209 Selling Inspiration - Interview with Lyndsay Biehl of Wildroot Flower Co.
My Digital Farmer | Marketing Strategies for Farmers
Release Date: 05/03/2023
342 The 12 Day of Christmas Song - Farm Marketing Edition
My Digital Farmer | Marketing Strategies for Farmers
Every December, I love to pull out something fun, festive, and just a little bit cheeky to celebrate the season… and this year, we’re doing it farm-style. Today’s episode is a playful spin on the classic song The 12 Days of Christmas — but instead of partridges and pear trees, we’re singing our way through 12 foundational marketing must-haves every farm business needs to grow, thrive, and sell consistently. You’ll laugh. You’ll nod your head. And you’ll walk away with a massive checklist of the exact pieces you need to build a truly functional farm marketing system. Whether...
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341 Should You Join Farm Marketing School? ALL the Details!
My Digital Farmer | Marketing Strategies for Farmers
When I first started teaching farm marketing, I noticed something right away: most farmers weren’t struggling because they were “bad at marketing” — they were struggling because they had never been taught how to do it. They were winging it, trying to piece things together from YouTube videos and Instagram posts, and feeling defeated when sales didn’t budge. Farm Marketing School was born out of that gap — a place where farmers could learn the skills, systems, and confidence they need to market their farms well. And since enrollment for next year is now open, I wanted to...
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340 Farm Marketing School Success Story: Patty from Lonely Lane Farms
My Digital Farmer | Marketing Strategies for Farmers
In this week’s episode, I sit down with Farm Marketing School member Patty Kloft of Lonely Lane Farms in Oregon — a long-established, family-run operation producing grass-fed beef, pork, lamb, and goat. Patty’s story is one of evolution: from a wholesale-focused farm to a thriving direct-to-consumer and retail business with more than 200 value-added meat products. We unpack how Patty scaled her farm while balancing family life, managing a USDA-certified processing facility, and developing consistent marketing systems to support a growing brand. 💡 What You’ll Learn in This Episode: ...
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339 How I Got 234 CSA Members to Sign Up in One Day
My Digital Farmer | Marketing Strategies for Farmers
What would it feel like to generate $250,000 in revenue from your farm in just one week? In this episode, I take you behind the scenes of our biggest—and most important—promotion of the year: our CSA Early Bird Renewal Campaign. We just wrapped up the 2026 launch, and the numbers are in: ➡️ 265 shares sold in 7 days ➡️ 234 of them sold in the first 24 hours 🤯 ➡️ Average order value: ~$950 ➡️ Platform: Local Line (and nope—no crashes!) If you're wondering how we got hundreds of customers to show up, click, and commit on Day One, you're going to want to listen to this. ...
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BONUS Quick Tips for Selling More Farm Products for the Holidays
My Digital Farmer | Marketing Strategies for Farmers
Thanksgiving is right around the corner, and you might be thinking, “It’s too late to pull off a holiday promo.” But guess what? It’s not. This time of year, your customers are already in buying mode -- planning meals, prepping for gatherings, and looking for unique local gifts. Which means there’s money sitting on the table right now for your farm. In this episode, I’m showing you how to grab it. In this week’s episode, I’m giving you plug-and-play ideas for last-minute Thanksgiving offers you can launch this week -- even if you feel behind. You’ll learn: 🥕 How to...
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338 How to Manage Your Farm Facebook Group Between Seasons
My Digital Farmer | Marketing Strategies for Farmers
This week’s episode was inspired by an email from a listener named Jenna, who wrote in with a fantastic question: “As our season ends in December and the next CSA won’t begin until spring, I’m wondering how you handle your private CSA Facebook group between seasons. Do you create a new group each year, or do you maintain the same group and remove members who don’t continue?” If you run a CSA, you’ve probably wrestled with this too. What do you do with your private Facebook group when the season ends? Do you close it? Keep it open? Kick people out who don’t renew? In this...
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337 How to Build a Simple Referral Engine for Your Farm
My Digital Farmer | Marketing Strategies for Farmers
What’s the best way to get new customers for your farm? Answer: Word of mouth. And the best part? You already have a loyal fanbase! You just need to activate it. Okay so how do you do that? In this episode, I show you how to build a simple referral system that runs quietly in the background and brings in your dream customers—the ones who are already pre-sold by someone they trust. You’ll learn: Why referrals work better than ads (and cost you way less) 5 ingredients of an irresistible referral offer When and how to ask for a referral (timing is everything) Real farm examples by...
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When Your Best-Selling Farm Product Disappears - Inside a FMS Coaching Call
My Digital Farmer | Marketing Strategies for Farmers
What would you do if the product your customers loved the most—the one they buy first, talk about the most, and happily pay premium prices for—was suddenly GONE… and you knew it would be two years before you could sell it again? This happened to one of my Farm Marketing School members, Stacie. She raises meat and sells a monthly membership that gives her customers first access to everything. But as of this month… her freezers are completely out of beef. Zero inventory. And she won’t have more until 2027. She came to our group coaching call in full-on panic mode: “How do I keep...
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335 Rinse and Repeat — This Simple Farm Marketing Hack Will Save You Time
My Digital Farmer | Marketing Strategies for Farmers
As farmers, we live and breathe systems. We know when to seed, when to transplant, when to harvest. It's all about rhythm and routine. So why do we make our marketing so much harder than it needs to be? When I finally embraced this one simple mindset shift in my marketing — rinse and repeat — everything changed. Suddenly I wasn’t recreating the wheel every season. I was building campaigns that got easier, faster, and more effective with time. I wish I’d adopted this sooner. In this episode, I unpack the powerful (and often overlooked) marketing hack of repeating what worked — instead...
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334 The Anatomy of a Great Email Offer — A Deep Dive Audit
My Digital Farmer | Marketing Strategies for Farmers
Every once in a while, an email offer lands in my inbox that stops me in my tracks. It's not just well-written... it's strategic. It makes me want to forward it. Study it. Steal from it. In today’s episode, I’m auditing one of those unicorn emails — and I’m showing you why it worked so well. This email (from Function Health) was a masterclass in offer psychology. It played multiple sales motivators all at once, had brilliant positioning, and used subtle language that made it feel like a gift — not a pitch. It’s rare to find something this clean, so I knew I had to share it with...
info_outlineHow important is it to inspire your customers with your business? In today's podcast, I dig into that question with flower farmer Lyndsay Biehl of Wildroot Flower Company. Over the last 6 years, she has slowly built an organic following of super-fans. And after our conversation, I have my suspicions that it's not just because her flowers are beautiful.... Listen to Lyndsay's messaging, and you'll hear phrases like: "I believe in you... you deserve it... slow down... admire the beauty around you... be present... connect with those you love." Lyndsay inspires people to believe transformation is possible. She is the "attractive character" everyone yearns to become. She speaks a word of hope into their existence. In today's episode, you'll not only hear tactical strategies Lyndsay is using to manage "all the marketing things" in her business. You'll be reminded to invite your customers into your deeper why and show them what's possible.
What could your inspiring message be?...
This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2023. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Who is Lyndsay Biehl?
Lyndsay Biehl is the owner of Wildroot Flower Co in Marietta, OH, and a co-host of The Dirt on Flowers podcast. She has over 20 years of commercial growing experience and is a Landscape Horticulture graduate from The Ohio State University. Lyndsay caught the flower bug at a young age and created Wildroot Flower Co as a way to connect her community with flowers and themselves. Wildroot is in its seventh year of business and grows seasonal cut flowers from March-October. Their customers enjoy their flowers through a seasonal CSA, on-farm workshops, and a flower U-pick. Agritourism is the heart of her farm, and she loves sharing her infectious energy about flowers with her loyal flower community.
Website: www.wildrootflowerco.com
Instagram: @wildroot_flowerco
Lyndsay's Podcast:The Dirt on Flowers Podcast
Some of the resources mentioned in this episode:
Join my free email list! I have a great "email onboarding sequence" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better.
Sign up for my CSA Academy -- and get access to my CSA member resource library to use for your own CSA (as long as you're a paying member). Use coupon code TRIAL to get your first month for $1.
Find my Facebook group for farmers!
Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer