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313 Building Systems and Automations into Your Farm Business Using Zapier

My Digital Farmer | Marketing Strategies for Farmers

Release Date: 05/21/2025

364 CSA Buy Down Offers: Marketing Case Study with Thirsty Fruit Farm show art 364 CSA Buy Down Offers: Marketing Case Study with Thirsty Fruit Farm

My Digital Farmer | Marketing Strategies for Farmers

In this episode, I sit down with Krista Barzen-Hansen of Thirsty Fruit Farm (one of my students from Farm Marketing School!) to break down how her farm marketing has evolved and strengthened over the past year. In this farm marketing case study, we unpack: how customers discover her farm, how she nurtures leads, how she's constantly optimizing her "gateway" product what content she creates, how she thinks about onboarding, the systems she’s building, and how she’s learning to approach marketing with confidence and experimentation instead of overwhelm. Krista’s primary sales model...

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363 Find Your Farm’s Proof Sentence (That Helps Customers Say Yes Faster) show art 363 Find Your Farm’s Proof Sentence (That Helps Customers Say Yes Faster)

My Digital Farmer | Marketing Strategies for Farmers

What if one sentence could help your customers trust you faster? In this episode, I’m introducing a powerful marketing tool called a proof sentence — a simple line that helps your customer think, “Yeah… this is probably going to work for me, too.” A proof sentence doesn’t just describe your product. It shows what happens after someone buys it. We’ll talk about why promises are so powerful in marketing, how to identify the transformation your farm product creates, and how to build your own proof sentence using a simple formula. Because your customers aren’t just buying...

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362 How to Groom Your Farm Website During the Season show art 362 How to Groom Your Farm Website During the Season

My Digital Farmer | Marketing Strategies for Farmers

Is your farm website reflecting what’s happening on your farm RIGHT NOW… or is it stuck in last season? A few weeks ago, our farm was featured in the Toledo Blade newspaper during asparagus season, and suddenly we had a wave of new people discovering our business online. There was just one problem… Our website wasn’t ready for them. The homepage wasn’t talking about asparagus. There was no mention of the newspaper feature. And there wasn’t a clear next step for new visitors trying to figure out how to buy from us. That experience sparked a huge realization for me: Farm websites are...

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361 The Missing Piece in Your Farm Business: The Success Path show art 361 The Missing Piece in Your Farm Business: The Success Path

My Digital Farmer | Marketing Strategies for Farmers

May 13, 2026 There’s a missing piece in most farm marketing funnels, and it lives after the sale. If your customers feel overwhelmed, unsure what to do, or like they’re “failing” with your product… they don’t come back. In this episode, I’m breaking down the concept of a Success Path -- the intentional roadmap you build to guide your customer from confusion → confidence → transformation. When you build this well, you don’t just create repeat buyers… you create loyal fans who trust you, stick with you, and tell others. What You’ll Learn: What a Success Path actually...

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360 What to Do with Your Farm's Greatest Hits show art 360 What to Do with Your Farm's Greatest Hits

My Digital Farmer | Marketing Strategies for Farmers

I own every single album by the Indigo Girls. I’m a true fan. I know the deep cuts. The obscure songs. The ones most people have never heard of. But the album I reach for the most?...Their greatest hits. The one with all the favorites. The songs I already know I love. And it got me thinking… What if your farm had a “greatest hits album”? Most farmers are sitting on their most powerful sales tool… and not using it. Your best sellers—the products your customers already love—are doing more work than you think. But if you’re not intentionally leveraging them? You’re leaving...

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359 Are You Tracking This Number in Your Farm Business? show art 359 Are You Tracking This Number in Your Farm Business?

My Digital Farmer | Marketing Strategies for Farmers

What if the growth you’ve been chasing… isn’t actually about getting more customers? In this episode, I’m introducing a simple (but incredibly powerful) metric called Customer Value. And once you understand it, it will completely change how you think about your farm’s revenue, your marketing, and your growth strategy. Most farmers are focused on the wrong lever. They’re trying to bring in more people… when the real opportunity might already be sitting inside their current customer base. Inside this episode, I’m going to show you: What Customer Value actually is (and how to...

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358 Timing is Everything: The Best Time to Sell Your Farm Products show art 358 Timing is Everything: The Best Time to Sell Your Farm Products

My Digital Farmer | Marketing Strategies for Farmers

I walked into the grocery store this week… and it felt like Easter punched me in the face. Everywhere I turned, there were Easter baskets, chocolate bunnies, pastel packaging, even M&M’s rebranded as “eggs.” It wasn’t just a reminder that Easter was coming—it was a full-on invitation to buy like it was Easter. And here’s the weird part… I found myself wanting things I didn’t even plan to buy. If your farm products aren’t selling, it might not be your pricing… your offer… or even your marketing. It might be your timing. In this episode, I’m breaking down the 5...

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357 How I Built a Spring Plant Sale Launch That Sold Out in 48 Hours show art 357 How I Built a Spring Plant Sale Launch That Sold Out in 48 Hours

My Digital Farmer | Marketing Strategies for Farmers

We just sold out our entire Spring Plant Sale in 48 hours… and I had to shut the store down five days early. I don't think it was luck. This year, I approached the plant sale differently. I built it like a launch. And in the process, I uncovered a few new strategies (and a few surprising insights) that I haven’t shared before. If you’ve ever run a promotion and thought, “Why didn’t this sell as well as I hoped?”... this episode is your behind-the-scenes look at what actually moves the needle. I’m walking you through the anatomy of this year’s Spring Plant Sale launch -- what I...

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356 Inside a Farm Marketing School Coaching Call with MacKenzie Wright from Jones Brothers Farms show art 356 Inside a Farm Marketing School Coaching Call with MacKenzie Wright from Jones Brothers Farms

My Digital Farmer | Marketing Strategies for Farmers

What actually happens inside a Farm Marketing School coaching call? In this episode, you’re getting a rare, behind-the-scenes listen to a real 1:1 strategy session with MacKenzie Wright from , serving the Louisville and Northern Kentucky area with home-grown tomatoes, produce, and beef. In this conversation, we dig into social media strategy, what’s actually working, and how to think about content in a way that builds your email list—not just your follower count. We also explore what it looks like to step more fully into your role as the “face” of your brand… even when that feels a...

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355 The 3 Mindset Blocks Behind Selling Your Farm Products show art 355 The 3 Mindset Blocks Behind Selling Your Farm Products

My Digital Farmer | Marketing Strategies for Farmers

You don’t have a marketing problem. You have a hesitation problem. I see it all the time. Farmers build the offer. They may even grow the list. They do the marketing prep work. And when it’s time to promote?... They pull back. The question is why? This episode aims to uncover those beliefs quietly running your marketing. If you’ve ever thought: “I don’t want to be annoying.” “If they didn’t buy, maybe it’s me.” “Good products should just sell themselves.” You’re not alone. We dig into the three mindset blocks that keep farmers from selling confidently. We...

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More Episodes

What if you could reclaim hours of your time each week—just by documenting and automating the simple tasks you’re already doing?

In this episode, I sit down with Glen Young of Cold Springs Organics, a Farm Marketing School member and automation-building wizard, to talk about how he’s using Zapier + AI to automate processes in his farm business—from order management to email marketing, lead tagging, customer onboarding, and even abandoned cart follow-ups.

Glen shares how he went from juggling everything manually to building smart, scalable workflows that save him time and create a better customer experience. He walks us through his "white belt to black belt" automation philosophy, shares the tools he’s using (and loving), and explains how he's using ChatGPT to document and coach his systems into existence.

🎧 If you’ve ever felt like you’re doing everything yourself (and it’s too much), this episode will change how you think about building systems in your farm biz—one Zap at a time.

Podcast Guest: Glen Young

Glen is the owner of Cold Springs Organic Farm in Campbellcroft, Ontario. He has a background in engineering and worked for 15 years in information technology. During that time, he built enough of a real estate portfolio to semi-retire and spend a lot of time with his young boys. In 2016, he and his wife Amy welcomed a new baby girl into the family. Baby Grace’s birth really opened Glen’s eyes to the risks of climate change and problems with the industrial food system, so Glen found a friend and investor to help him form a joint-venture, buy some farmland and start farming carbon. 

His goals are to make the farm an example for sustainability and to accomplish this, he’s been racing to make it financially sustainable. Glen lives with his amazing wife Amy and three children just east of Toronto, Canada and always loves to connect with other small-scale farmers or aspiring farmers in the area so don’t hesitate to reach out to him!

Glen’s website: coldspringsorganics.com

See Glen's first appearance on the My Digital Farmer podcast, Episode 203: A 2-Year Roadmap for New CSA Farmers - Interview with Glen Young of Cold Spring Organics

Podcast Sponsors:

Local Line:

Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Farm Marketing School:

Marketing doesn’t have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

  • 📆 Creating a promotion calendar that drives consistent sales
  • 🛠️ Setting up & optimizing your Google Business Profile
  • 📧 Writing high-converting emails (nurture, promotions, onboarding)
  • 🗣️ Collecting & using customer testimonials effectively
  • 🔍 Auditing & improving your sales funnel
  • 💬 Monthly live coaching calls for answers to your burning questions

Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:
👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

Helpful Links Mentioned in This Episode

🛠️ Glen's Bonus Freebie Mentioned in this Episode: Want to see what Glen is building? Download his 5 Simple Farm Automations Guide and get started with Zapier basics.
👉 

Zapier.com ==> check out this tool which connects apps together so you can build automation workflows. There is a free and paid version. You can do quite a bit for free!

ChatGPT ==> sign up for a free account with this AI tool, and use it to help you document and write some of your automation workflows. Let Chat help you! https://chatgpt.com/

Hear Glen's first appearance on the My Digital Farmer podcast, Episode 203: A 2-Year Roadmap for New CSA Farmers - Interview with Glen Young of Cold Spring Organics

What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

📲 Follow me on Instagram: @mydigitalfarmer

📬 Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at www.mydigitalfarmer.com/subscribe.

🌱 Want more farm marketing strategies? Visit my full resource library at www.mydigitalfarmer.com

 


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