The Business Growth Show

The Business Growth Show, sponsored by Whatbox Digital and hosted by Brian Webb, is a top 1% business podcast and your premier place to learn about all things marketing, money, and mindset. Learn the strategies and growth hacks to scale your business, increase profitability, and maximize the exit valuation of your business smarter and faster.

#84 - How To Use The C.L.O.S.E.R. Framework To Drastically Increase Sales Conversions 01/08/2024

#83 - 10 Ways To Destroy Your Business In 2024 In As Few Moves As Possible 12/28/2023

#82 - The 4 C's Of Leverage To Grow Your Business Smarter & Faster 12/12/2023

#81: A Fireside Chat With Master Storyteller & Viral Creator, Neal Foard [REPLAY] 12/05/2023

#81: A Fireside Chat With Master Storyteller & Viral Creator, Neal Foard [REPLAY] #81: A Fireside Chat With Master Storyteller & Viral Creator; Neal Foard [REPLAY] In today's episode, Brian interviews special guest, Neal Foard. Brian and Neal talk about the importance and value of telling beautiful stories and how storytelling affects branding and marketing. Want to speak with Brian about how to grow your business smarter and faster? Just visit our website at: https://www.whatboxdigital.com ____________________ Get in touch with Brian Webb, Business Mentor, Fractional Chief Growth Officer, Investor Email: [email protected] LinkedIn: https://www.linkedin.com/in/thebrianwebb/ Website: https://www.whatboxdigital.com Schedule A Consult: https://calendly.com/brianwebb ____________________ Connect with Neal Foard LinkedIn: https://www.linkedin.com/in/neal-foard-3727403/ Website: https://www.nealfoard.com TikTok: https://www.tiktok.com/@nealfoard Instagram: https://www.instagram.com/nealfoard/ YouTube: https://www.youtube.com/@nealfoard ____________________ 3 Videos Referenced In Today's Episode The Restaurant Of Mistaken Orders https://www.youtube.com/watch?v=QvbSCLpwq6w Best Birthday Ever https://www.youtube.com/watch?v=ouiiHrs7OZk&t=4s Just Lucky I Guess https://www.youtube.com/shorts/XBKRR0HDu9Y ____________________ The Business Growth Show Sponsored By: Whatbox Digital Host: Brian Webb Episode #: 81 Season #: 3 Episode Date: December 5th, 2023 ____________________ Subscribe To The Podcast Apple https://podcasts.apple.com/us/podcast/the-business-growth-show/id1544528167 Spotify https://open.spotify.com/show/667h5ACRMKY0ZZqMHxXb2l Pandora https://www.pandora.com/podcast/the-business-growth-show/PC:51370 Google https://podcasts.google.com/u/2/feed/aHR0cHM6Ly9mZWVkcy5saWJzeW4uY29tLzMxMjkxNy9yc3M?sa=X&ved=0CBcQ27cFahcKEwjwvZHx8trwAhUAAAAAHQAAAAAQDA iHeart Radio https://www.iheart.com/podcast/269-the-business-growth-show-84607868/ Amazon Music (w/Prime Membership) https://music.amazon.com/podcasts/1680ce7a-0936-459e-a565-d0cb4c00b8c6/the-business-growth-show /episode/index/show/whatboxdigital/id/28935773

#80: ANNOUNCEMENT: 2 Free No B.S. Masterclass Events To Level Up Your Business Growth Strategies Like A Pro 10/03/2023

#79: 3 Common Pitfalls To Avoid To Grow Your Business Smarter & Faster w/Special Guest: JJ Hollie 09/22/2023

#78: 3 Power Tips & Mindset Shifts For Finding The Perfect Growth Coach For You And Your Business 07/30/2023

#77: 10 Marketing Metrics You Should Be Relentless Monitoring Every Single Day 07/25/2023

#76: NEW LAUNCH: The Small Business Marketing Accelerator & Top 8 Reasons It Will Massively Help Grow Your Business 07/20/2023

#75: How To Understand & Navigate The 5 Exit Stages Of An Entrepreneur 07/08/2023

#74: A Fireside Chat With Master Storyteller & Viral Creator, Neal Foard, & A Tribute To America 07/03/2023

#73: 14 Reasons You Should Consider Launching A 7-$Figure Mastermind Business 06/27/2023

#72: 7 Types Of $0 Traffic Assets You Could Buy To Attract Tens Of Thousands Of Visitors To Your Website Month After Month 06/26/2023

#71: 26 AI Tools You Can Harness To Grow Your Business Faster And More Cost-Efficiently 06/22/2023

#70: 13 Pro Tips To Avoid Giving A Personal Guarantee For Any Business Deal 06/12/2023

#69: 16 Profit Maximizing Strategies To Add 10-30% Or More To Your Bottom Line 06/05/2023

#68: A Fireside Chat About The '2023 Business Growth Intensive' - July 13th & 14th, 2023 05/29/2023

#67: 18 Reasons You'd Be Crazy To Not Launch Your Own Business Podcast 05/27/2023

#66: Three Questions To Ask Before Investing In Private Equity 05/22/2023

#65: Season 3 Trailer - A Whole New Show In 2023 05/20/2023

#65: Season 3 Trailer - A Whole New Show In 2023 The Business Growth Show Sponsored By: Whatbox Digital Host: Brian Webb Episode #: 65 Season: 3 Episode Date: May 20, 2023 ____________________ SUBSCRIBE Apple | Spotify | Pandora | Google | iHeart Radio | Amazon Music ____________________ BRIAN ON SOCIAL LinkedIn: Instagram: Facebook: TikTok: YouTube: Coming Soon ____________________ SHOW TRANSCRIPT Hey everyone. Welcome to the Business Growth Show, where we talk about everything, marketing, money, mindset, and acquisitions; anything that will help you grow yourself, your revenue, and your business smarter and faster. How excited am I to welcome you back to the show? It's been a while. We've been on sabbatical in between where we are now, starting season three, and where we were in season two. And I've got some fun stuff I wanna share with you. First of all, if you haven't noticed, everything is different. The look of the show, the brand, the name of the show, and what we're going to be talking about are all different. For those of you that are new, we used to be the 'Learn More Earn More Business Growth' podcast. That's gone now. We are the 'Business Growth Show.' And let me tell you why. In our evaluation, learn more, earn more, and too vague. Even though business growth was in the bottom of the name, it was too vague, too obscure, and it was hurting. Even though we've got lots and lots of downloads, in fact, I'm proud to say that we're a top 1% business podcast; we felt it was time to change the name to be more clear and more specific. We are here to help you grow your business yourself and your revenue. And we feel confident that that name change is going to help us to have a bigger impact. Not to mention that we're on about, we were already on what, eight different channels now. We're on about 15 different platforms. So, in addition to Apple, Google, Spotify, Pandora, Amazon, iHeartRadio, and a handful of others, there are about seven or eight, or nine other platforms that you can find us on if those aren't your favorite to begin with. And let me go a little bit deeper as to why the change, the brand, the name. Historically, the only thing, at least 95, 96, and 97% of the time, that we spoke about was marketing, marketing hacks, and growth hacks. And good news, by the way, that's not going away. Whatbox Digital is a marketing company. I serve as a fractional CMO for multiple different companies. Marketing and being a marketer is who I am, and it's a great way to grow your business. You need great marketing if you wanna scale your business. But there are so many factors that can affect your business growth that can affect your personal growth. That can affect your ability to generate more revenue and ultimately build wealth. So moving forward, we'll continue to talk about marketing. But let me tell you three more things that we're going to be talking about consistently. First mindset. If there's one thing that I've learned over the past 20 years is that our mindsets, specifically our negative mindsets, have an enormous impact on how we view ourselves, how we look at opportunities, how we look at risk, business, revenue, wealth building, and how we look at others. I can't even begin to count the number of times in my life when one of my business coaches or one of my mentors, a book that I read, or a speaker that I heard said something to me that helped me to change my mindset, elevate my perspective and turn me from upside down to right side up. And so we're going to be sprinkling in content that's going to help you to have a better mindset about you, those around you, money, business, risk, anything and everything that's currently impeding your personal financial growth, and of course, not to mention your relationships. Next, we're gonna talk about money. We'll be bringing in experts to talk about how to invest. We'll be talking about private equity and how to interact and invest in private equity. We'll be talking about the importance of both generating cash flow, super important, and building wealth at the same time. Most people are good at one or the other. We want you to be good at both. And we will be talking about M&A and acquisitions. Don't get me wrong; marketing is a huge component of building your business and building your brand, and generating leads. But absolutely, 100%, the fastest way in the world to grow your business is through acquiring other businesses. When you look at brands like Google, Apple, Facebook, and Amazon, when you look at family offices, rarely, if ever, do they go and start a business. That's because there are so many risks that are inherent in launching a new business. No, they go and acquire other businesses. And so we'll be talking about how you can go acquire a business. We'll talk about strategies for sourcing deals. We'll talk about strategies for funding deals. And believe it or not, a lot of time for little to zero cash out of your own pocket. So pretty much if there's anything that we can talk about that is about marketing mindset, money, mergers and acquisitions, buying a business, anything that's going to help you grow in your own personal leadership, that's going to help you grow your recurring revenue, that's going to help you build wealth. That's why we are here, and so we hope that you're coming along for the ride. As I said, we've been on sabbatical for a little while, since 2022, actually. But we are back, and we are back as the 'Business Growth Show.' And if you're not currently a subscriber, go find us on your favorite platform. Apple, Google, Spotify, Pandora, iHeartRadio, Amazon... probably, again, eight or nine others. Go find us and subscribe. When you subscribe, you get automatically notified when new episodes are launched. And this is how you make sure that you never miss out because I assure you, you're not going to want to miss anything. I promise you; we work hard to make sure that there is no fluff in the content that we provide to you. I want to help you grow in your mindsets. I want to help you remove limiting beliefs. I want to help you grow recurring revenue. I want to help you build wealth. I will be working hard to bring you content that is actionable, practical, and that virtually anyone can apply to their own lives. So this is the beginning, the launch of season three of the 'Business Growth Show.' Let's continue to partner together so that we can help you grow smarter and faster. Thank you for being a part of the new show. Thanks for being a part of season three. We have a fun ride ahead of us. I will see you in the next episode. Thanks for joining me today and listening to this episode of 'The Business Growth Show.' We can be found on all the major platforms like Apple, Google, Spotify, Pandora, iHeartRadio, and even Amazon Music. I'd love to connect with you on Instagram. You can find me at @brianwebb, and just go to @officialbrianwebb to find me on TikTok. And, of course, you can find me on Facebook and LinkedIn with the links and the show notes. And if you haven't done so already, I'm inviting you to subscribe to the show on your favorite platform. This will allow you to stay up to date and never miss out on exciting new announcements, events, special offers, and opportunities. And you'll be in the know when we drop a new episode of the 'Business Growth Show.' Again, thanks for listening. Let's go and grow together. I'll see you in the next episode. /episode/index/show/whatboxdigital/id/26901120

#64: The Ultimate Guide To TikTok Hashtags For Growing Your Business 07/04/2022

#64: The Ultimate Guide To TikTok Hashtags For Growing Your Business Learn More Earn More Business Growth Podcast Host: Brian Webb Episode 64: The Ultimate Guide To TikTok Hashtags For Growing Your Business ____________________ INTRODUCTION If you're on TikTok, if you are using TikTok to grow your business and you're wanting to get it right, today I'm going to give you the ultimate guide on how to use hashtags on TikTok to grow your business smarter and faster. Let's jump into it. ____________________ SUBSCRIBE | | | | | | | | (SoundCloud Coming Soon) ____________________ HELPFUL LINKS ____________________ TRANSCRIPT Brian Webb: If you're on TikTok, if you are using TikTok to grow your business and you're wanting to get it right, today I'm going to give you the ultimate guide on how to use hashtags on TikTok to grow your business smarter and faster. Let's jump into it. This is to Learn More, Earn More Business Growth Podcast. Brian Webb: Hey everyone. Welcome to the show. I'm your host, Brian Webb. This podcast is designed to be your number one premier place to learn the framework, secrets, and growth hacks, to grow and scale your business smarter and faster. While you're working on pursuing your dreams and growing your business, I'll be here to help you make better decisions and avoid costly pitfalls and mistakes along the way. So let's go ahead and jump into today's episode. Hey everyone. Welcome back to the show. It is July 4th, 2022. I hope that you are having a safe and fun and relaxing holiday with your family and friends. So happy Independence Day. Today we're going to talk about TikTok and why hashtags are so important. First thing you've got to know, hashtags on TikTok have the power to expand your reach beyond your current audience. Now let's talk about why you care and why that's important. Number one, hashtags provide context. Hashtags provide a layer of context with your TikTok videos. For instance, for example, if you upload a video and you're playing a video game, you could include the hashtag #gaming or #videogames. Then the TikTok algorithm decides who will be the most interested in seeing that video in their feed. Second discoverability and engagement. You probably know this already, but hashtags categorize your videos under very specific topics like #gaming or #videogamestreaming so users can easily find the content they're interested in. As a result, your content has more chances to be discovered, even if someone isn't currently following you on TikTok. So when you get more eyeballs, when you get more people paying attention to your content, you've got a higher chance of engagement. After all, users can only like and comment on the videos that appear in front of them. So obviously your goal is to appear in front of as many eyeballs as you possibly can. Last, hashtags are a great tool for building community. For example, branded hashtags are an effective way to encourage users to engage with your brand and create videos around a sponsored hashtag. And check out this case study I saw on HubSpot. Nissan Australia wanted to promote its new sports car called the Juke. So on TikTok, they created a branded hashtag #improvisewithJuke, and then they challenged their users to make their own car commercial voiceover with the winner, receiving a feature in a future Juke commercial. So what happened? 129 million video views globally and over 34,000 video submissions leading to a 92% lift in brand awareness for the Juke. So clearly we would call that a very, very successful case study. So I'm going to give you three ideas on how to use hashtags on TikTok. Tip number one, find the best hashtags for your content. It's super important to research hashtags that are relevant to what you do, your brand, your industry, and the audience that you're wanting to pursue. So one way you can do this is by checking out your competition, obviously, because there's likely an audience overlap, find out which hashtags they're using and which one of those hashtags gets the most views and engagement. You can also find inspiration on the app's discover page, but here you can browse through trending hashtags and sounds. And remember, the discover tab also showcases popular videos that use these hashtags to help you find your inspiration. Tip number two, combine niche hashtags with the popular hashtags. This might sound obviously kind of counterintuitive, but only targeting popular hashtags can be ineffective. Sure, they have a larger audience. They're also more competitive. Instead, focus on a mixture of both niche and popular hashtags. Obviously, your niche hashtags will have fewer people looking for it or searching for them, but those who do are more engaged and more interested. So for example, #food is a popular TikTok hashtag with millions of impressions, but #pizzarecipes is a more niche with a fraction of the audience. By incorporating, by using, by leveraging both of those, obviously, you're tapping into two different audiences and that's better for you. That's better for your business. And of course, last you've got to stay mindful of character limits, TikTok limits captions to right around 300 characters. So while yeah, you could squeeze as many hashtags as you possibly can into your captions. A long string of hashtags can confuse your audience. And it arguably does a poor job of explaining what your video's about. So instead think about using two, three, four, maybe five hashtags as your optimal number. And if you want to find out what the most popular hashtags are in real-time, you can just Google TikTok trend discovery, and it will take you to the TikTok page where basically TikTok shares popular hashtags that are trending, songs, which creators are trending, and even specifically, which videos are trending. So again, to find that just do a Google search for TikTok trend discovery, and it will take you right to it. The URL's too long to list here in the podcast. So again, it's July 4th, we're keeping the podcast a little bit extra brief today because hopefully you're out celebrating. I certainly hope you found this helpful and don't forget, getmymarketingchecklist.com, www.getmymarketingchecklist.com. Go and get it, fix what's broken in your marketing. That's it for this week again, happy July 4th, happy Independence Day. Let's keep going and growing together. I will see you on the next episode. Thanks for joining me today. And listening to this episode of the Learn More, Earn More business growth podcast. We can be found on all the major platforms like Apple Podcasts, Google Play, Spotify, Pandora, Stitcher, and even Amazon Music. I genuinely hope you enjoyed today's episode, and if you did, I'd be honored if you'd subscribe to the show and leave us a rating and an honest review. I'd love to connect with you on Instagram. You can find me at @BrianWebb and the show sponsor, Whatbox Digital can be found at, as you might guess @WhatboxDigital. You can also find me and Whatbox Digital on Facebook and LinkedIn with the links in the show notes. This will allow you to stay up to date and never miss out on exciting new announcements, events, special offers, and opportunities, and you'll be in the know when we drop a new episode of the Learn More, Earn More Business Growth Podcast. And if you'd like to send me a DM on Instagram to say hello, or share your thoughts on how we can make this podcast even better for you, I'd love to hear from you. Again, thanks for listening. Let's go and grow together. I'll see you on the next episode. ____________________ FIND & FOLLOW WHATBOX DIGITAL ____________________ CONNECT WITH BRIAN WEBB ____________________ DESCRIPTION The Learn More Earn More Business Growth Podcast is sponsored by Whatbox Digital, a marketing and consulting agency in the Greater Houston Metroplex. This podcast is your premier place to learn the frameworks, secrets, and growth hacks to grow and scale your business and revenue smarter and faster. /episode/index/show/whatboxdigital/id/23588525

#63: The Ultimate Guide For Knowing How & When To Use LinkedIn Voice Messages 06/27/2022

#63: The Ultimate Guide For Knowing How & When To Use LinkedIn Voice Messages Learn More Earn More Business Growth Podcast Host: Brian Webb Episode 63: The Ultimate Guide For Knowing How & When To Use LinkedIn Voice Messages ____________________ INTRODUCTION Are you responsible for generating leads and acquiring new customers for your business? Are you on the LinkedIn platform trying to cultivate meaningful relationships that eventually convert into new customers? Today, I'm going to give you the ultimate guide on how to use LinkedIn voice messages and how, when, and why you should send them. Let's jump into the show. ____________________ SUBSCRIBE | | | | | | | | (SoundCloud Coming Soon) ____________________ HELPFUL LINKS ____________________ TRANSCRIPT Brian Webb: Are you responsible for generating leads and acquiring new customers for your business? Are you on the LinkedIn platform trying to cultivate meaningful relationships that eventually convert into new customers? Today, I'm going to give you the ultimate guide on how to use LinkedIn voice messages and how, when, and why you should send them. Let's jump into the show. This is to Learn More Earn More Business Growth Podcast. Brian Webb: Hey everyone, welcome to the show. I'm your host, Brian Webb. This podcast is designed to be your number one premier place to learn the framework, secrets, and growth hacks, to grow and scale your business smarter and faster. While you're working on pursuing your dreams and growing your business, I'll be here to help you make better decisions, and avoid costly pitfalls, and expensive mistakes along the way. So, let's go ahead and jump into today's episode. So today we're going to talk about sending voice messages on the LinkedIn platform. There's a couple of things that you should know right out of the gate. First of all, you can't send LinkedIn voice messages on your desktop PC. You can only do it from the LinkedIn app. And let me tell you why you should consider using LinkedIn voice messages. I would imagine, I would bet a large sum of cash, that your LinkedIn inbox looks exactly like mine. It is full of spam messages. It's full of people who connect with you, and then they pitch, pitch, pitch, sell, sell, sell pitch, pitch over and over again, lather, rinse repeat. And for sure, because it's the easiest thing to automate, it's the fastest and cheapest way to message you. It's the easiest way to gamify, which I would argue means to cheapen your sales and marketing efforts, so everyone uses text messages. But lets you and I be better than that, so let's assume that you are different. Let's assume that you really do want to help your audience. And let's also assume that you want to do marketing right. How does your text message differentiate from every other text message, including that which is done by automation and bots? And the answer is, it doesn't, you look exactly like the bad guys. So how do you stand apart? How do you stand out? How do you differentiate yourself? How do you let me see the warmth and the charisma of your personality? How do you let me get a sense of your authenticity to reach out to me? The short answer is voice messages on LinkedIn. Now, at this point, I can almost imagine the objections that some of you might be thinking, which is I don't like getting voice messages. And if you don't, I respect that, I totally get it. But just because you don't like something, doesn't mean it won't work, and it doesn't mean that it's not a better way than what you don't like. One of the things that I teach all of my clients, my high-paying VIP clients, is that you can either use social media or you can be used by social media, but you're going to fall into one of those two categories. I would suggest that you use social media to effectively cultivate new, meaningful relationships that, perhaps, can also turn into paying customers. But even if they don't turn into paying customers, it doesn't mean that can't become a super-powerful, extremely meaningful relationship to you. Hopefully, all of us don't just measure value with transactional value. But whether or not you're just cultivating a meaningful relationship, a partnership, or someone who might become a new customer, you need to be thinking about using LinkedIn voice messages. Just to make sure we cover the bases of how you do it, I'm going to give you the seven steps to do it. It's very easy. It's really quick. And if you have the LinkedIn app, anyone can do it. Step number one, open your LinkedIn app, and tap the messaging icon in the top right-hand corner of the LinkedIn mobile app. Select the user, step number two, that you want to voice message. Step number three, select the record button towards the bottom right hand of the screen. Step number four, give LinkedIn microphone access if you haven't done it already to your phone. And number five, hold down the blue microphone icon while recording your message. Step number six, stop holding the icon to finish the recording. And then finally, you can either send the message, if you're pleased with it, or you can hit cancel and start all over again. So what goes into an ideal LinkedIn voice message? First of all, some background research might be good. As with any kind of prospect outreach, you need to have a picture of who you're talking to before you send them a message on LinkedIn, even if it's a voice message. You never want to come off as the stereotypical callous impersonal salesperson sending generic message after generic message to a list of leads. Understand who your prospect is, what their business does, and some other information that can inform a more thoughtfully tailored voice message. Now the second step, I'm going to tell you to talk about something that has a quick personal appeal. Okay, I'll get back to the podcast in just a minute, but let's face it, most marketing doesn't work. Did you know that most business owners and leaders are making the same mistakes over and over again? Like so many others, you're probably tired of relying on hope, which is a failed marketing system. You know what that is? That's when you're spending valuable time and money on marketing, and then you hope it works. You've probably thrown tons of money towards marketing mistakes and failures. You wish you could get all that money back, but you can't. When you don't have a reliable system for generating leads and acquiring new customers, then you're doomed to exclusively rely on the loyalty of your existing customers and word of mouth. But it doesn't have to be that way. I want to give you a resource for free. You heard me right, free. I've put together the ultimate 97-point marketing audit checklist, which will allow you to assess and diagnose what is and is not working in your marketing. And it will only take you about 10 to 15 minutes. Think of it like an MRI for your marketing, without the expensive medical bills to follow. And to get this free marketing checklist delivered right to your email inbox, just go to getmymarketingchecklist.com, provide your info, and we'll get it out to you right away. And again, it's totally free. I'd actually encourage you to walk through the checklist with your team, and honestly discuss and evaluate every item on the list. It will be the best 10 minutes you've invested into the growth engine of your business in a long, long time. Again, don't waste another day or another dollar on failing hope marketing strategies that do not work. If you want to grow and scale your business smarter and faster, and with fewer mistakes, you're in the right place. Again, totally free. Simply go to getmymarketingchecklist.com right now. Let's fix what's broken in your marketing today. Now, the second step, I'm going to tell you to talk about something that has a quick personal appeal. But just the fact that you're sending a voice message, that you're recognizing them by name, that you are showing up, the way that you would show up on their doorstep, you're already a step ahead of your competitors. But since voice messages are more personal than their text-based counterparts, in most cases, you'll send one in response to maybe something that they've done, some sort of an event, an accomplishment, a milestone that your prospects recently achieved. Make some quick reference to whatever prompted you to send the message, to begin with, a little personal appeal that lets your prospect know you are keeping up with them, and that can go a really long way. Three is a cursory value proposition. Why are you sending this message in the first place? What can you offer your prospect? If you want your voice message to go anywhere, you need to give your prospect a reason to respond. Try to quickly, but convincingly, frame a compelling value proposition. Intrigue them enough to want to learn more. And not to go into the weeds of more advanced marketing, but when I say a value proposition, I don't mean to pitch them or to sell them. Give them something that's valuable; a checklist, a swipe file, a framework, a case study, a free trial to your software; give, give, give before you ask. That would be my definition of a value proposition. And then, of course, a clear call to action or a next step. Give some concrete instructions for how they should proceed if they're interested in what you have to say or to offer. In most cases, giving a phone number, saying your email, or just telling them to message you on LinkedIn should suffice. And to close out this episode, I'm going to give you an example, behind the scenes, of what I use here, at What Box Digital when I'm prospecting personally. So here's an example message: Hey, first name, I am thrilled to be connected with you here on LinkedIn. I really enjoy connecting with business leaders, just like you. I just wanted to reach out, and say hello in my own voice. As you can see on my profile, my name's Brian. I'm the CEO here, at What Box Digital, and the fractional CMO for multiple B2B companies. My team and I help business owners and leaders create lead generation systems that actually work for growing their businesses smarter and faster. But, great news, nothing to pitch or sell today. I just wanted to give you a friendly, hello, please reach out anytime, if there's anything I can do for you, and I hope we'll bump into each other from time to time here on LinkedIn. And I'll pop you a link to my business growth newsletter here on LinkedIn if you haven't yet subscribed. I hope you're having a great day. And then I'll include a link to the newsletter. So if you want to stand apart from everyone else, from all of the bots, from all the automation tools, from everyone who is showing up and pitching, everyone who is trying to sell too quickly, and everyone who, by the way, is completely ignorable. Think about it. If you don't believe me, look at how you view your inbox on LinkedIn. I'm guessing, in fact, I don't have to guess you, ignore 99.999% of every message that comes through on LinkedIn, because most people don't know how to do it right. So that's it for today. Use LinkedIn voice messages, and show up more personally. I've given you the reasons why. I've given you an example script. And if you're just now tuning in, I just did a three-part masterclass on LinkedIn and how to prospect. Think of this episode like the little bonus add-on to the end of that series. If you want to stand apart if you want to be more effective and more successful in cultivating meaningful relationships and generating more leads on LinkedIn, use LinkedIn voice messages. I hope this episode was helpful and don't forget, getmymarketingchecklist.com go and get the checklist, and diagnose what is and is not working in your marketing and in your business. Let's keep going and growing together. I can't wait to see you on the next episode. Thanks for joining me today and listening to this episode of the Learn More Earn More Business Growth Podcast. We can be found on all the major platforms, like Apple Podcasts, Google Play, Spotify, Pandora, Stitcher, and even Amazon Music. I genuinely hope you enjoyed today's episode. And if you did, I'd be honored if you'd subscribe to the show and leave us a rating and an honest review. I'd love to connect with you on Instagram. You can find me at, @brianwebb, and the show's sponsor, What Box Digital, can be found at, as you might guess, @whatboxdigital. You can also find me in What Box Digital on Facebook and LinkedIn with the links in the show notes. This will allow you to stay up-to-date and never miss out on exciting new announcements, events, special offers, and opportunities. And you'll be in the know when we drop a new episode of the Learn More Earn More Business Growth Podcast. And if you'd like to send me a DM on Instagram to say hello, or share your thoughts on how we can make this podcast even better for you, I'd love to hear from you. Again, thanks for listening. Let's go and grow together. I'll see you on the next episode. ____________________ FIND & FOLLOW WHATBOX DIGITAL ____________________ CONNECT WITH BRIAN WEBB ____________________ DESCRIPTION The Learn More Earn More Business Growth Podcast is sponsored by Whatbox Digital, a marketing and consulting agency in the Greater Houston Metroplex. This podcast is your premier place to learn the frameworks, secrets, and growth hacks to grow and scale your business and revenue smarter and faster. /episode/index/show/whatboxdigital/id/23520416

#62: UPDATE: Brand New Update To Facebook Messenger You Can Use To Reach More Customers & Grow Your Business 06/20/2022

#62: UPDATE: Brand New Update To Facebook Messenger You Can Use To Reach More Customers & Grow Your Business Learn More Earn More Business Growth Podcast Host: Brian Webb Episode 62: UPDATE: Brand New Update To Facebook Messenger You Can Use To Reach More Customers & Grow Your Business ____________________ INTRODUCTION Meta, the artist formerly known as Facebook, is introducing recurring notifications in Facebook Messenger. Why do you care and how can you use it to grow your business? I'll get to that in the show. Let's jump into it. ____________________ SUBSCRIBE | | | | | | | | (SoundCloud Coming Soon) ____________________ HELPFUL LINKS ____________________ TRANSCRIPT Brian Webb: Meta, the artist formerly known as Facebook, is introducing recurring notifications in Facebook Messenger. Why do you care and how can you use it to grow your business? I'll get to that in the show. Let's jump into it. This is to Learn More Earn More Business Growth Podcast. Brian Webb: Hey everyone. Welcome to the show. I'm your host, Brian Webb. This podcast is designed to be your number one premier place to learn the framework, secrets and growth hacks to grow and scale your business smarter and faster. While you're working on pursuing your dreams and growing your business, I'll be here to help you make better decisions and avoid costly pitfalls and expensive mistakes along the way. So let's go ahead and jump into today's episode. Hey everybody. Welcome back to the show. Let me ask you a question. Why is Facebook a valuable platform? Why is NBC a valuable television network? The answer is simple. They have audiences. They have the attention of eyeballs and ears. And as a result, people will pay tons and tons of money to advertise on those platforms. So whether you're a solopreneur business, a realtor, for example, or whether you're running a $10 million a year business, what's your biggest asset? Your audience, the people who buy from you, the people who might buy from you in the future. So what's the takeaway? You need to be growing your audience. You need several lists if you want to scale and grow your business. So for example, how big is your email list? How big is your text message list? And here comes the surprise. How big is your Facebook Messenger audience? The vast majority of people who own businesses, who listen to this podcast have no idea that you can not only grow an audience inside Facebook Messenger just like you can your email list, you can grow multiple audiences. So if you're in a B2B business and you work with architects, manufacturers, and home builders, you could literally have 1,000 people in an audience in Facebook Messenger that are all manufacturers, another 1,000 people who are home builders, and another 1,000 people who are architects. And all of those 3,000 people have no idea that they are in an audience with the other 2,999 people. They have no idea. So why do you care? When you send out an email, look at your own analytics. If you're lucky, you're getting a 20 to 25% open rate. And if you're lucky, you're getting a one or 2% click-through rate. And that's probably if you're emailing to a group of your family and friends. So to put some math to that, if you have 1,000 people on your email list and you send out an email, maybe a little over 200 of the people that you send it to will open it, meaning they'll even see it, to begin with. And if you're lucky, 20 of them, probably less will click on any offer that you give to them. Now, let's contrast that with text messaging. Text messages, 90 plus percent of the people that send a message to will see it, and oftentimes 50, 60, 70, 80, 90% of them will click on whatever you sent in the text. But here's the big secret that marketers know that you don't, you can do the exact same thing with Facebook Messenger. So let's get to the news for today. Recently, Meta, formerly Facebook, introduced recurring notifications, meaning automated messages that you can use to delight your customers inside of Facebook Messenger. What that means is you'll be able to send proactive, automated messages to people who have opted in to your Facebook Messenger to receive those messages. You can use that to drive engagement and keep the conversation going right in the thread. So let's get to the part why you care, my wonderful, wonderful, wonderful Learn More Earn More Business Growth Podcast audience. Recurring notifications make it easy for you to deliver tailored messages at the right time to your customers, ranging from conversation-focused messages, like sales notifications, all the way to content that drives more engagement, like a newsletter. With recurring notifications inside of Facebook Messenger, businesses can do the following. You can do this. One, send tailored and timely messages that drive action. So you can create personalized messages about their chosen topic. For example, a shoe store could notify their customers when their size is back in stock. So messages resonate much more effectively because it meets the business goals of your customer. Discovery, product discovery recommendations, brand inspiration content and newsletters or consideration, product alert, behind-the-scenes news, like what's going on behind the scenes at your business. Pre-sales alert, recommendations based on past purchases. Conversion, you could be sending discount codes, promotional content, loyalty rewards, and partner offers. What about engagement? Tips, community stories, cross-sells, upsells down-sells, and product service reminders. And one bonus pro tip why you're going to love leveraging the power of Facebook messenger is when you do email marketing, if you've done it, you understand it's work. And it's because you're writing in long-form typically, and it's perceived as one to many, meaning it's more ignorable. When you do messaging inside a Facebook Messenger, on the other hand, it's short form, meaning you're not writing a huge email with paragraphs. You're sending a sentence or two, so you're much faster when you're producing content. And again, the perception is that you're speaking one to one, which is why the engagement is so much higher. Next, you can message across the customer journey. So for example, messages can be sent daily, weekly or monthly so a business can reach, your business can reach customers at any moment in their journey. And then third, you can initiate messages that deepen your relationships. So basically to ensure a high-quality experience, customers are shown the topic and frequency in advance, and they've got to opt-in before businesses can send recurring messages. Also, but one thing you should know so that you do marketing right, they have a one-tap access to opt out of your Facebook Messenger anytime they want. So in other words, if you're showing up all the time and begging for their money, they're going to opt-out. You just lost a potential customer or an existing customer. Now heads up, the ability to have recurring notifications in your Facebook Messenger is a new optional premium feature that Facebook intends to charge your business for in the future. It's currently available to all businesses that use the Facebook messenger platform as part of a free trial period. But they currently charge businesses to send messages from the WhatsApp business API and they're listening to customer feedback to guide decisions on their pricing model. And Facebook also said that recurring notifications are coming later this year to the messenger API for Instagram as well. So there you have it. Facebook messenger can be a real tool that you use to grow your business and helping you to grow your business is the only reason this podcast exists. And don't forget for crying out loud, go to getmymarketingchecklist.com, and download that checklist. So many people have done it, and it's going to help you grow your business faster. Getmymarketingchecklist.com, go and get it now, run, run, go get it. You won't regret it. Take 15 minutes to review it. I guarantee you it will identify holes in your business marketing 100% guaranteed. That's it for today. Thanks for being here as always and I will see you on the next episode. Let's keep going and growing together. Thanks for joining me today and listening to this episode of the Learn More Earn More Business Growth Podcast. We can be found on all the major platforms like Apple Podcasts, Google Play, Spotify, Pandora, Stitcher, and even Amazon Music. I genuinely hope you enjoyed today's episode. And if you did, I'd be honored if you'd subscribe to the show and leave us a rating and an honest review. I'd love to connect with you on Instagram. You can find me at @brianwebb and the show's sponsor What Box Digital can be found at, as you might guess, @whatboxdigital. You can also find me and What Box Digital on Facebook and LinkedIn with the links in the show notes. This will allow you to stay up to date and never miss out on exciting new announcements, events, special offers, and opportunities and you'll be in the know when we drop a new episode of the Learn More Earn More Business Growth Podcast. And if you'd like to send me a DM on Instagram to say hello or share your thoughts on how we can make this podcast even better for you, I'd love to hear from you. Again, thanks for listening. Let's go and grow together. I'll see you on the next episode. ____________________ FIND & FOLLOW WHATBOX DIGITAL ____________________ CONNECT WITH BRIAN WEBB ____________________ DESCRIPTION The Learn More Earn More Business Growth Podcast is sponsored by Whatbox Digital, a marketing and consulting agency in the Greater Houston Metroplex. This podcast is your premier place to learn the frameworks, secrets, and growth hacks to grow and scale your business and revenue smarter and faster. /episode/index/show/whatboxdigital/id/23369558

#61: 3-Part LinkedIn Master Class - Part 3 - Sales Funnel: How to Create an Automated Sales Funnel on LinkedIn 06/13/2022

#61: 3-Part LinkedIn Master Class - Part 3 - Sales Funnel: How to Create an Automated Sales Funnel on LinkedIn Learn More Earn More Business Growth Podcast Host: Brian Webb Episode 61: 3-Part LinkedIn Master Class - Part 3 - Sales Funnel: How to Create an Automated Sales Funnel on LinkedIn ____________________ INTRODUCTION Do you wish you could generate more sales from LinkedIn without actually having to prospect? Are you curious how to build an automated lead generation process on LinkedIn? Well, if so, you're in the right place today. I'm going to teach you how to make an automated funnel on LinkedIn to grow your business smarter and faster. Let's jump into it. ____________________ SUBSCRIBE | | | | | | | | (SoundCloud Coming Soon) ____________________ HELPFUL LINKS ____________________ TRANSCRIPT Brian Webb: Do you wish you could generate more sales from LinkedIn without actually having to prospect? Are you curious how to build an automated lead generation process on LinkedIn? Well, if so, you're in the right place today. I'm going to teach you how to make an automated funnel on LinkedIn to grow your business smarter and faster. Let's jump into it. This is The Learn More, Earn More Business Growth Podcast. Hey, everyone. Welcome to the show. I'm your host, Brian Webb. This podcast is designed to be your number one premier place to learn the framework, secrets and growth hacks to grow and scale your business smarter and faster. While you're working on pursuing your dreams and growing your business, I'll be here to help you make better decisions and avoid costly pitfalls and expensive mistakes along the way. So let's go ahead and jump into today's episode. Hey, everyone. Welcome back to The Learn More, Earn More Business Growth Podcast. If you're new here today, today is part three of a three-part LinkedIn masterclass. Episode 58, we talked about creator mode and the seven reasons that every B2B business leader should add this to your profile, and how to do it. Episode 59, we talked about part two, basically how to prospect like a pro, how to get 10 to 20 real leads or more every month from LinkedIn. Today, part three, the final part of this series anyway, is how to create an automated sales funnel on LinkedIn. And so today, we're going to talk about how to turn your LinkedIn company page into an automated sales funnel in just a handful of steps. Remember prospecting is an organic process, meaning you're humanly reaching out to other people, trying to connect, and form those relationships. Today is going to be more about paid traffic. So the money that you give to LinkedIn to buy traffic or to buy media to get attention to your brand and to the products and services and offers that you have. LinkedIn ads offer really, really valuable opportunities to expand your reach because that's what they want you to do. They want you to pay them using one of their specific types of ads called native lead forms. Again, we're always flying fast and furiously here on the podcast because you are a busy, busy person, but basically, a lead forum is when an ad pops up on LinkedIn and someone clicks on it. Instead of abandoning LinkedIn and going to your website, a form pops out with all of their information already populated from their account in the forum. All they have to do is click submit. LinkedIn likes this because they're less likely to leave the platform. You like it because it's bringing the information straight from their account, which is probably their real information, as opposed to them just giving you their juncture email address. But before you run any ads, the first thing you've got to do, you've got to turn on conversion tracking in the platform. And to do this, to access conversion tracking, go to LinkedIn campaign manager, open your account, view your account assets, then create new conversions for each step of your sales funnel. For example, you might want to track leads, signups, new trials, subscriptions, whatever. You can also use this to track ad clicks and phone calls, so that's step one. And if you haven't heard of these acronyms, I'm going to share them with you for the first time. TOFU, MOFU, and BOFU. TOFU stands for, top of funnel, MOFU, as you might guess, stands for middle of funnel, and BOFU stands for bottom of funnel. But for this next step, we're going to talk about top of the funnel. And when you think of the top, middle, or bottom of funnel, think of those as temperatures. So think of top of funnel as cold. Meaning the people who might not even know that you exist, or if they do, they have very little awareness about who you are, how valid you are. Think of MOFU or middle of funnel as people who have a little more exposure to your brand, your products, and your services. You've been nurturing them for a little while. And then think of the bottom of funnel as where they're most likely to convert. This is when they're hot. Hopefully, the ones that are ever going to purchase from you. And they're the ones who are familiar with you. They have been exposed to your content, and it's time to start talking about your offers. So when people are at the top of your funnel, meaning they don't hardly know who you are, focus on organic type of posts that tell people about your business and introduce prospects to your products and services. Rather than providing tons of details, create short-form content. Entertain people, educate, always educate, and always engage. Now, the next step that you're going to want to do when you're producing this top of funnel or TOFU content, it may reach hundreds or thousands of people if your company page has a sizeable following. But if you want your content to actually be seen, even if you're a smaller company, you're going to have to boost those top-performing posts on your LinkedIn company page. That way you can reach more of your target audience and keep adding new prospects into your funnel. So now, let's move to the MOFU, not to be confused with the MOFO. The MOFU, can't believe I said that. The middle of your funnel at this point, prospects have moved past the getting to know you stage. They understand what your business does. They have a general idea of how your products and service that can help them. So at this point, you want to start focusing on creating more in-depth, more detail-type content. You can detail how your products can help, demonstrate how your services have worked for other people, and share competitive research that shows your business is a top choice. Social proof, social proof, social proof. We talk about that all the time. Now, you can do this with regular text posts, but especially at this point, you might want to think about using images and video content, multimedia in your ongoing marketing efforts, in the middle of the funnel on LinkedIn. And by the way, if you weren't already aware, you could even upload a slide deck to LinkedIn, which will appear to the users on LinkedIn like a carousel. So if you have a slide deck prepared, for example, export that out to a PDF, upload that PDF as a document to your post, and it will look like an image carousel. So people can scroll through the various slides that you want them to see. Next step, we want to get to some automated retargeting with paid content. Again, we're still in the middle of the funnel. One principle I teach all the time, it takes at least 21 to 24 times for your audience to engage with your brand before they go through those three phases of the relationship, right? They've never heard of you, maybe a little bit of awareness. You build trust through enlightenment. And then finally you get to that commitment, that engagement of some kind. They came to your event, webinar. They took a sales call. They signed up to be your customer. I stumbled into another statistic recently that had nothing to do with the number of times, it was the amount of time they consumed your content. And the time was over five hours, meaning 21 to 24 times before they go through the process. This newer statistic that I'd bumped into suggests that they have to at least consume five hours of your content. So think about that for a second. Five hours, they see a post that's about two seconds. When you're posting videos, when you're posting documents, slide decks, PDFs, you're getting more of their attention. You might be getting more of their time. So at this point, you want to accelerate these touch points. You want to move people through this stage of the funnel more efficiently. Okay, I'll get back to the podcast in just a minute, but let's face it, most marketing doesn't work. Did you know that most business owners and leaders are making the same mistakes over and over again? Like so many others. You're probably tired of relying on hope, which is a failed marketing system. You know what that is, that's when you're spending valuable time and money on marketing, and then you hope it works. You've probably thrown tons of money towards marketing mistakes and failures. You wish you could get all that money back, but you can't. When you don't have a reliable system for generating leads and acquiring new customers, then you're doomed to exclusively rely on the loyalty of your existing customers and word of mouth. But it doesn't have to be that way. I want to give you a resource for free. You heard me right, free. I've put together the ultimate 97-point marketing audit checklist, which will allow you to assess and diagnose what is and is not working in your marketing. And it will only take you about 10 to 15 minutes. Think of it like an MRI for your marketing without the expensive medical bills to follow. And to get this free marketing checklist delivered right to your email inbox, just go to getmymarketingchecklist.com, provide your info and we'll get it out to you right away. And again, it's totally free. I'd actually encourage you to walk through the checklist with your team and honestly discuss and evaluate every item on the list. It will be the best 10 minutes you've invested into the growth engine of your business in a long, long time. Again, don't waste another day or another dollar on failing hope marketing strategies that do not work. If you want to grow and scale your business smarter and faster, and with fewer mistakes, you're in the right place. Again, totally free. Simply go to getmymarketingchecklist.com right now. Let's fix what's broken in your marketing today. This newer statistic that I bumped into suggests that they have to at least consume five hours of your content. So think about that for a second. Five hours. They see a post that's about two seconds. When you're posting videos, when you're posting documents, slide decks, PDFs, you're getting more of their attention. You might be getting more of their time. So at this point, you want to accelerate these touch points. You want to move people through the stage of the funnel, more efficiently. Use campaign manager to run consideration-focused campaigns. If you use retargeting audiences, you can guide prospects through a customized series of touchpoints designed to address their specific needs. Here's an example, consider publishing an organic carousel post that links to a blog post introducing people to the topic, or create a LinkedIn video ad that takes a deeper dive into the topic and re-targets people who visited the blog post. Publish a website traffic ad that links people to a detailed how-to guide and re-targets people who watch your LinkedIn video ad. And since this is a podcast and not a full-blown course, we can't go too deep here, but let's move to the next step, how to design bottom of funnel LinkedIn content? And remember bottom of funnel means these are people that you have been warming up, educating, entertaining, and engaging for an extended period of time. At this point, your prospects might have a strong interest in your solution, but something is preventing them from taking that final step. Maybe they have lingering questions. Maybe they're checking out your competition, or they might be waiting for the right offer. If you can provide the final piece of that puzzle, there's a great chance that you can secure a new customer, a new sale. So let me give you some examples for your bottom of funnel, your BOFU content. Let's talk about LinkedIn live events. This lets you connect with your prospects in real-time, and you can follow up with attendees afterward to provide additional resources for them or make them offers for that matter. And by the way, while it's called LinkedIn live, you don't necessarily have to actually be live. There's a tool out there called Stream Yard. You can literally produce a video, produce content and then have it post at a later time once you've polished it up. That being said, if you're going live, you need to be present in the live meaning you need to be available to chat, to get messages, to respond to people, but the video could have been pre-produced. And hopefully, prayerfully, coming soon, they're going to have audio-only events opening up to the rest of the platform. This is a platform not unlike ClubHouse, if you've heard of it, where you can go into a room, go live basically, but it will be an audio-only room. So you can do it from your pajamas, from your home. You heard it from me first, but a couple more examples. Gated Content, Gated Content, lets your prospects download valuable guides and reports and all kinds of things in exchange for their information, their cell phone number, and their email address. You can nurture those leads, please do, please do, via email, text message, or direct mail, and add them to your retargeting audiences. Do you sell an actual product or are you a SaaS company? How about a free trial or a demo? Get prospects in the door and onboard them into your system. Your final, you can automatically follow up with those leads, and encourage them to upgrade or subscribe to a paid plan. We're almost done. The last step, re-target your serious prospects automatically. I can tell you right now, if you're not running retargeting ads, you have an enormous hole in the side of your business. To lead prospects to a final stage of your sales funnel, your bottom of funnel, use lead generation and website conversion objectives for your LinkedIn retargeting campaigns. With the lead generation objective, you can encourage your prospects to fill out a native lead form to request a personal follow-up or to access your high-value lead magnet. And if you don't know what a lead magnet is, go to getmymarketingchecklist.com, and intentionally give your real first name, your real last name, your real cell phone number, and your best email address. One, you'll need the resource, you want that resource. And two, it will allow you to go through a journey, a sales funnel journey to see what that experience is like. But as far as your ad is concerned on LinkedIn, you want to use lead generation as the objective. You can encourage prospects to fill up that native lead form we talked about to request a personal follow-up. So bottom line, before you build a funnel, take a few minutes to optimize your LinkedIn presence for lead generation and conversions. Prospects might discover your business on LinkedIn in several different ways, through a search, seeing your ads, and organic content that you're sharing. When they visit your company page, however, you want them to find all of the information they need to trust your business. So have you uploaded an image and a cover image? Are you updating it regularly? Do you have CTA buttons or call to action buttons that link to your website? Are you doing a good job of showcasing your specialties? You can choose up to 20 of them by the way. And when you do this right, it actually guides the LinkedIn algorithm and increases your chance of appearing in a search. So that's it for today, people. Again, getmymarketingchecklist.com, go check it out. Are you subscribed to my newsletter on LinkedIn, by the way, learnmoreearnmorenewsletter.com? Go there and subscribe. We've talked about the seven reasons you need to have creator mode turned on on your profile. We've talked about how to prospect like a pro, and get leads month after month. And now, I've taught you how to make an automated sales funnel again in podcast form and short form on LinkedIn. That's it for today. Thanks for being here. I'm always grateful. I never lose sight of the fact that you could be spending your time anywhere else. So thank you for being here. Let's keep going and growing together. I will see you on the next episode. Thanks for joining me today, and listening to this episode of The Learn More, Earn More Business Growth Podcast. We can be found on all the major platforms like Apple Podcasts, Google Play, Spotify, Pandora, Stitcher, and even Amazon Music. I genuinely hope you enjoyed today's episode. And if you did, I'd be honored if you'd subscribe to the show and leave us a rating in an honest review. I'd love to connect with you on Instagram. You can find me at, @brianwebb and the show sponsor What Box Digital can be found at, as you might guess, @whatboxdigital. You can also find me and What Box Digital on Facebook and LinkedIn with the links in the show notes. This will allow you to stay up to date and never miss out on exciting new announcements, events, special offers, and opportunities. And you'll be in the know when we drop a new episode of The Learn More, Earn More Business Growth Podcast. And if you'd like to send me a DM on Instagram to say hello, or share your thoughts on how we can make this podcast even better for you, I'd love to hear from you. Again, thanks for listening, let's go and grow together. I'll see you on the next episode. ____________________ FIND & FOLLOW WHATBOX DIGITAL ____________________ CONNECT WITH BRIAN WEBB ____________________ DESCRIPTION The Learn More Earn More Business Growth Podcast is sponsored by Whatbox Digital, a marketing and consulting agency in the Greater Houston Metroplex. This podcast is your premier place to learn the frameworks, secrets, and growth hacks to grow and scale your business and revenue smarter and faster. /episode/index/show/whatboxdigital/id/23305079

#60: How To Use A Summit Funnel To Build Massive Authority, Generate Tens of Thousands Of Leads, & 6 Or 7+ Figures Of New Revenue Opportunities 06/06/2022

#60: How To Use A Summit Funnel To Build Massive Authority, Generate Tens of Thousands Of Leads, & 6 Or 7+ Figures Of New Revenue Opportunities Learn More Earn More Business Growth Podcast Host: Brian Webb Episode 60: How To Use A Summit Funnel To Build Massive Authority, Generate Tens of Thousands Of Leads, & 6 Or 7+ Figures Of New Revenue Opportunities ____________________ INTRODUCTION What if I told you there was a funnel that you could use to build massive authority, get tens or hundreds of thousands of leads in a single month, help you to instantly become an influencer, and generate five, six, seven figures, or more in new deal flow opportunities, even if you're a small business, even if you don't have an email list? Today I'm going to teach you about the summit funnel. Let's jump into it. ____________________ SUBSCRIBE | | | | | | | | (SoundCloud Coming Soon) ____________________ HELPFUL LINKS ____________________ TRANSCRIPT Brian Webb: What if I told you there was a funnel that you could use to build massive authority, get tens or hundreds of thousands of leads in a single month, help you to instantly become an influencer, and generate five, six, seven figures, or more in new deal flow opportunities, even if you're a small business, even if you don't have an email list? Today I'm going to teach you about the summit funnel. Let's jump into it. This is the Learn More Earn More Business Growth podcast. Hey everyone, welcome to the show. I'm your host Brian Webb. This podcast is designed to be your number one premier place to learn the framework, secrets, and growth hacks to grow and scale your business smarter and faster. While you're working on pursuing your dreams and growing your business, I'll be here to help you make better decisions and avoid costly pitfalls and expensive mistakes along the way. So let's go ahead and jump into today's episode. Hey everyone, welcome back to the show. Today I am going to teach you about something that you've got to know about. It's called the summit funnel, but let me tell you a little bit about it. A summit funnel is another type of lead generation funnel, but it's one that is strategically designed to let you leverage other people's traffic and co-brand yourself to build your authority in a market. You can use summit funnels to quickly build an email list, generate leads, and develop relationships with other influencers in your market. So what is a summit funnel? A summit or a virtual summit is a free online conference, and when organized and executed well, it can be an incredible business growth opportunity which requires zero ad spend. Although ad spend helps. Instead of spending time and money mastering paid traffic, a virtual summit allows you to partner with dozens of other established businesses and business leaders in your niche, driving targeted traffic from their email lists their audiences to your funnel to grow your own subscriber list, generate your own leads in a matter of weeks. And here's a bonus, by contacting and interviewing speakers for your summit, you begin to build a network of influencer colleagues with whom you will continue to do business with for the years to come. Second bonus, there's an added benefit of authority being given to you by viewers simply because your face appears alongside your guest speakers on your summit registration page, on promotional materials, and in your video interviews. So how does it work? Step one, invitations. First, a person, you, who organizes the summit, you're going to be known as the host, invites a group of colleagues in their niche to be interviewed. You're going to do this either over Zoom or some type of video conference software. The ideal interviewee is a colleague or someone in your niche who has their own email list of your ideal clients. A good size summit, about 30 speakers, but it can be more, it can be less, but you'll likely find yourself approaching more people than that before you find yourself arriving at the final list of confirmed interviewees and participants. Now the interviews. You, the host, will pre-record these interviews with these guest speakers, which will be broadcast online for a limited period of time later during the summit event. And last, let's talk about promotion. Motivated by affiliate commissions and the prestige of being a featured speaker at your event, your guest speakers join with the host to promote the virtual summit in advance of the interviews being broadcast. This is key, by the way. By using a well-constructed virtual summit funnel, the host, you, can collect the email addresses of everyone who opts in to watch the free summit event, as well as sell products to the summit registrants. When your guest speakers promote your summit to their email lists, a portion of their subscribers will become your subscribers, which is how your own targeted email list grows. So now that you know what it is, now that you know what the benefits are, let's walk through the various steps. As with all marketing, step one is choosing who your ideal customer avatars are. Whom do you want to attract into this funnel, to this event? So now we're at step two. Even though I told you that you don't have to use paid traffic, I'm going to give you a bonus here in a moment that you might decide to use, because you might be able to generate paid traffic and not have to pay for the ads. So step two, we're going to choose all of our traffic sources. One, paid traffic. If so, which channels? Two, organic traffic. Three, your owned traffic. So for example, your email list, and your text message list. Four, any earned traffic you can get, like appearing on somebody else's podcast, affiliate partners. And of course, five, what I call your least traffic, so all the organic reach that you can get on LinkedIn, Facebook, Instagram, YouTube, TikTok, Twitter, all the channels. So we've chosen who we want to target, and we've chosen our traffic sources. And by the way, one of the earned traffic sources that you're going to get, which is the most epic part of this funnel, is your ability to leverage the audiences, the email lists, the social connections of everyone that's going to be in the summit, to begin with. So now I'm going to take you through the structure, and the assets that you need to do a summit funnel. First, you're going to have a big landing page. It's going to be the registration page. This is going to be like any other event you've ever seen promoted. You've got photos of all of your guests. You have bios about them. Any and all details that you want to use to basically promote this free summit everywhere. 'And here's the bonus I told you about. Okay, I'll get back to the podcast in just a minute, but let's face it, most marketing doesn't work. Did you know that most business owners and leaders are making the same mistakes over and over again? Like so many others, you're probably tired of relying on hope, which is a failed marketing system. You know what that is? That's when you're spending valuable time and money on marketing, and then you hope it works. You've probably thrown tons of money towards marketing mistakes and failures. You wish you could get all that money back, but you can't. When you don't have a reliable system for generating leads and acquiring new customers, then you're doomed to exclusively rely on the loyalty of your existing customers and word of mouth. But it doesn't have to be that way. I want to give you a resource for free. You heard me right, free. I've put together the ultimate 97-point marketing audit checklist, which will allow you to assess and diagnose what is and is not working in your marketing. And it will only take you about 10 to 15 minutes. Think of it like an MRI for your marketing without the expensive medical bills to follow. And to get this free marketing checklist delivered right to your email inbox. Just go to getmymarketingchecklist.com, provide your info, and we'll get it out to you right away. And again, it's totally free. I'd actually encourage you to walk through the checklist with your team and honestly discuss and evaluate every item on the list. It will be the best 10 minutes you've invested into the growth engine of your business in a long, long time. Again, don't waste another day or another dollar on failing hope marketing strategies that do not work. If you want to grow and scale your business smarter and faster, and with fewer mistakes, you're in the right place, again, totally free. Simply go to getmymarketingchecklist.com right now. Let's fix what's broken in your marketing today. And here's the bonus I told you about. Once they sign up, you're going to take them to an upsell page or what we call a one-time offer page. Remember, every single time that a broadcast is going to go live to the world, you're going to do that at a specific time over an extended period of time, several days, potentially weeks. So on that order bump page, that upsell page, that one-time offer, what you're going to suggest is that "Hey, the likelihood that you can show up at the same time every day for the next week or two weeks or three weeks or more is probably not going to happen." So your offer is $99, $79, $149, some low ticket amount, you basically say, "If you're going to miss this content, why don't you go ahead and buy access to the vault," where we'll put all of the bonus materials that your guests provide and yourself, where you'll have all the videos from the summit put behind a lock and key, a username and password in other words, and they can have access to it for a lifetime so they don't miss anything. You would be shocked at how many people will gladly pay that $99 or 79 bucks or 149 bucks because they want to have access to that content. So we started with the summit registration page. We then took them to the one-time offer page. After that, here's what happens. One, they are opted in. Remember, everyone that has to sign up for this event gets onto your email list. So once they've opted in, one, they're going to be redirected to a thank you page. Second, you're going to text them because you collected their cell phone info in the registration form. And the reason that you want to do this is because as you send email reminders every day of the summit, those emails may or may not get delivered. Your text messages will get delivered. So we're going to take them to the thank you page. We're going to send them a text message confirming that they signed up. We're going to send them an email doing the same thing. They will now be on your email list. And I would recommend that we add them to a Facebook Messenger audience, because again, the conversion rate, the open rate, the click-through rate is crazy, crazy high. And for a moment, that's it. Now, two weeks prior to the summit going live, you're going to start sending warm-up emails. So Monday, Tuesday, Wednesday, Thursday, Friday for two weeks prior, and the same thing the week prior, you're going to send emails and text messages that will get them fired up about this summit. You want to get them to invite their colleagues to the summit. You want to pique their curiosity and elevate their interest. Signing up is great. Showing up is better. And then for however many guests that you have interviewed, you're going to have that many days where emails go out, text messages go out, Facebook Messenger messages go out, reminding them that, one, today's the day of the summit, and two, you provide the link to the page where that video will be broadcast. Another crazy good bonus is that on those broadcast pages you could have offers. You could have lead magnets to take them into other funnels. And for every single guest that you interview, on the day of their summit and on their broadcast page, they can have their own offers, bonuses, things that get people into their nurturing sequences, their sales funnels, which of course is the biggest reason that they wanted to participate in your summit, to begin with. And then at the end of the summit funnel, there's a few wrap-up things that we do. One, we want to tag someone in the CRM. We want to know in the future how this person arrived in your list, to begin with. We want to send them a ringless voicemail, where you're going to make another offer to them. It happens with automation. And if you want, you can even send them a physical piece of mail all through automation. After that, we eject them from that journey, that's the end of the summit. However, you can now start doing retargeting ads that continue to create brand awareness moving forward. And if any of your guests are using paid traffic, meaning if they're buying ads, you don't want them to have pixel audiences built from all of your summit pages, but from their own respective day that they broadcast that interview. From that page, they could build their own pixeled audience so they can start retargeting the people that showed up for their broadcast to sell their products and their services. So there you have it. That's the summit funnel. Massively grow your authority, and generate tens or hundreds of thousands of leads. From a positioning standpoint, you are now associated with all of these thought leaders and business leaders that were in the summit, to begin with. While you might not necessarily be targeting your guests as potential clients or customers, it's entirely plausible that they could become potential customers for clients. So that's it. If you have questions or want to talk about how you could use a summit funnel to grow your business and generate massive leads and massive new sales, just send me a text at 832-324-2432, or email us at What Box Digital, just [email protected]. That's it for this week. I will see you on the next episode. Thanks for joining me today and listening to this episode of the Learn More Earn More Business Growth podcast. We can be found on all the major platforms like Apple Podcasts, Google Play, Spotify, Pandora, Stitcher, and even Amazon Music. I genuinely hope you enjoyed today's episode, and if you did, I'd be honored if you'd subscribe to the show and leave us a rating and an honest review. I'd love to connect with you on Instagram. You can find me at @BrianWebb, and the show sponsor, What Box Digital can be found at, as you might guess at What Box Digital. You can also find me and What Box Digital on Facebook and LinkedIn with the links in the show notes. This will allow you to stay up to date and never miss out on exciting new announcements, events, special offers, and opportunities. And you'll be in the know when we drop a new episode of the Learn More Earn More Business Growth podcast. And if you'd like to send me a DM on Instagram to say hello, or share your thoughts on how we can make this podcast even better for you, I'd love to hear from you. Again, thanks for listening. Let's go and grow together. I'll see you on the next episode. ____________________ FIND & FOLLOW WHATBOX DIGITAL ____________________ CONNECT WITH BRIAN WEBB ____________________ DESCRIPTION The Learn More Earn More Business Growth Podcast is sponsored by Whatbox Digital, a marketing and consulting agency in the Greater Houston Metroplex. This podcast is your premier place to learn the frameworks, secrets, and growth hacks to grow and scale your business and revenue smarter and faster. /episode/index/show/whatboxdigital/id/23304914

#59: 3-Part LinkedIn Master Class - Part 2 - Prospecting: How To Get 10 to 20 Real Leads Or More From LinkedIn Every Single Month 05/30/2022

#59: 3-Part LinkedIn Master Class - Part 2 - Prospecting: How To Get 10 to 20 Real Leads Or More From LinkedIn Every Single Month Learn More Earn More Business Growth Podcast Host: Brian Webb Episode 59: 3-Part LinkedIn Master Class - Part 2 - Prospecting: How To Get 10 to 20 Real Leads Or More From LinkedIn Every Single Month ____________________ INTRODUCTION Last week, we covered part one of my LinkedIn masterclass, seven reasons why every B2B business owner and leader needs to add creator mode to your profile. This week, we're getting to part two: prospecting - how to get 10 to 20 real leads or more from LinkedIn every single month. Let's jump into it. ____________________ SUBSCRIBE | | | | | | | | (SoundCloud Coming Soon) ____________________ HELPFUL LINKS ____________________ TRANSCRIPT Brian Webb: Last week, we covered part one of my LinkedIn masterclass, seven reasons why every B2B business owner and leader needs to add creator mode to your profile. This week, we're getting to part two: prospecting - how to get 10 to 20 real leads or more from LinkedIn every single month. Let's jump into it. This is the Learn More Earn More Business Growth Podcast. Brian Webb: Hey everyone. Welcome to the show. I'm your host, Brian Webb. This podcast is designed to be your number one premier place to learn the framework, secrets, and growth hacks to grow and scale your business smarter and faster. While you're working on pursuing your dreams and growing your business, I'll be here to help you make better decisions and avoid costly pitfalls and expensive mistakes along the way. Let's go ahead and jump into today's episode. Hey everyone. Welcome back. Last week, part one of my LinkedIn masterclass. This week, part two. I'm going to teach you how to prospect like a pro. Next week, I'm going to teach you how to make a sales funnel that starts with LinkedIn. I would say that the vast majority of people who are on LinkedIn, business owners, and business leaders, you know that you should be on the platform. You know that it's where your prospects are. And you're doing stuff. Maybe you're posting here and there and you're hitting the like button from time to time, but you're not getting any leads from it. If you haven't done so yet, go back and listen to last week's episode, where I teach you how to turn on creator mode and the seven reasons why you should. This week, we're going to talk about prospecting. And by the way, I'm sensitive to the fact that this is an audio platform. So if you want to see what I'm going to teach here today, go check out the Learn More Earn More newsletter on LinkedIn. And if I gave you the URL to the newsletter, you would never find it. So instead, just go to: learnmoreearnmorenewsletter.com. It will redirect you. You can go there and see the scripts of everything I talk about. Basically, you can have the framework right in front of you. And if you're not subscribed, go ahead and hit that subscribe button. That way, you'll get notified every time I launch a new article, which is at least weekly, by the way. And every single one of them are to help you grow your business smarter and faster. Let's get to it. Here is how you prospect properly on LinkedIn. Step number one, you've got to know who your ideal customer avatar is or who they are. And we're not going to even talk about that today because I've already covered it. In fact, if you go back to the podcast to episode number seven, I basically teach you how to create the perfect ideal customer avatar to grow your business. So go check that out. And once you learn how to do it, go check out my free tool at whatboxdigital.com/avatar. There's a form right there. You walk through all the questions. It will email you the results. It's a great tool, and it's free your favorite price. But step one, you've got to know who you're targeting. Step two, you need a sales navigator account. That's an upgraded version of LinkedIn. It's a completely separate platform. Obviously, it's connected to LinkedIn, but it's a completely separate platform. You've got to have a sales navigator account. So now that you know who your ICA, your ideal customer avatar is or who they are, and now that you have your sales navigator account, we got to go find them. We got to go get them. You're going to go perform a search for your ideal customer avatar. And sales navigator lets you do that. It's absolute bliss if you're trying to grow your business on LinkedIn. The beginning of your search might start with manufacturers. It might start with law firms. It might start with medical practices. You start by choosing whom you want to target. And all of the filtering parameters that you need are right there. You can filter by connection level; first-degree connection, second, or third. You can geographically target. Maybe you want to target just Texas; maybe Michigan; maybe the United States; maybe worldwide. You can target based on years of experience, company headcount, their role, or their job titles; spotlights, meaning changed jobs in the last 90 days, or maybe they were mentioned in the news in the last 30 days. Or a good one, posted on LinkedIn in the past 30 days. And again, if you go to learn moreearnmorenewsletter.com, I'll include some screenshots so that you can see that in case you don't yet have your own sales navigator account. So, we've identified our ideal customer avatar. You've got your sales navigator account set up. And you're going after one of your ICAs, ideal customers, on sales navigator. Step three, you're going to pick 10 to 20 of the people in that search per day, Monday through Friday, and you're going to go and engage with their profile. You're not sending a connection request. You're just going to go and view their profile, for example. You're going to go and like a recent post. Comment thoughtfully on a recent post. Basically, you're just showing up before you even send that connection request out, to begin with. Now, step three can really be steps three, four, and five, meaning you could just go do it once. The longer you take, the more conversions you're going to get when you're trying to connect with people. But if you're that business owner, that business leader, that wants the baby without the labor pains, go ahead and just do it one time. Your effectiveness will probably go down, but just do your own testing as you go. Remember, everything I share with you is a framework from which you have to go and make it your own and do your own testing because every market is different. And every user on LinkedIn is different. For example, if you've got 35,000 followers and the world sees you as a celebrity, it's not going to take that long for you to connect. If you're the guy who's just so busy working in his business or her business, and you rarely show up, well, then you're a complete stranger. It's going to take you a little longer for people to warm up to you. Next step, send a connection request to those people that you've been engaging their profile. And I'm going to give you the script. This is what I use. Make it your own. And be conversational. Here's mine. "Hey," first name. "I'm a B2B marketer here in the Houston area. I enjoy connecting with..." fill in the blank; meaning the type of business owners and leaders that you want to go connect with. "But don't worry. I'm not here to pitch or sell you anything today. Hopefully, we will cross paths here on LinkedIn from time to time, Brian." I cannot say this loudly enough. Do not connect then pitch. This is the pandemic that absolutely plagues LinkedIn. When you do this, what you're, in essence, inadvertently doing is you're showing up, you're connecting, you're shaking their hand by connecting with them. And then you're saying, "Give me your money." Now, the irony is we should all intuitively know that that's not how you do business, especially on LinkedIn, because we hate it when someone does that to us. Don't do that. Don't connect and then pitch. Step five, and this is the one that you're probably not going to like because it's not as scalable. Okay. I'll get back to the podcast in just a minute. But let's face it, most marketing doesn't work. Did you know that most business owners and leaders are making the same mistakes over and over again? Like so many others, you're probably tired of relying on hope, which is a failed marketing system. You know what that is. That's when you're spending valuable time and money on marketing, and then you hope it works. You've probably thrown tons of money towards marketing mistakes and failures. You wish you could get all that money back, but you can't. When you don't have a reliable system for generating leads and acquiring new customers, then you're doomed to exclusively rely on the loyalty of your existing customers and word of mouth. But it doesn't have to be that way. I want to give you a resource for free. You heard me right: free. I've put together the ultimate 97-point marketing audit checklist, which will allow you to assess and diagnose what is and is not working in your marketing. And it will only take you about 10 to 15 minutes. Think of it like an MRI for your marketing, without the expensive medical bills to follow. And to get this free marketing checklist delivered right to your email inbox, just go to getmymarketingchecklist.com. Provide your info, and we'll get it out to you right away. And again, it's totally free. I'd actually encourage you to walk through the checklist with your team and honestly discuss and evaluate every item on the list. It will be the best 10 minutes you've invested into the growth engine of your business in a long, long time. Again, don't waste another day or another dollar on failing hope marketing strategies that do not work. If you want to grow and scale your business smarter and faster and with fewer mistakes, you're in the right place. Again, totally free. Simply go to getmymarketingchecklist.com right now. Let's fix what's broken in your marketing today. Step five, and this is the one that you're probably not going to like because it's not as scalable. Every single person that accepts your connect request, get on the LinkedIn mobile app, go to messages, click on that little microphone and send them a voice message. A sincere, heartfelt, warm voice message. Now, I'm going to give you a script. But remember, make this your own. You don't have to do it like me, but make a variation of this that works best for you and your industry sector. Here's what I say: "Hey," first name. "I am thrilled to be connected with you here on LinkedIn. I really enjoy connecting with business leaders, just like you. I just wanted to reach out and say hello in my own voice. As you can see on my profile, my name's Brian. I'm the CEO here at Whatbox Digital and the fractional CMO for several B2B companies. My team and I help business owners and leaders create lead generation systems that actually work for growing their businesses smarter and faster. But again, great news, nothing to pitch or sell today. I just wanted to give you a friendly hello. Please reach out anytime, if there's anything I can do for you. And I hope we'll continue to bump into each other from time to time, here on LinkedIn. So, I've created some awareness. This person, he or she, knows what I do. I ask for nothing, not a single thing. Let's move on to the next step, step six. Wait a day or two. Send them something valuable. Help them. Give before you ask or take. In the world of marketing, we call this a lead magnet. But give them some tools, some assets, some resource that really will be helpful for them. It could be a framework that helps you to make money or save money. Maybe it's a checklist that helps you to avoid pitfalls in business. A resource that we created here at Whatbox Digital is our Ultimate B2B 97-Point Marketing Audit Checklist. It's a 36-page, 97-point marketing checklist that will absolutely help you to be a better business owner, and a better business leader. It'll help you to conquer marketing. I'm sure you have resources that you can use in your business, but you want to show up with generosity. Not with your hand out, but with something in your hand to give. On to step seven, which by the way is going to feel a whole lot like step number six. You're going to wait a day or two. You're going to give them another resource: another tool, another framework, another checklist. Be creative. Go through all the assets that you have in your business that help you to be successful and share those resources with the people that you're trying to connect with. And then, I'll repeat those steps one or two more times. This has happened over the course of, let's call it, a week or so. And by the way, when you give that resource, don't literally give it to them. Put it behind a form on a webpage or a landing page where they have to go and give their information to get it. For example, I would not just forward some news article online. If I'm going to give you that 97-point checklist, you're going to go to a landing page, and you're going to enter your name and your email address. And if I give you additional tools and resources, they're all going to be behind a form and a landing page where you have to opt in to get that resource. And remember, next week we'll be talking about a sales funnel. And what I just told you is a bit of a teaser for part three, so make sure you're tuned in next week. And then, based on how they have or have not engaged with me over this process of a week or two, I send them one more message. And in that message, I basically say, "Hey, I hope you've been getting some value out of these resources that I've been sharing with you. As I told you, I do..." A, B, and C. Example in my case, at Whatbox Digital, "we provide consulting services and frameworks for lead generation for B2B companies. Does it make sense to talk about what that looks like in your business?" And remember, most people will never engage with you. Most people will never work with you. Nothing you can say and nothing you can do. This is just the law of sales and marketing. But I'm telling you, if you do these things I just taught you, you can generate five, 10, 15, 20 leads a month. And again, that spectrum can vary because how many connections do you have? How much authority do you have online? How much are you showing up on LinkedIn when you're not prospecting, or posting valuable content? This podcast is an example. The newsletter is an example. I see someone that's posting that they're hiring. I share that with my audience. I'm demonstrating generosity. And by the way, not faking it either. And that right there might be the most valuable tip that I just shared with you today. Most people are faking it. Most people are showing up and being just generous enough to ask you for your money. So, you can go down that path, and you can fake it. And you can continue to waste your time on LinkedIn or any other social media platform. Or you can show up in a genuine and authentic way where you're trying to make a contribution to the universe. You genuinely want to help people overcome their challenges and find and pursue and achieve their dreams. But the bad news is if you're faking it, we all know it. So don't do it. Show up daily. Do your best. Give value. Stop pitching. That's how you get leads. Isn't it ironic? It's when you stop pitching that you'll start generating more opportunities for you and your business. And check this out. Believe it or not, the vast majority of everything that I've spoken to you about today, last week, and next week, it can be outsourced. As you can tell by everything I've shared, this can be a simple program; this can be robust. A proposal would have to be created. But 1500 bucks to two grand on the low end, up to three or $4,000 on the high end? If you want to get the benefit out of LinkedIn, but you're never going to have the time to do it, we can get you taken care of. Just text the word "LinkedIn" to 832-324-2432. 832-324-2432. Text the word "LinkedIn." We can start a conversation. That's it for this week. I think I've talked about the marketing audit checklist three or four times. Plus, the promotion is pushing that out to you guys. You've got to go get it. Go to getmymarketingchecklist.com and get your copy. I promise you, it'll be the best 15 to 20 minutes that you spend with your team. And don't forget about next week. Come back, subscribe. Part three of my LinkedIn masterclass: How to Make a Sales Funnel That Starts with LinkedIn. Thanks for being here. I'll see you on the next episode. Thanks for joining me today and listening to this episode of the Learn More Earn More Business Growth Podcast. We can be found on all the major platforms like Apple Podcasts, Google Play, Spotify, Pandora, Stitcher, and even Amazon Music. I genuinely hope you enjoyed today's episode. And if you did, I'd be honored if you'd subscribe to the show and leave us a rating and an honest review. I'd love to connect with you on Instagram. You can find me at @BrianWebb. And the show's sponsor, Whatbox Digital, can be found at, as you might guess, @WhatboxDigital. You can also find me and Whatbox Digital on Facebook and LinkedIn with the links in the show notes. This will allow you to stay up to date and never miss out on exciting new announcements, events, special offers, and opportunities. And you'll be in the know when we drop a new episode of the Learn More Earn More Business Growth Podcast. And if you'd like to send me a DM on Instagram to say hello, or share your thoughts on how we can make this podcast even better for you, I'd love to hear from you. Again, thanks for listening. Let's go and grow together. I'll see you on the next episode. ____________________ FIND & FOLLOW WHATBOX DIGITAL ____________________ CONNECT WITH BRIAN WEBB ... /episode/index/show/whatboxdigital/id/23238035

#58: 3-Part LinkedIn Master Class - Part 1 - Creator Mode: 7 Reasons Every B2B Business Leader Should Add This To Their Profile 05/23/2022

#58: 3-Part LinkedIn Master Class - Part 1 - Creator Mode: 7 Reasons Every B2B Business Leader Should Add This To Their Profile Learn More Earn More Business Growth Podcast Host: Brian Webb Episode 58: 3-Part LinkedIn Master Class - Part 1 - Creator Mode: 7 Reasons Every B2B Business Leader Should Add This To Their Profile ____________________ INTRODUCTION Are you sick and tired of being on LinkedIn, but you don't feel like you're getting out of it what you should be? Well today, I'm going to take you through part one of three of my LinkedIn masterclass that's guaranteed to help you generate leads month after month and grow your business smarter and faster. Let's jump into the show. ____________________ SUBSCRIBE | | | | | | | | (SoundCloud Coming Soon) ____________________ HELPFUL LINKS ____________________ TRANSCRIPT Brian Webb: Are you sick and tired of being on LinkedIn, but you don't feel like you're getting out of it what you should be? Well today, I'm going to take you through part one of three of my LinkedIn masterclass that's guaranteed to help you generate leads month after month and grow your business smarter and faster. Let's jump into the show. This is the Learn More Earn More Business Growth Podcast. Brian Webb: Hey, everyone. Welcome to the show. I'm your host, Brian Webb. This podcast is designed to be your number one premier place to learn the framework, secrets, and growth hacks, to grow and scale your business smarter and faster. While you're working on pursuing your dreams and growing your business, I'll be here to help you make better decisions and avoid costly pitfalls and expensive mistakes along the way. So let's go ahead and jump into today's episode. Well, you heard me say it in the introduction, today is part one of three of my LinkedIn masterclass. Today, we're going to talk about creator mode, and seven reasons you and every other B2B business leader should add this to your profile. Next week, we'll go into part two; prospecting. I will literally give you my behind-the-scene step-by-step process for how I prospect on LinkedIn and generate 10 to 20 leads a month every single month. Then the following week we'll go to part three where I'll teach you how to create an automated sales funnel on LinkedIn. But today let's just talk about creator mode. I'm going to give you the seven reasons you need to add this to your profile. But first, let's talk about what creator mode is. Basically, creator mode is a profile setting on your dashboard that can help you grow your reach and influence on LinkedIn. You can turn on creator mode to get access to new tools, additional tools, and features that will help you create content and grow your audience based on LinkedIn. And to learn how to do that by the way, if you just perform a Google search on how to turn on creator mode on LinkedIn, it'll bring you right to the link. They walk you through it step-by-step. While I'm not going to go deep on this today, I will give you the first few steps here, just so that you know how to do it. Go to your LinkedIn profile. You're going to click on the icon up at the top of your LinkedIn homepage. Click view profile, scroll down to the resources, and click on creator mode, which is currently set to off. What you're going to do is click next on the creator mode preview popup window. And then this is where you can go through the process. So that's the quick and dirty way of how to actually turn it on, but let's talk about the reasons you want to. Reason number one, the connect button on your profile will change to follow. Once you've done this, LinkedIn will now display the number of followers you have there on your profile. When someone sends you a connection request, after you turn on creator mode, they will also follow you while they await your response. So if you don't have this turned on, someone sends you a connection request. You don't accept it. Nothing happens. Once you move over to creative mode and they click that connect request, you basically now have a new follower, whether or not you ever accept their connection request. And even if you decline their invitation, they will still be following your posts until they manually unfollow you. Reason number two, you can display the topics you post about in your profile introduction as hashtags. This will make it easier for other LinkedIn members to discover your content and follow you. And they literally appear right up there by your name. Let's move on to reason number three. When you move to creator mode, when you turn that on, LinkedIn will highlight your original content on your profile by moving your featured and activity sections to be first on your profile. And even furthermore, the activity section on your profile will no longer include your likes, comments, and other activities. They'll still be available when you click on the see all activity link up. Okay, I'll get back to the podcast in just a minute, but let's face it. Most marketing doesn't work. Did you know that most business owners and leaders are making the same mistakes over and over again? Like so many others, you're probably tired of relying on hope, which is a failed marketing system. You know what that is. That's when you're spending valuable time and money on marketing, and then you hope it works. You've probably thrown tons of money towards marketing mistakes and failures. You wish you could get all that money back, but you can't. When you don't have a reliable system for generating leads and acquiring new customers, then you're doomed to exclusively rely on the loyalty of your existing customers and word of mouth. But it doesn't have to be that way. I want to give you a resource for free. You heard me right. Free. I've put together the ultimate 97-point marketing audit checklist, which will allow you to assess and diagnose what is and is not working in your marketing. And it will only take you about 10 to 15 minutes. Think of it like an MRI for your marketing without the expensive medical bills to follow. And to get this free marketing checklist delivered right to your email inbox, just go to getmymarketingchecklist.com, provide your info and we'll get it out to you right away. And again, it's totally free. I'd actually encourage you to walk through the checklist with your team and honestly discuss and evaluate every item on the list. It will be the best 10 minutes you've invested into the growth engine of your business in a long, long time. Again, don't waste another day or another dollar on failing hope marketing strategies that do not work. If you want to grow and scale your business smarter and faster, and with fewer mistakes, you're in the right place. Again, totally free. Simply go to getmymarketingchecklist.com right now. Let's fix what's broken in your marketing today. Reason number four, you can add a link to the introduction section, that first box that people see, that first area of your profile to drive more traffic to your website, your content, your landing pages, and your sales funnels. Maybe an upcoming event. To see this in action, go to my profile, Brian Webb on LinkedIn. To find me easy, by the way, just go to linkedin.com/in/thebrianwebb. No, I don't think I'm special enough to have the word the in front of my name. That was just my only option because another Brian Webb beat me to the punch when I was setting my own vanity URL years ago. Reason number five, get discovered better. When you turn on creator mode, you basically become eligible with LinkedIn to be featured as a suggested creator to follow so the potential followers can find you and your content all over LinkedIn. So said differently, just by turning on creator mode, LinkedIn is going to automatically for free give you more exposure on the platform. Reason number six, this might be, if not my favorite, one of my two favorites, is you get access to creator tools on LinkedIn. For example, you can do LinkedIn live when you turn on creator mode. You get access to create a LinkedIn newsletter. If you missed it, by the way, go back to episode number 51 of this podcast, which was launched on April 4th, 2022, on how to use LinkedIn newsletters to drastically reach more B2B prospects on LinkedIn. Now for this particular one, the newsletters, you have to meet LinkedIn's specific criteria. To find out if you meet the criteria, visit the creator tools section in the creator hub. You will see available next to the creator tools that you have access to. And finally, reason number seven, you get access to creator analytics, which basically provides aggregate analytics to show how your content portfolio performs over time. Now at the time of this recording, LinkedIn basically is letting us know that they're gradually rolling out creator analytics to all members who turn on creator mode. So during this time it may or may not yet be available to you, but basically to check availability, click on the number of post impressions past seven days in the analytics section of your profile. If you do not see creator analytics, check back in the coming months. So there you go. That's the seven reasons you want to turn on creator mode for your profile. So go take care of that today. That's literally something that will take you five minutes and it's going to enhance your ability to grow your business and get more exposure on LinkedIn. And don't forget, this episode is part one of three. Next week we'll go to part two, prospecting. How to get 10 to 20 real leads or more every month from LinkedIn. And then the following week part three, how to create an automated sales funnel on LinkedIn. That's it for today. Thank you for being here as always. And a quick reminder, if you haven't gotten your marketing audit checklist, go do it today. Just go to www.mymarketingchecklist.com. Go through the process. You won't regret it. And if you want to find my newsletter on LinkedIn, just go to learnmoreearnmorenewsletter.com. That will redirect you to my newsletter on LinkedIn. If you're liking this podcast, you're going to love the newsletter too. And as always, thank you for tuning in here to the podcast. If you like what you're learning and hearing on this podcast, if you would be so kind as just to take a quick moment and go give us a five-star review and a rating on the platform you listen to this on, it literally helps us to reach more people and help more people just like you. So again, thanks for being here today. I will see you on the next episode. Thanks for joining me today and listening to this episode of the Learn More Earn More Business Growth Podcast. We can be found on all the major platforms like Apple Podcasts, Google Play, Spotify, Pandora, Stitcher, and even Amazon Music. I genuinely hope you enjoyed today's episode. And if you did, I'd be honored if you'd subscribe to the show and leave us a rating and an honest review. I'd love to connect with you on Instagram. You can find me at @briancwebb. And the show sponsor Whatbox Digital can be found at, as you might guess, @whatboxdigital. You can also find me in Whatbox Digital on Facebook and LinkedIn with the links in the show notes. This will allow you to stay up to date and never miss out on exciting new announcements, events, special offers, and opportunities. And you'll be in the know when we drop a new episode of the Learn More Earn More Business Growth Podcast. And if you'd like to send me a DM on Instagram to say hello, or share your thoughts on how we can make this podcast even better for you, I'd love to hear from you. Again, thanks for listening. Let's go and grow together. I'll see you on the next episode. ____________________ FIND & FOLLOW WHATBOX DIGITAL ____________________ CONNECT WITH BRIAN WEBB ____________________ DESCRIPTION The Learn More Earn More Business Growth Podcast is sponsored by Whatbox Digital, a marketing and consulting agency in the Greater Houston Metroplex. This podcast is your premier place to learn the frameworks, secrets, and growth hacks to grow and scale your business and revenue smarter and faster. /episode/index/show/whatboxdigital/id/23178626

#57: 10 Things Every Business Should Automate To Save Time & Grow Faster 05/16/2022

#57: 10 Things Every Business Should Automate To Save Time & Grow Faster Learn More Earn More Business Growth Podcast Host: Brian Webb Episode 57: 10 Things Every Business Should Automate To Save Time & Grow Faster ____________________ VALUE BOMBS So here you are, you're running your business, you want to grow faster, you want to be more efficient, you want to add time back to your schedule, I'm going to teach you 10 things that you and every business should be automating. ____________________ SOFTWARE TOOLS RECOMMENDED BY BRIAN WEBB & WHATBOX DIGITAL - ActiveCampaign gives you the email marketing, marketing automation, and CRM tools you need to create incredible customer experiences. - Everything you need to build and optimize landing page experiences for higher conversions. - Create forms, surveys, and quizzes that people enjoy answering. - Artificial intelligence makes it fast & easy to create copywriting content for your blog, social media, website, and more! Rated 5/5 stars in 3,000+ reviews. - Simple, scalable, two-way business texting & calling. Easily send, receive, and manage text and phone conversations online. - The all-in-one sales platform for growing revenue. The first CRM designed by salespeople, for salespeople. - Turn your podcast, talk, or music into engaging, easy-to-consume video clips for social media! - All-in-one audio & video editing, as easy as a doc. - Convert and Monetize Your Website Traffic. Stop losing visitors! Instantly grow your email list, get more leads and increase sales with the #1 most powerful conversion optimization toolkit in the world. - The Work OS that lets you shape workflows, your way. Centralize all your work, processes, tools, and files into one Work OS. Connect teams, bridge silos, and maintain one source of truth across your organization. - A powerful solution for social media management. - Accelerate your projects with millions of ready-to-use template products. - Promote your company using email signatures marketing. Personalize calls-to-action in every email your team sends. Enjoy email signature management. - With call tracking, find out which marketing campaigns make your phone ring. If your business relies on quality customer conversations, you need CallRail. Match inbound calls, text, forms, and live chats to your marketing campaigns to finally learn what's working and what's not. - Now everyone can make something amazing for fun, for work, or just because. All you need is a little imagination and Adobe Creative Cloud. - The online collaborative whiteboard platform to bring teams together, anytime, anywhere. - Stay on the same page and make decisions faster by bringing all of your work communication into one place. - With its powerful tools and dazzling effects, Keynote makes it easy to create stunning and memorable presentations, and comes included with most Apple devices. - Track insights across the web via RSS feeds without having to read everything - B2B data you can trust. Generate sales and close deals with LinkedIn Sales Solutions. - Get suggestions from Grammarly while you write in desktop applications and sites across the web—as you move between apps, social media, documents, messages, and emails. - Tame your work, organize your life. Remember everything and tackle any project with your notes, tasks, and schedule all in one place. - Video hosting. Where amazing videos, works in progress, and everything in between come to be their best. - Podcast Hosting. Beginners to Experts, Unlimited bandwidth & reach, Unparalleled customer support, Audio & video – Be heard. Be seen. - The industry-standard audio-production software for songwriters, musicians, producers, and engineers. ____________________ SUBSCRIBE | | | | | | | | (SoundCloud Coming Soon) ____________________ HELPFUL LINKS ____________________ TRANSCRIPT Brian Webb: So here you are, you're running your business, you want to grow faster, you want to be more efficient, you want to add time back to your schedule, I'm going to teach you 10 things that you and every business should be automating. Let's jump into the show. This is the Learn More Earn More Business Growth Podcast. Brian Webb: Hey everyone. Welcome to the show. I'm your host, Brian Webb. This podcast is designed to be your number one premier place to learn the framework, secrets and growth hacks to grow and scale your business smarter and faster. While you're working on pursuing your dreams and growing your business, I'll be here to help you make better decisions and avoid costly pitfalls and expensive mistakes along the way. So let's go ahead and jump into today's episode. Hey, everyone. So I'm going to share 10 things that you should be automating in your business, but the reality is you should be automating dozens if not hundreds of things in your business. Today, we're just going to cover 10 of them. If you rewind tape about 20 or 30 years ago, automation was only really available or affordable to big businesses. But today automation is for everyone, not just the corporate giants. We use all kinds of automations here at Whatbox Digital, and we encourage our clients to do the same. When leveraged well, automation can simplify nearly every department in your business. The reality is automation is becoming increasingly more and more integral to the success and goals of businesses from nearly every industry sector. Like I said, automation is no longer just for the big guys. Even if you're a solo entrepreneur in your business, automation is something you can and should be using to run your business better. It literally can save you time and help you to grow faster and more efficiently. According to gleanster.com, nearly 80% of all top-performing companies used marketing automation for at least two years or more according to their research. So there are numerous automation tools in the market that are available for every business. Our tool of choice here at Whatbox is ActiveCampaign. In fact, I wrote an entire article on it on my LinkedIn newsletter, which you can find at learnmoreearnmorenewsletter.com that will redirect you to my newsletter on LinkedIn. By the way, as of the time of this recording, you'll be joining about 840 other CEOs, business owners, and executives who have also already subscribed. And we're only about five weeks old right now in that newsletter. So you can go and check that out. Now, I've talked about automation before, but just to give you a refresher course, there are three components that can be used in any automation. Two of which are always necessary. The first is triggers. Every automation on the planet must start with some kind of a trigger. Triggers are what inform your automation platform that something needs to happen. Next, conditions. Conditions can be applied to triggers to narrow the focus on whether an action should happen. So, for example, the trigger could be, I added a tag to a user, but there could be a condition like something like has not visited my website in 60 days. So that's a condition. And the third is actions. Once an automation has been triggered and a condition has been met when you want a condition to be met, then finally there's an action. The action is what you need to see happen in order to achieve your objective. So actions could include, send an email, send a text, send a slack notification, wait 30 days. That's just a handful of them. So again, 10 automations we're going to cover today. There are hundreds you could and should be using for your business, but we're going to start with number one, create an autoresponder to immediately reply to email inquiries from your website. If you have a contact email address on your website, and you probably do, for visitors to get in touch with you, you could potentially become overwhelmed by the number of leads that might be expecting to hear from you. A 30-minute delay literally in response time decreases the odds of closing a new customer by 21 times compared to responding within five minutes. So you can see that, that's important. So a trigger, in this case, would be forms submitted. The action would be to send reply email. Easy. Probably the easiest of all the ones I'll talk about today. Automation number two, automatically request online ratings and reviews from customers who are raving fans. In March 2022, I released a podcast episode that actually teaches you how to automate the process of requesting online reviews from customers who have recently had a great experience with your products and services. But basically, this process involves sending a survey upon the sale of a product or the completion of a service project. Then depending on how your customer replies, you follow up with a sequence that would be sent to the customer to compel a new response. So, for example, trigger, tag added a customer. For example, project completed product sold. Action, send email with a performance survey. Now, when they reply, there's a condition, three conditions. Condition A, customer replies with five stars in the survey. Action, send them an email and ask for a review on Facebook or on Yelp. Or condition B, the customer replies back with three stars. Mediocre. Action, send an email to ask about how your service or product could be improved. Or worst-case scenario, condition C, the customer replies with the one star in the survey, meaning you suck. Action, literally in triplicate, send a slack message, a text message, and an email notification to your customer service team to inform them that you have an unhappy customer. This is so that you can reach out to them immediately to do damage control and potentially increase customer loyalty. So you're doing two things. You're increasing customer loyalty. And for those that loved what you did, love what you sold to them, you're automating the process of getting more reviews, which is great for social proof, it's great for SEO and it just makes your brand look good. And, by the way, quick plug here, if you need help with your marketing automation needs, Whatbox Digital is totally here to help. Literally, just call our office at 281-801-7721 or just send an email at [email protected], and we'll help you out. Number three, and this might be my favorite, automatically get notified when known visitors and hot leads are on your website. This one's a little bit more of a secret. Most people don't know about this. You're probably not even aware that this is even available to you, but it's easy to do. So imagine this. You own a brick-and-mortar store. Would you ignore customers when they walk through the door? No, of course, not. Your website is the foyer to your business. Wouldn't you like to get notified automatically when known visitors and sales leads visit the various pages of your website? I would, I do, actually. This automation does require that a snippet of tracking code be embedded into the header of your website while this step is likely a task that you're not comfortable doing yourself. It is something that anyone with reasonable web editing experience could do in literally two minutes. So in this case, the automation is trigger a known user, to visit your website. Action, send a Slack notification. By the way, pro tip, you can set up a trigger for every page of your website, which allows you to monitor which pages your guests are visiting in real-time. So it's like watching someone walk from one side of your store to the other. By being able to monitor your visitor's footsteps across your site, you have an indication as to what they're seeking and what might be important to them, or at least interesting. Automation number four, capture and nurture sales leads over time, and then convert them into paying customers. If there's one topic I cover regularly is sales funnels. Sales funnels are essential, literally imperative to systematically generate new leads for your business. Sales funnels can range from very simple, like a string of emails when a new lead opts into your offer to extremely robust and complex, which could include emails, text messages, ringless voicemails, physical and direct mail, and much more. Now, a typical sales funnel that we would do here at Whatbox Digital is typically pretty robust. And so again, if you want to see a video of this being fully laid out for you, just go to learnmoreearnmorenewsletter.com and go check out the article called the ultimate B2B lead generation squeeze funnel. Automation number five, always win at phone tag. It's easy to lose a game of phone tag when you're a busy entrepreneur or a business leader that's highly involved in the operations of your business. You leave a voicemail with a client, then he or she returns your call while you're in a meeting. You make a note in your mind to call back when you're at your desk, and voila, another voicemail. If the game continues, all while you're chasing other players, you might eventually give up either intentionally or because you were too busy to remember to call them back. Maybe you had a lead, but then you lost it. So in this automation, the trigger is add tag in your CRM that says left VM, for example, to a contact. When that happens, action one sends an email to the contact, and action two sends an email reminder back to yourself to call back. So if you're using an automation platform like ActiveCampaign like us, you can note in the system that you left a message for a contact. Doing so triggers an automation to email him or her, I just left you a voicemail, sorry, I missed you. If I don't hear from you, I'll follow up tomorrow. The software then reminds you to make the call tomorrow as promised. No sticky notes are necessary and no lost leads. Automation number six. Okay, I'll get back to the podcast in just a minute, but let's face it. Most marketing doesn't work. Did you know that most business owners and leaders are making the same mistakes over and over again? Like so many others, you're probably tired of relying on hope, which is a failed marketing system. You know what that is. That's when you're spending valuable time and money on marketing, and then you hope it works. You've probably thrown tons of money towards marketing mistakes and failures. You wish you could get all that money back, but you can't. When you don't have a reliable system for generating leads and acquiring new customers, then you're doomed to exclusively rely on the loyalty of your existing customers and word of mouth. But it doesn't have to be that way. I want to give you a resource for free. You heard me right, free. I've put together the ultimate 97-point marketing audit checklist, which will allow you to assess and diagnose what is and is not working in your marketing. And it will only take you about 10 to 15 minutes. Think of it like an MRI for your marketing without the expensive medical bills to follow. And to get this free marketing checklist delivered right to your email inbox, just go to getmymarketingchecklist.com, provide your info and we'll get it out to you right away. And again, it's totally free. I'd actually encourage you to walk through the checklist with your team and honestly discuss and evaluate every item on the list. It will be the best 10 minutes you've invested into the growth engine of your business in a long, long time. Again, don't waste another day or another dollar on failing hope marketing strategies that do not work. If you want to grow and scale your business smarter and faster and with fewer mistakes, you're in the right place. Again, totally free. Simply go to getmymarketingchecklist.com right now. Let's fix what's broken in your marketing today. Automation number six, and I love this one too, follow up with new networking connections. Whether you're at a networking happy hour or a conference or any business function or event, networking can pay off with a large stack of business cards in your hand. But you already know that collecting business cards isn't the goal. So you can use the power of automation to start communicating with your new contacts immediately before both you and your new contact forget about the conversation you had to begin with. Transfer the contact information for your new connection from their business card to your CRM. Tag each person as a conference or event contact. Then use automation software to schedule an email to be sent. Whether you want to follow up an hour or later or the next day, doesn't matter. And when I say send an email communication, send a string of email communications, maybe four or five or six of them. So, for example, trigger, add new contact, action, send email one of seven, action, wait one day, action, send email two of seven, action, wait two days, so forth and so forth and so forth. It's a great way to introduce yourself over a period of time to indoctrinate the people that you met with all that you can do to help them based on the products and services that you have to offer. Automation number seven, welcome a new client. I'll tell you something that you already know. A sale is not the end of your relationship with a new client. In fact, it's only the beginning you need and want to make a great first impression by sending a series of welcome emails to demonstrate to your new clients that you care about them. And again, it's a great opportunity to indoctrinate your clients with information about your business and to set and manage their expectations about what it's going to be like to work with you. Staying in touch is effortless with automation. Setting up your software so that when a purchase is made or by manually adding a tag for B2B service businesses, a trigger automatically activates that email series. In the first email sent immediately after a purchase or a tag is added, send them a thank you and an intro to your company. You could also send answers to frequently asked questions or an overview of what your services entail. And if you really want to up your game, consider sending a thank you gift. Check in again shortly after the client has started using your products or services to see how they're doing. Include helpful content like tips about using your products or how-to video or suggest complementary products and services that may also be of interest to them. A few days later, ask for feedback, and send them a link to a survey asking how your business could improve. If the client is dissatisfied, you'll want to take... /episode/index/show/whatboxdigital/id/23088755

#56: Part 1: A Story About A $40 Million Dollar Fraud And Its Priceless Lessons For Investors & Entrepreneurs 05/09/2022

#56: Part 1: A Story About A $40 Million Dollar Fraud And Its Priceless Lessons For Investors & Entrepreneurs Learn More Earn More Business Growth Podcast Host: Brian Webb Episode 56: Part 1: A Story About A $40 Million Dollar Fraud And Its Priceless Lessons For Investors & Entrepreneurs ____________________ VALUE BOMBS What does desperation, patriotism, entrepreneurship, a 40 million loss for investors, concurrent FBI and SEC investigations, and a pending indictment of a friend and former client all have in common? This podcast, this episode, my interview today with Chris Bentley, let's jump into the show. ____________________ SOFTWARE TOOLS RECOMMENDED BY BRIAN WEBB & WHATBOX DIGITAL - ActiveCampaign gives you the email marketing, marketing automation, and CRM tools you need to create incredible customer experiences. - Everything you need to build and optimize landing page experiences for higher conversions. - Create forms, surveys, and quizzes that people enjoy answering. - Artificial intelligence makes it fast & easy to create copywriting content for your blog, social media, website, and more! Rated 5/5 stars in 3,000+ reviews. - Simple, scalable, two-way business texting & calling. Easily send, receive, and manage text and phone conversations online. - The all-in-one sales platform for growing revenue. The first CRM designed by salespeople, for salespeople. - Turn your podcast, talk, or music into engaging, easy-to-consume video clips for social media! - All-in-one audio & video editing, as easy as a doc. - Convert and Monetize Your Website Traffic. Stop losing visitors! Instantly grow your email list, get more leads and increase sales with the #1 most powerful conversion optimization toolkit in the world. - The Work OS that lets you shape workflows, your way. Centralize all your work, processes, tools, and files into one Work OS. Connect teams, bridge silos, and maintain one source of truth across your organization. - A powerful solution for social media management. - Accelerate your projects with millions of ready-to-use template products. - Promote your company using email signatures marketing. Personalize calls-to-action in every email your team sends. Enjoy email signature management. - With call tracking, find out which marketing campaigns make your phone ring. If your business relies on quality customer conversations, you need CallRail. Match inbound calls, text, forms, and live chats to your marketing campaigns to finally learn what's working and what's not. - Now everyone can make something amazing for fun, for work, or just because. All you need is a little imagination and Adobe Creative Cloud. - The online collaborative whiteboard platform to bring teams together, anytime, anywhere. - Stay on the same page and make decisions faster by bringing all of your work communication into one place. - With its powerful tools and dazzling effects, Keynote makes it easy to create stunning and memorable presentations, and comes included with most Apple devices. - Track insights across the web via RSS feeds without having to read everything - B2B data you can trust. Generate sales and close deals with LinkedIn Sales Solutions. - Get suggestions from Grammarly while you write in desktop applications and sites across the web—as you move between apps, social media, documents, messages, and emails. - Tame your work, organize your life. Remember everything and tackle any project with your notes, tasks, and schedule all in one place. - Video hosting. Where amazing videos, works in progress, and everything in between come to be their best. - Podcast Hosting. Beginners to Experts, Unlimited bandwidth & reach, Unparalleled customer support, Audio & video – Be heard. Be seen. - The industry-standard audio-production software for songwriters, musicians, producers, and engineers. ____________________ SUBSCRIBE | | | | | | | | (SoundCloud Coming Soon) ____________________ HELPFUL LINKS ____________________ TRANSCRIPT Brian Webb: What does desperation, patriotism, entrepreneurship, a 40 million loss for investors, concurrent FBI and SEC investigations, and a pending indictment of a friend and former client all have in common? This podcast, this episode, my interview today with Chris Bentley, let's jump into the show. This is to Learn More, Earn More Business Growth Podcast. Brian Webb: Hey everyone. Welcome to the show. I'm your host, Brian Webb. This podcast is designed to be your number one premier place to learn the framework, secrets and growth hacks to grow and scale your business smarter and faster. While you're working on pursuing your dreams and growing your business, I'll be here to help you make better decisions and avoid costly pitfalls and expensive mistakes along the way. So let's go ahead and jump into today's episode. Brian Webb: Hey there, it is a pleasure to have you Chris, Chris Bentley, on the show today. How are you doing this morning, man? Chris Bentley: I'm doing well, Brian, thanks for having me on the show. Brian Webb: It's a thrill to have you here. The audience doesn't know this yet, but you and I got to know each other as a result of us collaborating together, doing a little bit of marketing work for you back in the day. Chris Bentley: Yep, absolutely. Yeah. That was a fun experience. Brian Webb: Yeah, yeah, yeah. So for those in the audience who don't know who you are, take a minute or two and just kind of share kind of your background, where your story starts. Chris Bentley: Well, I grew up in east Texas, in Tyler, and joined the Marines right after high school and thought I was going to be a lifer. I was in for about 14 and a half years. Got medically discharged for some injuries I incurred while I was in the Marine Corps. Again, that was kind of devastating for me because I thought I was going to be in for life. So I'd done six tours, several to Iraq, several to Afghanistan, and didn't know what I was going to do with my life when I got out. And so I moved to Houston in January of 2014. At that time, oil and gas were trading for over a hundred dollars a barrel. It was pretty easy to get a job in the greater Houston area. So I got a job as a landman down here and got into the oil and gas industry after that and got into some entrepreneurial ventures, buying and selling mineral rights, being the main one, started a business in 2016 that started with just me and my wife and then grew to about 21 employees and over 40 million dollars in assets under management within a few years. Brian Webb: Wow. So today is going to be maybe one of the most interesting stories that we've had here, really, on The Learn More Podcast. And so I know that you've got a book that is out, I've got it, it's called Burning Bellatorum, and it's all about the story of a $40 million fraud and it's priceless lessons for investors and entrepreneurs. Tell me, tell the audience how you lost all of your own personal assets and not just the investors' money. It happened for you and the investors, but tell the audience how that story began. Chris Bentley: Well, like I said, in 2016, I started the company. At first, it was just doing small deals, brokering deals, buying, when I say small, I mean I think the largest one I bought on my own with my own capital was like $30,000 and I would buy and sell these smaller assets and I saw the opportunity for scale and so in 2017 I brought in one investor, did very well for him. It grew from there and it was an extremely legitimate successful business through the beginning of 2019. And in 2019, keep in mind in 2017 we had started with one investor, that grew to about, I think, six investors toward Q3 of 2017. Then by Q1 of 2018, I think we had like 27 investors. Then later that year it grew to 45. And then by January of 2019, we had about 22.7 million of assets under management and with a hundred investors. Chris Bentley: And then later that year, that grew to 28.7 million. And then by the end of the year, we took on, I took on, and this is crucial to the story, I took on 6.6 million dollars in debt. I did that by committing fraud and lying to the bank, but basically, to try to survive I also levered all my own assets, made personal guarantees, got personal loans with my house, and all my personal assets as leverage. So when I turned myself in and everything fell apart, I lost not only all my investors' money but my personal assets as well. Brian Webb: Wow. Wow. Wow. Wow. I've known you for some years now and I'm trying to put myself in your shoes because the Chris that I know, you're not a nefarious guy. You've served our country and you did not get into this with the intention of this happening. Talk a little bit more about that slippery slope. I know it started with trying to manage cash flow and things like that but talk about where that started and where that's brought you to today. Chris Bentley: Yeah. So I'd say it started with call it like late 2018 or early 2019. But basically, I came back from the Christmas holiday break between 2018 and 2019 where we would always shut down the office for a couple of weeks, about the week of Christmas, and then start the Monday after the New Year's holiday, come back to the office with ready to take on this new fund of 22.7 million dollars in capital commitments from investors, and I learned that we weren't ready from an operational standpoint, meaning like we didn't have the deal flow we normally had, just some little nuance about the business. We would send out letters like literally the day before we left for the Christmas break so that when we come back in January, we were starting to get some deal flow and incoming calls. Chris Bentley: And this was crucial to starting off a fund, we always start in January because it was important to kick off the fund with this new deal flow and make these acquisitions at that time of year. Brian Webb: Right. Chris Bentley: So I come back, there were some problems with the letter and the data sets that fed those offer letters that we would send out. So the first mistake I made, I think was, I was thinking, okay, this isn't a big deal, is what I was telling myself and that we could fix it. So it kind of rallied the troop, so to speak, got all hands on deck, fixed the data, at least I thought I fixed it, with my team, and got a bunch of letters out. Chris Bentley: So keep in mind, we also have this cash coming in. I'm simultaneously taking on investor capital, and signing the contracts, which we refer to as the PPMs or private placement memorandums. So I've taken all this capital on and taken the management fee from that capital. And so then fast forward a few weeks later, realized that the letters we had hustled to hurry up and get out, the data that I thought we fixed, we made some serious mistakes. So the deal flow that started coming in was, there was bad deal flow because there were mistakes, the offers were too high in some cases, or they were the incorrect offers for the wrong tracks of the wrong assets. So we would buy these mineral rights properties, and oil and gas royalties. And so sometimes on these offer letters that were incorrect, they would have the wrong properties listed and the wrong owner's names and things of that nature. Chris Bentley: So then I'm like, all right, crap, what do I do? I've already taken the management fee. I just made one bad decision after another. So in previous funds, it had always been possible for us to flip these assets quickly and make we promote our share of the profits. Well, because we hadn't bought any assets and we didn't have the ability to flip anything yet for a profit, then what I did was the first thing, I had the management fee to run off of for a couple of months, but then by May, it was starting to run out of that money to cover the overhead. So then what I started doing was, for lack of a better term, committing fraud and altering documents so that I could take a part of the capital and move it into the company and I would make it look like it was in acquisitions. Let's say just for example sake, for a million dollars, when it was really $800,000 and I would move the 200K via various entities and kind of siloing people and employees so nobody would find anything out and I'd get that money back into Bellatorum's operating account and cover the payroll and the rent and all those things to operate the business. Chris Bentley: So there I start digging the hole like that. And then in the middle of 2019, the oil and gas industry starts going downhill, big time, with lots of different things going on, political things, prices being depressed, consolidation, not enough new wells being drilled to keep the assets that we did by increasing the value on those assets. Brian Webb: Sure. Chris Bentley: So then that's when I couldn't flip the assets that we did purchase and because I had already marked them up for all intents and purposes to pull that capital back to the company like I was telling you about just now, so the assets I had purchased in the fund were already didn't have enough margin on them to sell and then their value went down even more with the industry downturn and then keep in mind, we're going into COVID in 2020 and I didn't know that obviously at the end of 2019, but I took on debt from a private lender for 6.6 million dollars in December of 2019 and used the investors' assets, the mineral rights that we owned in the fund as collateral. Brian Webb: Right. Chris Bentley: And I did not disclose that to the investors. So that per se, wasn't illegal, definitely unethical not to disclose to investors, but I was technically allowed to do that as the general partner. So I do that, but I deceived the lender. I made them think that things were better than they were. I altered documents to make our balance sheet look stronger so that they would approve the loan. So that was the first part in defrauding the lender. And then secondly, they said that I could only use the proceeds for buying new assets. Well, I did buy some new assets with their money, but I also spent a large portion of it on covering overhead. Chris Bentley: The final thing I did is, well, I was thinking, all right, this is getting bad. Now fast forward we're 2020, COVID's happening, oil prices fall below zero for a day. I mean, it's just a- Brian Webb: Right. Chris Bentley: It's a shit show, for lack of better terms, Brian. And so 2020 was just survival mode trying to, I kept doing these fraudulent transactions and having to hide it from everybody and covering it up just to keep the lights on and have an outward appearance that the company was still good. Chris Bentley: So I laid a few people off, but not everybody. I didn't want it to look like things were bad at the company because I was out on a campaign to try to raise a more patient capital structure fund. Like this goal, if I could get a hundred million of assets in our management, I thought, okay, and with a long term lockup, like five years, say, then I'd have time to weather any storms and have enough assets on our management to give us enough management fee to cover our overhead. And so that was the goal. I went out trying to raise capital in various avenues. I mean, private investors, institutional investors, overseas debt, just all kinds of different capital structures and just running parallel paths in 2020. And it was just, it was brutal. I mean, nobody wanted to do anything in 2020. Chris Bentley: And so I'm out there trying to make it look like, yeah, Bellatorum's great. We have this great track record, which we did in 2017 and 2018. And so my narrative to investors is, Hey, 2019's fun. Don't judge us on it yet because we're in COVID, I haven't had a chance to liquidate all these assets. I'm obviously not telling new investors all this crazy stuff I've been doing behind, all this fraudulent activity I've been doing just to keep the lights on. But again, my thought was, if I could just get a big capital commitment from a huge investor or handful of huge investors, then I could just consolidate everything, get some patience, get enough AUM, move assets around, and just make everybody whole, and then get a longer-term fund where it would give me the ability to trade in and out of assets, get rid of the debt and then acquire new assets with royalty income and other the new capital. Chris Bentley: And so anyway, everything was a lie. Things were challenged, to say the least. And the lenders started pushing hard on me for their payment, the note and basically honoring that. They were starting to get suspicious, I would say. And I mean, everything I was doing was like a lie, right? Like, it didn't matter if somebody just said, Hey, how are you doing Chris? Like to say, oh, I'm all right, man. How are you? Just to put a smile on my face and have that outward appearance became a chore. I couldn't sleep. I was getting suicidal. And I just was like, you know what, I can't do this anymore. And I was so close, I'll tell you, Brian, some people have said, man, if you just coulda kept doing what you were doing for maybe a month or two, you would've made it because things were starting. Chris Bentley: And I turned myself in April of 2021. I sent the investors an email just saying everything that basically I just told you on April 9th. I think if I would've lasted if I would've kept doing what I was doing for a couple more months. I probably could have gotten that big capital commitment in. I was having so many investor meetings every day, positive ones. Things were starting to look up for the oil and gas industry again. I mean there were prices that were going up, they were back up, I think in April of 2021 they were back up to like mid-sixties. So things were looking up. Some people said you could have just kept doing what you're doing if you would've fought a little longer. I was like, yeah, but man, I really- Brian Webb: It was eating you up inside. Chris Bentley: It was eating me up bad. And my one thing that I've been going to church a lot and going to Bible study and I, every single Sunday, it was like the message at church or the topic at our Bible study group or both was just like, poking me in the eye saying you can't build something on lies and a lack of integrity. So I thought even if I pulled this off and get a hundred million bucks or 200 million, I mean, it was starting to look like it was like, man, all these people are now coming out of the woodwork and I might end up with 200 million AUM or maybe even more. And that would've been great and I would've been able to commit a few more fraudulent transactions and make everything whole and then be set up, you know? Chris Bentley: And I think I still could have made everybody whole and got them a decent return, like the new investors, so it wouldn't have been like a quote-unquote Ponzi scheme where I actually had assets and royalty income and if we just sat on, they bought some new assets, et cetera, I thought, okay, I won't be the rockstar that I was in 2017 and 2018 with the 60% annualized returns, but I might get everybody like 10 to 15% and I'll be all right. Brian Webb: Sure. Chris Bentley: And then we'll just wind down and everybody will be happy they got their money back plus a return. And then we'll just call it quits with like a soft landing, so to speak. Brian Webb: Yeah. Chris Bentley: But as I go to the Bible study and sit and just read, and I read a lot and I read a lot of business books and just reading a Shoe Dog from about Nike and by Phil Knight and all these books. And just like, man, I can't do this. I won't be able to live with myself if it's 15, 20 years from now, knowing that I committed all this fraud just to build this company and survive. Doesn't matter, the right thing to do would've been back in 2019 and say, Hey, I'm not... /episode/index/show/whatboxdigital/id/23007077

#55: The Lead Generation Squeeze Funnel Every B2B Business Should Be Using To Get More Leads 05/02/2022

#55: The Lead Generation Squeeze Funnel Every B2B Business Should Be Using To Get More Leads Learn More Earn More Business Growth Podcast Host: Brian Webb Episode 55: The Lead Generation Squeeze Funnel Every B2B Business Should Be Using To Get More Leads ____________________ VALUE BOMBS Whether you're a B2B or B2C business owner or leader, you know that you should be using sales funnels, but you kind of sort of don't get it kind of, sort of, but not really. Today, I'm going to walk you through the ultimate lead generation squeeze funnel. Let's get to it. ____________________ SOFTWARE TOOLS RECOMMENDED BY BRIAN WEBB & WHATBOX DIGITAL - ActiveCampaign gives you the email marketing, marketing automation, and CRM tools you need to create incredible customer experiences. - Everything you need to build and optimize landing page experiences for higher conversions. - Create forms, surveys, and quizzes that people enjoy answering. - Artificial intelligence makes it fast & easy to create copywriting content for your blog, social media, website, and more! Rated 5/5 stars in 3,000+ reviews. - Simple, scalable, two-way business texting & calling. Easily send, receive, and manage text and phone conversations online. - The all-in-one sales platform for growing revenue. The first CRM designed by salespeople, for salespeople. - Turn your podcast, talk, or music into engaging, easy-to-consume video clips for social media! - All-in-one audio & video editing, as easy as a doc. - Convert and Monetize Your Website Traffic. Stop losing visitors! Instantly grow your email list, get more leads and increase sales with the #1 most powerful conversion optimization toolkit in the world. - The Work OS that lets you shape workflows, your way. Centralize all your work, processes, tools, and files into one Work OS. Connect teams, bridge silos, and maintain one source of truth across your organization. - A powerful solution for social media management. - Accelerate your projects with millions of ready-to-use template products. - Promote your company using email signatures marketing. Personalize calls-to-action in every email your team sends. Enjoy email signature management. - With call tracking, find out which marketing campaigns make your phone ring. If your business relies on quality customer conversations, you need CallRail. Match inbound calls, text, forms, and live chats to your marketing campaigns to finally learn what's working and what's not. - Now everyone can make something amazing for fun, for work, or just because. All you need is a little imagination and Adobe Creative Cloud. - The online collaborative whiteboard platform to bring teams together, anytime, anywhere. - Stay on the same page and make decisions faster by bringing all of your work communication into one place. - With its powerful tools and dazzling effects, Keynote makes it easy to create stunning and memorable presentations, and comes included with most Apple devices. - Track insights across the web via RSS feeds without having to read everything - B2B data you can trust. Generate sales and close deals with LinkedIn Sales Solutions. - Get suggestions from Grammarly while you write in desktop applications and sites across the web—as you move between apps, social media, documents, messages, and emails. - Tame your work, organize your life. Remember everything and tackle any project with your notes, tasks, and schedule all in one place. - Video hosting. Where amazing videos, works in progress, and everything in between come to be their best. - Podcast Hosting. Beginners to Experts, Unlimited bandwidth & reach, Unparalleled customer support, Audio & video – Be heard. Be seen. - The industry-standard audio-production software for songwriters, musicians, producers, and engineers. ____________________ SUBSCRIBE | | | | | | | | (SoundCloud Coming Soon) ____________________ HELPFUL LINKS ____________________ TRANSCRIPT Brian Webb: Whether you're a B2B or B2C business owner or leader, you know that you should be using sales funnels, but you kind of sort of don't get it kind of, sort of, but not really. Today, I'm going to walk you through the ultimate lead generation squeeze funnel. Let's get to it. This is The Learn More, Earn More Business Growth Podcast. Hey everyone. Welcome to the show. I'm your host, Brian Webb. This podcast is designed to be your number one premier place to learn the framework, secrets, and growth hacks, to grow and scale your business smarter and faster. While you're working on pursuing your dreams and growing your business, I'll be here to help you make better decisions and avoid costly pitfalls and expensive mistakes along the way. So let's go ahead and jump into today's episode. Hey everyone. Welcome back to The Learn More, Earn More Business Growth Podcast. I'm always excited to have you come back and hear what's going on week after week. But before I jump into today's episode, I want to tell you about something. Just one month ago, I launched a brand new newsletter and it's on LinkedIn. And if you go to learnmoreearnmorenewsletter.com, it will take you right there. I've already published several articles and by the way, it's a month old, and we're just shy of 800 CEOs, vice presidents, business owners, and entrepreneurs who have already subscribed and it just keeps growing every week. So go to learnmoreearnmorenewsletter.com. Enter that into your browser. It will redirect you to the actual newsletter on LinkedIn. And it's just another channel where I can help you grow your business smarter and faster for free. So one subscribe today, learnmoreearnmorenewsletter.com. And you know what? Newsletter is a bit of a misnomer. And let me explain. It's not a newsletter as in go somewhere to get more information that you don't care about that's totally ignorable. No, newsletter is just the engine that LinkedIn uses to distribute the content. But really it's more like a multimedia experience that visually reinforces some of the same principles that I teach here on the podcast. You might recognize some of these titles. The Top Reasons You're Wasting Money On B2B Marketing That Does Not Work. You're Known, But Are You Being Noticed? Three Steps To Easily Choose The Perfect Brand Color Palette For Your Business. Why Active Campaign Is My Favorite Marketing Automation Platform For Growing Businesses Smarter And Faster. The B2B Shock, An All Sales Funnel To Attract High-Value Customers And Add Millions To Your Business In 2022. And there are plenty of great articles that are in the works for the weeks to come. New articles published every Monday, go check it out, learnmoreearnmorenewsletter.com and it will take you right to the newsletter on LinkedIn. I'll hope to see you there and become a part of that community of other like-minded business professionals, just like you. So, as I said, you're a business owner, you're a business leader. You know that you need sales funnels. You keep hearing us crazy marketers talk about them all the time, but you don't really understand what they are. You kind of do. Most people think that a sales funnel is just a sequence of emails when in reality, it's way, way, way more than that. And there are a lot of tactics that get involved and certainly strategy. So today I'm going to walk you through what I call the ultimate B2B lead generation squeeze funnel. The more expensive your products or services are, meaning the more high ticket that you are, the more education it requires for someone to understand the nuance of your value proposition, you've got to use sales funnels. Even if you don't face those two challenges, sales funnels are still the best way to generate leads online. It takes numerous, dozens of interactions with your brand before your prospective audience will ever go through the three natural phases of a relationship with you. By the way, the same phases that you go through before you adopt someone else's products and services. One, curiosity, maybe awareness. Second, you build trust over time through enlightenment. And third, you finally get to that engagement or that commitment. And by the way, we call this a squeeze funnel because what you're trying to do is squeeze information. Their name, their email address, maybe their cell phone number. You're trying to squeeze information from somebody so that you can nurture them over time. The vast majority of your website visitors, go look at your own Google Analytics, most of them show up and leave without clicking on a single button. And the rest that do are typically there for a minute or less then they go. And once they leave, you've lost them. So what we want to do when you have people come to your website, your prospective customers, we want to invite them into your story, we want to bring them into a journey where you can slowly over time, help them to understand that you have the solution to their problem. So step number one of this funnel is identifying your ideal customer avatar. I'm not going to go deep here, but there's a process and a framework that we have for that at What Box Digital. You need to know who you're going after so that you know where to find them and how to speak to them. Step number two, you need to choose your five sources of traffic that you are going to compel and attract and invite into this funnel. And you're thinking five types of traffic, what in the world does that mean? Well, let me break it down to you. First, let's talk about paid traffic. You can use Google, Facebook, Instagram, YouTube, LinkedIn, and TikTok. Depending on your vertical, maybe you're running print ads in periodicals, or maybe you're running television ads or radio spots. Maybe you're sponsoring a podcast that has your audience. Paid traffic is only one of the five types of traffic that you can use to drive into the sales funnel. The second is organic traffic. Organic traffic could be you coming up in a Google search, or maybe there was a news report or a press release done on your behalf. Maybe you're in a business directory. So you've got paid traffic, organic traffic. And of course, let's talk about your own traffic, the most valuable. These are people that you have on your email list or your text message list. You can absolutely take everyone that's in your CRM, customer relationship management software, and you can bring them into the funnel as well. And you don't have to pay to bring them into the funnel. That is a traffic that you own. And I've covered traffic in a previous podcast episode so I'm going to keep this light, but let's cover just two more types of traffic. We'll get back to the show in just a moment. But first, a quick word from our sponsor: What Box Digital. Did you know that most marketing doesn't work at all? Did you know that most business owners and leaders are making the same mistakes over and over and over again? Like so many others, you are likely tired of relying on hope, which is a failed marketing system. This is when you're spending valuable time and money on marketing, and then hoping it works. You've thrown tons of money towards marketing mistakes and failures. And you wish you could get that money back. When you don't have a reliable system for generating leads and acquiring new customers, then you're doomed to exclusively rely on the loyalty of your existing customers and word of mouth, but it doesn't have to be that way. I'm Brian Webb, the CEO and senior guide at What Box Digital, and I've had the privilege of owning and leading a successful marketing agency in the greater Houston metroplex for over 18 years. Having worked in over 60 industry verticals, I've led my team and clients to achieve business growth, time and time again. And I want to give you a resource for free. You heard me right, free. I've put together the ultimate 97-point marketing audit checklist, which will allow you to assess and diagnose what is and is not working in your marketing. And it'll only take you about 10 or 15 minutes to go through it. Think of it like an MRI for your marketing, without the expensive medical bills to follow. And to get this free marketing checklist delivered right to your inbox, simply go to getmymarketingchecklist.com, provide your info, and we'll get it out to you right away. And again, it's totally free. I'd encourage you to walk through this checklist with your team and honestly discuss and evaluate every action item on the list. It will be the best 10 minutes you've invested into the growth engine of your business in a long, long time. Don't waste another day or another dollar on failed hope marketing strategies that do not work. If you want to grow and scale your business smarter and faster, and with fewer mistakes, you're in the right place. Again, it's totally free. Simply go to getmymarketingchecklist.com right now. Let's fix what's broken in your marketing. And I've covered traffic in a previous podcast episode so I'm going to keep this light, but let's cover just two more types of traffic. We've talked about paid. We've talked about owned. We've talked about organic. What about earned traffic? One way that you can earn your traffic is through a podcast just like this one. If you do, you've got an audience. If you've got an audience, you can push them into a sales funnel, into your offer. Maybe you don't have a podcast, but you can go and guest appear on other people's podcasts. Those are ways of earning your traffic and not paying for your traffic. And last, let's talk about, what I call leased traffic. As in when you lease a home or when you lease a vehicle. This is the organic side of Facebook, Instagram, LinkedIn, YouTube, TikTok, and the list goes on. And the reason that I call it leased traffic is because you don't own it. And if any of these major platforms decide to shut down your account or suspend your ad account, you're done. You don't own that audience, the platforms own the audience. You just get to lease it temporarily, as long as you comply with all of their terms of service and the beings in power who get to decide whether you get to keep leasing that traffic or not. So step one, we chose our ideal customer avatar. Step two, you went and designated all of your traffic sources, paid, owned, organic, leased, and earned. Step three, we need some irresistible offer, a lead magnet or a lead generator, also known as that big juicy carrot. What is something that your ideal customer would find valuable enough that they'll give you their name and their email address, even though they know that you might bug them in the future? And to save time talking about lead magnets in this episode, go back to episode number 44, where I cover 13 lead magnets you can create in 30 minutes or less. Episode number 44, it launched on November 15th, 2021. So we've chosen our ideal customer that we want to go after. We have chosen all of our traffic sources for how we want to go after them and get them to the landing page with our offer. You have learned per the previous podcast episode how to create a lead magnet, that special offer that allows them to opt into your final. And now I'm going to briefly take you through what this funnel looks like. So first, whether you have a post on social media, an email blast, a text message blast, whether you're buying traffic on LinkedIn or Facebook, you are promoting this thing, this resource that's valuable that you want to give away. And the reason that you want to give it away is because they're not ready to buy your high ticket services or products yet. So we've got how to get them to make a micro-step in your direction. Then when we do, we're going to drive them to that landing page. And that page is going to have no menu at the top, it's going to only have that one offer. You can have your primary call to action, which is give us your info, let us send you this asset or this resource. And you can have a secondary call to action. Maybe like watch this video or follow me on a social media platform or join a webinar next week. Then from there, once they've done that, here's what's going to happen. And again, this is going to be brief just because it's hard to go deep on a podcast platform. But I want to give you the idea and then I've got a tip for you at the end that's going to reinforce everything that I'm teaching you here today. So now that your ideal customer has said, yes, give me that resource that's going to help me save money, move away from pain, move towards pleasure, achieve a specific goal in a short period of time, learn how to be more efficient. Whatever that resource is, they've opted in. Once they opt-in, you are going to send them an email, not with the resource. You're going to send them the email that takes them to the page where they can get the resource. Here's why. If you send that resource in the email, that's kind of all you can do. When you make them click in the email to go to the landing page to get that asset, there are two benefits that you gain by taking this approach in this framework. One, you are training them to open your emails and to click. A lot of people don't realize that there's this thing called sender reputation. That is what the email service providers, ESPs, use to determine the value of your email. The lower your sender reputation is, the more your emails are going to make it into a spam folder, or it's going to end up in a promotions folder on Gmail. So long story short, it just means fewer people are going to get your emails. The more you teach people to open and click through your emails, the higher your sender's reputation. But the other reason is when they come to that landing page, you can have other assets there. You can have videos, you can have checklists, and you can have other offers. It's hard to get that into the email. So that's the two big reasons that you want to do it that way. Then we're going to take them through five phases in this funnel. First is what I call the problem and solution sequence. You're going to send out one, two, three, a few emails that illustrate, here's a... /episode/index/show/whatboxdigital/id/22932110

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