252 How to Monetize Your Farm's YouTube Channel for Passive Income
My Digital Farmer | Marketing Strategies for Farmers
Release Date: 03/06/2024
300 The Power of Anniversaries: How to Use Milestones to Market Your Farm Business
My Digital Farmer | Marketing Strategies for Farmers
It's our 300th episode!! Wow. Can I make a confession?... I didn't realize this important milestone moment until 10 days ago. And by then, it was too late. I realized I had missed my chance to make this moment a "Big Deal" and build momentum for my brand. There were SO many things I could have done with this episode!... invited a special interview guest, held a giveway, gotten a round-table of farmers who have coached with me to hear their transformative stories, or "looked back" at where I've been. So I decided to turn this into a learning opportunity for all of us. I'm "going meta" as we use...
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299 Unlock the Power of Product Collections in Your Farm Business
My Digital Farmer | Marketing Strategies for Farmers
Ever walk down the grocery store aisle and find yourself drawn to a beautifully curated lineup of products—like a collection of specialty salts, seasonal spice blends, or a limited-edition flavor series? There's something about seeing a set of related products that makes you want to collect them all. Now, imagine applying this concept to your farm business. In this episode, I’m diving into how "collections" can be a game-changer in your farm marketing strategy. Collections tap into buyer psychology, make your products feel more exclusive, and encourage repeat purchases. They also simplify...
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298 Living in the Land of Fun (my Podcast Appearance on Root to Bloom)
My Digital Farmer | Marketing Strategies for Farmers
Sometimes life throws you a curve-ball you weren't expecting. How you respond can make all the difference. What if "everything is happening FOR you?" In this episode, I open up with Kate Weschler on the Root to Bloom podcast as I share my healing journey over the past 12 months, including the transformative insights and breakthroughs. We talk about the role of gratitude, choosing specific thoughts that would serve me, finding my true north again, and learning to "live in the land of fun." I hope this episode will help you re-imagine how to view your own obstacles that life sends your...
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297 How to Be the Guide Your Customers Need
My Digital Farmer | Marketing Strategies for Farmers
Ever driven 4.5 hours for answers? I did. In this episode, I share a personal story about driving all the way to Chicago to see a chiropractor from my past, Dr. Allan, because I knew he could help me. Within 10 minutes of our session, he confidently declared, “I know what this is, and it’s something we can fix pretty easily.” Instantly, I felt relief and hope. Dr. Allan wasn’t just a healer—he was a guide in my customer journey. He exuded authority, showed confidence, and gave me a clear success path. It was a game-changer. This story led me to reflect on your role as a guide in your...
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296 How to Build a Farm Promotion Calendar That Drives Sales All Year Long
My Digital Farmer | Marketing Strategies for Farmers
Are you tired of scrambling to figure out what to promote next in your farm business? What if you had a clear plan that mapped out your marketing goals, revenue targets, and sales offers for the entire year—ready to execute? In this episode, I’m walking you through how to build a farm promotion calendar that keeps your sales on track, helps you create intentional marketing peaks, and gives you the flexibility to pivot when needed. Whether you’re a planner by nature or someone who thrives on spontaneity, this tool will change the way you think about farm marketing—and I’ll show you...
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295 How to Use Weekly or Daily Specials to Increase Farm Sales
My Digital Farmer | Marketing Strategies for Farmers
Looking for a simple way to generate buzz, get more customers in the door, and boost your farm sales? In this episode, I’m diving into the power of weekly and daily specials—a tried-and-true marketing strategy that works wonders for farm stores. Whether it’s a one-day flash sale or a themed weekly deal, these specials can create excitement, drive foot traffic, and keep your customers coming back for more. But here’s the thing: it’s not just about slapping a discount on a product. The real magic happens when you design your offers with intention. How do you create specials that people...
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294 The Signing Day Experience: What my Son's School Taught Me About Building Customer Loyalty
My Digital Farmer | Marketing Strategies for Farmers
January 7, 2025 by Corinna Have you ever had an experience so profound it shifted how you think about connection and loyalty? In this episode, I’m sharing a deeply personal story from my son’s new school—a “Signing Day” event that completely transformed how I view the power of customer loyalty. From the cheers of a crowd to a simple public commitment, every detail of this moment was orchestrated to make us feel special, valued, and part of something bigger. But here’s the thing: the same principles that made this day unforgettable can be applied to your marketing as a farmer. What...
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293 From Strawberries to Sales: Building Your U-Pick Farm Strategy
My Digital Farmer | Marketing Strategies for Farmers
Ever wish you could sit in on a strategy session with a group of farmers and hear how they brainstorm marketing plans? In this week’s episode, I’m giving you a rare behind-the-scenes look at one of my live Zoom call meetups inside the Farm Marketing School membership. These monthly meetups are where the magic happens—where farmers come together to problem-solve, strategize, and dream big about their businesses. This time, we’re putting a farmer in the hot seat to help him figure out how to successfully launch his first-ever Strawberry U-Pick farm. If you’ve ever wondered what goes...
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292 My End of Year Housekeeping Tasks for Farm Marketing
My Digital Farmer | Marketing Strategies for Farmers
As the year winds down, it’s the perfect time to take stock and set yourself up for success in the year ahead. In this episode, I’m pulling back the curtain on the 10 essential housekeeping tasks I tackle every December to keep my farm marketing game strong. These aren’t just mundane chores—they’re strategic moves that help me reflect, refine, and refresh my business for the new season. Curious? I’ll walk you through each of these tasks step by step. From evaluating my marketing efforts with a critical eye to organizing the chaos of my digital workspace, I’ve got a checklist...
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291 Debrief: My CSA Early Renewal Campaign Results!
My Digital Farmer | Marketing Strategies for Farmers
What does it take to run a wildly successful CSA renewal promotion? In this episode, I’m breaking down the results of my recent early bird campaign and sharing my biggest takeaways. With 80% of my members renewing and nearly $300,000 in revenue generated, this campaign was one for the books! But what made it work so well? Tune in as I reveal the strategies, insights, and lessons learned during this promotion, so you can apply them to your own CSA renewal campaigns. Whether you're looking for ways to spark excitement or wondering how to handle your own post-promotion debrief, this episode is...
info_outlineMarch 6, 2024
Have you ever thought about monetizing your farm's YouTube Channel? If you already have subscribers and videos on your channel -- this may as easy as 15 minutes to set up. I recently flipped the switch to make monetize my channel, and it's SO COOL to see passive revenue coming into my business every month. In this podcast, I share my journey on YouTube, including how I used the platform to help me build brand awareness, grow my email list, educate my potential clients, and support my CSA members with a CSA Success path. We'll cover YouTube basics, what is required to monetize, and my recommended first steps for getting started on the platform.
See my YouTube channels for both Shared Legacy Farms and My Digital Farmer. You can scroll those channels to see what content I've created, and see what's been getting more views than anything else. (Get some inspiration for content you could create, too!)
https://www.youtube,com/sharedlegacyfarms <== my farm's YouTube channel
https://www.youtube.com/mydigitalfarmer <== Please subscribe and help me get over my 1000 subscriber hump!
This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
This podcast was sponsored by Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in your farm business like: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work.Take advantage of my new marketing crash course inside, watch my new Email Marketing Course, or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Start and cancel your membership anytime.
Some of the resources mentioned in this episode:
Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe
Join my CSA Academy and fast-track your farm customers to CSA success. Try it out for the first month for $1 using coupon code TRIAL. Go to www.mydigitalfarmer.com/academy to enroll. You'll get access to the entire resource library I give to my CSA members to support them as they learn how to become a home chef! Watch cooking tutorial videos for every vegetable. See the catalog of "cooking exit strategies" we teach to our members. Download my veggie e-guides, worksheets, and use them with your own customers. Or just scroll the table of contents for inspiration on how you can build your own Sucess Path for your farm clients. It's a goldmine of information and a shortcut to content creation each week. Cancel your membership anytime.
Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer