213 How to Tell People What to Do in a 3-Step Plan
My Digital Farmer | Marketing Strategies for Farmers
Release Date: 05/31/2023
296 How to Build a Farm Promotion Calendar That Drives Sales All Year Long
My Digital Farmer | Marketing Strategies for Farmers
Are you tired of scrambling to figure out what to promote next in your farm business? What if you had a clear plan that mapped out your marketing goals, revenue targets, and sales offers for the entire year—ready to execute? In this episode, I’m walking you through how to build a farm promotion calendar that keeps your sales on track, helps you create intentional marketing peaks, and gives you the flexibility to pivot when needed. Whether you’re a planner by nature or someone who thrives on spontaneity, this tool will change the way you think about farm marketing—and I’ll show you...
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295 How to Use Weekly or Daily Specials to Increase Farm Sales
My Digital Farmer | Marketing Strategies for Farmers
Looking for a simple way to generate buzz, get more customers in the door, and boost your farm sales? In this episode, I’m diving into the power of weekly and daily specials—a tried-and-true marketing strategy that works wonders for farm stores. Whether it’s a one-day flash sale or a themed weekly deal, these specials can create excitement, drive foot traffic, and keep your customers coming back for more. But here’s the thing: it’s not just about slapping a discount on a product. The real magic happens when you design your offers with intention. How do you create specials that people...
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294 The Signing Day Experience: What my Son's School Taught Me About Building Customer Loyalty
My Digital Farmer | Marketing Strategies for Farmers
January 7, 2025 by Corinna Have you ever had an experience so profound it shifted how you think about connection and loyalty? In this episode, I’m sharing a deeply personal story from my son’s new school—a “Signing Day” event that completely transformed how I view the power of customer loyalty. From the cheers of a crowd to a simple public commitment, every detail of this moment was orchestrated to make us feel special, valued, and part of something bigger. But here’s the thing: the same principles that made this day unforgettable can be applied to your marketing as a farmer. What...
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293 From Strawberries to Sales: Building Your U-Pick Farm Strategy
My Digital Farmer | Marketing Strategies for Farmers
Ever wish you could sit in on a strategy session with a group of farmers and hear how they brainstorm marketing plans? In this week’s episode, I’m giving you a rare behind-the-scenes look at one of my live Zoom call meetups inside the Farm Marketing School membership. These monthly meetups are where the magic happens—where farmers come together to problem-solve, strategize, and dream big about their businesses. This time, we’re putting a farmer in the hot seat to help him figure out how to successfully launch his first-ever Strawberry U-Pick farm. If you’ve ever wondered what goes...
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292 My End of Year Housekeeping Tasks for Farm Marketing
My Digital Farmer | Marketing Strategies for Farmers
As the year winds down, it’s the perfect time to take stock and set yourself up for success in the year ahead. In this episode, I’m pulling back the curtain on the 10 essential housekeeping tasks I tackle every December to keep my farm marketing game strong. These aren’t just mundane chores—they’re strategic moves that help me reflect, refine, and refresh my business for the new season. Curious? I’ll walk you through each of these tasks step by step. From evaluating my marketing efforts with a critical eye to organizing the chaos of my digital workspace, I’ve got a checklist...
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291 Debrief: My CSA Early Renewal Campaign Results!
My Digital Farmer | Marketing Strategies for Farmers
What does it take to run a wildly successful CSA renewal promotion? In this episode, I’m breaking down the results of my recent early bird campaign and sharing my biggest takeaways. With 80% of my members renewing and nearly $300,000 in revenue generated, this campaign was one for the books! But what made it work so well? Tune in as I reveal the strategies, insights, and lessons learned during this promotion, so you can apply them to your own CSA renewal campaigns. Whether you're looking for ways to spark excitement or wondering how to handle your own post-promotion debrief, this episode is...
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290 I Threw Together This Farm Marketing Promo in ONE HOUR
My Digital Farmer | Marketing Strategies for Farmers
Ever feel like you don’t have enough time to create a great marketing campaign? What if I told you it’s possible to throw together a full week’s worth of promo content in just ONE hour? That’s exactly what happened to me yesterday. In this episode, I’m sharing how I turned a simple promo post for my Fish Holiday Sampler Boxes into a full-blown 7-day marketing campaign. All it took was a little inspiration, some quick thinking, and leveraging the content I already had in my back pocket. You’ll hear the behind-the-scenes of how I pulled from existing resources like customer photos,...
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289 How to Quickly Qualify a Farm Lead or Prospect
My Digital Farmer | Marketing Strategies for Farmers
Are you struggling to identify and prioritize your best customers? Ever felt like you’re just throwing spaghetti at the wall, hoping for a sale to stick? What if there were a proven framework that could help you qualify leads more effectively, saving you time and energy? In this episode, we’re diving into the B.A.N.T. formula—Budget, Authority, Need, and Timeline—a powerful tool that top sales professionals use to zero in on their ideal customers. But how does this framework apply to selling directly to consumers, especially when they’re deciding whether to commit to a CSA membership...
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288 How Much Longer?... The Value and Purpose of Waiting in Business
My Digital Farmer | Marketing Strategies for Farmers
Ever feel like your farm business goals are taking too long to materialize? In this episode, we explore the often-overlooked value of "waiting" in business and why those seemingly stagnant moments are vital for growth. Drawing from my own journey through a long waiting period, I unpack the hidden benefits that emerge when we embrace the "in-between" times. Whether you're waiting to go full-time, reach a new revenue milestone, or snag that big wholesale gig, there's a lot happening beneath the surface—and it's all happening for you. In this episode, we discuss: Why waiting is a...
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287 The Corporate Transparency Act Deadline: What Every Farmer Should Know
My Digital Farmer | Marketing Strategies for Farmers
Have you filed your CTA report yet? (Do you even know what that means?) This is a fairly "new" (and unknown) legal requirement and I'm discovering that a lot of farm business owners have no idea about it. As a business, you may have to file a report, and you have until December 31, 2024, to do so (or face some big fines). In this episode, I break down the Corporate Transparency Act and its implications for business owners, especially small farms. With insights from my lawyer Richard Chamberlain, we dive into the federal reporting requirements designed to identify your beneficial owners...
info_outlineMay 31, 2023 by Corinna
Wondering why more people aren't buying your product?...
Well, it could be many things. But maybe your customers are confused about how to start doing business with you.
Imagine a brand new potential client finds about your brand. They're curious enough to go check out your website or store. They might even scan the website all the way to the bottom! But they don't take action because they can't figure out what exactly is going to happen when they click the BUY NOW button.
This is a problem I see time and again on company websites and messaging. (I am guilty of it too!) As business owners, we aren't making the whole process clear. We are so close to our product that we assume everyone knows how it works! But what if they don't?...
For example, a prospect sees your "SHOP ONLINE" button, but they don't understand how pickup works. Where or when are they picking up the product? Or do you deliver it? When do they select that option? So they don't click the button.
People will not enter into a state of confusion.
Our job as marketers is to eliminate confusion, and part of that means we need to proactively map out the journey for them BEFORE they even step into the call-to-action-button -- to help them see the critical milestones in the ENTIRE process from purchase to fulfillment.
What does this look like? One popular method for communicating this information is to use something known as the "3-Step Plan." In today's podcast, I discuss what this plan can look like for a farm business, and I share some questions you can use to help you figure out your 3 steps.
This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2023. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Resources Mentioned In This Episode:
I reference several examples of how the 3-Step Plan looks on actual websites. Check them out:
- SharedLegacyFarms.com/csa-membership <== my farm's CSA sales page
- WillowhavenFarm <== my farmer friend Tessa Demaster shows a Plan for a customizable CSA
- DallasOasis.com <== a wedding/event planner company
- Seven Sons Farm <== meat subscription box
- Chamberlain Law Group <== even my lawyer in Perrysburg, Ohio, is using a Plan section!!
Join my free email list! I have a great "email onboarding sequence" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better.
Accelerator Group Coaching with Corinna -- get on the wait list for this 15-member group Mastermind and Farm Marketing School experience.
Sign up for my CSA Academy -- and get access to my CSA member resource library to use for your own CSA (as long as you're a paying member). Use coupon code TRIAL to get your first month for $1.
Ten Common Farm Website Mistakes -- Use this PDF guide as a checklist to identify and troubleshoot common website messaging mistakes!
Find my Facebook group for farmers!
Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer