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305 Top 5 Places to Advertise Your Farm’s Lead Magnet

My Digital Farmer | Marketing Strategies for Farmers

Release Date: 03/26/2025

308 Inside a Sales Funnel: How I Became a Raw Dog Food Superfan in 7 Days show art 308 Inside a Sales Funnel: How I Became a Raw Dog Food Superfan in 7 Days

My Digital Farmer | Marketing Strategies for Farmers

It started with a few innocent dog scratches. My dog Daisy was itching like crazy, and I began to wonder: could it be her food? One Google search later, I found myself tumbling headfirst into a raw dog food rabbit hole—complete with Facebook ads, blog articles, YouTube videos, and a subscription box I could not refuse. In just seven days, I went from “hmm, maybe I’ll try something new” to full-blown raw food DIYer with a freezer full of meat and a meal plan I created myself. And I didn’t just buy dog food—I bought into an identity shift. I wanted to become the kind of person who...

info_outline 307 Five Signs It's Time to Raise Your Farm Prices show art 307 Five Signs It's Time to Raise Your Farm Prices

My Digital Farmer | Marketing Strategies for Farmers

Are you charging enough for your farm products or services? Recently, I was on a coaching call with a farmer who ran a wedding event space on their farm. They were booked solid for over a year—yet hadn’t raised their prices in years. That’s a major sign they could (and should) charge more. The truth is, most farmers hesitate to raise prices because they’re afraid of losing customers. But what if I told you that keeping your prices too low could actually be hurting your business? In today’s episode, I’m breaking down five key signs that it’s time to increase your prices—and how...

info_outline 306 5 Ways to Get Your First-Time Farm Customers to Buy Again (And Spend More!) show art 306 5 Ways to Get Your First-Time Farm Customers to Buy Again (And Spend More!)

My Digital Farmer | Marketing Strategies for Farmers

Is your farm’s sales funnel doing a great job of bringing in first-time customers—but then dropping the ball when it comes to getting them to buy again? I recently coached a farmer who sells grass-fed chicken, pork, and beef by the cut, along with farm bundles and beef shares. He had an amazing sales funnel that was driving leads and converting first-time buyers like clockwork. But here’s the catch he had no system in place to encourage repeat buying. In today’s episode, I’m sharing what I told this farmer to focus on next to boost his AOV and order frequency—and I’ll give...

info_outline 305 Top 5 Places to Advertise Your Farm’s Lead Magnet show art 305 Top 5 Places to Advertise Your Farm’s Lead Magnet

My Digital Farmer | Marketing Strategies for Farmers

March 26, 2025 A few weeks ago, my farmer friend Glen Young (shoutout to Glen!) sent me a message: "Hey, Corinna—did you know your website pop-up isn’t popping anymore?" Uh-oh. Turns out, something had changed inside (my email service provider), and I needed to go behind the scenes to tweak a few settings. That pop-up is one of the biggest drivers of email signups for my farm, so I was SO grateful he caught the issue before it went unnoticed for too long. This got me thinking—how many farmers have a lead magnet set up but aren’t actually promoting it in the right places? Or worse,...

info_outline 304 How to Document Your Farm Promotions So You Can Recycle Them Easily show art 304 How to Document Your Farm Promotions So You Can Recycle Them Easily

My Digital Farmer | Marketing Strategies for Farmers

Have you ever found yourself scrambling to write an email or social media post for a promotion—only to realize you already did it last year? What if I told you there’s a simple way to save yourself hours next season? Today, I’m sharing how documenting your promotions as you go can eliminate the guesswork and make next year’s marketing 10x easier. Instead of reinventing the wheel, you’ll learn how to track what works, streamline your marketing efforts, and save tons of time. In this episode, you'll discover: 📂 Why most farmers waste time recreating marketing materials every...

info_outline 303 Five Ways to Use ChatGPT to Get Simple, Repeatable FARM Marketing Tasks Off Your Plate show art 303 Five Ways to Use ChatGPT to Get Simple, Repeatable FARM Marketing Tasks Off Your Plate

My Digital Farmer | Marketing Strategies for Farmers

Feeling overwhelmed by all the little marketing tasks that pile up in your farm business? What if I told you that AI can take some of that off your plate—without being complicated, expensive, or scary? Today, I’m breaking down five simple ways you can start using AI right now to make your marketing easier, save time, and get better results—without working harder. In this episode, you'll discover: 📧 How AI can write emails that actually convert 📱 The easiest way to create social media content in seconds 📰 How AI can generate CSA newsletters & blog posts 🏪 Writing product...

info_outline 302 How to Build a Marketing Mesage that Sticks: The Secret of Content Buckets show art 302 How to Build a Marketing Mesage that Sticks: The Secret of Content Buckets

My Digital Farmer | Marketing Strategies for Farmers

Feeling like you’re always scrambling to come up with content ideas? What if you had a simple system that not only made content planning easier but also helped your customers remember your farm’s message—and feel like they truly “get” what you’re about? In this episode, I’m sharing the concept of Content Buckets: a simple framework for organizing your content into 5-7 key themes so your people keep hearing your core message. When you use these buckets consistently, your marketing becomes clearer, easier, and more memorable—without the constant pressure to invent something...

info_outline 301 Creating Marketing Peaks – The Secret to More Predictable Sales show art 301 Creating Marketing Peaks – The Secret to More Predictable Sales

My Digital Farmer | Marketing Strategies for Farmers

Do your farm sales feel unpredictable? Are you waiting and hoping customers will buy, instead of creating intentional sales spikes? Imagine if you could forecast your revenue and know exactly when your next big influx of sales was coming. That’s the power of Marketing Peaks—planned, high-energy sales events that create urgency, drive customer action, and help you hit your revenue targets. Most farmers don’t realize that retail businesses (including big brands) strategically map out four or more marketing peaks every year—and your farm should be doing this too. But how do you find your...

info_outline 300 The Power of Anniversaries: How to Use Milestones to Market Your Farm Business show art 300 The Power of Anniversaries: How to Use Milestones to Market Your Farm Business

My Digital Farmer | Marketing Strategies for Farmers

It's our 300th episode!! Wow. Can I make a confession?... I didn't realize this important milestone moment until 10 days ago. And by then, it was too late. I realized I had missed my chance to make this moment a "Big Deal" and build momentum for my brand. There were SO many things I could have done with this episode!... invited a special interview guest, held a giveway, gotten a round-table of farmers who have coached with me to hear their transformative stories, or "looked back" at where I've been. So I decided to turn this into a learning opportunity for all of us. I'm "going meta" as we use...

info_outline 299 Unlock the Power of Product Collections in Your Farm Business show art 299 Unlock the Power of Product Collections in Your Farm Business

My Digital Farmer | Marketing Strategies for Farmers

Ever walk down the grocery store aisle and find yourself drawn to a beautifully curated lineup of products—like a collection of specialty salts, seasonal spice blends, or a limited-edition flavor series? There's something about seeing a set of related products that makes you want to collect them all. Now, imagine applying this concept to your farm business. In this episode, I’m diving into how "collections" can be a game-changer in your farm marketing strategy. Collections tap into buyer psychology, make your products feel more exclusive, and encourage repeat purchases. They also simplify...

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March 26, 2025

A few weeks ago, my farmer friend Glen Young (shoutout to Glen!) sent me a message: "Hey, Corinna—did you know your website pop-up isn’t popping anymore?"

Uh-oh. Turns out, something had changed inside Kit.com (my email service provider), and I needed to go behind the scenes to tweak a few settings. That pop-up is one of the biggest drivers of email signups for my farm, so I was SO grateful he caught the issue before it went unnoticed for too long.

This got me thinking—how many farmers have a lead magnet set up but aren’t actually promoting it in the right places? Or worse, have no idea if it’s even working?

So today, I’m breaking down 5 key places you should be advertising your lead magnet so you can grow your email list faster and turn more leads into customers. Plus, I’ve got a free resource to help you brainstorm 20+ farm lead magnet ideas so you can get started today!

Your homework from this episode is to pick ONE of the ideas I share in the episode and start promoting your lead magnet there on a consistent basis every week!

🎧 Hit play now and make sure your lead magnet is working for you!

Podcast Sponsors:

Local Line:

Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline

Farm Marketing School:

Marketing doesn’t have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:

  • 📆 Creating a promotion calendar that drives consistent sales
  • 🛠️ Setting up & optimizing your Google Business Profile
  • 📧 Writing high-converting emails (nurture, promotions, onboarding)
  • 🗣️ Collecting & using customer testimonials effectively
  • 🔍 Auditing & improving your sales funnel
  • 💬 Monthly live coaching calls for answers to your burning questions

Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:
👉 www.mydigitalfarmer.com/fms (Cancel anytime!)

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