224 How to Warm Up New Bulk Beef Buyers with Sarah Lovenuk from Black Barn Farms
My Digital Farmer | Marketing Strategies for Farmers
Release Date: 08/16/2023
361 The Missing Piece in Your Farm Business: The Success Path
My Digital Farmer | Marketing Strategies for Farmers
May 13, 2026 There’s a missing piece in most farm marketing funnels, and it lives after the sale. If your customers feel overwhelmed, unsure what to do, or like they’re “failing” with your product… they don’t come back. In this episode, I’m breaking down the concept of a Success Path -- the intentional roadmap you build to guide your customer from confusion → confidence → transformation. When you build this well, you don’t just create repeat buyers… you create loyal fans who trust you, stick with you, and tell others. What You’ll Learn: What a Success Path actually...
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360 What to Do with Your Farm's Greatest Hits
My Digital Farmer | Marketing Strategies for Farmers
I own every single album by the Indigo Girls. I’m a true fan. I know the deep cuts. The obscure songs. The ones most people have never heard of. But the album I reach for the most?...Their greatest hits. The one with all the favorites. The songs I already know I love. And it got me thinking… What if your farm had a “greatest hits album”? Most farmers are sitting on their most powerful sales tool… and not using it. Your best sellers—the products your customers already love—are doing more work than you think. But if you’re not intentionally leveraging them? You’re leaving...
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359 Are You Tracking This Number in Your Farm Business?
My Digital Farmer | Marketing Strategies for Farmers
What if the growth you’ve been chasing… isn’t actually about getting more customers? In this episode, I’m introducing a simple (but incredibly powerful) metric called Customer Value. And once you understand it, it will completely change how you think about your farm’s revenue, your marketing, and your growth strategy. Most farmers are focused on the wrong lever. They’re trying to bring in more people… when the real opportunity might already be sitting inside their current customer base. Inside this episode, I’m going to show you: What Customer Value actually is (and how to...
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358 Timing is Everything: The Best Time to Sell Your Farm Products
My Digital Farmer | Marketing Strategies for Farmers
I walked into the grocery store this week… and it felt like Easter punched me in the face. Everywhere I turned, there were Easter baskets, chocolate bunnies, pastel packaging, even M&M’s rebranded as “eggs.” It wasn’t just a reminder that Easter was coming—it was a full-on invitation to buy like it was Easter. And here’s the weird part… I found myself wanting things I didn’t even plan to buy. If your farm products aren’t selling, it might not be your pricing… your offer… or even your marketing. It might be your timing. In this episode, I’m breaking down the 5...
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357 How I Built a Spring Plant Sale Launch That Sold Out in 48 Hours
My Digital Farmer | Marketing Strategies for Farmers
We just sold out our entire Spring Plant Sale in 48 hours… and I had to shut the store down five days early. I don't think it was luck. This year, I approached the plant sale differently. I built it like a launch. And in the process, I uncovered a few new strategies (and a few surprising insights) that I haven’t shared before. If you’ve ever run a promotion and thought, “Why didn’t this sell as well as I hoped?”... this episode is your behind-the-scenes look at what actually moves the needle. I’m walking you through the anatomy of this year’s Spring Plant Sale launch -- what I...
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356 Inside a Farm Marketing School Coaching Call with MacKenzie Wright from Jones Brothers Farms
My Digital Farmer | Marketing Strategies for Farmers
What actually happens inside a Farm Marketing School coaching call? In this episode, you’re getting a rare, behind-the-scenes listen to a real 1:1 strategy session with MacKenzie Wright from , serving the Louisville and Northern Kentucky area with home-grown tomatoes, produce, and beef. In this conversation, we dig into social media strategy, what’s actually working, and how to think about content in a way that builds your email list—not just your follower count. We also explore what it looks like to step more fully into your role as the “face” of your brand… even when that feels a...
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355 The 3 Mindset Blocks Behind Selling Your Farm Products
My Digital Farmer | Marketing Strategies for Farmers
You don’t have a marketing problem. You have a hesitation problem. I see it all the time. Farmers build the offer. They may even grow the list. They do the marketing prep work. And when it’s time to promote?... They pull back. The question is why? This episode aims to uncover those beliefs quietly running your marketing. If you’ve ever thought: “I don’t want to be annoying.” “If they didn’t buy, maybe it’s me.” “Good products should just sell themselves.” You’re not alone. We dig into the three mindset blocks that keep farmers from selling confidently. We...
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354 Stop Selling the Product & Start Building the Offer
My Digital Farmer | Marketing Strategies for Farmers
(formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Ep 236 – How to Raise Your Prices (and Make More $) Using Price Anchoring Ep 334 – The Anatomy of a Great Email Offer — An Audit -- this is the monthly health membership I joined that allows me to get 2 sets of comprehensive blood tests per year (the ones that most doctors don't check for, but are really significant! It's been an empowering step for me!) The cost is $399/year, and covers the tests! Use this affiliate link...
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353 Turn FAQs Into Farm Sales: Answer the Questions That Stop Customers From Buying
My Digital Farmer | Marketing Strategies for Farmers
The other day I found the perfect desk on Facebook Marketplace. Great photos. Fair price. Only ten minutes away from my house. But I didn’t buy it. Why? Because one simple piece of information was missing — the dimensions. Without that one detail, I couldn’t tell if it would fit our space… so I moved on. And it made me realize something. Farm customers do this all the time. They want to buy… but a small unanswered question stops them from moving forward. If customers are interested in your farm but not actually buying, the problem might not be your product -- it might be the...
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352 The Hidden Goal of Every Farm Promotion
My Digital Farmer | Marketing Strategies for Farmers
I thought the goal of my recent promotion was simple: sell 40 prepaid online store credit memberships. That was it. 40 spots. Hit the revenue goal. Move on. But as I was building the emails, teasing it on social media, and checking my stats inside (my email service provider), I noticed something unexpected… My email list had jumped a LOT. And it wasn’t random. It was happening because of how I positioned the promotion before it ever opened. That’s when it clicked! Every promotion has a second goal. And most farmers completely miss it. Yes, promotions are meant to...
info_outlineSometimes you just need to have a few key elements in place in your marketing system to get the sales going. In today's episode, I interview a guest who spends most of her time on two things -- social media and an email marketing process (called a "nurture email automated sequence"). These two elements are enough to drive new clients into her world and get them to feel ready to buy her bulk beef. If you're looking for ideas for content marketing for a bulk buy business, this episode will resonate with you!
This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2023. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Who is Sarah Lovenuk?
My guest today is Sarah Lovenuk from Black Barn Farms in Oxdrift, Ontario. Black Barn Farms was started in 2017 when Sarah and her husband Phil bought their property together. After converting a pole barn into a house the first year, they started their farm adventure in 2018 with 6 pigs, selling mostly to family and friends. Sarah wanted nothing to do with Phil’s farming dreams at first, but was slowly convinced of the beauty of being able to farm regeneratively in order to improve the environment they live in and work with the ecosystems already occurring in nature!
The goal at Black Barn Farms is to provide healthy pork and beef locally, with a dedicated focus on ethical livestock treatment, regenerative agriculture practices, and a sustainable source of quality food! Both enterprises are marketed as bulk sales every year as well as retail sales straight from the farm! They are the only farm in their area that has implemented the use of hydroponically grown fodder in order to reduce hay and grain consumption year round!
Sarah recently retired from a 10 year career as a dental hygienist to take over farm sales, marketing, and farm education. Through early promotion of their farm ideals through social media, their farm has gained a reputation and a decent following in their small town. They have recently joined a local food co-op to enhance their sales reach outside of their community and created an online store in order to make selling their meats more convenient for local folks! It has been a huge success!
Website: www.blackbarnfarms.ca
Some of the resources mentioned in this episode:
Join my free email list! I have a great "email onboarding sequence" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better.
Accelerator Group Coaching with Corinna -- get on the wait list for this 15-member group Mastermind and Farm Marketing School experience.
Episode 27 Case Study: Objections of a Beef CSA Buyer - Sarah referenced this episode as being helpful as she developed her bulk-buying nurture email sequence.
Sign up for my CSA Academy -- and get access to my CSA member resource library to use for your own CSA (as long as you're a paying member). Use coupon code TRIAL to get your first month for $1.
Find my Facebook group for farmers!
Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer