296: Our Trip to New Riff Distilling with Jay Erisman
Bourbon Lens
Scott and Jake travel to Newport Kentucky to visit New Riff Distilling and sit down with co-founder Jay Erisman. We kick back inside the Aquifer Bar to discuss New Riff’s history, their whiskey portfolio, and what’s ahead now that the distillery recently celebrated its 10th anniversary. In this episode, we taste New Riff Bottled in Bond Bourbon, Silver Grove Bourbon, Malted Rye, and their 8 Year Bourbon. Stay tuned to Bourbon Lens for more coverage of New Riff coming soon, including their second batch of Kentucky Single Malt and their Whisky NRD tasting courses currently...
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295: Four Roses New Limited Edition Small Batch Bourbon for 2024
Bourbon Lens
We continue our coverage for Bourbon Heritage Month as we explore Four Roses Bourbon, including their new . We are joined by Brent Elliott, Master Distiller for Four Roses Bourbon Distillery. We discuss Brent’s process for crafting this limited edition bourbon, the , the distillery’s commitment to quality and tradition, and the recent announcement of an expansion of the Four Roses Bourbon recipe lineup. What is your favorite Four Roses recipe or release? About Four Roses: Established in 1888, Four Roses combines two mashbills with five proprietary yeast strains to distill...
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294: James B. Beam Distilling Co. is Celebrating a Big Milestone
Bourbon Lens
We’re kicking off National Bourbon Heritage Month with one of the legendary distilleries of Kentucky Bourbon. We’ve traveled to James B. Beam Distilling Co. to chat about the Homeplace, located in Clermont, Kentucky and their 90th year at that location. Alex Bowie, Director of Homeplace Experience at James B. Beam Distilling Co. sits down with Jake and Scott inside the Historic Beam House. We discuss how Beam has evolved its Homeplace over the last 90 years, the importance of adapting to the evolving bourbon tourist, and some of the innovations coming from this historic...
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293: Heaven's Door Whiskey and The Last Refuge
Bourbon Lens
We travel to The Last Refuge in Louisville’s NuLu neighborhood to visit the future brand home of Heaven’s Door Whiskey. We are joined by Adam Edwards, National Brand Ambassador, to discuss the inspiration behind the brand, Bob Dylan’s art and music, and their portfolio of whiskeys. We are thankful for your support over the last 5 years. We must give the biggest shoutout to our growing Patreon Community of supporters! As always, we'd appreciate it if you would take a few minutes time to give us feedback on Bourbon Lens podcast. If you enjoy our content, consider giving us a 5...
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292: The Journey and Alchemy of the Whiskey JYPSI Brand
Bourbon Lens
Bourbon Lens is joined by Raj Alva, Co-Founder of Outsiders Spirits, and Ari Sussman, renowed whiskey-maker, to discuss their project Whiskey JYPSI. We discuss the origin story of the brand, including co-founder Eric Church, how his music inspires the direction of the brand, and what’s in store for their future. We are thankful for your support over the last 5 years. We must give the biggest shoutout to our growing Patreon Community of supporters! As always, we'd appreciate it if you would take a few minutes time to give us feedback on Bourbon Lens podcast. If you enjoy our content,...
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291: Exploring Tamdhu Whiskies from Ian MacLeod Distillers
Bourbon Lens
Jake takes a deep dive into Scotland in this week’s episode featuring Tamdhu Single Malt Whisky. He’s joined by Gordon Dallas, Brand Development & Advocacy Director for Tamdhu, for an informative and enlightening comparative tasting of a portion of the Tamdhu portfolio of sherry cask whiskies. We are thankful for your support over the last 5 years. We must give the biggest shoutout to our growing Patreon Community of supporters! As always, we'd appreciate it if you would take a few minutes time to give us feedback on Bourbon Lens podcast. If you enjoy our content, consider...
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290: Exploring the Unique Releases of the World Whiskey Society
Bourbon Lens
Jake is joined by Chris Barton, Master Blender for World Whiskey Society, to talk about the unique whiskey offerings that comprise the collection of WWS releases. Jake tastes the single barrel release of Doc Holliday 7 Year and the latest Japanese Single Malt release crafted in collaboration with Chip Tate. The WWS also has a new series that pays tribute to We are thankful for your support over the last 5 years. We must give the biggest shoutout to our growing Patreon Community of supporters! As always, we'd appreciate it if you would take a few minutes time to give us feedback on...
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289: Blue Note Bourbon is the New Fuel of the Pros of Pickleball
Bourbon Lens
The Bourbon Lens is joined by Logan Welk, President and Chief Operating Officer of B.R. Distilling Company. B.R. Distilling is known for their portfolio of Blue Note Bourbon and Rye Whiskeys. Logan has moved up the ranks at Blue Note and is well-versed in the ins-and-outs of the business of bourbon and brand-building. We also discuss whether Blue Note Bourbon and Rye will help improve your pickleball game, on the heels of their recent announcement of becoming the official bourbon of Major League Pickleball. Join us for this insightful and inside-look at growing a bourbon brand. We are...
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288: Tasting Two of Wild Turkey's New Limited Release Whiskeys
Bourbon Lens
Jake and Scott sit down with two new, rare releases from Wild Turkey Distillery. The guys talk about their recent trip to Wild Turkey and taste and . A big thank you to the PR team for Wild Turkey and Russell's Reserve who helped maked this episode possible by providing generous samples of these two limited releases. We are thankful for your support over the last 5 years. We must give the biggest shoutout to our growing Patreon Community of supporters! As always, we'd appreciate it if you would take a few minutes time to give us feedback on Bourbon Lens podcast. If you enjoy our...
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287: James B. Beam is Flexing its Muscles in the Whiskey World
Bourbon Lens
Jake and Scott share a few pours of whiskey in this week’s “Hosts-Only” podcast episode of Bourbon Lens. We discuss all things Beam and the powerhouse that is We kick off the discussion with , Beam’s latest rebranding of their 7 Year Kentucky Straight Bourbon. Then we kick it up a notch in proof and flavor with the before wrapping up the discussion with . What is your favorite whiskey from The James B. Beam Distilling Co.? About Jim Beam: Jim Beam is the world’s best-selling bourbon, crafted by eight generations of family distillers since 1795. Fred Noe, Jim...
info_outlineThe worlds of Bourbon and NASCAR collide in this week’s episode of Bourbon Lens. Kyle “Rowdy” Busch and Master Distiller John Rempe from Lux Row Distillers talk all things Rebel Bourbon. For the first time ever, Kyle’s #8 Chevy Camaro is fully wrapped in Rebel Bourbon branding this weekend for the NASCAR Cup Series in Richmond. We discuss the partnership between Rebel Bourbon and Kyle Busch, the importance of sponsors in the sport, and how Kyle exemplifies the Rebel Spirit. Master Distiller John Rempe talks about his work at Lux Row Distillers, production of the Rebel line of spirits, and working with Kyle to teach him more about Kentucky Bourbon. Don’t miss this episode of Bourbon Lens and be sure to tune into Sunday's Toyota Owners 400 at Richmond Raceway to see the Rebel Bourbon Camaro on track!!
Stream this episode on your favorite podcast app and be sure to drop us a review while you’re there.
We are thankful for your support over the last 5 years. We must give the biggest shoutout to our growing Patreon Community of supporters! As always, we'd appreciate it if you would take a few minutes time to give us feedback on Bourbon Lens podcast. If you enjoy our content, consider giving us a 5 Star rating on your favorite podcast app, leave us a written review, and tell a fellow bourbon lover about our show.
Follow us @BourbonLens on Instagram, Facebook, LinkedIn and X. Also, consider supporting Bourbon Lens on Patreon for some of the behind the scenes, to earn Bourbon Lens swag, join the Bourbon Lens Tasting Club, and more. If you have any comments, questions, or guest suggestions, please email us at [email protected].
Check out BourbonLens.com to read our blog posts, whiskey news, podcast archive, and whiskey reviews.
Cheers,
Scott and Jake
Bourbon Lens
About the Partnership:
Who is Kyle “Rowdy” Busch and RCR?
Kyle Busch, also known as “Rowdy,” is a professional stock car racing driver currently driving for RCR, short for Richard Childress Racing, in the NASCAR Cup Series. He’s known for his aggressive driving style and competitive spirit, earning him numerous victories and championships throughout his career.
RCR is a renowned team in the world of NASCAR. They have a long history of success and have fielded some of the most iconic drivers in the sport, including Dale Earnhardt Sr. and Kevin Harvick.
What the Rebel Spirit Means to Rowdy
“Freedom, defiance, and attitude.” This is why Kyle, RCR, Rebel Bourbon, and the No. 8 Chevrolet are the perfect match. A match made in heaven? Whiskey heaven, maybe.
“We wanted a team who does their own thing and embodies the essence of our brand. With Kyle and the RCR team, we found the perfect partner to bring the spirit and attitude of the Rebel brand to fans who feel the same way.” – Philip Lux, brand manager for Rebel Bourbon.
The Spirit of NASCAR
The intensity of Rebel Bourbon and NASCAR embody a spirit of daring and defiance, where it’s not about reaching limits but shattering them. Kyle “Rowdy” Busch doesn’t just drive – he lives and breathes the spirit of a rebel. He knows that to taste victory, you have to tip a little at the edge of tradition.
About Rebel® Bourbon
Distilled in Bardstown, Kentucky, by Lux Row Distillers Master Distiller John Rempe, Rebel Bourbon features a wheated mash bill that is true to its original recipe dating back to 1849. Known for its smoother, sweeter flavor, highlighted by delicious caramel and vanilla flavor notes, Rebel celebrates the “Rebel spirit in all of us” – especially those who embrace freedom, defiance and a little attitude. In 2023, Rebel Bourbon 10 Year Single Barrel Kentucky Straight Bourbon Whiskey was awarded a gold medal at the San Francisco World Spirits Competition and a Double Platinum ASCOT award. The brand’s Rebel 100 Kentucky Straight Bourbon Whiskey was awarded gold medals at the 2023 SIP and ASCOT awards.
About Luxco®
Founded in St. Louis in 1958 by the Lux Family, Luxco® is a leading producer, supplier, importer and bottler of beverage alcohol products. Our mission is to meet the needs and exceed the expectations of consumers, associates and business partners. Merged with MGP® Ingredients, Inc. in 2021 (Nasdaq: MGPI), Luxco operates as MGP’s Brands Division and manages all MGP/Luxco brands. This extensive and award-winning spirits portfolio includes well-known brands from four distilleries: Bardstown, Kentucky- based Lux Row Distillers®, home of Ezra Brooks®, Rebel®, Blood Oath®, David Nicholson® and Daviess County®; Lebanon, Kentucky-based Limestone Branch Distillery®, maker of Yellowstone® Kentucky Straight Bourbon Whiskey, Minor Case® Straight Rye Whiskey and Bowling & Burch® Gin; Jalisco, Mexico-based Destiladora González Lux, producer of 100% agave tequilas, El Mayor®, Exotico® and Dos Primos®; and Ross & Squibb® Distillery in Lawrenceburg, Indiana, where Remus® Straight Bourbon Whiskey and Rossville Union® Straight Rye Whiskey are produced. The innovative and high-quality brand portfolio also includes Penelope® Bourbon, Everclear® Grain Alcohol, Pearl® Vodka, Saint Brendan’s® Irish Cream, The Quiet Man™ Irish Whiskey, Green Hat® Gin and other well-recognized brands. For more information about the company and its brands, visit luxco.com.
About Richard Childress Racing:
Richard Childress Racing (www.rcrracing.com) is a renowned, performance-driven racing, marketing and manufacturing organization. Incorporated in 1969, RCR has celebrated over 50 years of racing and earned more than 200 victories and 16 championships, including six in the NASCAR Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the NASCAR Cup Series, NASCAR Xfinity Series and NASCAR Truck Series and is a three-time winner of the Daytona 500 (1998, 2007, 2018). Its 2024 NASCAR Cup Series lineup includes two-time NASCAR Cup Series champion Kyle Busch (No. 8 Chevrolet) and 2017 Coca-Cola 600 winner and 2018 Daytona 500 champion Austin Dillon (No. 3 Chevrolet). RCR fields a full-time NASCAR Xfinity Series program with Jesse Love (No. 2 Chevrolet) and Austin Hill (No. 21 Chevrolet).