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313 Building Systems and Automations into Your Farm Business Using Zapier

My Digital Farmer | Marketing Strategies for Farmers

Release Date: 05/21/2025

346 What to Put Inside Your Farm’s Media Kit with Erika Tebbens show art 346 What to Put Inside Your Farm’s Media Kit with Erika Tebbens

My Digital Farmer | Marketing Strategies for Farmers

Last summer, I got invited to be on TV. Exciting, right? Then they asked a simple follow-up question: “Can you send over your media kit?” And I froze. I didn’t have one. I wasn’t even totally sure what should be in one. Fast forward to this winter, as I start doing more speaking, partnerships, and visibility work for both my farm and My Digital Farmer -- I realized this was a gap I needed to close. So I invited someone back on the show who lives and breathes this stuff. On today’s episode, I’m joined again by Erika Tebbens from Taste the Local Difference. If Erika sounds familiar,...

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345 — The Energy of Money: FMS Money Mindset Series show art 345 — The Energy of Money: FMS Money Mindset Series

My Digital Farmer | Marketing Strategies for Farmers

This week on the podcast, I’m pulling back the curtain on something I’ve never shared publicly before… Inside Farm Marketing School, we’ve been doing a powerful three-month deep dive on rewriting your money story -- and today, I’m releasing one of those private “members-only” private podcasts here on the main feed. This is Episode 2 of that private series, and it’s all about the energy of money -- how it flows, how it gets blocked, and why the emotional tone behind your money exchanges matters just as much as the dollars themselves. You’ll hear stories from my own life,...

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344 How to Win Back Customers Who Have Gone Cold show art 344 How to Win Back Customers Who Have Gone Cold

My Digital Farmer | Marketing Strategies for Farmers

  What do you do when your customer just… stops paying attention? This week’s episode was inspired by a walk on our farm -- and a stubborn dog who found a vole in the field and completely tuned me out. Calling louder didn’t work. Waiting didn’t work. What finally worked was walking back out to her, getting in her line of sight, and offering her the right treat -- something she actually wanted. That moment sparked a powerful realization about customers who go quiet (and what actually brings them back). If you’ve ever looked at your email list or customer list and...

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343 Goal Setting - Finding Your One Word Intention for the New Year show art 343 Goal Setting - Finding Your One Word Intention for the New Year

My Digital Farmer | Marketing Strategies for Farmers

Every January, we’re told to start fresh by setting goals, building plans, and fixing what didn’t work last year. But what if that pressure is the very thing that keeps us stuck? In this episode, I’m inviting you to try something different—something simpler, deeper, and far more sustainable. Instead of resolutions or rigid goals, what if you chose one word to guide your year? In this episode, I walk you through the practice of choosing a one-word intention—and how that single word can become a lens for your decisions, your energy, and the way you show up in both life and business. I...

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342 The 12 Day of Christmas Song - Farm Marketing Edition show art 342 The 12 Day of Christmas Song - Farm Marketing Edition

My Digital Farmer | Marketing Strategies for Farmers

Every December, I love to pull out something fun, festive, and just a little bit cheeky to celebrate the season… and this year, we’re doing it farm-style. Today’s episode is a playful spin on the classic song The 12 Days of Christmas — but instead of partridges and pear trees, we’re singing our way through 12 foundational marketing must-haves every farm business needs to grow, thrive, and sell consistently. You’ll laugh. You’ll nod your head. And you’ll walk away with a massive checklist of the exact pieces you need to build a truly functional farm marketing system. Whether...

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341 Should You Join Farm Marketing School? ALL the Details! show art 341 Should You Join Farm Marketing School? ALL the Details!

My Digital Farmer | Marketing Strategies for Farmers

When I first started teaching farm marketing, I noticed something right away: most farmers weren’t struggling because they were “bad at marketing” — they were struggling because they had never been taught how to do it. They were winging it, trying to piece things together from YouTube videos and Instagram posts, and feeling defeated when sales didn’t budge. Farm Marketing School was born out of that gap — a place where farmers could learn the skills, systems, and confidence they need to market their farms well. And since enrollment for next year is now open, I wanted to...

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340 Farm Marketing School Success Story: Patty from Lonely Lane Farms show art 340 Farm Marketing School Success Story: Patty from Lonely Lane Farms

My Digital Farmer | Marketing Strategies for Farmers

In this week’s episode, I sit down with Farm Marketing School member Patty Kloft of Lonely Lane Farms in Oregon — a long-established, family-run operation producing grass-fed beef, pork, lamb, and goat. Patty’s story is one of evolution: from a wholesale-focused farm to a thriving direct-to-consumer and retail business with more than 200 value-added meat products. We unpack how Patty scaled her farm while balancing family life, managing a USDA-certified processing facility, and developing consistent marketing systems to support a growing brand. 💡 What You’ll Learn in This Episode: ...

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339 How I Got 234 CSA Members to Sign Up in One Day show art 339 How I Got 234 CSA Members to Sign Up in One Day

My Digital Farmer | Marketing Strategies for Farmers

What would it feel like to generate $250,000 in revenue from your farm in just one week? In this episode, I take you behind the scenes of our biggest—and most important—promotion of the year: our CSA Early Bird Renewal Campaign. We just wrapped up the 2026 launch, and the numbers are in: ➡️ 265 shares sold in 7 days ➡️ 234 of them sold in the first 24 hours 🤯 ➡️ Average order value: ~$950 ➡️ Platform: Local Line (and nope—no crashes!) If you're wondering how we got hundreds of customers to show up, click, and commit on Day One, you're going to want to listen to this. ...

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BONUS Quick Tips for Selling More Farm Products for the Holidays show art BONUS Quick Tips for Selling More Farm Products for the Holidays

My Digital Farmer | Marketing Strategies for Farmers

Thanksgiving is right around the corner, and you might be thinking, “It’s too late to pull off a holiday promo.” But guess what? It’s not. This time of year, your customers are already in buying mode -- planning meals, prepping for gatherings, and looking for unique local gifts. Which means there’s money sitting on the table right now for your farm. In this episode, I’m showing you how to grab it. In this week’s episode, I’m giving you plug-and-play ideas for last-minute Thanksgiving offers you can launch this week -- even if you feel behind. You’ll learn: 🥕 How to...

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338 How to Manage Your Farm Facebook Group Between Seasons show art 338 How to Manage Your Farm Facebook Group Between Seasons

My Digital Farmer | Marketing Strategies for Farmers

This week’s episode was inspired by an email from a listener named Jenna, who wrote in with a fantastic question: “As our season ends in December and the next CSA won’t begin until spring, I’m wondering how you handle your private CSA Facebook group between seasons. Do you create a new group each year, or do you maintain the same group and remove members who don’t continue?” If you run a CSA, you’ve probably wrestled with this too. What do you do with your private Facebook group when the season ends? Do you close it? Keep it open? Kick people out who don’t renew? In this...

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More Episodes

What if you could reclaim hours of your time each week—just by documenting and automating the simple tasks you’re already doing?

In this episode, I sit down with Glen Young of Cold Springs Organics, a Farm Marketing School member and automation-building wizard, to talk about how he’s using Zapier + AI to automate processes in his farm business—from order management to email marketing, lead tagging, customer onboarding, and even abandoned cart follow-ups.

Glen shares how he went from juggling everything manually to building smart, scalable workflows that save him time and create a better customer experience. He walks us through his "white belt to black belt" automation philosophy, shares the tools he’s using (and loving), and explains how he's using ChatGPT to document and coach his systems into existence.

🎧 If you’ve ever felt like you’re doing everything yourself (and it’s too much), this episode will change how you think about building systems in your farm biz—one Zap at a time.

Podcast Guest: Glen Young

Glen is the owner of Cold Springs Organic Farm in Campbellcroft, Ontario. He has a background in engineering and worked for 15 years in information technology. During that time, he built enough of a real estate portfolio to semi-retire and spend a lot of time with his young boys. In 2016, he and his wife Amy welcomed a new baby girl into the family. Baby Grace’s birth really opened Glen’s eyes to the risks of climate change and problems with the industrial food system, so Glen found a friend and investor to help him form a joint-venture, buy some farmland and start farming carbon. 

His goals are to make the farm an example for sustainability and to accomplish this, he’s been racing to make it financially sustainable. Glen lives with his amazing wife Amy and three children just east of Toronto, Canada and always loves to connect with other small-scale farmers or aspiring farmers in the area so don’t hesitate to reach out to him!

Glen’s website: coldspringsorganics.com

See Glen's first appearance on the My Digital Farmer podcast, Episode 203: A 2-Year Roadmap for New CSA Farmers - Interview with Glen Young of Cold Spring Organics

Podcast Sponsors:

Local Line:

Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Farm Marketing School:

Marketing doesn’t have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

  • 📆 Creating a promotion calendar that drives consistent sales
  • 🛠️ Setting up & optimizing your Google Business Profile
  • 📧 Writing high-converting emails (nurture, promotions, onboarding)
  • 🗣️ Collecting & using customer testimonials effectively
  • 🔍 Auditing & improving your sales funnel
  • 💬 Monthly live coaching calls for answers to your burning questions

Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:
👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

Helpful Links Mentioned in This Episode

🛠️ Glen's Bonus Freebie Mentioned in this Episode: Want to see what Glen is building? Download his 5 Simple Farm Automations Guide and get started with Zapier basics.
👉 

Zapier.com ==> check out this tool which connects apps together so you can build automation workflows. There is a free and paid version. You can do quite a bit for free!

ChatGPT ==> sign up for a free account with this AI tool, and use it to help you document and write some of your automation workflows. Let Chat help you! https://chatgpt.com/

Hear Glen's first appearance on the My Digital Farmer podcast, Episode 203: A 2-Year Roadmap for New CSA Farmers - Interview with Glen Young of Cold Spring Organics

What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!

📲 Follow me on Instagram: @mydigitalfarmer

📬 Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at www.mydigitalfarmer.com/subscribe.

🌱 Want more farm marketing strategies? Visit my full resource library at www.mydigitalfarmer.com

 


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