What is UGC a& why should you care?

Okay. Today I was just sitting around just all of a sudden I had an email company. And it was where a client added some pictures to Watkins construction, uh, in Jackson, Mississippi is Google business profile. Remember Google renamed it a few weeks ago from Google my business over to Google business profile.

So I was sitting there and it came through. So I sent Michael a text message and said, man, this is huge. And the reason this is huge, let's talk about what it is first UGC user generated content. But why is that? That acronym so big? Well, let me tell you why. So be it because Google loves user generated content.

It can be texts, it can be images. It can be a lot of different things, but the main two things that you want to go for. And the reason I'm having this podcast today is because I don't think that we talk about this enough inside of the community or outside of the community. Obviously our community is the most important thing.

So do you ask the client if they're happy to post pictures of their products? I know that masters home solutions up in Pennsylvania, they've had it just in the past month. They've had a handful of people post images of their projects. And of course, uh, you know, it might be easier to get some pictures of a bathroom remodel than a roof, but, you know, if you prime that client to do.

Then they're much more prone to put those pictures into your Google prints profile. So how do you go about getting your reviews for one? How do you go about asking them to put pictures in their Google business profile? Because Google ask you. So does apple let's talk about that too, because I just did a podcast and a screencast a week or two ago about Google maps reviews.

That is going to be big room crafters. Just got a Google map. Lead a couple of days ago. And I'm going to post that in a screencast that I'm doing in the next couple of weeks, because apple is going to be a player in the next couple of years when it comes to reviews, when it comes to leads, when it comes to getting people to you.

Now, of course, that might be more so for a pair of tennis shoes getting sold, but it will absolutely get you business is already doing it. I'm seeing it. So how do you go about doing it? You go about. From the word. Hello. When you knock that door, whether you're canvassing or either you're running a Google aid, it doesn't really matter.

You want to introduce yourself in your warmup. It could take five minutes, whatever everybody's getting different training, but in that warmup, you want to talk to that client about the review you want to talk to about the photos, to your Google business profile at the end of the project about their project.

You want to build that up. You know, Dave gross. And I, uh, at the beginning of the year, this year, we talked about this how to get more reviews and he talked about, and in Dave gross at my town is absolutely killing. And the way he does it is he starts it from the beginning. If you wait till the end of the project, the time has passed.

And of course the object of the game is to put the pressure on yourself and take it off of the homeowner to begin. So you want to put that pressure on you to perform, and if you're not performing, you're not going to get a review or a referral anyway. And at the end of the day, it's not just about the review.

It's about the review, but one, but if you can't get a review, how on earth are you going to get a referral? So those are the two things that we're going after. So let's get back to the UGC user generated content review and images of your project. Google loves pictures. They love images. And to prove that point over 20% of all search is image search now on Google.

So in your Google, my business, and we beg you guys for pictures all the time to put in your Google my business, because Google's AI is able to see that they can read every pixel in the image and know what that image is. They can see a gap with an air gun, and they know if they see the shingle, they see the guy, they see the.

They know that the guy is nailing shingles to the roof and I'm going to do it. I'm working on a video about that. So you can see their artificial intelligence into their vision. So these are the things that you need to be working towards. And that's obviously reviews because that helps in your rankings, that helps in your conversions.

And it, it just helps everywhere in your business. You I've said this in many podcasts. Videos, you can build a successful business around Google reviews. Now we're going to build successful businesses around Google reviews and apple reviews. You know, you can get reviews on a place to Facebook, but let's face it.

The most important is Google. Right now, apple is going to be a player and they just start getting some. So as we're winding this one down. The thinking about the process, be thinking about the guys when they're going to the door. We think about the guys when they're initiating that initial, whether it be a canvas door knock or whether they're running late and they're coming out and they're introducing themselves to the client, are you training them?

Are you talking? You guys talking about that in your meetings about how you're going to get that review, get the review, get the picture of the project because that's user generated content and Google just absolutely loves it. So. Work on it. Let's talk about it. Let's focus on it. If you focus on the images, you're going to focus on the reviews and you can focus on the main thing.

That's going to get you more money, the four. So as always, if you guys have any kind of questions or suggestions or anything like that, get in touch with me and I'll catch you guys on the next one, but focus on those reviews because I just can't stress enough how huge.