Carl-Gould-#70secondCEO-The Competitive Creative Plane
Carl Gould #70secondCEO
The Competitive & Creative Plane Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Your business can operate on one of two planes, the competitive plane where you are literally fighting with all the same people for the same dollar, or the creative plane where you create something new or you perfect something that is existing to the point where people seek you out. So, Apple Computer is very innovative, the iPod, the iPhone, for example, and there'll be more. And Starbucks, for example, took a bean and...
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Carl-Gould-#70secondCEO-What Are the 7 Stages
Carl Gould #70secondCEO
What are the 7 Stages?. Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So what are these 7 stages? We've been talking about them a lot already. Let me give you an overview of each of the 7 stages before we get more into it. Stage one is the strategic planning stage. This is where your dream is born, you're going to focus on the direction, the planning of your company, you're going to sell your business first, then you're going to create it. Well, what the heck does that mean? Have you ever heard of a...
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Carl-Gould-#70secondCEO-Turn Our Client Relatioship on its Head
Carl Gould #70secondCEO
Turn Your Client Relationship on its Head Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. We need to turn the traditional customer client relationship on it’s head a little bit. Pre-COVID you had a certain agreement, a certain culture, a certain engagement type with your clientele. Well post COVID that might not be fully sufficient it might just not be, that’s where you're going to have to deal right now and in most cases post-COVID is not gonna be the same as pre-COVID and you’re gonna have to upgrade,...
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Carl-Gould-#70secondCEO-What's Going on in The Clients Life NOW, That Makes Calling You Urgent
Carl Gould #70secondCEO
What's Going on in The Clients Life NOW, That Makes Calling You Urgent? Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results. Take a moment, write down what are the top five complaints about your industry, maybe not about you as a company, maybe you as a company, but maybe not, but about your industry? So how would you know that? So think of the customer, negative customers review you’ve gotten, or competitors have gotten, the sales objection you get from a prospect when your telling them about your product or...
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Carl-Gould-#70secondCEO-Organizational Chart-Part 3
Carl Gould #70secondCEO
Organizational Chart - Part 3 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. Once you have gone through this exercise, you will have done a number of things. First of, you will have created all of the job descriptions and within the business because you've listed the tasks that you've gone through, and you've put your name next to each one. Soon you will change the name because your goal and your job thereafter when working with your mirror with your strategic partner is your goal and your task is to fire...
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Carl-Gould-#70secondCEO-OrganizationalChart-Part 2
Carl Gould #70secondCEO
Organizational Chart - Part 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. This is a surefire way of creating the structure for your business because you will learn what are the tasks that you can delegate and which you cannot and soon you will start handing off these tasks to other people. We'll organize those tasks later ,for now put them in your journal, put them in your notebook over the next 18 over the next two weeks, list those tasks and the time that it takes to do those tasks and let me give you an...
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Carl-Gould-#70secondCEO-OrganizationalChart-Part 1
Carl Gould #70secondCEO
Organizational Chart - Part 1 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. You'll notice as you look at the organizational chart, there is you on top, the CEO, you're the CEO of me Incorporated. And on the left hand side, as you look on your page, that's all the activities of the business that bring in customers and cash. That's the D and the I side of the organizational chart, anything that brings it in and on the right side is the S and C part of the organizational chart and that's everything that keeps...
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Carl-Gould-#70secondCEO-Is Business Rocket Science-Part 3
Carl Gould #70secondCEO
Is Business Rocket Science - Part 3 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. In order to get that maximum lift, in order for you to maximize the launch of your business, you want to become what we call an MVP organization. How do you do that? You complete the stage 1 planning that we’ve laid out for you and you want to complete the stage 1 planning that we were refer to in the coming chapters. Become an align, resolve organization based on your dreams, your vision, your mission, your values and your...
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Carl-Gould-#70secondCEO-Is Business Rocket Science-Part 2
Carl Gould #70secondCEO
Is Business Rocket Science - Part 2 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. So, what is mass? Mass is the amount of internal strife or misalignment or lack of alignment in the business, meaning the more internal strife, the more in fighting, the less alignment it will create more weight or more mass and won’t allow for as much energy to go outward because if you have a lot of mass that means there’s a lot of internal energy and you want to minimize the internal energy so you can give the most...
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Carl-Gould-#70secondCEO-Is Business Rocket Science-Part 1
Carl Gould #70secondCEO
Is Business Rocket Science - Part 1 Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. And that analogy is that business is rocket science. I was speaking once to a group of entrepreneurs and I did not realize we had a rocket scientist in the audience and I said “come on folks, this is not rocket science, building a business is very simple and systematic” to which the person raise their hands and said I have a correction for you, I am a rocket scientist and let me tell you that business very much is...
info_outlineAre you a formal or casual person? How do you define yourself to the world? Find out why it matters with Carl Gould, your #70secondCEO.
Read full transcript:
Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results.
Now, what people are after is, the only thing that they really care about is THEMSELVES, that’s the entity that is most important to them. What they care about is how you, your company or your product and service helps them be more of themselves. So understand this, we have a way that we define ourselves,I mentioned the suit guy or the casual guy or gal (listen to Part 1). We have a way that we define ourselves, that creates what we call the model of the world. From that model of the world we have a perspective as to what we see around us.
If I’m a casual guy:
- I’m going to show up in casual places
- I’m going to make casual money
- I’m going to drive a casual car
- I’m going to be casual about my decisions
- I’m going to be casual about objections
How I do anything is how I do everything as a buyer because of the way I have defined myself. It’s the most important thing my brain will do all day is to make sure I act in alignment with how I define myself.
So, once you understand them, meaning having your ideal client avatar, meaning understand what part of their life or their business cycle or career cycle they’re in, what’s most important to them right now and how can your product or service help them be more of what they want to be and or be less of what they don’t want to be. That’s how you’re going to sell more that’s how you’re going to break through their barriers to buying.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.