Episode 292 - How an Aggressive Dog Inspired Katie Casell to Become Miami's Premier Force-Free Dog Trainer
The Poodle to Pitbull Pet Business Podcast
Release Date: 03/24/2023
Episode 425:
The Poodle to Pitbull Pet Business Podcast
What really happens when you take your business across the pond and into one of the biggest pet care expos in the world? How do you turn an event stand into a sales machine, attract 20+ new members, and launch a brand-new book in the middle of it all? And what does it take to keep your energy (and sanity) when you’re juggling clients, speaking gigs, and international travel all in one week? In this episode, Me and Tim Jackson check in from Heathrow Airport after an unforgettable week at the Pet Boarding & Daycare Expo in Hershey. Between two days in New York, the Mission ENRICH...
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Episode 424: The Biggest Breakthroughs from the 2025 Doggy Daycare Business Bootcamp- Pricing Wins, Positioning & Profit Power Plays
The Poodle to Pitbull Pet Business Podcast
Ever wondered what breakthroughs are possible when you step away from the business and into a room full of people who “get it”? And what did a room full of those ambitious pet pros learn that helped them raise prices, specialise, and start leading their clients (instead of being led by them)? Did you see we missed last week’s episode and wonder if I had finally taken a day off?, Well, fear ye not because in this episode, I return after a non-stop US trip to share what went down at my latest business bootcamp. After a marathon week in Maryland and Washington — including masterminding...
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Episode 423: The Pawpal Story, The All-in-One Pet Care Booking App that Solves your Business Scheduling Woes
The Poodle to Pitbull Pet Business Podcast
Still running your business with sticky notes, spreadsheets, and late-night messages? What if you could turn that chaos into a seamless system that saves you hours, grows your profits, and upsells clients automatically? And what happens when a dog daycare grows 200x in size—and creates the tech to make it all work? In this week’s episode, I sit down with long-time Elite members Sarah and Pete Stevens of K9 Adventures and Pawpal UK to reveal how they went from a disorganised dog van full of cash and confusion… to running one of the UK’s most advanced, organised, and profitable pet care...
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Episode 422: Stop Going It Alone: Why Smart Dog Daycare Owners Get Help (and Stubborn Ones Stay Stuck)
The Poodle to Pitbull Pet Business Podcast
Are you still trying to fix your business problems alone because you’re afraid of outside influence? What could change if you let a fresh pair of eyes look under the hood and point out what you’re missing? And how much faster would you grow if you stopped winging it and started working with people who’ve already been where you want to go? In this week’s episode, I share a field report from Elite member and Enrich U co-founder Tim Jackson, who spent 24 hours on site with fellow Elite members, and Enrich U scholars Sarah and Pete Stevens at K9 Adventures London. Tim reveals how their...
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Episode 421: Enrichment In Pet Care Isn’t the Future… It’s the Now: Big Takeaways from the 2025 Pet Care Enrichment Summit
The Poodle to Pitbull Pet Business Podcast
Are you still treating enrichment like an optional extra instead of the core of your daycare experience? What would change in your business if you stopped cramming more dogs into the yard — and started charging more for a deeper, more meaningful day? And how much easier would life be if your staff, clients, and dogs were all on board with the same enrichment-first philosophy? In this episode, I sit down with enrichment expert and long-time collaborator Tim Jackson to recap the biggest breakthroughs from the 2025 Pet Care Enrichment Summit. Together we share how the industry is shifting away...
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Episode 420: Why Enrichment is the Golden Key: How Smart Daycares Are Charging More and Delivering Better
The Poodle to Pitbull Pet Business Podcast
Are you still treating enrichment like an optional extra instead of the foundation of your service? Do your clients really understand the experience you’re selling—or are you still stuck flogging time blocks? And if enrichment is mandatory in zoos, why are so many daycares still offering the bare minimum? Great questions, which all get answered on this weeks show, where I also share a behind-the-scenes update from my busy final quarter of the year—planning events, wrapping up the final touches on my new book, and preparing for the 2025 Pet Care Enrichment Summit. You’ll hear why...
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Episode 419: The Future is Enrichment: What to Expect at This Year’s Pet Care Enrichment Summit
The Poodle to Pitbull Pet Business Podcast
Are you leaving money on the table by treating enrichment like an optional extra instead of a core service? Do you know how to package and price your enrichment services so they actually make you money? And wouldn’t it help to see what’s working right now for daycares, trainers, and even zookeepers around the world? In this episode, I lift the lid on the upcoming Pet Care Enrichment Summit 2025—the only event of its kind dedicated to turning enrichment into a profit centre for your pet business. You’ll hear from Tim Jackson, Dean of Enrich U, about his brand-new “House of...
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418: Lessons Learned at the Dog Handler Academy Leadership Summit (Plus, 2025 Pet Care Enrichment Summit Sneak Peak…)
The Poodle to Pitbull Pet Business Podcast
What do experienced pet business owners actually talk about behind closed doors at leadership events? Is it worth travelling across the Atlantic just to sit in a conference room with people you could speak to on Zoom? And do you ever feel like you know what you need to do, but can never work out how to take action? In this episode, I give you an exclusive peek behind the scenes of the Dog Handler Academy Leadership Summit in Chicago—hosted by Eve Molzhon and attended by some of the most ambitious pet business owners in the country. I talk about the true value of being in the same room as...
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Episode 417: The Mastermind Advantage: Why Pet Pros Fly Across the World to Fix Their Business
The Poodle to Pitbull Pet Business Podcast
What happens when you stop overthinking and get the allow fresh eyes on your business? Could a room full of equally ambitious pet pros be the key to your next big business leap? And how far would you travel for clarity, confidence, and a breakthrough plan you can action immediately? In this episode, I bring you more behind-the-scenes insights from the latest UK Elite Mastermind meeting – this time with two standout guest clips. First, you’ll hear from Jodie Wang, who travelled all the way from Reno, Nevada to attend her second Elite Mastermind of the quarter, this time on UK soil. Then...
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Episode 416 - Behind the Scenes at Dom's UK Elite Mastermind
The Poodle to Pitbull Pet Business Podcast
Ever wondered what goes on behind the scenes at one of my Elite Mastermind events? Curious what top-tier pet business owners actually get out of two days in the room together? And how do you know when you’re ready to join a group like this yourself? In this special episode, I take you inside the September UK Elite Mastermind meeting—with a mic passed around the room so you can hear directly from the members themselves. They open up about their biggest takeaways, leadership lessons, marketing breakthroughs, and the surprising power of just showing up and doing the damn work you promised...
info_outlineKatie Casell was born, raised and still still lives in Miami - a true Miamiam - where she now serves the community as Miami's number #1 force-free dog trainer.
Katie has been holding a dog leash since she was in dipers, and grew up with a love for dogs and horses, a passion she inherited from her animal loving dad, who also trained dogs, horses and parrots.
She worked as a groom aged 17, but then fell into a sales job selling pest control, before she started 20 year career with a floral importer.
Katie could see the writing on the wall with her sales job, and so started her own side hustle pet business in 2002. This ran alongside her regular job until 2011, when she adopting an agressive dog called Brisco, the dog who inspired a life-long love and career in dog training.
A cancer scare in 2017 finally gave her the push to follow her passion, and go all in with her dog training business.
Katie has been on thorough training journey learning from some world class training mentors, and she ended up specialising in helping leash reactive and leash agressive dogs with her private one to one training services. She also does puppy sessions to provide some light relief from the intensity of the aggressive dog cases.
In this awesome interview you will discover;
- How creating connections with local vets helped stimulate referrals and bring clients to her fledgling business
- Why Katie and I are cooking up an exclusive, high-end, luxury offer for her affluent dog training clients
- Why she niched to aggresive dogs as an homage to her first dog Brisco.
- Why you need good training AND business mentors IF you want to accelerate your career.
- Why dog trainers need speak to dog owners fears in their marketing materials
- The amazing sliding doors moment that led to Katie finding her husband...
Katie was a great guest, and an awesome coaching client I love working with, you'll get so much from her inspirational story.
To find out more about Katie's services check out her website here
To grab a ticket to the next leg of Dom's USA seminar tour click here
To get access to £1997 worth of FREE pet business marketing materials click here now
You can grab a copy of Dom's brand new book How to Disnify Your Pet Business, click here to get your copy now