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Google Local Service Ads for Roofers

raisetherank's podcast

Release Date: 06/21/2021

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More Episodes

Welcome to raise the rank digital marketing podcast, just for roofers, get marketing tips and strategies from Chuck Magee, digital marketer, and roofing company owner. Let's start leveling up your roofing company with entrepreneurs that practice what they preach and live what they teach.

Chuck: Okay. Today I am making a podcast out of what I also made a video. Owned and that's going to be a Google LSA. So, uh, one of the things that I, that I'm putting in this on the podcast looks into the description section of this podcast, because I'm going to, I'm going to add links to some. Uh, things that you're, you're going to want to swing back around and watch the video, uh, listened to.

It's going to tell you some things for sure, but you need to look into the description. I'm going to link it up to the video that we did. You're going to need to see those screenshots. And some, some of the things that were in the video, like the, uh, the missed call, the book and all that kind of stuff. So check it out.

Let me know which thing, uh, as always. Uh, we love writing reviews. Uh, if this helps you out, that's great. That's what we're trying to do. Uh, please rate and review us. Okay, today, we are going to talk about, uh, right quick. Uh, I'm going to explain what it is in case anybody doesn't know. Cause I had a client call me this actually we've been doing LSA ads for a while.

That was not a hundred percent sure of exactly what LSA stood for. So we're going to talk about some pro tips on things that will make your profile. Potentially your profile will stand out more, but they could potentially have some ranking factors core to Tom Waddington's biggest expert in LSA in the country.

These are the only few and only things that you really can do. This is not like some of the things that we can do in the pay-per-click campaigns. And. Uh, things like that. So we're going to talk about best practice, the things that you can do, the things that you absolutely need to be doing, and see if we can help get your LSA calls ups.

So first and foremost, LSA calls the Google guarantee program. Google local service and it's, that's what LSA stands for local service ads. So they've expanded that a good bit in the past. I don't know, eight, nine months. So obviously in our vertical roofing, we've got it. So one of the things that you can do to get more calls because.

LSA calls are all over the map. I mean, you'll get a handful today. You might not get any for a couple of days and then you'll start getting some more. And I see the ads running all the time and they're in the absolute best spot on the page. One of Google. So I don't know why they don't get clicked more.

But the one thing that I do know is that they convert at a much higher. Uh, level in percentage than a regular pay-per-click or anything else is going to convert course. Google my business leads convert pretty well too. Uh, but they, the go grantee, the LSAs convert really well. So you're going to see my screen right now.

And the first thing that you're going to see is a lady's name, Stephanie CarNow. All right. And you can see the booked beside, so this was actually a. Message lead. So what you want to do, the first thing you want to do is you want to make sure you got this app downloaded to your phone. You want to make sure that you're all logged in and then to the right, you probably had to create another Google account or use a separate Google account from your pay-per-click campaign.

So you want to make sure you're logged into the proper account. And make sure that you have your messaging turned on. That's one thing that is getting bigger and bigger, and we'll probably see a couple right here, but Stephanie CarNow actually messaged in and you'll see her messages right here. I need help with a roof inspection in Slidedale.

So, uh, that is a really big thing. Now here's the pro tip there. If you get a message from Google on LSA, you got to respond to it in the app. Make sure you have your notifications turned on and you need to do that as quickly as you can. Even if you're with a client, say, you know, you need to respond to that.

If you're the one doing it, Google measures everything. So they re they measure response times on callbacks. Messaging and all that kind of stuff. So you want to turn your messaging on because that'll help your profile. You want to respond quickly to the messages and then you'll see where it's, this is booked.

So there's a lot of things that you can do inside of this dashboard. And. As we're going through, um, I'm doing a podcast on this as well. So as we're going through this, I'm going to rotate, uh, some screenshots in, through the video that we're shooting here. And you'll see some of the things that you can do, but in your dashboard, you can actually write the customer's name, put the customer's email address in there, and put all of your notes.

You know what it might be. Maybe she's saying that she's got a lake around a skylight or whatever the case may be. So you can put your notes there and then you can turn around and you can mark this book and you'll see that in the upper right-hand part of this screenshot, this row rotating through. So that's important.

Google likes to see that your book and the lays that they're giving you. So at the end, Of the job. I'm going to go into this particular protein. You got two different kinds of reviews with Google. You've got Google LSA reviews and you've got regular Google, my business profile reviews. So the thing about the LSA.

Reviews are they're not going to be seen in your Google, my business profile that I'm not really how, but there's nothing we can do about that. But now the, your Google, my business reviews are gonna be seen in your LSA profile. So if you've got 200 reviews, they're going to see that when they're looking through the LSAs for what company they want.

So the reason you want to put your email address in. To that section is because, at the end of the job, you can send out, Google will actually send out through the LSA dashboard for a review into the LSA dashboard. So get you a couple, get at least get three or four, maybe five, six, seven, or 10, but get you, get you some reviews in your LSA dashboard pro that are another pro tip.

So we've got the messaging. We've got a booking, we've got reviews. So. One of the things that you're going to look at right here is also a, well, they're not going to be any right here cause Ms. Jack is going to take them back. So I'm going to put us another screencast, uh, another screenshot coming through right now, look at this screenshot and you'll see where it's got missed.

Call. So the reason that that is important is you want to make sure you call back through this out. So you can see right under the red Ms. Cole, meaning important, Google the call buttons. So most people don't understand. You can call that client back through your app, and that's where you need to be doing that.

You don't need to be copying the phone number down. Or either just calling it that because it came through, you know, most people use iPhone now for the company phone and that's fine, but don't just call it back from the iPhone. You need to open this app up and go to where it says, Ms. Call and call them.

If Google sees you miss very many of their calls, they're going to pull you out of rotation. Google is really funny about callbacks and a couple of reasons. They want to make sure that their customer is taken care of, but they also don't make any money if you don't call them back through the app. So we won't be able to make their money because they're giving us the special right here.

They're giving us some really good leads here. So they convert well. So make sure you're calling these people back through the app. That's another pro tip that will hurt you over time and probably even just make it where you don't even get any more calls. Okay. Now we're going to look at some things that you can do in your actual profile.

So. I'm going to rotate some more screenshots through here and it's going to be of your profile and your budget section. So one of the things you want to do is you want to make sure that you fill out this photo section, uh, and you go, well, that's just pictures. It's important to Google. So put as many pictures as you can in there.

Put, put pictures of your team, uh, the owner. Put pictures of, uh, what's going on inside of the office, but make sure that you fill out that photo section. Cause that's, that's really important to Google. Then you make sure that you get your service areas all marked, make sure that nothing's missed. So.

That's important too. Now your business hours, uh, you know, I'm not encouraging anybody to set business hours at 24 hours. If they're not truly 24 hours, but corn to Tom Waddington, it can affect a 10 o'clock at night phone call or message that's coming in. They could rotate somebody. That's got 24 hours there over somebody that's got, you know, eight to five and you'll see that we use eight five because that's what we're open.

So, you know, You could end up getting a bad review. If you mark 24 hours and you, that phone doesn't get answered, or if it just goes to the answering machine. So I'm going to also send a shoot a screenshot through here of how to turn your settings on, on for your message leads. Now, another pro tip. Is, don't worry about the weekly budget.

You're never going to hit it. You want to set that weekly budget as high as you can. We've got it set at $1,500, hoping that we can hit it, but you can forget it. It's not going to happen. So make sure that you've got maximized leads on that, that I've recommended maximize leads. And I recommend opening that budget wide open.

So we, if we've got our budget set at 1500, somebody else has got their set at 200. We're much more likely to get that click or that call from Google because of that. So pictures book, the leads call from the out aren't the messages only in there. Make sure you respond no matter what's going on. Make sure you respond to that and make sure you have your service areas.

All marked. Oh, and here's another pro-tip. If you've got multiple locations and they're over an hour from each other, you need to set up a secondary Google guaranteed account. You don't have to worry about the background check and all that it'll fly right through but open up another account. For the secondary LSI account.

That way you can keep those two separate. So, you know, if you're in one state and I have a lot of classes that are like this, you might be working in Louisiana and Texas or Georgia and North Carolina or Mississippi and Alabama. So get you an LSA account for Mississippi, get one for Alabama and do it like that.

And these are just some of the best practices and pro tips. Uh, that I can give you that'll make a difference in possibly getting that call over the next guy. Certainly beefing up your profile, make sure that you've got all these other things in there. And as always, if you guys have any questions or concerns about what's going on with your LSA or any of your other advertising platforms, you know, we're always here, I'm available.

My team is available. And if you're at that point where you're looking to. To do something with somebody, please give us a call. We'd love to at least discuss it and see if we're a fit for each other. And as always appreciate you checking out the podcast and video, and until next time.

Check out our video on Local Service Ads on YouTube