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235 How to Build a CSA Renewal Promotion Step by Step

My Digital Farmer | Marketing Strategies for Farmers

Release Date: 11/01/2023

263 Interview with Farmhand: 101 Guide to Using SMS Texting in Your Farm Marketing Strategy show art 263 Interview with Farmhand: 101 Guide to Using SMS Texting in Your Farm Marketing Strategy

My Digital Farmer | Marketing Strategies for Farmers

May 22, 2024 Are you using SMS in your  marketing? SMS is "code" for text messaging. It stands for short message service. And in today's podcast, my guest, Ari Memar, is going to give us a basic tutorial in how we can be using texting in our farm marketing strategy. Turns out there is a LOT of money to be made when we leverage this tool, because the open rates are ridiculously high. But it can also be used for customer support and onboarding. Ari is the founder of FarmHand, a virtual assistant for small farms. And one of the tools it offers its customers is weekly texting. Ari shares how...

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262 What do I SAY to attract more farm customers? show art 262 What do I SAY to attract more farm customers?

My Digital Farmer | Marketing Strategies for Farmers

Raise your hand if you want to find more farm clients... I often hear farmers lamenting that they can't find enough customers. Maybe the people you are attracting don't live in your local area, or they DO live in your area, but they aren't buying. You have an attraction problem. If you're a new or younger farm business, this is one of the earliest challenges you will face -- growing your audience. But even as a seasoned farm, there should be a system to make sure you're pulling in new eyeballs to your brand. In marketing, one of the first "stages" of the customer journey is the attraction...

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261 Is This Thought Holding You Back in Your Farm Business? show art 261 Is This Thought Holding You Back in Your Farm Business?

My Digital Farmer | Marketing Strategies for Farmers

May 8, 2024 This week, I have two farm projects that feel like a heavy lift. And because these decisions feel hard, I'm not taking action.... (Does this sound familiar?) I feel like I need more information. I'm worried I'll make the WRONG decision that will upset clients. And finding a solution would require several hours of time that I don't have right now. I want it to be the BEST solution possible, and the current options just don't feel right. So I do nothing. Today on the show, I'm exploring something I call the "One Best Right Way" myth. This thought tells us that there is one, best,...

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260 The TLCF Marketing Formula for Farms show art 260 The TLCF Marketing Formula for Farms

My Digital Farmer | Marketing Strategies for Farmers

When I first started learning about farm marketing years ago, there was SO MUCH. I felt overwhelmed. I really wanted a framework to help me stitch it all together and give it a rhyme and a reason. Then, one of my mentors shared an acronym that I found really helpful. That acronym was: TLC. Here's what it stands for: T = Traffic L = Leads C = Conversion I later added the letter "F" for Fulfillment, because I found that this element was one of the key drivers behind customer retention. Today, I'm going to teach you this TLCF method. The goal is to build a mechanism or system in your farm...

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259 If I Only Had 2 Hours to Do Farm Marketing, What Would I Do? show art 259 If I Only Had 2 Hours to Do Farm Marketing, What Would I Do?

My Digital Farmer | Marketing Strategies for Farmers

April 24, 2024 As life would have it, I've been in a season of long-term illness this winter. These health issues have been so distracting, that I've had to pare down my farm marketing to the absolute bare bones. What's interesting is that I haven't noticed a huge difference! I'm often asked by farmers, "If I only have 2 hours of time a week for marketing, what should I be doing with it?" I feel like I can answer that now because I'M DOING IT. My circumstances forced me to decide what the most critical revenue-driving activities were for my business. I share them with you in this podcast. Keep...

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258 Auditing Your Online Store for Better Conversion show art 258 Auditing Your Online Store for Better Conversion

My Digital Farmer | Marketing Strategies for Farmers

Is your online store confusing? Last month, I was doing a one to one coaching call with one of my farmer Accelerator members. They came to me with a problem: "Help us figure out why hardly anyone is buying from the online store." They had recently received a boost in traffic to their website thanks to some free media/press. They had hoped it would translate to many new buyers and sales. Unfortunately, the conversion rate was abysmally low, and they wanted to know what was wrong. As we sat down together and reviewed their website AND store setup, I noticed a few pretty key elements that were...

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257 What is Your Farm Product's Conversion Rate? show art 257 What is Your Farm Product's Conversion Rate?

My Digital Farmer | Marketing Strategies for Farmers

Every one of your farm products has a conversion rate. The question is: do you know what it is? I used to scream and rail and raise my fists to the heavens in frustration, when I couldn't get more people to buy my CSA box. What was wrong with me? Maybe nothing... It just has a lower conversion rate. Today, I want to introduce you to the concept of the conversion rate, and I want you to start TRACKING what they are for your most popular (and signature) products. How can we get our conversion rates to go higher? This podcast was sponsored by Local Line, my preferred e-commerce platform for...

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256 Customer Onboarding Ideas for Your Farm Products show art 256 Customer Onboarding Ideas for Your Farm Products

My Digital Farmer | Marketing Strategies for Farmers

April 3, 2024 Do you have a customer retention problem? If so, I bet I know one of the major factors behind it. In this podcast, we take a deep look at the critical customer management system that should be firiing RIGHT AFTER a person buys. It's called "customer onboarding." I know. Not very sexy. But if you're missing this piece, a lot of confusion is happening for your customer as they get your product. How do I get it? What do I need to do to prepare? What do I watch out for? What do I do first? You need to be ready with answers to questions like these, to help them get results. You need...

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255 The 8 Step Farm Marketing Framework show art 255 The 8 Step Farm Marketing Framework

My Digital Farmer | Marketing Strategies for Farmers

Today it's time to review the marketing basics. When I was a volleyball coach years ago, I used to say, "We spend 80% of our time focusing on the basics." If you can't serve a ball over the net, you'll never score points. If you can't bump the serve into the air to pass to the setter, you'll never score a point. The basics matter. The same is true in farm marketing. There is a FRAMEWORK on which ALL of marketing is based, and you need to know what it is! If you don't have the basics in place, you will lose points! In today's episode, I'm going back to the basics to share with you the 8 stages...

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254 How to Market a Flower CSA - with the Dirt on Flowers Podcast show art 254 How to Market a Flower CSA - with the Dirt on Flowers Podcast

My Digital Farmer | Marketing Strategies for Farmers

How do you market a flower subscription CSA? That's the topic of today's podcast, which is actually a recording from ANOTHER show I was on last week. I was interviewed for and the episode turned out SO good that I asked if I could share the recording of the episode with MY podcast audience.  Tune in as co-hosts Shannon Allen from Bloomfield Farm and Lyndsay Biehl of Wildroot Flower Co. grill me on how to find the perfect customer avatar for a flower farm, what kind of marketing content to make to attract leads into your farm business, and how to pitch your offer so that people want to...

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More Episodes

Do you wish more of your current CSA members would renew their share early?

I just wrapped up my end-of-season "early renewal" promotion campaign to my current CSA members, and it's October 23. I asked 400 members to give me their commitments for next summer.

My results?... 310 of 385 spots were pre-sold in 7 days before November 1st! That's 7 months before we start our season. And most of them came on day one of the promotion period.

In today's podcast, I'm doing a full-scale audit of the whole process, and sharing my 4 step framework that can guide your own planning process behind big promotion launches. This framework can help you build any sales promotion for your farm.

If you're a CSA farmer, this will give you some great ideas for how to build hype and turn your renewal promo into an event.

This podcast was sponsored by Local Line, the leading e-commerce platform for the local food system. Try Local Line for your farm today! Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2023. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Some of the resources mentioned in this episode:

Need free Farm Marketing training? Join my email list! I have a free "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better.

CSA Early Renewal Campaigns -- Online Course! Today's podcast does an overview of my 2023 CSA renewal campaign, but I have a deep-dive digital course that will help you personalize the material and build out your own "launch" promotion strategy. The course is called CSA Early Bird Campaigns that Convert. In this program, I teach you my exact process for how I build my renewal promotion campaign every fall, that gets 80-90% of my members to sign up again by November 1st. You'll learn how to build a compelling offer, write the sales emails and social posts, how to create a pre-launch runway, what to talk about in your messaging, and more. I also include swipe files for email copy and social media posts to show you what kinds of messaging you can create over a 7-10 day period to drive the sales.

Sign up for my CSA Academy -- and get access to my CSA member resource library to use for your own CSA (as long as you're a paying member). Use coupon code TRIAL to get your first month for $1.

Find my Facebook group for farmers!

Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer