Episode 313 - Disnifying Your Doggy Daycare with Luke Millington from Stay n Play
The Poodle to Pitbull Pet Business Podcast
Release Date: 09/01/2023
The Poodle to Pitbull Pet Business Podcast
In this episode Dom is on the road and sharing my first experience of Edition Dog Live. Here I caught up with my Elite client Pete Stevens, the developer of the Paw Pal app. Pete shares how the Paw pal booking, staffing and invoicing app can help pet businesses better organise your diary, to give owners more time for the important stuff. I also speak to Sarah Roper, the multi-dog maven, as well as Alex from Poorly Paws about what how they got their awesome first-aid kit for dogs product to market. In this episode, you’ll discover: Market Research Tip: Discover how you can find out...
info_outlineThe Poodle to Pitbull Pet Business Podcast
Are you struggling to convert leads into appointments for your doggy daycare or pet business? Wondering how to leverage AI to automate your client engagement and free up your time? Can AI-powered tools really handle inquiries behind the scenes 24/7? Yes they can! And in this follow-on episode, Josh Hightower returns to share how pet business owners can integrate AI-driven tools to streamline your marketing efforts and convert more leads into booked appointments. We dive deep into the power of AI assistants, discussing how they can handle client inquiries, automate follow-ups,...
info_outlineThe Poodle to Pitbull Pet Business Podcast
Feeling overwhelmed by the constant need to stay on top of client inquiries? Struggling to respond to leads quickly and effectively while managing your daily operations? Wondering how to leverage technology to streamline your pet business and boost bookings? Then you’re in the right place! In this weeks show Josh Hightower joins me to share his insights on how AI automation can transform your pet business operations, and dramatically speed up client conversions. Josh, my Pet Biz Suite partner and a fellow mastermind member, has been on the cutting edge of integrating AI into...
info_outlineThe Poodle to Pitbull Pet Business Podcast
Feeling uncertain about how to scale your doggy daycare without compromising on quality? Struggling to ensure your staff are fully prepared for first-aid emergencies? Wondering if your pricing strategies are truly maximizing profitability? Then you’ve come to the right place as in this episode, Eve Molzhon joins me to share her expert advice on how to navigate these challenges. Eve will be the keynote speaker at Dominic's Impact Summit 2025 event, focused on the pet boarding/daycare industry. We discuss the importance of prioritizing safety, avoiding discounts, and not...
info_outlineThe Poodle to Pitbull Pet Business Podcast
Feeling overwhelmed by the daily grind of running your pet business? Struggling to find the time for a break, let alone plan your next big move? What if stepping away could actually be the secret to unlocking your next level of success? In this “Postcard from America” episode, I return from my latest trip to the USA with a suitcase full of inspiration, and practical strategies to help you recharge, refocus, and reignite your passion for your business. Episode Highlights: The Breakthrough Power of Taking Breaks: Discover how taking time off can transform you into a sharper, more...
info_outlineThe Poodle to Pitbull Pet Business Podcast
Have you thought about adding doggy wedding services to your business offering? Curious about what a canine wedding concierge does, and what you would charge for new venture? Do you need to do different marketing for a wedding service, than a regular pet care service? If you would like to offer wedding services, but don't know where to start, then buckle up because today Dom is talking to the 2024 PBIC Marketer of the Year, Tamsin Rodgers. Tamsin shares her journey from running a dog walking business in the Lake District to launching a highly successful, premium dog wedding...
info_outlineThe Poodle to Pitbull Pet Business Podcast
Todays awesome guest is Bill Betts who runs Pet Passion to Profit, a coaching group for dog groomers. Bill used to be a policeman but left the force in 2021 after mental health struggles. Whilst in the force he had been helping his wife Emma out with her busy grooming business A to Z Animal Care. He joined a business accelerator program in 2020 which sparked an entrepreneurial shift, and set him off in a coaching direction, which led to his current role as a business coach to dog groomers all over the U.K. Tune in to discover; Bills Business Journey: Hear how he...
info_outlineThe Poodle to Pitbull Pet Business Podcast
Does marketing your pet business make your feel overwhelmed and overworked? Are you tired of running ever faster on the social media treadmill, but getting ZERO return? Would you like to learn a better, easier way to market your pet business, that your competitors would NEVER do? Then you are in luck, because in this weeks episode I am sharing five 'Old-School' marketing methods that you can start using TODAY to help you more easily attract better clients. Tune in to discover; The Power of Networking - How to do networking that works for YOUR business. Find the white-hot...
info_outlineThe Poodle to Pitbull Pet Business Podcast
What were the big pet business boosting takeaways that the attendees learned at IMPACT 24? You'll find out in this weeks show, because this is part 2 of the behind the scenes at the Pet Business Success Summit! Tune in to discover; How to Systemize for Success: How speaker Adam Delderfield wowed the crowed with his customer journey map Canine Wedding Niche: How PBIC Marketer of the Year inspired attendees with her new business Social Media Success: Attendees learned how to write like they speak, which will improve all content Pet Biz Origin Story Secrets: Why your origin...
info_outlineThe Poodle to Pitbull Pet Business Podcast
It's time to go behind the scenes at the IMPACT 2024 Pet Business Success Summit! You'll hear from the attendees and speakers about the amazing seminars, networking opportunities, the actionable plan they took away, and the 'feel-good' factor that only happens at a Dom Hodgson IMPACT event! Grab your ticket for next years IMPACT by clicking now Get ready to discover; * Why Batman, Spiderman, Supergirl and the Hulk turned up at IMPACT 2024... * Why you need a 'Superhero' origin story, that tells clients WHY you do, what you do... * How Adam Delderfield blew everyone with his...
info_outlineStrap in folks, because todays guest has a brilliant pet business story AND an even more amazing doggy origin story to share with you...
I'm talking to Luke Millington, the CEO of Stay N' Play Doggy Daycare, who have two branches in Radcliffe and Bury.
He grew up in Stretford with his older brother Kyle, and enjoyed playing Rugby and trying to play football...
When he was 15 years old, he was sitting watching TV at a friends house Luke was attacked by a dog, and had to have 200 stiches and 6 hours of micro-surgery to fix his face. This transformed him from being someone who would cross a street to meet a dog, to being terrified of dogs for the next two years.
He has has a ton of jobs including Macdonalds - which he LOVED - then as a manager at Pizza Hut, Millies Cookies, a Juice bars, and in retail.
His family members have always ran business, so Luke always had an interest in business, which led to him doing his grooming and training qualifications, and in 2016 he opened Stay N Play Doggy Daycare.
Luke shares how he employed a multi-media approach to promoting his daycare, including posters, social media, networking and his website. This strategy took him from 2 clients on day one, to being full within six months, and in 2019 opened a second location which also offers hydrotherapy.
Tune in to discover;
- How chance conversation on a beach in Turkey led to Luke launching his dream dog business..
- Why you need to 'sell your staff' to reasure your clients, if you want to be able to step back from the business.
- How Luke initially advertised his daycare through networking and using 'guerilla' marketing tactics.
- The pricing mistakes Luke made, which you need to avoid if want to be able to quickly scale a pet business.
- Why Luke believes in doing research and surveys before opening a pet business - so you can tap into the local demand with the services you offer.
- Where they offer daycarre, grooming, training and pets as therapy services, like emotional talking therapies and reading therapies .
- Luke also shares how a visit to a local hospice inspired him to start offering pets as therapy services, which led to Luke developing a program which operates in four schools where he helps children struggling with emotional, talking and reading therapies!
This is a super insighful and inspiring episode, and you'll love listening to Lukes story, enjoy!
To find out more about Luke and what he has going on at Stay n Play click here now
Remember, if you are a USA based pet business owner you need to grab a ticket for my Pet Business Premium Pricing Secrets Masterclass in Orlando on September 30th. This is my last LIVE seminar in the USA in 2023, click here now to grab a ticket.
If you want more help and advice from me then you should grab a copy of my brand new book, How to Disnify Your Pet Business, click here to get your copy now
If you want to join the Pet Business Inner Circle where you can get access to hundreds of trainings and ask Dom anything inside the members only private forum, then click here now
To apply to join Dom's Diamond private coaching program click here now