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Crafting a Winning Communications Plan

The Overlap Podcast

Release Date: 04/02/2025

The Power of Community: Enriching Life Through Connection show art The Power of Community: Enriching Life Through Connection

The Overlap Podcast

How can community transform your life and success? Discover the profound impact of building meaningful connections in this quick-hit episode of the Overlap Podcast. Hosts Sid and Keith dive into the intersections of work, fitness, faith, and leadership, exploring how community fuels personal growth and enriches every aspect of life. From shared suffering to diverse friend groups, learn why prioritizing community is a game-changer for your happiness and success. What You Will Learn Why community is a critical driver of personal and professional success How shared experiences accelerate...

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Staying Focused: Productivity Over Busyness show art Staying Focused: Productivity Over Busyness

The Overlap Podcast

  Why do we glorify being busy, and how can we shift to meaningful productivity? In episode 169 of the Overlap Podcast, hosts Sid Sexton and Keith Glines dive into the critical difference between being busy and being productive. They explore how modern culture perpetuates the "busy" badge of honor and share actionable strategies to stay focused in a world full of distractions. From leveraging the Pareto Principle to mastering calendar management, this episode offers practical insights for entrepreneurs, leaders, and anyone striving to make an impact in their work and...

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Business Tips Unpacked: Overlap Echo Picks 5 of the Best show art Business Tips Unpacked: Overlap Echo Picks 5 of the Best

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How can small business owners boost productivity and protect their time? Join Overlap Echo, your AI host, as Sid and Keith take a break off the grid, leaving us with a quick-hit episode packed with their sharpest insights. From mastering your day to building a winning team and communicating effectively, this episode delivers actionable strategies to run your business smarter. Perfect for entrepreneurs looking to sharpen their edge without the fluff.   What You’ll Learn How a simple app can transform your daily productivity. The one trait that trumps experience when hiring for...

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Crafting a Winning Communications Plan show art Crafting a Winning Communications Plan

The Overlap Podcast

How can a communications plan transform your business outreach? Join hosts Sid Sexton and Keith Glines on this episode of the Overlap Podcast as they unpack the art of intentional communication. From targeting the right audience to tailoring messages for specific platforms, they reveal how a solid plan can boost engagement and drive results. Whether you’re a small business owner or a leader looking to sharpen your marketing, this episode offers practical insights to help you thrive in today’s digital landscape.   What You Will Learn Why a communications plan is more than just a...

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How to Say No: Boost Focus and Reclaim Your Time for Business and Life show art How to Say No: Boost Focus and Reclaim Your Time for Business and Life

The Overlap Podcast

Why is saying no the secret to thriving in business and life? Discover the power of saying no in this quick-hit episode of the Overlap Podcast. Hosts Sid Sexton and Keith Glines dive into how mastering this simple word can transform your focus, protect your time, and align your priorities—whether you’re a small business owner, a leader, or just trying to balance it all. Drawing from personal stories and actionable insights, they explore the shift from saying yes early in your career to embracing no as a tool for growth and fulfillment later on. Tune in to learn how to make intentional...

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Why, When, and How to Build Incentive Programs That Work for Small Business Leaders show art Why, When, and How to Build Incentive Programs That Work for Small Business Leaders

The Overlap Podcast

How can small business leaders design incentive programs that boost team engagement without breaking the bank? In this episode of the Overlap Podcast, hosts Sid and Keith unpack the art and science of creating effective incentive programs for small businesses. Drawing from real-world experiences—like ski trips with peer groups and biotech events—they explore how to align team goals with business success. From cash bonuses to non-monetary rewards like gift cards, they reveal practical strategies to motivate employees while keeping systems simple and sustainable. Whether...

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The Adult Marshmallow Test: Can You Survive Owning a Business? show art The Adult Marshmallow Test: Can You Survive Owning a Business?

The Overlap Podcast

What does it really take to succeed as a small business owner? In this episode of The Overlap Podcast, hosts Keith and Sid dive deep into the gritty realities of entrepreneurship, likening it to the adult version of the marshmallow test—a test of delayed gratification, persistence, and strategic thinking. Drawing from over 50 years of combined experience, they unpack the highs and lows of building a business, from managing cash flow to shaping a thriving company culture. With candid stories, surprising statistics, and actionable insights, this episode is a must-listen for aspiring...

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Trusting Your Gut: The Power of Instinct in Business and Life show art Trusting Your Gut: The Power of Instinct in Business and Life

The Overlap Podcast

What if your gut instinct could save your business—or cost you everything? Join hosts Sid and Keith in this quick-hit episode of the Overlap Podcast as they explore the art of trusting your gut. Drawing from personal stories and leadership lessons, they unpack when intuition is your greatest asset and when it might lead you astray. Perfect for small business owners and entrepreneurs, this episode delivers actionable insights at the intersection of work, family, and leadership—all in under 30 minutes.   What You Will Learn How to harness your gut instinct to make smarter decisions....

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Mastering Delegation: How to Elevate Your Business and Life show art Mastering Delegation: How to Elevate Your Business and Life

The Overlap Podcast

Are you truly delegating, or are you just offloading tasks? Delegation is a critical skill for business leaders, entrepreneurs, and parents alike—but it’s often misunderstood. In this episode of The Overlap Podcast, we break down the art of delegation and how to do it effectively. From avoiding costly mistakes to elevating your leadership, we’re sharing personal stories, expert strategies, and actionable insights that will help you delegate with confidence and get real results. Whether you’re running a business, managing a team, or just trying to get your kids to clean their rooms...

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Skills vs. Attitude: What Really Makes a Great Hire? show art Skills vs. Attitude: What Really Makes a Great Hire?

The Overlap Podcast

Are you prioritizing skills over attitude in your hiring process? Discover why focusing on a candidate's mindset can transform your workplace culture and drive long-term success. What You'll Learn: The impact of hiring for attitude versus skills on employee retention and performance. Strategies to identify candidates with the right mindset during the interview process. Real-world examples of companies thriving by prioritizing attitude in their recruitment. Key Topics Discussed: The pitfalls of emphasizing technical skills over cultural fit. Techniques for assessing a candidate's...

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More Episodes
How can a communications plan transform your business outreach?
Join hosts Sid Sexton and Keith Glines on this episode of the Overlap Podcast as they unpack the art of intentional communication. From targeting the right audience to tailoring messages for specific platforms, they reveal how a solid plan can boost engagement and drive results. Whether you’re a small business owner or a leader looking to sharpen your marketing, this episode offers practical insights to help you thrive in today’s digital landscape.
 
What You Will Learn
  • Why a communications plan is more than just a marketing budget.
  • How to match your message to the right platform and audience.
  • Simple tools to streamline your communication strategy.
  • The power of blogging for lasting business impact.
Key Topics Discussed
  • Platform Demographics: Where do your customers really hang out online?
  • Message Tailoring: What works on LinkedIn won’t fly on Facebook—why?
  • Aggregators vs. Intentionality: Are you sabotaging your reach without knowing it?
  • Blogging as a Power Tool: How one piece of content can fuel everything else.
  • AI in Marketing: Can tech like ChatGPT or Meta AI save you time?
Show Resources and Links
  • Overlap Podcast Website: Download the free Communications Plan eBook at overlaplife.com.

Quotes

  • "The words that you say matter to get the numbers." – Keith Glines
  • "One well-written post beats a hundred every time." – Keith Glines
  • "A blog is the most powerful tool you have SEO-wise." – Keith Glines
Conclusion
A communications plan isn’t just about posting more—it’s about posting smarter. Sid and Keith break down how intentional messaging can connect you with the right people, on the right platforms, at the right time. Take their advice: craft a plan, use the tools available, and watch your impact grow.
 
Sponsor Spotlight
  • Barranco and Associates: Johnny Barranco offers holistic financial strategies to align your money with your goals—visit barrancoandassociates.com.
  • Content Fresh: Transform your social media growth with Content Fresh’s proven strategies at contentfresh.com.
  • Roadmap for Growth: Chris Francis and Rick Miller’s course helps small businesses scale smart—check it out at treebusiness.com.
  • C2 Wealth Strategies: Wes Cody and his team provide personalized financial planning for your future at c2wealth.com.