitter: Facebook: Instagram: Website: LinkedIn: Email: Get Jon’s Book: Connect with Barbara Wardell and Ernesto Cullari: Website: LinkedIn: *E – explicit language may be used in this podcast.
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