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302 How to Build a Marketing Mesage that Sticks: The Secret of Content Buckets

My Digital Farmer | Marketing Strategies for Farmers

Release Date: 03/05/2025

302 How to Build a Marketing Mesage that Sticks: The Secret of Content Buckets show art 302 How to Build a Marketing Mesage that Sticks: The Secret of Content Buckets

My Digital Farmer | Marketing Strategies for Farmers

Feeling like you’re always scrambling to come up with content ideas? What if you had a simple system that not only made content planning easier but also helped your customers remember your farm’s message—and feel like they truly “get” what you’re about? In this episode, I’m sharing the concept of Content Buckets: a simple framework for organizing your content into 5-7 key themes so your people keep hearing your core message. When you use these buckets consistently, your marketing becomes clearer, easier, and more memorable—without the constant pressure to invent something...

info_outline 301 Creating Marketing Peaks – The Secret to More Predictable Sales show art 301 Creating Marketing Peaks – The Secret to More Predictable Sales

My Digital Farmer | Marketing Strategies for Farmers

Do your farm sales feel unpredictable? Are you waiting and hoping customers will buy, instead of creating intentional sales spikes? Imagine if you could forecast your revenue and know exactly when your next big influx of sales was coming. That’s the power of Marketing Peaks—planned, high-energy sales events that create urgency, drive customer action, and help you hit your revenue targets. Most farmers don’t realize that retail businesses (including big brands) strategically map out four or more marketing peaks every year—and your farm should be doing this too. But how do you find your...

info_outline 300 The Power of Anniversaries: How to Use Milestones to Market Your Farm Business show art 300 The Power of Anniversaries: How to Use Milestones to Market Your Farm Business

My Digital Farmer | Marketing Strategies for Farmers

It's our 300th episode!! Wow. Can I make a confession?... I didn't realize this important milestone moment until 10 days ago. And by then, it was too late. I realized I had missed my chance to make this moment a "Big Deal" and build momentum for my brand. There were SO many things I could have done with this episode!... invited a special interview guest, held a giveway, gotten a round-table of farmers who have coached with me to hear their transformative stories, or "looked back" at where I've been. So I decided to turn this into a learning opportunity for all of us. I'm "going meta" as we use...

info_outline 299 Unlock the Power of Product Collections in Your Farm Business show art 299 Unlock the Power of Product Collections in Your Farm Business

My Digital Farmer | Marketing Strategies for Farmers

Ever walk down the grocery store aisle and find yourself drawn to a beautifully curated lineup of products—like a collection of specialty salts, seasonal spice blends, or a limited-edition flavor series? There's something about seeing a set of related products that makes you want to collect them all. Now, imagine applying this concept to your farm business. In this episode, I’m diving into how "collections" can be a game-changer in your farm marketing strategy. Collections tap into buyer psychology, make your products feel more exclusive, and encourage repeat purchases. They also simplify...

info_outline 298 Living in the Land of Fun (my Podcast Appearance on Root to Bloom) show art 298 Living in the Land of Fun (my Podcast Appearance on Root to Bloom)

My Digital Farmer | Marketing Strategies for Farmers

Sometimes life throws you a curve-ball you weren't expecting. How you respond can make all the difference. What if "everything is happening FOR you?" In this episode, I open up with Kate Weschler on the Root to Bloom podcast as I share my healing journey over the past 12 months, including the transformative insights and breakthroughs. We talk about the role of gratitude, choosing specific thoughts that would serve me, finding my true north again, and learning to "live in the land of fun." I hope this episode will help you re-imagine how to view your own obstacles  that life sends your...

info_outline 297 How to Be the Guide Your Customers Need show art 297 How to Be the Guide Your Customers Need

My Digital Farmer | Marketing Strategies for Farmers

Ever driven 4.5 hours for answers? I did. In this episode, I share a personal story about driving all the way to Chicago to see a chiropractor from my past, Dr. Allan, because I knew he could help me. Within 10 minutes of our session, he confidently declared, “I know what this is, and it’s something we can fix pretty easily.” Instantly, I felt relief and hope. Dr. Allan wasn’t just a healer—he was a guide in my customer journey. He exuded authority, showed confidence, and gave me a clear success path. It was a game-changer. This story led me to reflect on your role as a guide in your...

info_outline 296 How to Build a Farm Promotion Calendar That Drives Sales All Year Long show art 296 How to Build a Farm Promotion Calendar That Drives Sales All Year Long

My Digital Farmer | Marketing Strategies for Farmers

Are you tired of scrambling to figure out what to promote next in your farm business? What if you had a clear plan that mapped out your marketing goals, revenue targets, and sales offers for the entire year—ready to execute? In this episode, I’m walking you through how to build a farm promotion calendar that keeps your sales on track, helps you create intentional marketing peaks, and gives you the flexibility to pivot when needed. Whether you’re a planner by nature or someone who thrives on spontaneity, this tool will change the way you think about farm marketing—and I’ll show you...

info_outline 295 How to Use Weekly or Daily Specials to Increase Farm Sales show art 295 How to Use Weekly or Daily Specials to Increase Farm Sales

My Digital Farmer | Marketing Strategies for Farmers

Looking for a simple way to generate buzz, get more customers in the door, and boost your farm sales? In this episode, I’m diving into the power of weekly and daily specials—a tried-and-true marketing strategy that works wonders for farm stores. Whether it’s a one-day flash sale or a themed weekly deal, these specials can create excitement, drive foot traffic, and keep your customers coming back for more. But here’s the thing: it’s not just about slapping a discount on a product. The real magic happens when you design your offers with intention. How do you create specials that people...

info_outline 294 The Signing Day Experience: What my Son's School Taught Me About Building Customer Loyalty show art 294 The Signing Day Experience: What my Son's School Taught Me About Building Customer Loyalty

My Digital Farmer | Marketing Strategies for Farmers

January 7, 2025 by Corinna Have you ever had an experience so profound it shifted how you think about connection and loyalty? In this episode, I’m sharing a deeply personal story from my son’s new school—a “Signing Day” event that completely transformed how I view the power of customer loyalty. From the cheers of a crowd to a simple public commitment, every detail of this moment was orchestrated to make us feel special, valued, and part of something bigger. But here’s the thing: the same principles that made this day unforgettable can be applied to your marketing as a farmer. What...

info_outline 293 From Strawberries to Sales: Building Your U-Pick Farm Strategy show art 293 From Strawberries to Sales: Building Your U-Pick Farm Strategy

My Digital Farmer | Marketing Strategies for Farmers

Ever wish you could sit in on a strategy session with a group of farmers and hear how they brainstorm marketing plans? In this week’s episode, I’m giving you a rare behind-the-scenes look at one of my live Zoom call meetups inside the Farm Marketing School membership. These monthly meetups are where the magic happens—where farmers come together to problem-solve, strategize, and dream big about their businesses. This time, we’re putting a farmer in the hot seat to help him figure out how to successfully launch his first-ever Strawberry U-Pick farm. If you’ve ever wondered what goes...

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More Episodes

Feeling like you’re always scrambling to come up with content ideas?
What if you had a simple system that not only made content planning easier but also helped your customers remember your farm’s message—and feel like they truly “get” what you’re about?

In this episode, I’m sharing the concept of Content Buckets: a simple framework for organizing your content into 5-7 key themes so your people keep hearing your core message. When you use these buckets consistently, your marketing becomes clearer, easier, and more memorable—without the constant pressure to invent something new.

Plus, you’ll learn:
👉 Why repetition isn’t boring—it’s branding.
👉 How Content Buckets work like TV show genres (and how you can use that to hook your audience).
👉 5+ Content Bucket ideas you can start using right away—even if you're totally new to this.
👉 How I used ChatGPT to brainstorm my own buckets and content ideas (and how you can do it too!).

And don’t forget to download my FREE Content Bucket Worksheet!
This step-by-step guide will walk you through the exact process I use to plan my farm’s content in minutes each week.

👉 Grab your copy here: www.mydigitalfarmer.com/contentbucket

Podcast Sponsors:

This podcast was sponsored by my e-commerce platform of choice for farms: Local Line.

Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch.  Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Ready to Make Marketing Easier? Join Farm Marketing School!

Marketing doesn’t have to feel overwhelming. Farm Marketing School is my monthly membership designed to help farmers like you build a simple, repeatable marketing system that works. Inside, you’ll get access to 15+ bite-sized marketing projects that walk you through essential parts of your sales strategy, like:

✔ Creating a promotion calendar that drives consistent sales
✔ Setting up & optimizing your Google Business Profile
✔ Auditing & improving your sales funnel
✔ Writing high-converting emails (nurture, promotions, onboarding)
✔ Collecting & using customer testimonials effectively
✔ Live monthly coaching calls to get answers to your burning questions
✔ …and much more!

Each project includes a 45-minute workshop and a step-by-step plan so you can take action and see results quickly—without getting overwhelmed. You choose what to focus on each month! Plus, get access to a monthly live Zoom meetup where you can connect with other farmers, get feedback, and ask me anything.

Try it out here: 👉 mydigitalfarmer.com/fms (Cancel anytime!)

🔗 Links Mentioned in This Episode: