252 How to Monetize Your Farm's YouTube Channel for Passive Income
My Digital Farmer | Marketing Strategies for Farmers
Release Date: 03/06/2024
357 How I Built a Spring Plant Sale Launch That Sold Out in 48 Hours
My Digital Farmer | Marketing Strategies for Farmers
We just sold out our entire Spring Plant Sale in 48 hours… and I had to shut the store down five days early. I don't think it was luck. This year, I approached the plant sale differently. I built it like a launch. And in the process, I uncovered a few new strategies (and a few surprising insights) that I haven’t shared before. If you’ve ever run a promotion and thought, “Why didn’t this sell as well as I hoped?”... this episode is your behind-the-scenes look at what actually moves the needle. I’m walking you through the anatomy of this year’s Spring Plant Sale launch -- what I...
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356 Inside a Farm Marketing School Coaching Call with MacKenzie Wright from Jones Brothers Farms
My Digital Farmer | Marketing Strategies for Farmers
What actually happens inside a Farm Marketing School coaching call? In this episode, you’re getting a rare, behind-the-scenes listen to a real 1:1 strategy session with MacKenzie Wright from , serving the Louisville and Northern Kentucky area with home-grown tomatoes, produce, and beef. In this conversation, we dig into social media strategy, what’s actually working, and how to think about content in a way that builds your email list—not just your follower count. We also explore what it looks like to step more fully into your role as the “face” of your brand… even when that feels a...
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355 The 3 Mindset Blocks Behind Selling Your Farm Products
My Digital Farmer | Marketing Strategies for Farmers
You don’t have a marketing problem. You have a hesitation problem. I see it all the time. Farmers build the offer. They may even grow the list. They do the marketing prep work. And when it’s time to promote?... They pull back. The question is why? This episode aims to uncover those beliefs quietly running your marketing. If you’ve ever thought: “I don’t want to be annoying.” “If they didn’t buy, maybe it’s me.” “Good products should just sell themselves.” You’re not alone. We dig into the three mindset blocks that keep farmers from selling confidently. We...
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354 Stop Selling the Product & Start Building the Offer
My Digital Farmer | Marketing Strategies for Farmers
(formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Ep 236 – How to Raise Your Prices (and Make More $) Using Price Anchoring Ep 334 – The Anatomy of a Great Email Offer — An Audit -- this is the monthly health membership I joined that allows me to get 2 sets of comprehensive blood tests per year (the ones that most doctors don't check for, but are really significant! It's been an empowering step for me!) The cost is $399/year, and covers the tests! Use this affiliate link...
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353 Turn FAQs Into Farm Sales: Answer the Questions That Stop Customers From Buying
My Digital Farmer | Marketing Strategies for Farmers
The other day I found the perfect desk on Facebook Marketplace. Great photos. Fair price. Only ten minutes away from my house. But I didn’t buy it. Why? Because one simple piece of information was missing — the dimensions. Without that one detail, I couldn’t tell if it would fit our space… so I moved on. And it made me realize something. Farm customers do this all the time. They want to buy… but a small unanswered question stops them from moving forward. If customers are interested in your farm but not actually buying, the problem might not be your product -- it might be the...
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352 The Hidden Goal of Every Farm Promotion
My Digital Farmer | Marketing Strategies for Farmers
I thought the goal of my recent promotion was simple: sell 40 prepaid online store credit memberships. That was it. 40 spots. Hit the revenue goal. Move on. But as I was building the emails, teasing it on social media, and checking my stats inside (my email service provider), I noticed something unexpected… My email list had jumped a LOT. And it wasn’t random. It was happening because of how I positioned the promotion before it ever opened. That’s when it clicked! Every promotion has a second goal. And most farmers completely miss it. Yes, promotions are meant to...
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351 How to Find Weekly Email Topic Ideas When You Don't Know What to Say
My Digital Farmer | Marketing Strategies for Farmers
Ever sit down to write your weekly email… Cursor blinking. Brain dead. And you’re thinking: “I KNOW I should email my list… but what on earth do I say this week?” In this episode, I’m pulling back the curtain on how I actually find ideas when I feel stuck! Most great emails don’t start with “content ideas” at all! They start with stories hiding in plain sight. If writing your weekly email feels harder than it should, chances are you’re looking in the wrong place for ideas. In this episode, I walk you through how to identify the central story of an email, and why...
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350 Lessons from a Handmade Goat Soap Business - Interview with Hooves and Feathers
My Digital Farmer | Marketing Strategies for Farmers
A few months ago, I opened my mailbox to find a beautifully packaged starter box of goat milk soap from Allan Laird of Hooves and Feathers. Allan is a Farm Marketing School student… and he was proudly showing me his homework. 😊 Inside the box were thoughtfully chosen products, a clear “try-this-first” experience, and a sense that this wasn’t just soap — it was a brand with intention. I remember thinking, This is what happens when someone applies simple marketing frameworks with consistency. So I called Allan and said, “You need to come on the podcast and walk us through what...
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349 What Do I Put on My Farm’s Website Homepage?!
My Digital Farmer | Marketing Strategies for Farmers
Have you ever stared at your farm’s website homepage and thought… what am I even supposed to put here? Your website is the source of truth for your brand. It’s where people go to learn more, double-check you, and decide if they want to buy. And if your homepage is unclear or overwhelming, most people won’t stick around. In today’s episode, I’m breaking down a simple framework for what actually belongs on your farm’s website homepage—so it’s clear, strategic, and helps turn visitors into customers. We’re talking about the specific messaging blocks every strong farm...
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348 Building a Values-Led Farm Business with Value-Added Products (Without Going Full-Time)
My Digital Farmer | Marketing Strategies for Farmers
What if your farm didn’t have to “scale up” to be successful? What if it could stay small, seasonal, creative — and still feel deeply worth it? In this conversation, I sit down with a farmer who has intentionally chosen a different path: one rooted in values, flexibility, and creativity — and who’s built a beautiful business around it. This episode is a quietly powerful case study. Claire and I talk about: Running a farm while not being a full-time farmer Letting creativity lead your product development Using one strong “gateway...
info_outlineMarch 6, 2024
Have you ever thought about monetizing your farm's YouTube Channel? If you already have subscribers and videos on your channel -- this may as easy as 15 minutes to set up. I recently flipped the switch to make monetize my channel, and it's SO COOL to see passive revenue coming into my business every month. In this podcast, I share my journey on YouTube, including how I used the platform to help me build brand awareness, grow my email list, educate my potential clients, and support my CSA members with a CSA Success path. We'll cover YouTube basics, what is required to monetize, and my recommended first steps for getting started on the platform.
See my YouTube channels for both Shared Legacy Farms and My Digital Farmer. You can scroll those channels to see what content I've created, and see what's been getting more views than anything else. (Get some inspiration for content you could create, too!)
https://www.youtube,com/sharedlegacyfarms <== my farm's YouTube channel
https://www.youtube.com/mydigitalfarmer <== Please subscribe and help me get over my 1000 subscriber hump!
This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
This podcast was sponsored by Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in your farm business like: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work.Take advantage of my new marketing crash course inside, watch my new Email Marketing Course, or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Start and cancel your membership anytime.
Some of the resources mentioned in this episode:
Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe
Join my CSA Academy and fast-track your farm customers to CSA success. Try it out for the first month for $1 using coupon code TRIAL. Go to www.mydigitalfarmer.com/academy to enroll. You'll get access to the entire resource library I give to my CSA members to support them as they learn how to become a home chef! Watch cooking tutorial videos for every vegetable. See the catalog of "cooking exit strategies" we teach to our members. Download my veggie e-guides, worksheets, and use them with your own customers. Or just scroll the table of contents for inspiration on how you can build your own Sucess Path for your farm clients. It's a goldmine of information and a shortcut to content creation each week. Cancel your membership anytime.
Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer